Audience research

IntroductionIntroduction

I conducted interviews in relation to my pre-production audience research, for which I surveyed a group of A level Media Studies students; equally divided amongst each gender.

The questions were mainly directed to the interviewee’s opinions on the Indie Genre and what typical codes & convention it entails, so that I could identify them and apply them to my production.

I picked out the best answer for each question from the range of candidates that were interviewed.

Questioning the Questioning the AudienceAudience

Prior to the actual questioning, I carried out some research into pre-production audience research and came up with the following conclusions;

The point of the research is to acknowledge what appeals to the intended target audience. Then use this information to develop and enhance ideas, then determine whether ideas are achievable. In addition to this it allows you to configure and assess the Stereotypical representations, as well as decoding the codes & conventions.

The targeted audience themselves should be an appropriately intended audience, who are individuals willing to answer in detail and are non-bias, this shows the examiner the engagement developed within the topic.

Question 1Question 1

What sequence would you expect from the Indie Genre? Narrative or Performance? Both?

Question 2Question 2

Should the lyrics directly link to the visuals? Why?

Question 3Question 3

Do the lyrics reflect voyeurism? (Unforeseen concept)

Question 4Question 4

Is the song appropriate for commercial/ mainstream use?

Question 5Question 5

What visuals would you relate to the title?

Question 6Question 6

 What visuals would you relate to the lyrics?

Question 7Question 7

Is it too conventional to have performance aspects within an Indie music video?

Question 8Question 8

Who would you state as the stereotypical target audience for a track within the Indie genre?

Question 9Question 9

Would you prefer to see a high-quality conventional music video from the Indie Genre or a high-quality innovative music video from the Indie Genre?

Question 10Question 10

What components make a music video look professional?

Question 11Question 11

What would you say is one of the best Indie music videos of this age?

Effective Music VideoEffective Music Video

From these interviews, I managed to configure which components make an effective Music Video.

Metaphorical meaning or concept behind

Verisimilitude

Continuity

Narrative, performance or both

Choreography

Matching visuals

Consistent or radical/ contradictory themes

Engage audience

Genre characteristics

Goodwin’s theory application

Range of shots and locations