Audiences, Insight & Solutions The New Tech Trends...media in Europe. At RTL AdConnect, we help brands reach more audiences in brand-safe environments across Europe, combining high-quality

Total Video Audiences, Insight & Solutions

The New Tech Trends

1

TV through innovation

Consumption habits are no doubt changing: content spreads across

platforms, from one screen to the next. TV has fully adapted, reinventing its content

production and distribution.

With a viewing time of 3h49* per day and a 70% daily reach, television remains the most powerful

media in Europe. At RTL AdConnect, we help brands reach more audiences in brand-safe environments

across Europe, combining high-quality content through linear TV, online video and social media influencers.

As a driver of innovation, TV is advancing with the online video world. As RTL Group’s international total video sales house, we

ensure our clients have access to the best ad tech available in the market, such as ad serving, monetisation, programmatic and

cross-screen data optimisation platforms.

RTL AdConnect allows brands to branch out beyond domestic audiences and discover a new way to simply reach more!

*Source: Eurodata TV Worldwide, One TV year in the world 2018 [all individuals], local institutes, Médiamétrie.Photography: Drew Graham © 2017 Unsplash; Scorpions © 2017 CBS Broadcasting, Inc.

www.rtl-adconnect.com@rtl_adconnectRTL AdConnect43 boulevard Pierre FriedenL-1543 Luxembourg - T. +352 42142 4721

Scorpions

2 3Non-exclusive portfolio

Reach MoreAudiences.Access the number one global & premium Total Video inventory

AustriaTV

Online

Global

The NetherlandsTV

Online

SpainTV

Online

Radio

CroatiaTV

Online

TV

Radio

Luxembourg

Online

SwitzerlandTV

GermanyTV

Online

HungaryTV

Online

ItalyTV

Radio

Online

TVUnited Kingdom

Online

TV

Online

Radio

FranceBelgiumTV

Online

Radio

180+TV

Channels

300+Digital

Platforms

30+Radio

Stations

4 5

Reach the best of premium content on our platforms

Britain’s Got Talent43.9% Audience share

vs Adults 16-44 years old (UK)

UEFA Nations LeagueComing soon

Ninja Warrior17.5% Audience share

vs Adults 16-44 years old (UK)

Ich Bin Ein Star – Holt Mich Hier Raus!

28.9% Audience share vs Adults 14-59 (Germany)

Nieuws 7 Uur37.5% Audience share

vs Adults 20-49 (The Netherlands)

Formula 1 11% Audience share

vs Men 15-54 (Italy)

Source: Nielsen Tam [ITALY], Eurodata TV BARB/Kantar Media [UK], Eurodata TV AGF/Gfk Fernsehforschung [GERMANY], Eurodata TV Médiamétrie/Médiamat [FRANCE], Eurodata TV CIM/Gfk Audimetrie [SOUTH BELGIUM],

Eurodata TV Stichting KijkOnderzoek (SKO) [THE NETHERLANDS] Period: Jan-Apr 2018 (France/Germany/UK/The Netherlands/S.Belgium) and Jan-May 2018 (Italy)

Wild, la Course de Survie15.8% Audience share

vs WRP 15-49 (France)

Deutschland Sucht Den Superstar

17.3% Audience share vs Adults 14-59 (Germany)

Voice of Holland36.5% Audience share

vs Adults 20-49 (The Netherlands)

Enquêtes39.5% Audience share

vs PRP 18-58 (S. Belgium)

Reach MoreAudiences.

6 7

Insight.Screen equipment in Europe in 2017

Media Spends in Gross K€ (Nielsen for Germany & The Netherlands; Kantar Media for France), in Net K€ (ARCE MEDIA for Spain; Nielsen for Italy), and in Net K£ (Nielsen, UK) /// Jan-Dec 2017

Most equipped country per deviceTV seasonality by country in 2017: smartphone advertisers

Smartphone penetration

(number of smartphones per

100 people)

Tabletpenetration

Connected TV penetration

101.5% 37.9% 52%

Source: IHS Markit, TV Key Facts 2017

Italy France Belgium

Reach More

0

5 000

10 000

15 000

20 000

25 000

30 000

Jan2017

Feb Mar Apr May June July Aug Sept Oct Nov Dec

France Germany ItalyUnited Kingdom The Netherlands Spain

8 9

France Germany ItalyUnited Kingdom The Netherlands Spain

0

2000

4000

6000

8000

10000

DecNovOctSeptAugJulyJuneMayAprMarFebJan2017

CinemaRadioInternetOutdoorPressTV

0

10000

20000

30000

40000

50000

ItalyNetherlandsUKSpainGermanyFranceMedia Spends in Gross K€ (Nielsen for Germany & The Netherlands; Kantar Media for France), in Net K€ (ARCE MEDIA

for Spain; Nielsen for Italy), and in Net K£ (Nielsen, UK) /// Jan-Dec 2017

Total media spends by country in the TV set sector in 2017

TV seasonality by country in 2017: TV set advertisers

Insight.Reach More

European media strategies

10 11

Solutions.

11

Classic spot5" to 60"

Pre-roll VOD

In-textProduct

placement

Programmesponsorship

We can make your brand stand out thanks to our

premium environments.

Split screen

Overlayer

Display

Brand content

Addressable TV

Pre-roll YouTube

Bumper ads

Infl uencers

Homepage

Reach More

En

gagem

ent Targ

etin

g

Reach

Branded Solutions Digital

TV

12

Italy2.8M active

Austria1.4M sets

1.3M active

Spain4.8M sets

2.4M active

France10M sets

2.5M active

Germany27.8M sets25M active

Premium. Brand safe. Transparent.*The HbbTV specifi cation is developed by industry leaders to improve the video user experience for consumers

Source: RTL AdConnect

TV ADVERTISING

HbbTV connected TV sets in Europe*

Scalable reach

Trusted medium

Brand safety

Brand impact

RTL AdConnect presents itsVideo Marketplace, the largest premium

video inventory in Europe.

83Bnvideo viewsper month

800Munique usersper month

35Kcontent creators

Our Addressable TV solution through HbbTV

Combining the best of both worlds

More.Reach

DIGITAL AD TECHNOLOGY

Targeting Frequency control

CPM based buy

Real timedata

EuropeAustria [email protected]

[email protected]

Denmark [email protected]

France [email protected]

Germany [email protected]

Italy [email protected]

[email protected]

Poland [email protected]

[email protected]

Spain [email protected]

The Netherlands [email protected]

United Kingdom [email protected]

EU/ Middle EastTurkey [email protected]

Middle EastUAE [email protected]

North [email protected]

South [email protected] AsiaSouth Korea [email protected]

Hong Kong [email protected]

HeadquartersStéphane Coruble, Managing [email protected]

Christophe Loisel, Deputy Managing Director [email protected]

Heads of Global & Total Video SalesChristophe [email protected]

Simone [email protected]

Anna Maria [email protected]

Communication

Carine [email protected] Marketing

Daniel Bischoff [email protected]

Reach More.

www.rtl-adconnect.com@rtl_adconnect