August 18, 2015 NOTICE TO RESIDENTS OF THE MILWAUKEE AREA TECHNICAL COLLEGE DISTRICT, WISCONSIN A regular open meeting* of the MILWAUKEE AREA TECHNICAL COLLEGE DISTRICT BOARD, PUBLIC TELEVISION COMMITTEE will be held in the MPTV CONFERENCE ROOM, ROOM C442 of MILWAUKEE AREA TECHNCIAL COLLEGE, 700 WEST STATE STREET, MILWAUKEE, WISCONSIN on WEDNESDAY, August 19, 2015 beginning at 12:30 P.M.* The agenda** for said meeting is presented as follows: A. Roll Call B. Compliance with Open Meetings Law C. Approval of Minutes – May 20, 2015 – Attachment 1 D. Comments from the Public E. Action Items 1. MPTV Townsend Hardscape Improvements – Attachment 2 F. Discussion Items 1. General Manager’s Report – Attachment 3 2. Monthly Advertising Fund Expenditures – June FY 14-15, July, August, and September 2015 - Attachment 4 3. Dashboard Indicators – Attachment 5 4. Scheduling PTV Committee Meetings G. Information Items 1. Events Calendar – Attachment 6 2. Monthly Bills May, June, and July 2015 – Attachment 7 3. Clippings March, April and May 2015 – Attachment 8
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August 18, 2015 NOTICE TO RESIDENTS OF THE MILWAUKEE AREA TECHNICAL COLLEGE DISTRICT, WISCONSIN A regular open meeting* of the MILWAUKEE AREA TECHNICAL COLLEGE DISTRICT BOARD, PUBLIC TELEVISION COMMITTEE will be held in the MPTV CONFERENCE ROOM, ROOM C442 of MILWAUKEE AREA TECHNCIAL COLLEGE, 700 WEST STATE STREET, MILWAUKEE, WISCONSIN on WEDNESDAY, August 19, 2015 beginning at 12:30 P.M.* The agenda** for said meeting is presented as follows: A. Roll Call B. Compliance with Open Meetings Law C. Approval of Minutes – May 20, 2015 – Attachment 1 D. Comments from the Public E. Action Items
2. Monthly Bills May, June, and July 2015 – Attachment 7 3. Clippings March, April and May 2015 – Attachment 8
H. Miscellaneous Items 1. Awards / Acknowledgments
2. Information Items
I. Old Business/New Business Next Committee Meeting: TBA
Committee Members: Mark Foley, Kurt Wachholz, and Ann Wilson * Other members of the MATC Board may be present, although they will not be participating as members of
this committee. This meeting may be conducted in part by telephone. Telephone speakers will be available to allow the public to hear those parts of the proceedings that are open to the public.
** Action may be taken on any agenda item, whether designated as an action item or not. Agenda items
may be moved into Closed Session for discussion when it becomes apparent that a Closed Session is appropriate under Section 19.85 of the Wisconsin Statutes. The Board may return into Open Session to take action on any item discussed in Closed Session.
Milwaukee Public Television educates, informs, entertains, and stimulates the imagination of adults and children alike. We make the best use of noncommercial media and related services to enhance the quality of life in our community by encouraging people to consider issues and explore ideas, and by inspiring a continued sense of wonderment.
Reasonable accommodations are available through the ADA Office for individuals who need assistance.
Please call 414-297-6610 to schedule services at least 48 hours prior to the meeting.
Draft PTV Attachment 1
MILWAUKEE AREA TECHNICAL COLLEGE DISTRICT BOARD PUBLIC TELEVISION May 20th, 2015
CALL TO ORDER
ITEM A: ROLL CALL
The meeting was called to order by Ms. Holmes at 4:07 PM.
Present: Melanie Holmes and Graciela Maizonet. Ann Wilson and Graciela Maizonet called in by phone at 3:55 pm. Grace Maizonet physically joined the meeting at 4:16.
WITH THE OPEN MEETINGS LAW
The Public Television Committee meeting was noticed in compliance with the Wisconsin Open Meetings Law.
ITEM C: APPROVAL OF MINUTES – February 17, 2015 - Attachment 1
Motion It was moved by Ms. Wilson and seconded by Ms. Holmes to approve the minutes of February 17, 2015.
Action Motion approved.
ITEM D: COMMENTS FROM THE PUBLIC
ITEM E: ACTION ITEMS
E-1 Monthly Advertising Fund Expenditures – March, April and May 2015 – Attachment 2
Motion It was moved by Ms. Wilson and seconded by Ms. Maizonet to approve the advertising expenditures for March, April, and May 2015.
Action Motion approved.
E-2 Annual Approval of Sole Source Media Service Providers– Attachment 3
Motion It was moved by Ms. Wilson and seconded by Ms. Maizonet to approve Annual Approval of Sole Source Media Service Products.
Public Television Minutes of May 20, 2015 Page 2 Action Motion approved. E-3 Annual Approval of Production Contracts – Attachment 4
Motion It was moved by Ms. Maizonet and seconded by Ms. Wilson to approve the Annual Approval of Production Contracts.
Action Motion approved.
ITEM F:
DISCUSSION ITEMS
F-1 General Manager’s Report – Attachment 5
Discussion
Mr. Ellis Bromberg, general manager, highlighted the following:
FCC Spectrum Auction update including approval of FCC Spectrum Auction consolation grant
Federal Funding of Public Television and Ready to Learn The Great TV Auction update and total funds raised of $976,363 International Institute of Wisconsin Award given to MPTV Joint Master Control for WMVS will be online by the end of May Next Avenue Community Conversations in FY2016 PBS Budget and Annual Meeting Update State Funding Cut of the Educational Communications Board and their
funding to MPTV MPTV celebrates several awards from the Wisconsin Broadcasters
Association’s annual Awards for Excellence, Milwaukee Press Club Awards, and Telly Awards
Ms. Holmes presented Mr. Bromberg with a Resolution of Appreciation from MATC.
F-2 Dashboard Indicators – Attachment 6
Discussion Mr. Bromberg presented the Dashboard Indicators including the Developmental Department Revenue totals, Top Programs on WMVS for February 2015, and an MPTV Investment Fund update.
F-3 Preliminary Activity Plan and Budget
Discussion Mr. Jeffery Hollow, controller, Finance discussed the draft of the general PTV budget for 2015-16.
F-4 Minority Spending in Advertising Fund Expenditures
Discussion Mr. Bromberg asked the committee to clarify the interpretation of the Minority Spending Policy and asked the committee to review the advertising expense percentages for minority owned media and minority targeted media.
Public Television Minutes of May 20, 2015 Page 3
Ms. Kristen Johnson, media director, Eichenbaum and Associates presented MPTV’s current advertising expenses and discussed the difficulty of purchasing minority owned media while targeting the correct audiences. The Committee agreed that the unwritten policy for PTV’s Minority Spending will remain status quo with an annual advertising report given to the board at the beginning of each fiscal year. At that time the board will review the percentages of advertising expenses for minority owned and minority targeted.
ITEM G: INFORMATION ITEMS
G-1 Events Calendar – Attachment 7
G-3 Monthly Bills – February, March, and April 2015 – Attachment 8
G-4 Monthly Clippings – December 2014, January and February 2015 – Attachment 9
ITEM H: MISCELLANEOUS ITEMS
H-2 Awards and Acknowledgement
H-1 Information Items
ITEM I: OLD BUSINESS/NEW BUSINESS
Date of Next Meeting:
TBA
ADJOURNMENT The meeting adjourned at 5:06 PM.
Respectfully submitted, Kelly Saran
Administrative Assistant
Attachment 2 MPTV Townsend Hardscape Improvements
Project # 2014413.09 MATC Bid Reference # 2015-018 Background Information Previously, the Board approved lists of renovation and remodeling capital projects for various budget years. The projects and funding plans have also been approved as part of the respective fiscal year budget approvals. The subject project deals with paving & other hardscape improvements at the MPTV Townsend Building - Project # 2014413.09 The contract recommended for approval below is for a single prime contract that pertains to the general construction & paving work for the previously mentioned areas at the Townsend Location. Bid documents for the aforementioned work were prepared in accordance with Board policies and State regulations, and advertisements were placed in the Daily Reporter, the Milwaukee Courier and the Spanish Journal. The bids were opened on August 4th, 2015 with the following results of the Base Bid only:
REMODELING SPECIFIED AREAS & RELATED WORK (Comprehensive Single Prime)
Creative Constructors LLC. ............................................ $ 214,700.00 Black Diamond Group, Inc. ............................................ $ 205,000.00 KPH Construction Corporation. ............................ . $ 185,440.00* Poblocki Paving Co. ................................................... $ 196,517.00
Proposals were evaluated and the low qualified bid, as indicated by the asterisk, has met specifications. There were no challenges to the bid document or the manner in which the successful bidder was selected. Positive action by the Board on this item will authorize the issuance of a contract in the amount shown to the firm indicated by the asterisk.
Attachment 3
MILWAUKEE AREA TECHNICAL COLLEGE DISTRICT BOARD PUBLIC TELEVISION COMMITTEE
August 19, 2015 _______________
GENERAL MANAGER’S REPORT
Ellis Bromberg
State Budget Cut
For many years, a grant to Milwaukee Public Television from the State, for instructional television broadcasts and support, has been embedded in the budget of the Wisconsin Educational Communications Board (ECB), the state agency that coordinates public TV’s on-air and online services to Wisconsin teachers. In recent years, that state grant totaled $211,900 annually. The ECB also maintains the infrastructure around the state for Wisconsin Public Television (WPT) and Wisconsin Public Radio. The original FY 15-17 State Budget proposal, released in February, called for a significant cut to the ECB: a 34% cut to the agency’s General Purpose Revenue (GPR) income, which totaled $2.7 million. In May, the legislature’s Joint Committee on Finance (JCF) voted to restore $1.6 million in GPR funding to ECB for infrastructure, but left in place a $1.1 million cut to its educational services, also known as the Wisconsin Media Lab (WML), as well as the $211,900 cut to MPTV. MPTV has been a partner in the WML, and we have used our grant to fund broadcasts, an online library of educational resources, teacher workshops in southeastern Wisconsin, promotion, and appearances at statewide educational conferences in support of the WML. With the cut, the ECB has chosen not to fill three vacant WML positions, and has also laid off three WML staff members. Two positions will remain within WML in order to keep its website online, provide outreach for K-12 educators, and ensure than resources that have been licensed or paid for will remain available for Wisconsin teachers and students. Unless funding is restored in a subsequent budget, however, the WML will produce and distribute no new content. Similarly, with the loss of the annual state grant, MPTV has curtailed our support of the WML. We are grateful for the many viewers of MPTV and WPT who contacted their legislators and the JCF to express their support for state funding of public broadcasting.
Federal Communications Commission (FCC) Spectrum Auction On June 9, MATC Vice President and General Counsel Janice Falkenberg, MPTV General Manager Ellis Bromberg, and MPTV’s engineering and administration managers met with FCC staff during the commission’s “road show” visit to Milwaukee.
We attended a general session about the Spectrum Auction, and then met privately with the FCC staff, discussing our specific circumstances, concerns, and options. We have now received reports from our team of consultants, Greg Best Consulting, Inc., Gray Miller Persh LLP, and BIA/Kelsey – funded by a matching grant from the Corporation for Public Broadcasting (CPB) – to advise us of matters we should consider and likely costs should we participate in the Spectrum Auction. We intend to present those findings to the PTV Committee and MATC Board in September. Last week, the FCC released its Auction Procedures Public Notice which finalizes a number of details of the Auction. Our FCC counsel, Gray Miller Persh, will be providing a summary this week. In September or October, we expect to receive from the FCC firm offers for WMVS and WMVT spectrum, under several options available to TV stations in the Auction. After that notification, the licensee will have 60 days to inform the FCC whether or not we will participate in the Auction under those conditions and at that price. The first round of the Auction is now scheduled for March 29, 2016. There are expected to be several – perhaps many – rounds, and each time the amount offered to the station will decline. The licensee may continue to participate, or not, each time, but when a station decides not to participate in a round, it will not be permitted to come back into the Auction for a subsequent round.
Federal Funding
We are pleased that level funding for CPB was included in both the House and Senate’s Labor-Health and Human Services-Education appropriations bills: $445 million for CPB’s two-year advance in FY 2018. The Senate bill also includes level funding of $25.7 million for public TV’s Ready To Learn (RTL) program in FY 2016, but unfortunately, the House bill does not contain funding for RTL. And neither the Senate nor House included additional funding of $40 million requested for public television’s interconnection system, although the Senate does grant CPB the discretion to use some of its funding to pay for it. The inclusion of level funding and the preservation of the two-year advance for CPB in both bills, and level funding for RTL in the Senate bill, represents an extraordinary endorsement of public television's work by the Republican majority as well as the Democratic minority, especially in the context of legislation that significantly reduced funding for many other programs. Public TV will continue to advocate for the inclusion of a separate funding line item for interconnection, as well as full funding for RTL, as the appropriations process moves
forward. Funding for interconnection remains especially challenging, as it requires new spending when many other appropriations are being reduced. The U.S. House and Senate have adjourned for August and are not scheduled to return to Washington until September 7. Funding decisions for public broadcasting are not expected to be finalized for FY 2016 until the fall. SESAME STREET and HBO Last week, Sesame Workshop, the producers of SESAME STREET, announced they had reached a deal with the pay-cable service Home Box Office to bring the iconic series to their HBO Family Channel. HBO will be the primary funder for the series and get first play of the new episodes of SESAME STREET for the next five years. HBO will have a nine month window, after which the programs will be aired on MPTV and other PBS stations. While we are losing exclusive telecasts of the series, the HBO deal will mean that more new episodes can be produced every year, and that licensing fees PBS was paying to Sesame Workshop – reportedly $4 million a year – can be invested in other children’s programming. Two new science-oriented children’s series, NATURE CAT and READY JET GO! will join the PBS Kids lineup this season. Note that in a move unrelated to the HBO deal, SESAME STREET become a half-hour (rather than a full hour) program beginning November 16. It currently airs at 9 am weekdays on Channel 10, and will continue to do so. Local Programming New seasons of BLACK NOUVEAU, THE ARTS PAGE, and ¡ADELANTE! begin in September. Among many stories the series are covering: BLACK NOUVEAU opens its season with a segment about Milwaukee Repertory Theater’s production of “Dreamgirls”; THE ARTS PAGE takes a look at local portrait painter Brian Kuether, the Wisconsin Philharmonic’s annual “Music That Paints a Picture” family concert, and the exhibit “Dressing Downton: Changing Fashion for Changing Times” at the Paine Art Center and Gardens in Oshkosh; and ¡ADELANTE! features Milwaukee’s First Stage world premiere of the play “Luchadora!” 4th STREET FORUM will be ending its run on MPTV this fall. Unfortunately, the weekly public affairs series, in production for more than a decade, lost significant underwriting this year and its producer, Deidre Martin, retired. The station is looking at ways that some of its important elements – deep dives on significant local issues with knowledgeable and diverse panels – can be incorporated in surviving MPTV programs. In a budget-tightening move, two other MPTV series, HEALTHFUL INDIAN FLAVORS
WITH ALAMELU and TRACKS AHEAD, will take hiatuses from production this year, but may resume production in FY 2017. Encores of previous seasons’ programs will continue to be scheduled on our stations. Premieres this fall and winter include:
NEXT AVENUE MOMENTS. 25 short programs, funded by a grant from the Helen Daniels Bader Fund, that offer tips about healthful living and learning for older adults in rural Wisconsin
METTLE AND HONOR: THE WAR MEMORIAL CENTER VETERANS STORY PROJECT. Interviews with a diverse group of Wisconsin veterans from every recent war, scheduled to air on Veterans Day. Produced by Mark Concannon.
NOSTRA AETATE’S 50TH ANNIVERSARY (working title). The story of the dialogue between Milwaukee’s Catholic and Jewish communities marking the 50th anniversary of the historic papal decree that revised the Church’s relationship with other religions. A year-long series of events concludes with an ecumenical concert in the Cathedral of St. John the Evangelist in Milwaukee. Produced by Mark Siegrist.
BEHIND THE PEARL EARRINGS: THE STORY OF DICKEY CHAPELLE, PHOTO JOURNALIST. Dickey Chapelle was a Milwaukee native known for her work as a war correspondent from World War II through the Vietnam War. She was the first female war correspondent to be killed in Vietnam, as well as the first American female reporter to be killed in action. Produced by Maryann Lazarski.
And the station is pursuing discussions with historian John Gurda and producer Claudia Looze to produce a follow-up chapter to the Emmy Award-winning THE MAKING OF MILWAUKEE for broadcast in October 2016. The original five-hour mini-series premiered in October 2006.
PBS Programming Higlights
Ken Burns’ 14-hour film THE CIVIL WAR, the most-watched program ever to air on PBS, returns to the air 25 years after its premiere in a new digitally remastered version, Monday-Friday, September 7-11 at 8 pm on Channel 10.
The two-part, four-hour WALT DISNEY: AMERICAN EXPERIENCE premieres Monday and Tuesday, September 14-15, at 8 pm on Channel 10. It includes rare archival footage from the Disney vaults, scenes from some of his greatest films, and interviews with biographers, animators, and artists who worked on early films, including “Snow White,” and the designers who helped turn his dream of Disneyland into reality.
INDIAN SUMMERS, a tale of upheaval and romance at the end of the British Raj in India, premieres on MASTERPIECE on September 27. Also coming from MASTERPIECE is HOME FIRES, the story of inspiring women in a rural community during World War II, and ARTHUR & GEORGE, a take on the real Arthur Conan Doyle mysteries starring Martin Clunes (DOC MARTIN).
New nature and science programs include: GORONGOSA PARK: REBIRTH OF PARADISE, which explores Mozambique’s national park where wildlife is now rebounding after decimation in a long civil war; THE BRAIN WITH DAVID EAGLEMAN, which explores how the brain shapes our lives; and EARTH’S NATURAL WONDERS, which shows how landscapes in some of the world’s most spectacular places affect the people who live there.
This year’s PBS Arts Fall Festival kicks off on October 9: GREAT PERFORMANCES presents a new profile and performance documentary of Chita Rivera, and the West End production of “Billy Elliot.” LIVE FROM LINCOLN CENTER offers an in-concert staging of “Show Boat” with Vanessa Williams and Norm Lewis, and the classic Moss Hart stage comedy, “Act One,” starring Tony Shalhoub.
BLACK NOUVEAU Award Congratulations to BLACK NOUVEAU for taking a 1st place award in the National Association of Black Journalists Salute to Excellence held on August 8. The series’ feature, “Living with HIV,” produced by Everett Marshburn, was the winner in the Medical Reporting Specialty category for TV Markets 16 and under. The series had three other entries that were recognized as finalists in the awards competition:
For TV Feature – Long Form: “Harvey Gantt Center,” produced by Liddie Collins
For TV Feature – Documentary: “Our Right To Vote,” produced by Everett Marshburn and Joanne Williams
For TV – Public Affairs: “Building Better Men,” produced by Everett Marshburn, William Seymour, Ramel Smith, and Hector Torres
Important Community Events
We will have a fall program kickoff, to highlight MPTV and PBS programs, on September 24 at the Skylight Music Theatre in Milwaukee on September 24. Many of our program hosts and producers will be there.
Our next NEXT AVENUE COMMUNITY CONVERSATION will focus on “Mind, Body and Spirit,” September 28 at 6 pm at Slinger High School, Slinger.
For the first year, MPTV will participate in the Milwaukee Journal Sentinel’s Wine and Dine Wisconsin event, October 10-11 at the Wisconsin Center in Milwaukee. The station’s booth will be adjacent to MATC’s cuisine area, and we will be promoting our many national and local cooking series including HEALTHY INDIAN FLAVORS WITH ALAMELU and WISCONSIN FOODIE.
MPTV Night with the Milwaukee Admirals will be October 16, their home opener at the BMO Harris Bradley Center, Milwaukee.
And the historical advisor to DOWNTON ABBEY, Alastair Bruce, will be the special guest at an MPTV Major Donor event, November 15. Details TBA.
Milwaukee Public Television Media
EICHENBAUM / ASSOCIATES219 North Milwaukee StreetMilwaukee, WI 53202P: 414.225.0011 / F: 414.225.0022
AS OF 7/6/2015TOTAL MEDIA SPENDING (ALL TARGETS)
Month Radio TV Print Outdoor Online
Placed directly through MPTV
Total Media Placements
July $0.00 $0.00 $19,683.59 $0.00 $0.00 $0.00 $19,683.59 August $1,238.58 $0.00 $0.00 $3,000.00 $2,497.00 $0.00 $6,735.58 September $8,237.13 $0.00 $2,075.66 $0.00 $0.00 $0.00 $10,312.79 October $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 November $2,758.22 $0.00 $648.66 $0.00 $0.00 $0.00 $3,406.88 December $9,113.75 $0.00 $987.05 $0.00 $0.00 $0.00 $10,100.80 January $0.00 $0.00 $1,513.54 $3,000.05 $2,497.34 $0.00 $7,010.93 February $0.00 $0.00 $908.12 $3,000.05 $2,497.34 $0.00 $6,405.51 March $9,917.15 $0.00 $2,875.72 $0.00 $0.00 $0.00 $12,792.87 April $21,828.17 $0.00 $1,102.72 $17,998.00 $7,498.34 $0.00 $48,427.23 May $19,889.43 $0.00 $519.34 $0.00 $0.00 $0.00 $20,408.77 June $8,098.57 $0.00 $1,210.77 $0.00 $0.00 $0.00 $9,309.34 Total $81,081.00 $0.00 $31,525.17 $26,998.10 $14,990.02 $0.00 $154,594.29
TOTAL MINORITY OWNED & TARGETED MEDIA SPENDING
MINORITY SPENDING REPORTSFY2015: July 2014 - June 2015(Media amounts by month billed)
TARGETED Other VendorsJuly $0.00 $0.00 $0.00 $0.00 $0.00 August $0.00 $0.00 $0.00 $0.00 $0.00 September $454.00 $0.00 $1,135.16 $0.00 $0.00 October $0.00 $0.00 $0.00 $0.00 $0.00 November $427.35 $0.00 $1,834.51 $0.00 $0.00 December $0.00 $0.00 $378.39 $0.00 $0.00 January $0.00 $0.00 $1,513.54 $0.00 $0.00 February $908.12 $0.00 $0.00 $0.00 $0.00 March $1,362.18 $0.00 $1,513.54 $0.00 $0.00 April $2,347.07 $0.00 $2,320.31 $969.48 $0.00 May $1,337.19 $0.00 $3,092.23 $969.48 $0.00 June $454.00 $0.00 $2,052.47 $1,170.29 $0.00 Total $7,289.91 $0.00 $13,840.15 $3,109.25 $0.00 *May also be minority targeted.
TOTAL MINORITY SPENDING (OWNED VS. TARGETED)
2
Month
WJMR-FM 98.3 AA
TARGETED
WKKV-FM 100.7 AA
TARGETEDWZTI-AM 1290 AA OWNED
WLDB-FM 93.3 AA OWNED
WLUM-FM 102.1 AA OWNED
WNOV-AM 860 AA OWNED
WDDW-FM Hispanic
TARGETED
WRRD-AM Hispanic
TARGETED
WJTI-AM Hispanic OWNED
July $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 August $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 September $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 October $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 November $0.00 $0.00 $0.00 $758.50 $0.00 $0.00 $0.00 $0.00 $427.35 December $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 January $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 February $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 March $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 April $969.48 $0.00 $238.92 $689.20 $1,392.19 $992.45 $0.00 $0.00 $900.56 May $969.48 $0.00 $211.36 $634.07 $1,337.05 $909.75 $0.00 $0.00 $817.85 June $0.00 $0.00 $0.00 $882.18 $0.00 $413.52 $0.00 $0.00 $0.00 Total $1,938.96 $0.00 $450.28 $2,963.95 $2,729.24 $2,315.72 $0.00 $0.00 $2,145.76
Month
Spanish Journal Hispanic OWNED
El Conquistador
Hispanic OWNED
Milwaukee Community Journal AA
OWNED
Milwaukee Courier AA
OWNED
Milwaukee Times AA OWNED
July $0.00 $0.00 $0.00 $0.00 $0.00 August $0.00 $0.00 $0.00 $0.00 $0.00 September $0.00 $454.00 $0.00 $0.00 $1,135.16 October $0.00 $0.00 $0.00 $0.00 $0.00 November $0.00 $0.00 $0.00 $0.00 $0.00 December $0.00 $0.00 $0.00 $0.00 $378.39 January $0.00 $0.00 $0.00 $0.00 $1,513.54 February $0.00 $908.12 $0.00 $0.00 $0.00 March $0.00 $1,362.18 $0.00 $0.00 $1,513.54 April $0.00 $454.06 $0.00 $0.00 $0.00 May $0.00 $519.34 $0.00 $0.00 $0.00 June $0.00 $454.00 $0.00 $0.00 $756.77 Total $0.00 $4,151.70 $0.00 $0.00 $5,297.40
Minority Spending by Radio Station
Minority Spending by Newspaper
3
Minority Spending by Television
MonthWVTV-TV AA
TARGETED
Univision Cable TV Hisp.
TARGETED
WYTU LP Telemundo
Cable TV Hisp. TARGETED
Strive Media Cable TV AA
OWNED
WBWT TV Hisp.
OWNED
One time vendors Hisp.
TARGETED
One time vendors AA
Minority TARGETED
One time vendors HM TARGETED
July $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 August $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 September $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 October $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 November $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 December $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 January $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 February $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 March $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 April $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 May $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 June $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 Total $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
Month
Other African-American vendors
Other Hispanic Vendors
Other Hmong Vendors
July $0.00 $0.00 $0.00 August $0.00 $0.00 $0.00 September $0.00 $0.00 $0.00 October $0.00 $0.00 $0.00 November $648.66 $0.00 $0.00 December $0.00 $0.00 $0.00 January $0.00 $0.00 $0.00 Feburary $0.00 $0.00 $0.00 March $0.00 $0.00 $0.00 April $0.00 $0.00 $0.00 May $0.00 $0.00 $0.00 June $0.00 $0.00 $0.00 Total $648.66 $0.00 $0.00
Minority Spending - Other
4
EICHENBAUM / ASSOCIATES Milwaukee Public TV Media219 North Milwaukee StreetMilwaukee, WI 53202P: 414.225.0011 / F: 414.225.0022
July, 2015 Actual
Advertising Objectives:
Media Budget: $0.00
Online
Out-of-Home
Print
Radio
Target Minority Owned Media Percentage: 10-12% of media cost $0.00
Hispanic-Owned
African American-Owned
EICHENBAUM / ASSOCIATES Milwaukee Public TV Media219 North Milwaukee StreetMilwaukee, WI 53202P: 414.225.0011 / F: 414.225.0022
August, 2015 Estimate
Advertising Objectives:Pledge
Media Budget: $8,295.45
Online
Out-of-Home
Print
Radio Pledge $8,295.45
Target Minority Owned Media Percentage: 10-12% of media cost $0.00
Hispanic-Owned
African American-Owned
EICHENBAUM / ASSOCIATES Milwaukee Public TV Media219 North Milwaukee StreetMilwaukee, WI 53202P: 414.225.0011 / F: 414.225.0022
September, 2015 Estimate
Advertising Objectives:
Media Budget: $0.00
Online
Out-of-Home
Print
Radio
Target Minority Owned Media Percentage: 10-12% of media cost $0.00
Hispanic-Owned
African American-Owned
Milwaukee Public Television Media
EICHENBAUM / ASSOCIATES
219 North Milwaukee StreetMilwaukee, WI 53202P: 414.225.0011 / F: 414.225.0022
AS OF 8/12/15
TOTAL MEDIA SPENDING (ALL TARGETS)
Month Radio TV Print Outdoor Online
Placed
directly
through
MPTV
Total Media
Placements
July $0.00 $0.00 August $0.00 $0.00 September $0.00 $0.00 October $0.00 $0.00 November $0.00 $0.00 December $0.00 $0.00 January $0.00 $0.00 February $0.00 $0.00 March $0.00 $0.00 April $0.00 $0.00 May $0.00 $0.00 June $0.00 $0.00 Total $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
JulyAugustSeptemberOctoberNovemberDecemberJanuaryFebruaryMarchApril May JuneTotal $0.00 $0.00 $0.00 $0.00 $0.00
Minority Spending by Radio Station
Minority Spending by Newspaper
3
Minority Spending by Television
Month
WVTV-TV AA
TARGETED
Univision
Cable TV Hisp.
TARGETED
WYTU LP
Telemundo
Cable TV Hisp.
TARGETED
Strive Media
Cable TV AA
OWNED
WBWT TV
Hisp.
OWNED
One time
vendors Hisp.
TARGETED
One time
vendors AA
Minority
TARGETED
One time
vendors HM
TARGETED
July $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 August $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 September $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 October $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 November $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 December $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 January $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 February $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 March $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 April $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 May $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 June $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 Total $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
Month
Other African-
American
vendors
Other Hispanic
Vendors
Other Hmong
Vendors
July $0.00 $0.00 $0.00 August $0.00 $0.00 $0.00 September $0.00 $0.00 $0.00 October $0.00 $0.00 $0.00 November $0.00 $0.00 $0.00 December $0.00 $0.00 $0.00 January $0.00 $0.00 $0.00 Feburary $0.00 $0.00 $0.00 March $0.00 $0.00 $0.00 April $0.00 $0.00 $0.00 May $0.00 $0.00 $0.00 June $0.00 $0.00 $0.00 Total $0.00 $0.00 $0.00
Milwaukee Public TelevisionDevelopment Department Revenue
Special Events Miscellaneous Bequests Total Revenue
AuctionUnderwriting Membership Major Donor
Top Programs (number of viewers) on WMVS- 10
May 2015 Nielsens
1. Old House Hour Thur – 8 pm 35,980
2. Mr. Selfridge Sun – 8 pm 31,620
3. Around the Corner with John McGivern Thur – 7 pm 31,400
4. Wisconsin Foodie Thur – 7:30 pm 28,420
5. Antiques Roadshow Mon – 7 pm 27,930
6. Midsomer Murder Fri – 8:45 pm 24,430
7. Wolf Hall Sun – 9 pm 24,350
8. Midsomer Murder Fri – 8:45 pm 23,500
9. Call of the Midwife Sun – 7 pm 22,670
10. Midsomer Murder Fri – 8 pm 22,060
11. Miss Marple Sat – 8 pm 21,220
12. Secrets of Henry VIII’s Palace Sun – 10 pm 21,100
13. Antiques Roadshow Mon – 8 pm 20,350
14. Kangaroo Dundee Wed –8 pm 20,130
15. Nature Wed – 7 pm 19,310
16. Father Brown Sat – 9 pm 17,850
17. Lawrence Welk Sat – 7 pm 17,400
18. Arthur Tues – 3 pm 16,760
19. NOVA Wed – 9 pm 16,180
20. Cook’s Country from America’s Test Kitchen Sat – 4:30 pm 14,900
21. The Doctor Blake Mysteries Fri – 9:30 pm 14,540
22. Classic Gospel Sat – 6 pm 12,880
23. America’s Test Kitchen Sat – 4 pm 12,590
24. Roosevelts Tues – 7 pm 10,130
25. Globe Trekker Sun –11 pm 4,390
Attachment 6
EVENTS CALENDAR Fall 2015
September 12 Feast to Field Fundraiser Dinner 24 MPTV Fall Program Kickoff; Skylight Music Theatre 28 Next Avenue: Community Conversations; Slinger High School; Health and Well-being October 10 MPTV 2015 Appraisal Fair, The MPTV Auction Studio 10-11 Milwaukee Journal Sentinel’s Wine and Dine Wisconsin event; Wisconsin Center 16 MPTV Night with the Milwaukee Admirals, BMO Harris Bradley Center 20 Zoltan Maga; The Pabst Theater 24 Jesse Cook: One World Tour; South Milwaukee Performing Arts Center 30 The Fab Four: The Ultimate Tribute; The Pabst Theater November 1 – 15 Holiday Auction (Online only) 3 America’s Test Kitchen Live featuring Christopher Kimball; The Pabst Theater 10 Peter Yarrow and Noel Paul Stookey 15 MPTV Major Donor event with Alastair Bruce, the historical advisor to DOWNTON
ABBEY 21-22 MPTV Holiday Art and Gifts Fair, MPTV Auction Studio
Attachment 8 News Clips March, April, and May 2015
March 2015___ News Clips __ ______Last Updated 4/28/2015