Aug pm gurgaon_08_apr

Atlassian User Groups – Tools for Portfolio Management, Collaboration, Support and Maintenance

Anubhav SinhaProduct Owner, Agile Activist, a Learner and Agile Transformation Enabler

LinkedIn – https://www.linkedin.com/in/anubhavsinhapo/Branding -‐ http://anubhavsinha.webnode.com/

Art of Product Management in the Agile World

Delhi-‐Gurgaon-‐NCR Date: April 08, 2017

Business Concepts / Idea

Product Management

How we can manage Product Development in Consulting Firms

using Agile Ecosystem ??

Ø Currently associated as Practice Lead – BA & Agile with ‘Zinios’ – a startup firm in BangaloreØ Experience and associated with Agile – Late 2011 onwardsØ My practice area includes

q Scrum – CSM (Certified Scrum Master)q Scrum – CSPO (Certified Scrum Product Owner)q Lean Kanban – KMP1 – Certified – Kanban System Designq Lean Kanban – KMP 2 – Certified – Kanban Management Professionalq Scaled Agile – Certified SAFe 4.0 Safe Agilist

Ø 8.3 years of IT/Software Industry Experienceq Companies – Razorfish, Find4kids, Arowana Consulting etc.q Roles – Business Analyst, Product Analyst, Product Owner, Chief Product Ownerq Team Settings – Offshore, Global, Distribute Model

Designed and Conceptualized © anubhav_sinha

• Not your Leader• Not your Boss• Not your Decision Maker• Not your Cheerleader

I am

• Assist and share thoughts• Suggest things for you to try n test• Hold up your mirror with best practices• Challenge you, even call you out also

I will

• Your ’Participation'• Your thoughts for ’Interactive Session’• Your 'Permission'

I need

q Product Management – 2 sides of the same coin

q Product Discovery

q Product Vision Identification

q Design Ideation

q User Journey and Persona

q High Level Feature identification

q Business Requirement Prioritization

q MoSCoW Prioritization, Weighted Matrix, BVR, Kano Model

q Prioritization Breakdown – a day journey of PM/POs in the agile world

q Metrics to Understand and Improvise

Solving Queries, Questions /Understanding / Techno-‐functional clarifications etc.

Conflict ResolutionsTeam Dysfunction ManagementCustomer / Stakeholder Management§ Agile Coaching

§ Team mentoring§ Product Discovery§ Vision and Road Map

Identification

Innovation Starts with the ‘Discovery’

*Source-‐ Pavan Soni

Discovery Interpretation Ideation Experimentation Evolution

1. Understand Challenge

2. Prepare Research3. Gather Inspiration

1. Tell Stories2. Tell the Meaning3. Frame

Opportunities

1. Generate Ideas2. Refine Ideas

1. Make Prototypes2. Get Feedback

1. Track Learning2. Move Forward

I have a Challenge !!How do I approach !

I learnt somethingHow do I interpret it!

I see an opportunityWhat do I create ?

I have an IdeaHow do I build it?

I tried something newHow do I evolve it?

1st side of coin – Business Strategy

Product Vision Problem, Need and Want

Ideation Concept Building Implementation

1. Pain2. Users / Segment3. How4. Engagement

1. Concepts2. Brainstorming3. Problem statement4. Personas Finding

1. Feedback collection2. Paper Prototype3. Role Playing4. Value Proposition

Cavas

1. High Level Features2. MLP3. MVP

1. Build Touchpoint2. Product

Development3. Test Business4. Regular Feedback

Define Challenge !!Discovery

Identify Pain n NeedHow do I interpret it!

I see an envisionWhat more we can create?

Ideas CollectedLet’s Build !!

Let’s Develop

Other side of coin –

PRODUCT DISCOVERY

We collect Information to move ahead

Business Viability

Start Here

*Source-‐ Pavan Soni

1st side of coin – Business Strategy

Inception

Go2Market Strategy

Segmentation, Targeting and Positioning

Discovery and Interpretation

Experimentation

Marketing StrategyMarket ResearchBusiness Strategy

PRODUCT

PRODUCT

Nope – we cannot leave 85 % of circle empty !!

Of course, we have to focus for UNSEEN items !!

PRODUCT

High Level Features

Engagement

Needs

Users

Problem

Business Users

Product TeamCustomers

We focus and try to get this information

App Values

Value Proposition

Product USP

Target Audience

Adjectives to be associated:

F – Fun & FriendA – AccessibleC – Clear FlowE – EngagementS – Simple to use

Vision Statement a mobile based platform that can motivate XXXX patients and help them to improve Quality of Life.

Product Name Target User Problem that product solve

Kind of Product

Plan to solve problem

Competitors Product USP

Vision Statement a mobile based platform that can motivate XXXX patients and help them to improve Quality of Life.

Product Name Target User Problem that product solve

Kind of Product

Plan to solve problem

Competitors Product USP

XXXX View App XXXX Patients users

XXXX patients who does able to manage their XXX details, does not know how to track adherence and Care Plan at one place

Mobile App Digitizes themaintenance of adherence and Care plan track and updates

Tradition way of managing care plan and calendar visits manually

Engaging, Fun oriented and easy to use, data tracking and a smart buddy all the time on go

For XXXX Patient users

who does not able to manage their XXXX details, does not know how to track adherence and Care Plan at one place

in, XXXXX a Mobile Appthat Digitizes the maintenance of adherence and XX plan track and

updates

unlike, Tradition way of managing care plan and calendar visits manually

for Engaging, Fun oriented and easy to use, data tracking and a smart buddy all the time on go.

Fear

• Fear of Death• Fear of bad Health• Loosing someone• Overwhelming

Guilt

• Disappointed• Fear of Angriness

Appreciation & Rewards

• Motivation• Engagement• Fun

Competition

• Moving to Next Level• Leaderboards• Anticipation of Scores• Coach/Mentors

Compassion & Love

• Friendly Engagement

Boredom

• When no other task to do

•More Engagements•Growing Buddy can need more focus

• Different Moods of Buddy

• Voice Interaction•Multiple buddy• Chat Experience• Custom Names

•Can be a Nerdy•More reminders and notifications

•More interaction for different users

• Smart and Witty• Intelligent with Pro Tips (Data Driven)

• Engagement•Maturity

Strength Weakness

ThreatsOpportunity

Helpful to Achieve the Ap

p Objectives

Harmful to Achieve the Apps O

bjectives

How we can differentiate our application?

+ Nice UX

+ Integration with Fit bit Device

+ Challenges and Goal Settings

-‐ No simulation concepts

-‐ No mapping for Disease Management

-‐ Only Activity Tracker

+ Integration with jawbone Device

+ Goal Settings

-‐ Simple Functional Design



-‐ No other device integration

+ Good Interface and UX

+ Goal Settings & Trend reports

+ Simple Functional Design

+ Live Coach keeps motivating



-‐ No other device integration

How user will keep themselves Engaged ?

Conceptual WireframesIdeationBuilding

Persona

User Personas are Fictional, Generalized Representations of your Ideal Customers

Ideally, a Persona includes:

q Demographicsq Roles and Positionsq Day in life scenarioq Pain Pointsq Values and Goalsq Information Sourceq Expected experienceq Overcoming objections / queries

Lauren Teenager

Demography

End Goals Experience Goals

Value: Efficiency, Awareness, Blithesome person

Needs: compliant, doing good, an influencer

q Age – 18 yearsq United Kingdomq Has good information on CFq An internet savvy girlq Existing Old Vest Device

q Spend time on Blogs / news on CF

q Proper treatment to meet all needs

q Have a joyful and normal lifeq Proper tracking and CF

management

User Journey for ‘Lauren’

1Day

“Lauren was surfing on internet and found a you tube video that has an information on XXXXXMy Visi View mobile app. She goes through URL and downloaded app on iPhone 6s”.

App is downloaded and

Open

Overview on the Splash screen and go for Registration

Has a walkthrough of the XXXX View

app

Enters Nutrition GoalsEnter XXXX DataReview sharing on

social media

Pop up prompt for Nutrition

Took Therapy


2Day

“Lauren was surfing on internet and found a you tube video that has an information on XXXXMy Visi View mobile app. She goes through URL and downloaded app on iPhone 6s”.

Accessing app and receives a

prompt

Enter Nutrition Data in the app

Fill other Information e.g.

medication

Shows set Goal vs Actual

Enters Medication Data

Receives Karma Points

Prompt up for Medication

Data

Buddy Appears

Receives a prompt


3Day

“Lauren was surfing on internet and found a you tube video that has an information on XXXXMy Visi View mobile app. She goes through URL and downloaded app on iPhone 6s”.

Open Dashboard Review Data Share her data in Social Media

Prompt appears to update Clinical data /lab result

Receives reminder for clinic visit

Already schedule Visit for Clinic

Buddy Appears

10Day

Value Map Customer Profile

Jobs:-‐ Functional-‐ Social-‐ Emotional-‐ Engagement

Which customer hope to change-‐ Tangible-‐ Intangible

Pains:-‐ Challenges-‐ Frustrations-‐ Dissatisfaction

Identify which features are as for Products and Services

Identify how we gonna take care as Pain relievers and make life easier

Identify how they can be gainers, maximize satisfactions, desires etc.

Jobs:-‐ Functional-‐ Social-‐ Emotional-‐ Engagement

Which customer hope to change-‐ Tangible-‐ Intangible

Pains:-‐ Challenges-‐ Frustrations-‐ Dissatisfaction

Identify which features are as for Products and Services

Identify how we can take care of Pain relievers and make life easier

Identify how they can be gainers, maximize satisfactions, desires etc.

FIT

High Impact

Low Impact

High CostLow Cost

*Source: https://www.forbes.com/sites/michaeldefranco/2015/02/19/lessons-‐from-‐amazon-‐prime-‐learning-‐to-‐value-‐product-‐experience/#1bd3701bd370

In February 2005, Amazon launched - Amazon Prime—an all-you-can-eat express shipping membership program for about a millionproducts. Our vision was that fast delivery should be aneveryday experience.

-‐ Identify from All users accessing Amazon.in / Amazon.com-‐ Who can be users for this new product/service

-‐ Identify Customer or Business Problem-‐ People who are ready to pay premium for this service-‐ Spending Habits vs. non-‐member counterparts

-‐ 4-‐6 business days for delivery-‐ Delivery was not Predictable and Guaranteed-‐ Is it limited or unlimited purchasing

Spend a Day Journey for these kind-‐a users

-‐ Users are working / business professionals-‐ Couples are working professional-‐ They purchase to see quickly-‐ They can afford premium-‐ They look for Predictability and guaranteed to meet their work timing-‐ They also look for more as they are paying premium

Ideas validated using their:

-‐ Spending Habits-‐ How much money they are spending on average-‐ Is their any complains lodged for late delivery-‐ Any suggestions received from users

Reassess you idea with team:

-‐ Shipment-‐ Logistics-‐ Forecasting-‐ R&D etc.

qmost popular subscription services—with a 50% increase in members globally in 2014

qMembers in more than 1,000 cities and towns also receive unlimited Free Same-‐Day Delivery on more than a million items

q Prime now has 40 million US membersq Prime members spend an average of $1,500 a year on Amazon, compared to

$625 per year for non-‐membersq Prime members shop 50% more frequently than non-‐membersq 45% of Amazon customers are Prime membersq Same Delivery in Eligible Pin Codes

-‐ Shipping-‐ Entertainment-‐ Savings-‐ Other Bonuses

Functionality

Date – April 07, 2017

http://www.tomsguide.com/us/what-‐is-‐amazon-‐prime,news-‐18041.html




qNever make decision based on Assumption

qDo not make biased assumptions

qOf course we cannot make prediction as 100% for a product success

but WE can MAKE more ‘Conscious Decision’ based on data

Because assumption gives:

We can use MoSCoW prioritization technique -‐ A a technique which is used to understand and manage priorities out of business requirements. This stands for:

M -‐ Must HaveS -‐ Should Have (important but not vital; may be painful to leave, but product developed/solution is till viable)C -‐ Could Have (wanted or desirable, but very less important; less imp[act if left out for now)W -‐ Wouldn’t Have

Atlassian User Groups – Tools for Portfolio Management, Collaboration, Support and Maintenance

Thank You

Aug pm gurgaon_08_apr

Technology