Aura, a brand new customer relationship based on trust Germany Uruguay Argentina Chile Colombia Ecuador Brazil Spain United Kingdom Future releases Movistar Home Web Facebook Messenger WhatsApp Google Assistant Cognitive Call Center My O 2 Vivo Apps Movistar+ TV App Mi Movistar App CHANNELS Already established in eight countries How does the user interact with Aura? VOICE TEXT POINT & CLICK It resolves queries from several topics and domains BILLING QUERIES UNDERSTANDING MY BUNDLE DATA USAGE BALANCE & TOP-UP ISSUE MANAGEMENT VIDEOCALLS & CALLS MANAGE WI-FI ROUTER & DEVICES MAKE THE MOST OF MY TV having different features FAQs How do I get the IMEI number? What is O 2 Priority? Where can I find a Vivo store? Check data usage. List my services. Play from the beginning. Recommend me an action movie. I need a new mobile device. SIMPLIFY ENRICH ...and expanding reach in 2019 in the Movistar+ Set Top Box in WhatsApp in more countries in the TV App Movistar Play Aura as a Platform OMNI-CHANNEL EXPERIENCE Enable more channels to gain reach and enjoy an omni-channel experience. COGNITIVE ENABLERS Improving Aura's cognitive capabilities (NLP, semantic napping, context) to better understand users and provide insightful answers. MORE ENGAGING AND RELEVANT EXPERIENCES Create frameworks so countries can create locally relevant use cases and third parties can build new experiences at home. Evolution MONTHLY ACTIVE USERS (MAUs) GROWTH From Jan 1 st (1,4M MAUs) to April 30 th Some relevant figures 80% YES It was comprehensive that could speak naturally? 76% YES Brings trust? 90% Customer satisfaction [source: internal survey on Aura users from Brazil] TV TOP INTENTS Search (films, sports, series) Play on TV / Go to channel Recommendations / At what time does it start? Info on TV guide TELCO TOP INTENTS Check last bill List my products Data usage FAQs (Knowledge Base) aura.telefonica.com Aura’s Ecosystem Aura opens a new ecosystem for third parties to develop Movistar Living Apps. It brings together the best connectivity, new home devices, voice assisted AI and innovative services to deliver new powerful omni-channel digital experiences for Telefónica's customers.
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Aura, a brand new customer relationshipbased on trust
Germany
Uruguay
Argentina
Chile
Colombia
Ecuador
Brazil
Spain
United Kingdom
Future releases
Movistar Home
Web
Facebook Messenger
Google Assistant
Cognitive Call Center
My O2
Vivo Apps
Movistar+ TV App
Mi Movistar App
C H A N N E L S
Already established in eight countries
How does the userinteract with Aura?
V O I C E T E X T P O I N T & C L I C K
It resolves queriesfrom several topics and domains
B I L L I N GQ U E R I E S
U N D E R S T A N D I N GM Y B U N D L E
D A T AU S A G E
B A L A N C E& T O P - U P
I S S U EM A N A G E M E N T
V I D E O C A L L S& C A L L S
M A N A G E W I - F IR O U T E R & D E V I C E S
M A K E T H E M O S TO F M Y T V
having different features
F A Q s
How do I get the IMEI number?What is O2 Priority?
Where can I find a Vivo store?
Check data usage.List my services.
Play from the beginning.
Recommend me an action movie.I need a new mobile device.
S I M P L I F Y E N R I C H
...and expanding reach in 2019
in the Movistar+Set Top Box
in WhatsAppin more countries
in the TV AppMovistar Play
Aura as a Platform
O M N I - C H A N N E LE X P E R I E N C E
Enable more channels to gain reachand enjoy an omni-channel experience.
C O G N I T I V EE N A B L E R S
Improving Aura's cognitive capabilities(NLP, semantic napping, context) to better
understand users and provideinsightful answers.
M O R E E N G A G I N G A N DR E L E V A N T E X P E R I E N C E S
Create frameworks so countries cancreate locally relevant use casesand third parties can build new
experiences at home.
EvolutionM O N T H L Y
A C T I V E U S E R S( M A U s ) G R O W T H
F r o m J a n 1 s t
( 1 , 4 M M A U s )t o A p r i l 3 0 t h
Some relevant figures
80%Y E S
It was comprehensivethat could
speak naturally?
76%Y E S
Bringstrust?
90%
Customersatisfaction
[source: internal survey on Aura users from Brazil]
T V T O P I N T E N T S
Search (films, sports, series)
Play on TV / Go to channel
Recommendations / At what time does it start?
Info on TV guide
T E L C O T O P I N T E N T S
Check last bill
List my products
Data usage
FAQs (Knowledge Base)
aura.telefonica.com
Aura’s Ecosystem
Aura opens a new ecosystem for third parties to develop Movistar Living Apps.
It brings together the best connectivity, new home devices, voice assisted AI and
innovative services to deliver new powerful omni-channel digital experiences for
Telefónica's customers.
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