Audience research analysis

Audience Research Analysis

Responders

• The majority of the answers given were from 17-21 year old males with an interest in Rock music, this is perfect because it means the answers fit in with our target audience. We also found that they listen 4-6 hours of music on average and mostly sometimes watch music videos. This is important because it means their opinion on music videos will be more valid.

Problems

• They main problem with our questionnaire is that we have a small amount of answers and therefore the results aren’t very reliable (the answers may not apply to our entire target audience). Another problem with the survey results is that all of them are male, therefore we don’t know about the female side of our target audience.

Question 6

We then asked the question ‘When watching a music video do you prefer narrative (story), performance or a mix?’. To this the respondents said thy prefer either narrative or a mix. Using this knowledge we know to include both narrative and and performance in order to please the audience (shown by the survey) and to simultaneously meet genre characteristics.

Camera Focus and Mise En Scene

From the further questions asked on the survey we learnt that the audience would like the lead singer to be a key focus of the camera, typical locations the audience would like to be included (such as stages) and different expectations of a rock music video (for example band shots and thought beats). From this information we can find things to include into our video to make it more appealing to the audience.