They will know it when they see it How virtual reality and augmented reality can transform how we pre-visualise new buildings Louis Jebb CEO, Immersiv.ly, 29 April 2015
Augmented Reality Marketing Conference Dublin 2015 :Immersivly presentation
Jul 30, 2015
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They will know it when they see it
How virtual reality and augmented reality can
transform how we pre-visualise new buildings
Louis Jebb
CEO, Immersiv.ly, 29 April 2015
Immersiv.ly: VR and the construction industry - April 2015
2
The challenge:
To ‘see’ a building
Show people what they
need: so they know they
need it before it is built
Immersiv.ly: VR and the construction industry - April 2015
3
The challenge:
A test of vision
What view?
What medium?
Sense of presence
Interactivity
Combination of VR +
AR can provide all
Immersiv.ly: VR and the construction industry - April 2015
4
The 2D challenge:
Points of entry
Where do you start?
Where do you finish?
Immersiv.ly: VR and the construction industry - April 2015
5
The 2D challenge:
Drawing in one plane
Sydney Opera House 1957
Sketch that won commission
Immersiv.ly: VR and the construction industry - April 2015
6
The 2D challenge:
The picturesque
An artist’s methods
Immersiv.ly: VR and the construction industry - April 2015
7
The 2D challenge:
Perspective
A sense of depth
Immersiv.ly: VR and the construction industry - April 2015
8
The 2D challenge:
Sections
Getting “inside”
Immersiv.ly: VR and the construction industry - April 2015
9
The 2D challenge:
A model in 3D
Challenge of scale
Immersiv.ly: VR and the construction industry - April 2015
10
The model Where’s the way in?
Immersiv.ly: VR and the construction industry - April 2015
11
CAD answers
‘Photoreal’ feel
Immersiv.ly: VR and the construction industry - April 2015
12
CAD links
To physical model
Grafton at 2012
Venice Biennale
Immersiv.ly: VR and the construction industry - April 2015
13
CAD answers: AR 3D modelling (Darf design)
The AR link
Immersiv.ly: VR and the construction industry - April 2015
14
CGI answers: VR simulation (Makemedia)
The AR link
Immersiv.ly: VR and the construction industry - April 2015
15
CGI interactivity: VR + AR (Immersiv.ly)
The AR link
Immersiv.ly: VR and the construction industry - April 2015
16
The answer:
A VR + AR vision
Put on a headset for an
inside-out view
‘Real’ medium
Sense of presence
Interactivity
Drag and drop approach
to customise AR content
Combination of VR + AR
can provide all
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