Audience survey analysis

Audience survey analysis

Question 1 AnalysisI asked this question to get a general overview of who my target audience will be. These results show that more readers of music magazines are female than male, showing me that my primary audience is going to be female, with males as a secondary audience. Therefore, I will need to market the content of my magazine towards females, by including female artists, and articles that they would enjoy. However, as I also had quite a large response from males, I need to take them into consideration, and not alienate them with the content that I include. I’ll use neutral colours that don’t have gendered connotations in order to appeal to both genders. I’ll also ask in my interviews to find out what content each specific gender would like to see.

Question 2 Analysis

I asked this question to find out the age range of my target audience. 70% of the responses came from people between the ages of 15 and 18, showing that the main demographic of my magazine will be young people. I will need to aim my layout and content towards them. The cover will need to have a youthful look in order to attract young people to reading it, including bright colours and lots of information. The articles included will need to be about young artists in order to appeal to the young target audience, as they’ll be able to relate to them more. The language used will be more informal, as they would want to read the magazine for fun rather than it seeming like a text for school.

Question 3 Analysis

I asked this question to find out how often people buy magazines in order to see how much information I will need to include in my magazines. These responses show me that very few people regularly buy magazines. The majority of the responses come from people who buy magazines yearly, with people who buy magazines monthly coming second. If the audience don’t buy magazines frequently, they’ll miss out on a lot of the information that is in magazines that are published frequently. Therefore, I will need to include lots of information in my magazine to ensure that the people who don’t buy magazines frequently can still get lots of information.

Question 4 Analysis

I asked this question in order to find out how much I would need to charge for my magazine in order to have a larger audience buy it. The results show that most people would prefer to pay less for a magazine, choosing the “£2.01-£3” option. However, just over a quarter of responses are for “£3.01-£4”, so people are willing to pay more. This would probably be more likely if the magazine was full of lots of information, making it worth the money that the reader would be paying. For my magazine, I need to make it good value for money. The price needs to be around £3 in order to get more interest from an audience, and the content needs to be worth the money that they’re paying.

Question 5 AnalysisI asked this question to find out what genres of music are most popular, and therefore which genres to base my magazine around. Indie/alternative and rock got the largest response, however pop was very close behind. Therefore, the magazine that I make needs to include all of these genres in order to appeal to a larger audience. From this, I decided that my magazine will be more in the style of Q, which includes a variety of genres rather than focusing on one in order to interest more readers, and to cater to everybody.

Question 6 Analysis

I wanted to ask this question in order to find out the type of magazines that my audience read already. Most of them read Kerrang and NME, which ties in with the fact that most of the responses were from younger people, as these are the magazines that are aimed at their age range. Q also received quite a few responses. NME and Q are similar in that they both contain artists from a variety of genres, showing me that lots of readers like magazines which include multiple genres, rather than having a focus on just one. This is what I’ll do for my magazine.

Q7

Question 7 Analysis

I asked this question in order to get a selection of artists that my audience likes. This allows me to see who they would like to be featured, so that I can include this in my magazine, but also the genres that are the most common in the results. From the relevant results, I found that my audience are interested in artists from a variety of genres, ranging from pop artists like Taylor Swift, to punk artists like Green Day. This solidifies the idea that my magazine needs to include a variety of genres, as the readers are interested in a variety of genres, and I want them to all have relevant articles. Some responses even include a variety of genres within one answer. In order to appeal to all of the readers, I will make the magazine in a similar style to Q, by including articles about a variety of artists and genres.

Question 8 Analysis

I asked this question so that I could find out what kind of content I should include in my magazine. I found that most people would like to see interviews, therefore this will be a major part of my magazine. For my double page spread, I could do an interview. I also found that a lot of people like to see event information and reviews, as well as news about artists. News about unknown artists is preferred, but people still enjoy articles about well known artists. I can include all of this in my magazine in order to appeal to a wider audience. Fewer people were interested in competitions, free gifts or posters, so I won’t include these as a major part of my magazine. However, as they did get responses, I will include them as a minor part of the magazine, possibly as subheadings on the cover.

Question 9 Analysis

I asked this question as promotions are often used to persuade people to purchase the magazine. If the reader sees a promotion that interests them, they may be more likely to buy the magazine. I wanted to find out which promotions people like to see, so that I knew which to include in my magazine. I found that an overwhelming amount of people wanted to see gig and festival ticket discounts, so this is something that I’ll definitely include in my magazine. The other options were fairly even in responses. On question 8, a free CD received less responses, and it got the least responses on this question, so I won’t include a free CD. However, I may include a few discounts as people chose all of these.

Question 10 Analysis

I asked this question in order to find out how the cover design affects how likely the readers are to purchase the magazine. I found out that most people are influenced to purchase the magazine by the main image on the cover, and who it is of. Bold and bright colours also received high votes, so I’m going to include these on my cover. Catchy headlines and graphic art were close behind in responses, so I need to try to include these. The responses show that more people preferred a clean, minimalistic layout to a busy layout, so I will try to have a cover design similar to Q magazine than Kerrang. Adverts for promotions received a lower response, so, while people did respond well to the inclusion of promotions, they aren’t wanted on the cover, so I will include them inside the magazine instead.