So...what's the deal? AR Business Applications
So...what's the deal? AR Business Applications
* Rich / immersive experience * Interactive / real-time * Limitless space / no constraints * Flexible / re-useable assets * Low cost of distribution
Why AR?
Marketing
Sales Cycle: From beginning to end
Concept validation
Business plans / text descriptions
360 degree view & interact
Product demo 2D pictures, PPTs 360 degree view & interact
Seamless purchase
Display ads, offline enter URL
Web purchase landing page
* Try:
- Blippar
- Yelp Monocle
Marketing
Gaming
• Overlay digital world onto real world
• More real
• More social
• Sale of virtual goods
• Sale of accompanying hardware
Other Applications* Simulation / decision support * Education * Sporting events * Real estate * Travel & tourism * Retail * Enterprise collaboration
* Try:
- Waigo
Other Applications
Challenges* 3D object development - time consuming * Computer vision - technology constraints * Monetization
Tying Everything Together...
IceDream (www.3ds.com/icedream)
Thank You