#AugurePR - presentazione 26 giugno 2014

• 1. www.augure.com/it | Blog. augure.com/it/blog | : @augureItalia #AugurePR BRIDGING THE GAP between TRADITIONAL PR and NEW COMMUNICATION

2. 2www.augure.com/it#AugurePR Carlos Ortega VP Sales & Italy Project Manager. He co-founded Augure Spain in 2005, and now manages sales operations across all of Augures geographies. He began his career as a business development manager at Siemens in 2002. Since 2013 he manages Augure project and development in Italy. 3. 3www.augure.com/it#AugurePR PR & Influencer Marketing Software Bridge the gap between traditional PR and NEW COMMUNICATION 4. 4www.augure.com/it#AugurePR Who we are 5. 5www.augure.com/it#AugurePR Who we are 12 years creating software for PR and marketing professionals Media Relations, Influencer Marketing, Public Affairs Employees100 8 M 20% Revenue in 2013 Yearly growth Londres Paris GironaMadrid Milan Brussel s Offices Direct coverage 6. 6www.augure.com/it#AugurePR 1.500 companies use Augure on a daily basis Large Accounts / Multinationals PR and Marketing Agencies Public Sector SMB 30% 30% 10% 30% They use Augure 7. 7www.augure.com/it#AugurePR The 3 Main Challenges of PR practitioners (according to the Influencer Marketing status report 2014*) 61% IDENTIFY their influencers 56% BUILD RELATONSHIP with their influencers 44% MEASURE the outcome of their Influencer/PR strategies * Survey conducted with 650 Marketing and PR practitioners in January 2014 8. 8www.augure.com/it#AugurePR What is Augure? (1/2) IDENTIFY MEASUREENGAGE Analytics Events One-to-One Offline and online news, social mentions Cross-channel distribution (email / social media) Lists Audience (media and social influencers, institutional contacts) 9. 9www.augure.com/it#AugurePR We look for the EVOLUTION 10. 10www.augure.com/it#AugurePR Gina Gulberti Communication & Content Manager She started to work in Augure in 2013. Years before, she worked as a journalist in different Spanish media. Then, she worked in the online communication projects of the European Parliament and companies like eltenedor.es or Infoempleo.com Since 2013 she manages all the communication, content and social media strategies of Augure group. 11. 11www.augure.com/it#AugurePR Content for PR & COM Our arrival in ITALY 12. 12www.augure.com/it#AugurePR We think is important But much important is to UNDERSTAND and HELP 13. 13www.augure.com/it#AugurePR Our suggestion for New PR 14. 14www.augure.com/it#AugurePR 5 Metriche nei Social Media per misurare la tua COMUNICAZIONE 15. 15www.augure.com/it#AugurePR Source: Calysto 5 Metriche nei Social Media per misurare la tua COMUNICAZIONE 16. 16www.augure.com/it#AugurePR 5 Metriche nei Social Media per misurare la tua COMUNICAZIONE Traditionally, PR used to have in mind 3 MAIN OBJECTIVES: number of published articles and audience tone of the articles estimation based on the advertising equivalent 17. 17www.augure.com/it#AugurePR MAIN POINTS: Integrating new indicators to evaluate your Public Relations How to measure: Your community Activity Visibility Diffusion Interaction Helping PR people to incorporate social media to their communication activity 5 Metriche nei Social Media per misurare la tua COMUNICAZIONE 18. 18www.augure.com/it#AugurePR 5 Metriche nei Social Media per misurare la tua COMUNICAZIONE New concepts and indicators linked to social media: Activity: The communication effort by the company in its various social networking accounts and blogs Community: estimated audience on different channels (fans, followers) Visibility: Total mentions of the company, its products, brands or spokespersons in different channels Interaction: The reaction generated by the publications of the company in its online communities (likes, comments, content sharing) Diffusion: The real size of impacts through viralization (content shared, retweets, ...) 19. 19www.augure.com/it#AugurePR 5 Metriche nei Social Media per misurare la tua COMUNICAZIONE 20. www.augure.com/it augure.com/it/blog @augureItalia