Augmented Reality & Ecommerce - The Future Of Online Product Engagement

Augmented Reality & E-Commerce

The Future Of Online Product Engagement

www.webcamsocialshopper.com

• First Product To Market; Patent Pending

• First E-commerce Motion Capture Interface

• First Flash Solution

• First To Integrate Sharing Features

• First Truly Markerless Solution

• First Video Conferencing Prototype

• First To Have No Backend Integration

History of Driving Innovation

Shoppers Can Just Use It

• No marker needed• No downloads• No special hardware/cameras


Retailers Can Just Use It

• No back-end integration• Social media ready• Fully compatible with analytics

Not An AR Concept - We’re In The Market


Demo

The Online Shopping “Experience” Sucks

• Conversion Rate: 2 – 3%• Return Rate: 25 - 40%

Experience

Experience Proce

ss

Proce

ss

• Conversion Rate: 20 – 40 %


What Do Online Shoppers Want?

76% of people who shop online more than once a month say advanced product viewing features are “extremely” or “very” important in their decision to stay and purchase from a site and return to the site to purchase again.

SOURCE: Limelight Networks


Webcam Usage


72% of 18 – 29 year olds own a laptop. Source: Pew Internet & American Life Project

83% of college students own a laptop. Source: Student Monitor

More than 50% of Gen Y owns a webcam. Source: Cisco

79% of laptops now have webcams. Source: PC World

Given the technology adoption trends seen across generation, it is

safe to assume that Gen Z will have higher Webcam adoption than

any generation prior.

The U.S. Market

SOURCE: eMarketer & SORO Report 2007, Forrester Research & Shop.org

New Features & Site Improvements Spend - Apparel


Georgetown Usability StudyE-commerce & AR



• Purchase Decisions

• Potential

• Results = ‘entertaining’, ‘useful’, ‘positive’, and ‘valuable’

• Recommend to a friend?



• Motion Capture Adjustment

• Mouse vs. Motion Capture

• Icon Familiarity

• Sharing – Email vs. Facebook


Summary


Thank You!

Matthew SzymczykCo-Founder & [email protected]

Twitter.com/kobrakai

Blog: www.weareorganizedchaos.comFacebook Page: www.facebook.com/augmentedreality

Augmented Reality & Ecommerce - The Future Of Online Product Engagement

Technology

market source

ar concept

return rate

motion capture interface

new features site improvements

market patent

webcam usage

higher webcam adoptionthan