Audienecs and Institutions Start

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Audiences and institutions

Section 1(b) of Key media

concepts exam



Specialist topic = Film

� A study of a specific studio or production company

within a contemporary film industry that targets a British

audience (eg Hollywood, Bollywood, UK film), including

its patterns of production, distribution, exhibition andconsumption by audiences.

� This should be accompanied by study of contemporary

film distribution practices (digital cinemas, DVD, HD-

DVD, downloads, etc) and their impact upon production,

marketing and consumption.

� Understand how media institutions currently operate

� Explore ideas about how audiences use media



In addition

� the issues raised by media ownership in contemporary mediapractice;

� the importance of cross media convergence and synergy in

production, distribution and marketing;

� the new technologies that have been introduced in recent years at

the levels of production, distribution, marketing and exchange;� the significance of proliferation in hardware and content for

institutions and audiences;

� the importance of technological convergence for institutions and

audiences;

� the issues raised in the targeting of national and British audiencesby international or global institutions;

� the ways in which your own experiences of media consumption

illustrate wider patterns and trends of audience behaviour.



What the specification says� You must answer one compulsory question

based upon a case study of a specific mediaindustry (Film)

� Through specific case studies of the centre¶s

choice, candidates should be prepared todemonstrate understanding of contemporaryinstitutional processes of production, distribution,marketing and exchange/exhibition at a local,national or international level as well as British

audiences¶ reception and consumption.� There should also be some emphasis on thestudents¶ own experiences of being audiences of a particular medium.



How will You be tested?

� You will have to answer a question during your key media concepts exam

� You will need to develop case studies based onparticular studios / production companies

� This institution must be located in thecontemporary film industry and it must produceand/or distribute films to the UK.

� You will also need to discuss your experience asan audience member of film

� You will study at least three films and be able todiscuss them at detail in your answer



You will need to

� Study at least three specific films

� Carryout an in-depth study of two film

production companies� Understand how British audiences

consumes films

� Understand how British film is produceddistributed and exhibited



What the spec says

Film

� A study of a specific studio or productioncompany within a contemporary film industry

that targets a British audience (e.g. Hollywood,Bollywood, UK film), including its patterns of production, distribution, exhibition andconsumption by audiences. This should be

accompanied by study of a contemporary filmdistribution practices (digital cinemas, DVD, HD-DVD, downloads, etc) and their impact uponproduction, marketing and consumption.



Case studies

� Film 4� Working title films

� This is England

� The boat that rocked

� The Kings Speech

� This is Dagenham



Key terms

Production ± distribution ± marketing ±exhibition / exchange ± audience ±audience consumption - institutions ±

ownership ± convergence ± synergy ± newtechnologies ± hardware ± content ±digital international vs local



Audience pleasuresWhy do people watch films?

The Effects model

� Frankfurt school (1923)

� Left-wing Jewish Germanintellectuals

� Developed critical theory � Emphasised the power of

corporate capitalism owningand controlling new mediato constrict cultural life

� Television can make people

do things� Creates µmass culture¶ of

conformity

� Describes media as being adrug and the audience anaddict

The uses and gratif icationsmodel

� US (1940)

� µPersonality types¶ give

rise µto certain needs¶

� Categories of needs:

� Learning, emotional

satisfaction, relaxation,

help with issues of personal identity, help

with issues of social

identity



Integration

� Modern µintegrated¶ conglomerates

� Original content such as a feature film is

generated by MTV or commissioned byParamount, then distributed by Paramount

and showcased by UCI

� Vertical and horizontal integration



Key terms

W

hat is synergy and convergence?� The media industry jargon for extra

µenergy¶ produced by linking two

complementary products or companies

� Helping the development of other media

industries through the sales of related

music products and through incorporation

musical performance in other products.

� Converging media industries provides

opportunities for synergy



Introduction to British Film

Industry

� In order to start this section of your exam

preperation you need to have an

understanding of the British Film Industry,

what it is? What makes a film British? And

how we differ from Hollywood.

� http://news.bbc.co.uk/1/hi/business/85509

16.stm Follow this link watch the video clipand read the article, make notes and

summarise the key points made about the

British film Industry.



Sustainable Britain

� Guardian FILMRead the article and answer the following questions:

� What is µthe desired conclusion¶ for the British Film

Industry?

� Why has the British film industry been shackled toHollywood and what have they had to do to survive this?

� When was the UK Film Council formed and for what

purpose?

� What two other institutions have been formed by the UKFilm Council?

� What are main criticisms of the UKFC?

� What were the up¶s and down¶s of the British Film

Industry? (dates)



Homework

� You must write a 2000 word overview of

the British Film Industry ± Where it came

from, how it has developed and the

problems it faces in our current society.

� Use the internet and the British Film

reading handouts to help you

� You must also compile a notes / research

file containing the main sources of your

information

Audienecs and Institutions Start

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