Audience response

AUDIENCE RESPONSEBY LOIS AND EMILY

WHAT WE NOTICED After looking at the audiences feed back we received positive feed back from our target audience. And what we expected from our

secondary audience. Its clear to us that our brand was successful for our target

audience, Rosie and Emma. And it was clear to us that the boys Sam Jack and

Joey didn’t enjoy the adverts as much as they did as they felt that they couldn’t relate

to the adverts.

DAY AND NIGHT ADVERTS

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1. DO YOU THINK THE MODELS WERE SUITABLE

By having two different models with different body styles and looks we have then managed to target a wider range of people, also allowing people to then relate to our brand as they can relate to models who are the faces of the brand.

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2. DO YOU THINK THE CLOTHES SUITED THE STYLE OF THE ADVERT

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3. DO YOU THINK THE MUSIC FITTED IN WITH THE ADVERT

We tried to choose music in which everyone could enjoy by having simple hip –hop, however not everyone enjoyed the music which we chose. This will then mean that we needed to try and choose in more depth for music which more people would be able to listen to while watching the adverts.

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4. DID YOU LIKE THE LOCATIONS FILMED IN?

Locations are a big part of the advert and we successfully managed to choose locations which were interesting and made the adverts enjoyable to watch.

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5- do you think the model made you want to purchase the cloth-ing?

All three boys decided that the adverts didn’t make them want to purchase the clothing. We feel that this was because it didn’t feature anything in which they could relate to.

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6. WAS THE MESSAGE OF THE BRAND CLEAR?

Because of this we should have found a way in which to make the message clearer. Instead of just having ‘wear it your way’ at the end.

Q6 PART 2- IF NO HOW COULD WE HAVE FIXED THIS?

Jack- needed to be shown by the models moreJoey- could say it in a voice over, models

shown it more.We needed to make sure that we had the message in the brand because we want to make sure that we could target a wider range of people to watch out advert because we can suit a large amount of people be we want them to wear it your way.

7. WHAT DID YOU LIKE ABOUT THE ADVERT?

Rosie- they were fun and bright

Jack- lots of information

Joey- range of styles of clothing

Sam- interesting Emma- fun I liked the different styles of

adverts.

Even though the boys were the target market for our brand the adverts still kept them interesting and the different editing types allowed them to be able to enjoy the advert still.

8. WHAT DIDN’T YOU LIKE ABOUT THE ADVERT?

Rosie- I didn’t like the music Jack- bit repetitive

Joey- didn’t enjoy the musicSam- there were no clothes for men

Emma- nothingThe boys wanted to see clothes which were for them which would allow them to be able to look at something which they would like to buy. This is going with Marxists theory of the boys wanting to distract themselves from their lives by wanting to buy clothes.

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Do you think you were the target market for this advert?

Both Emma and Rosie correctly felt as though they were the target market for the brand. This is because the adverts featured female clothing and models. However, the adverts as suspected didn’t make the boys think that they were the target market, again this was because of the same reasoning's as Rosie and Emma but it had a different effect on them.

9. PART 2- WHY?

Rosie- showed my style of clothing Jack- no male clothes shown, but if I were to buy clothes for a

girl then I would this website Joey- no male influences

Sam- I am a maleEmma- show female models and girl clothes.

Rosie and Emma both have different styles and our adverts were able to target both of them successfully. This has shown us that we have created an advert which is then able to target a wider range of people within our target market, and we have kept to our brand message of people being able to wear it their way and anyone being able to buy clothes from our brand.

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10. Did you like the shot types and compositions of the models

Shot types were important to our production as they were out USP, by the audience liking these and then enjoying them will then allow us to know that we have successfully fulfilled our USP

RADIO ADVERT

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1. Could you relate to the situation the characters are in?

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Even though the target market for our brand are females the boys were still able to relate to the situation of the characters

not being about to find anything to wear.

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2. Does the radio advert link with the others?

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The target market understood that the two girls in the radio advert were also the ones in the others. However the boys didn’t, we think that this was because they felt like the advert wasn’t for them and that they didn’t need to listen and pay attention.

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3. do you think the voices suited the advert?

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4. did you receive enough information from the advert?

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5. was there anything you disliked from the advert?

IF YES WHAT WAS IT? Jack- annoying music

Joey- too fast couldn’t hear what they were sayingSam- bit quick

We found that because the boys weren't listening to the advert to understand the information about the brand they noticed it more. This is because they couldn’t connect to the characters of the advert as they weren’t selling what they wanted.

6. IS THERE ANYTHING YOU LIKED ABOUT THE ADVERT?

Rosie- I enjoyed the narrative of the advertJack- it was fun

Emma- it then had lots of information Joey- I liked the narrativeSam- lots of information

We wanted to be able to provide information to our audience within a narrative type, we wanted our audience to be able to relate to the narrative as this would then mean that they could then understand the advert and then want to listen to it because it would then answer their problems.

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7. did it make you want to buy anything from the brand?

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8. did you think you were the target market for this brand?

In the advert it states ‘it great for us uni students who cant fund out shopping addiction’ this then directly targeted the age gap of 18-25 and because it then had two females speaking it would then mean the girls understood it was for the. This then shows us that the boys understood that the boys knew that this brand isn't for them

WHY?Sam- I am a boy

Rosie- it had girls talking in the advertJack- there weren’t any male speakersEmma- there were clear female voices

Joey- no male voicesThis then shows us that the girls know that they were the target market, and the models we chose worked when targeting our target market.

SPONSORSHIP ADVERT

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1. do you think this advert was suitable for the program gossip girl?

Because we are a cheap brand we thought that people may disagree with us sponsoring the show gossip girl. How ever we feature the same conventions as gossip girl e.g. showing fashion, girls getting ready and interesting and cool locations. The target market though that the advert was perfect of the show, this is because they are the same target market for the show as they are 18-25 females.

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2. do you think enough outfits were shown?

As it was a sponsorship sequence it then meant that we had to keep it short and weren't able to feature many outfits in it. This then meant that it left out audience wanting to see more allowing us to know that this would then result in them following up and looking online at the brand.

2 PART 2. IF NO HOW MANY SHOULD HAVE BEEN INVOLVED?

Joey- I wanted more than because I would like to see the whole range of clothing if I were to buy anything from this

brand. Rosie- I wanted to see around 4 outfits so I can see different styles or see how I could style one item with lots of different

things. The audience wanted to see more which would then mean that they would then lead onto the website to see more. This has shown that we have successfully gotten the audience interested in our brand and left them wanting to see more.

3. WHAT DID YOU LIKE ABOUT THE ADVERT?Rosie- I liked the bit when they came out the wardrobe as it looked cool. Sam- I though the advert was fun and bright and I liked the flashing of the

lights. Joey- I liked the different shot types they had.

Jack- I like the bit when they came out of the room, it was interesting Emma- I liked the wardrobe bit it was different.

Rosie calling our brand ‘cool’ shows that she understands the image we are going for. Same enjoyed the flashing lights and the colours. These allowed for him to be entertained as he isn't part of our target market as this is an advert for girls clothes. Joey again was entertain by the editing we had the camera shots, allowing him still to enjoy the advert even though its not for him. Jack and Emma both enjoyed the bit when the two models came out of the wardrobe. This then showed the both the target market and the secondary audience enjoyed the advert and were interested in the shots and what was happening in the advert.

4. WHAT DIDN’T YOU LIKE ABOUT THE ADVERT?

Rosie- the lightingSam- no narrative

Joey- the wardrobe bit was too quick Jack- don’t understand the narrative wasn’t very interesting to watch.

Emma- lighting.Both Emma and Rosie commented on the lighting of the advert. We struggled with the lighting of the sponsorship advert as we felt that we made the room look too dull and grey. This was a down fall of the advert, the boys Sam and Jack didn’t understand the narrative of the advert and felt that it was too simple. We needed to make sure that we didn’t make the audience think that the advert was linked with the program Gossip Girl. And Joey felt as though the bit when the girls were walking out of the wardrobe was too quick for him and he couldn’t concentrate on what the girls were wearing. This shot is one of the key shots and it shows the dresses in full length meaning that we probably should have slowed this down to allow the audience to be able to see the dresses in full.

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5. does the advert link with the other adverts?

6. WHAT COULD WE HAVE DONE BETTER?

Rosie- more outfits shown Sam- better narrative

Joey- condense the informationJack- have a clearer message

Emma-… nothingRosie wanted more outfits to be shown again telling us that she wanted to see more of our brand allowing us to know that our target market liked our clothes and would look on further to learn more. Sam wanted a better narrative, we feel that because of the narrative chosen the boys wouldn’t be bale to link in with it meaning that they wouldn’t understand it.

7. WHAT DID YOU THINK ABOUT THE LIGHTING OF THE ADVERT

Sam- I liked the lighting Joey- I liked the lighting

Jack- it was bright Rosie- I thought it was a bit dull

Emma- I thought the lighting was dull and grey. We struggled while filming the advert because we couldn’t get the lighting right and we though it was a bit dull. We knew this would be the feed back we got from our audience members as we ha struggled to make this look less grey.

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8. do you think the models were suitable?

We wanted to make sure that we showed a verity of different styles and models in our advert. We wanted two different models who looked different because this would then allow us to target different people in our target market.

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9. did you like the different shot types and framings?

Even though females are our target market we wanted our advert to feature cool and interesting camera angles and shot types. Knowing that the audience enjoyed these has backed our ideas up knowing that these would then interest the target market and those who wouldn’t be interested in the brand.