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1 © COPYRIGHT 2010 ZUGARA | CONFIDENTIAL AUGMENTED REALITY Augmented Reality For Branded Experiences
18

Augmented Reality For Branded Experiences

Aug 20, 2015

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Page 1: Augmented Reality For Branded Experiences

1© COPYRIGHT 2010 ZUGARA | CONFIDENTIAL AUGMENTED REALITY

Augmented RealityFor Branded Experiences

Page 2: Augmented Reality For Branded Experiences

2© COPYRIGHT 2010 ZUGARA | CONFIDENTIAL AUGMENTED REALITY

• Founded 2001

• Based in Los Angeles

• Global Development Partners

• UI/UX DNA

Hello…We’re Zugara

Page 3: Augmented Reality For Branded Experiences

3© COPYRIGHT 2010 ZUGARA | CONFIDENTIAL AUGMENTED REALITY

Some of our Augmented Reality clients

Retail & Apparel Advergaming Marker / Video Chat

Page 4: Augmented Reality For Branded Experiences

4© COPYRIGHT 2010 ZUGARA | CONFIDENTIAL AUGMENTED REALITY

Other clients we’ve worked with

Page 5: Augmented Reality For Branded Experiences

5© COPYRIGHT 2010 ZUGARA | CONFIDENTIAL AUGMENTED REALITY

Our Software

Page 6: Augmented Reality For Branded Experiences

6© COPYRIGHT 2010 ZUGARA | CONFIDENTIAL AUGMENTED REALITY

Webcam Social ShopperE-Commerce Visualization Application

Page 7: Augmented Reality For Branded Experiences

7© COPYRIGHT 2010 ZUGARA | CONFIDENTIAL AUGMENTED REALITY

Webcam Social Shopper*

*Patent Pending

Page 8: Augmented Reality For Branded Experiences

8© COPYRIGHT 2010 ZUGARA | CONFIDENTIAL AUGMENTED REALITY

ZugSTARAugmented Reality Video Chat

Page 9: Augmented Reality For Branded Experiences

9© COPYRIGHT 2010 ZUGARA | CONFIDENTIAL AUGMENTED REALITY

*Patent Pending

ZugSTAR*

Page 10: Augmented Reality For Branded Experiences

10© COPYRIGHT 2010 ZUGARA | CONFIDENTIAL AUGMENTED REALITY

ZugMOMotion Capture Gaming

Page 11: Augmented Reality For Branded Experiences

11© COPYRIGHT 2010 ZUGARA | CONFIDENTIAL AUGMENTED REALITY

Demo

Online- AT&T World Cup banner ad

Page 12: Augmented Reality For Branded Experiences

12© COPYRIGHT 2010 ZUGARA | CONFIDENTIAL AUGMENTED REALITY

Microsoft “Kinect”

Evolution of the NUI

The motion gaming revolution is here.

Nintendo “Wii”

Sony “Move”

Page 13: Augmented Reality For Branded Experiences

13© COPYRIGHT 2010 ZUGARA | CONFIDENTIAL AUGMENTED REALITY

Zugara’s motion capture games

Nesquick Factory Game Juicy Juice Fruit Mixer Studio

Motion gaming for CPGs Markerless gaming with Mobile integration

Page 14: Augmented Reality For Branded Experiences

14© COPYRIGHT 2010 ZUGARA | CONFIDENTIAL AUGMENTED REALITY

% of unique visitors that played using Facebook

Connect25%

Average time spent on site3 min 48 sec

* Stats collected over a one month period

Nesquik Factory game case study*

Page 15: Augmented Reality For Branded Experiences

15© COPYRIGHT 2010 ZUGARA | CONFIDENTIAL AUGMENTED REALITY

Demo

Cannonballz!

Page 16: Augmented Reality For Branded Experiences

16© COPYRIGHT 2010 ZUGARA | CONFIDENTIAL AUGMENTED REALITY

% of unique visitors that logged into Facebook

14%

Average time spent on site

4 min 44 sec

% of unique visitors with webcams**

78%

% of unique repeat visitors

27%

* Stats collected over an entire year** This number is in line with what Best Buy saw (78%) when they integrated an AR execution into a Sunday circular

Cannonballz! Case study*

Page 17: Augmented Reality For Branded Experiences

17© COPYRIGHT 2010 ZUGARA | CONFIDENTIAL AUGMENTED REALITY

• No Plug-In Zone

• UI/UX Is Critical

• Leverage Social Media

• Make The Experience Fun!

Best Practices for Branded AR Experiences On The Web

Page 18: Augmented Reality For Branded Experiences

18© COPYRIGHT 2010 ZUGARA | CONFIDENTIAL AUGMENTED REALITY

Thank You!

Matthew Szymczyk, CEO

[email protected]

@kobrakai

310-945-4952