Nov 01, 2014
John C Havens: SVP Social Media, Porter Novelli and author of, “Tactical Transparency”
Jack Mason: Global Business Services, Strategic Programs and Social Media, IBM
Tactic
CoolConnectClick
Culture
Utility=Adoption
Georgia Tech Augmented Reality
Microsoft Natal Xbox
ROI
Cisco Retail AR BMW Training
Google Favorite Places – AR (59)Google Favorite Places - Retail
Google Goggles
ScavengAR at SXSW
AR against aggression
Facial RecognitionTagging Real People (6:45)
Virtual Advertising Rights (VAR)
Hyper AR
From AR to AIR: Augmented, Intelligent Reality
IBM Seer (See Through Walls to Other Matches)
Mobile Devices, Sensors and the Deep Data they Generate are Turning the World Wide Web into the Web Wide World
There are now 5 billion mobile phones in the world, and 2 billion people will be on the Web by 2011 ...
soon there will be a trillion connected objects – cars, appliances, cameras, roadways, pipelines – comprising the "Internet of Things."
Wal-Mart Acquires Vudu:Adds Its Clout to Movie Streaming
NY Times, Feb 2010
An open-source platform for vehicle-to-vehicle (V2V) and vehicle-to-infrastructure (V2I) communication
http://bit.ly/cxAPzM
Frog Design Study — Computing 2020
information aesthetics http://bit.ly/94dcdV
http://www.ibm.com/whatiswatson
I’m at a Conference and I don’t remember anyone’s name because I don’t have to. I’m wearing my AR glasses and will be able to use facial recognition to pull up people’s names plus our most recent transcribed conversation (which had excellent SEO as I’ve been using popular keywords when I talk) and I’m wearing a shirt with a QR code maximized for visual search. At the bar last night I saw a cute girl’s geo Tweets and sent her a text offer for a beer. Went shopping yesterday for a jacket and they had blue-tooth enabled smart shelves with RFID. I put one jacket down and three feet later got an email with a discount offer on another jacket. I don’t think like I used to anymore. It’s like GPS—I don’t remember how to read a map. Or recall my phone number. Or know how to look up the definition to a word. I tend to only make choices now via Group Think after hearing from all my Social Networks along with multiple people I’ve never met……….
Thank You!
John [email protected] @johnchavens
Jack [email protected]@ibmbizanalytics