Audience Research Part III

AUDIENCE RESEARCH PART VO L I V E R W O O L L A R D

OPENING QUESTIONS

For this stage of research I staged a virtual survey for a range of different ages to use. The average age of the users was 32 years old, with the youngest at 16 and eldest as 64. The different generations of people allowed me to gain a better understanding of what the mass market wants. I also had 45% male, 55% female in order to try to have an equal set of results.

QUESTION 1

Of those interviewed, every person responded with a yes when asked “if they watched movies regularly.” This means our results will come straight from our very customers, making the results all the more cogent.

Do you regularly watch movies?

Which of the genres are your favourite?

QUESTION 2

From these results we can see a surge in interest and viewing of Sci-Fi and Thriller genres within our surveyed audience. This means that my genre is a widely viewed one, cementing a certain aspect of success upon its release.

Action

Adventure

Comedy

Crime

Drama

Fantasy

Mystery

Sci-Fi

Thriller

QUESTION 3

The following answers reveal the diversity of audience interests, following the ideas of Wesch’s ‘Long Tail’ theory, that expresses the movement from few populous blockbusters to multitudes of small niches. These results indicate that we are moving into a competitive market, yet there is still a place for us, because o

Which of the genres are your favourite?

ActionAdventureComedyCrimeDramaFantasyMysterySci-FiThriller

Rate the Disney Villains on how much you like them (10 – Love, 1 – Hate)

QUESTION 4

What is particularly interesting in these results is the clear interest with Yzma. My initial idea of a villain was female, and these results confirm that this will be successful through the curve of interest for female villains over their male counterparts.

Ursula (The Little Mermaid)

Hades (Hercules)

Captain Hook (Peter Pan)

Cruella De Vil (One Hundred and One

Dalmatians)

Gaston (Beauty and the Beast)

Yzma (The Emperor’s New Groove)

Rate the Heroes on how much you like them (10 – Love, 1 – Hate)

QUESTION 5

There is a repeated correlation between the male and female heroes with the female again, more popular amongst those surveyed.

Hermoine Granger

Steve Rogers

Ellen Ripley

Selina Kyle

James Bond