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Augmented Reality and the Web Daniel Appelquist Vodafone Group R&D 22 March 2009 March 22, 2010 1
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Augmented Reality and the WebAugmented Reality and the Web Daniel Appelquist Vodafone Group R&D 22 March 2009 1 March 22, 2010

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Page 1: Augmented Reality and the WebAugmented Reality and the Web Daniel Appelquist Vodafone Group R&D 22 March 2009 1 March 22, 2010

Augmented Reality and the Web Daniel Appelquist Vodafone Group R&D

22 March 2009

March 22, 2010 1

Page 2: Augmented Reality and the WebAugmented Reality and the Web Daniel Appelquist Vodafone Group R&D 22 March 2009 1 March 22, 2010

Setting the Scene

> A long-standing academic community

> A new user interface paradigm emerges based on this work

> Many people “don’t get it”

> Emergent property of deployed technology suddenly make wide-scale deployment possible

> Single company breaks from the pack, their name becoming synonymous with the topic

> Technical and popular press start picking up the hype

> Beginnings of standardization

> Traditional media starts dabbling

>  Lots of walled gardens popping up

2 March 22, 2010

Page 3: Augmented Reality and the WebAugmented Reality and the Web Daniel Appelquist Vodafone Group R&D 22 March 2009 1 March 22, 2010

DOES ANY OF THIS SOUND FAMILIAR?

3 March 22, 2010

Page 4: Augmented Reality and the WebAugmented Reality and the Web Daniel Appelquist Vodafone Group R&D 22 March 2009 1 March 22, 2010

Augmented Reality Breaks Out

4 March 22, 2010

Lego Acrossair

Wikitude

Vertical Applications (e.g. Military)

Page 5: Augmented Reality and the WebAugmented Reality and the Web Daniel Appelquist Vodafone Group R&D 22 March 2009 1 March 22, 2010

Data

> Mobilizy has developed ARML

–  Extension to the Open Geospatial Consortium's KML

> Not everyone uses it

–  Lots of proprietary formats

>  Linked Data must play a role

5 March 22, 2010

Page 6: Augmented Reality and the WebAugmented Reality and the Web Daniel Appelquist Vodafone Group R&D 22 March 2009 1 March 22, 2010

APIs

> Geolocation [check]

> Compass heading

> Device orientation

> Real-time access to camera output

> Access to computing power in the cloud

–  Image recognition

6 March 22, 2010

Page 7: Augmented Reality and the WebAugmented Reality and the Web Daniel Appelquist Vodafone Group R&D 22 March 2009 1 March 22, 2010

Display and Interaction

> HTML5

> Canvas

> SVG

> CSS Background Layers

> Web storage

but…

> Gestural input?

>  Interactivity – widgets?

7 March 22, 2010

Page 8: Augmented Reality and the WebAugmented Reality and the Web Daniel Appelquist Vodafone Group R&D 22 March 2009 1 March 22, 2010

AR IS A MASHUP

8 March 22, 2010

Page 9: Augmented Reality and the WebAugmented Reality and the Web Daniel Appelquist Vodafone Group R&D 22 March 2009 1 March 22, 2010

What Can W3C Do?

> Are new technologies required for AR to become part of the Web?

> Workshop

>  Incubator Group

> Consider prioritizing AR use cases

> Reach out to AR community

9 March 22, 2010

Page 10: Augmented Reality and the WebAugmented Reality and the Web Daniel Appelquist Vodafone Group R&D 22 March 2009 1 March 22, 2010

WHO GETS TO CONTROL WHAT YOU SEE?

10 March 22, 2010

Page 11: Augmented Reality and the WebAugmented Reality and the Web Daniel Appelquist Vodafone Group R&D 22 March 2009 1 March 22, 2010

11 March 22, 2010

Thank you

Daniel Appelquist Vodafone Group R&D [email protected] http://twitter.com/torgo