August 14 2008 1 lexBlog TM Building Blogs for Lawyers Beyond Blogging: Social Networking for Law Firms Stacey Merrick, Client Services Director Rob La.

August

142008

1

lexBlog

TM

Building Blogs for Lawyers

Beyond Blogging: Social Networking for Law Firms

Stacey Merrick, Client Services Director

Rob La Gatta, Editorial Manager

Kevin O’Keefe, President & Founder

LexBlog, Inc.

2lexBlog

TM

Building Blogs for Lawyers

What is social networking?

• Social networking sites• Blogging• Directories• Websites• PR & Communications• Microblogging• Social Bookmarking

3

lexBlog

TM

Building Blogs for Lawyers

Social networking tools

4

lexBlog

TM

Building Blogs for Lawyers

Social networking tools we’ll be discussing today

• LinkedIn• Legal OnRamp• Delicious (social bookmarking)• Twitter (microblogging)• FriendFeed

LinkedIn

• Professional networking tool• “Facebook for business people”

• 216,000 private practice profiles• Law firm profiles with

demographics• 20 million users• 150 industries• 3.2 million visitors/month

5 lexBlog

TM

Building Blogs for Lawyers

lexBlog

TM

lexBlog

TM

lexBlog

TM

lexBlog

TM

lexBlog

TM

lexBlog

TM

lexBlog

TM

lexBlog

TM

lexBlog

TM

6

lexBlog

TM

Building Blogs for Lawyers

Legal OnRamp

• Founded by Cisco in-house counsel & large law lawyer

• AmLaw 200 law firms invested• 3000 members• 200 law firms• 400 companies

lexBlog

TM

delicious

• “Social bookmarking”: like the bookmarks in your web browser, but stored online and available to the masses

• Friends follow your bookmarks to see what you’re interested in

• Bookmark your own posts (not too much)

• Quick and easy• Amplifies message

7 lexBlog

TM

Building Blogs for Lawyers

lexBlog

TM

delicious – Social bookmarking

lexBlog

TM

del.icio.us bookmark bar icons

lexBlog

TM

Delicious– tagging page

Twitter

• “Microblogging”• Updates are called “Tweets”

• 140 characters maximum – be conservative

• Share links on Twitter using link shrinking sites like TinyURL.com

• Utilized by everyone from fire departments to the New York Times

• Amplifies message• Recent China earthquake broke at Twitter,

with on-the-ground updates from locals

8 lexBlog

TM

Building Blogs for Lawyers

lexBlog

TM

lexBlog

TM

Search.twitter.com – Twitter Search

lexBlog

TM

Twhirl.com– Desktop-based Twitter client

9lexBlog

TM

Building Blogs for Lawyers

You may be saying:

“This is crazy…how can I possibly keep organized using all of these different social networking tools?”Answer:

FriendFeed (http://www.friendfeed.com)

lexBlog

TM

friendfeed.com

8 lexBlog

TM

Building Blogs for Lawyers

Blogs are a Rotary meeting

• Find the discussion• Listen to the discussion• Engage in the discussion• Empower your audience• Use your blog to organize in person

meet ups

lexBlog

TM

Re

lexBlog Results of social networking & use of social media

Thanks & for more info or questions:Stacey [email protected] 340 8203

Rob La [email protected] 340 8201

Kevin O’[email protected] 340 8204

lexBlog

TM

Building Blogs for Lawyers