Jan 29, 2016
Audiences are disenchanted with traditional media
CMPA-conducted poll titled “Public’s Perceptions of the Media”
So they get ACTIVE:They either create their own media or find niche media communities they trust.
The real power in media has
always been in Trusted Access
to Communities
Today’s difference:
Media power is in a greater
number of hands and niches
of content.
Content PartnersLive and On-Demand
Night ClubsAmerican Dream TownTravel – Seven StarsBeatles ChannelComedy ChannelCollege ChannelReid Stowe - Sea VoyagerSeniorNet – Senior MarketEMIMulti-Cultural Channel
Yoga – Claire Diab/Deepak ChopraArt Smith – Food ChannelCorporations ChannelPhilanthropy ChannelNon Profits ChannelSoap ChannelNational Arts ChannelSingle Channel – Club GetawaySoccer ChannelMusic Channel – Swing Weekly
Specials: UN Peace Day, Water Day, Earth DayKatrina, Dance Parade, International Culture Parade,Teacher Awards, Handicapped Awards, 1000’s of events
Good News Planet – Spanish, Chinese, Japanese, German, Russian…Afro-Centric, Native American Indian
Our Markets
Advertisers who seek to:
Build communities
Increase penetration into niche communities
Nurture their communities of loyal patrons and customers
Strategy
Control media outlets
Focus on Branded Content
Bring in connections with the highest-level decision-makers
(i.e. Good News Broadcast)
Offer capabilities in bricks and mortar and virtual world promotion
Provide cost-effective roll out plans
Describe sources of revenue that outpace costs of delivery
Retain performance rights
Sustain barriers to exit through channel control, search control and rights control
“The Awards Committee recognized that Paul Sladkus has been taking on a very powerful, formidable industry on a global scale. In this regard, he is leveraging his vast media and communications
expertise and credibility to create a paradigm shift in media communications and help make the World a
better place for all.”
Steven Piersanti, President and Publisher
Berrett-Koehler Publishers