Audience research

Audience ResearchI will be using a audience produced platform (Facebook) to carry out my research. The reason for this is:-Can be accessed 24/7

-Millions of people have access to the internet so it’s non cost effective

-Its not formal so will get a honest and unbiased response

- Facebook can be accessed using different technological convergences e.g. Smartphone's, laptops/computers and internet and web browsing

-Facebook is known to be a push media due to the adverts the users are focused to access, but I will be using Facebook as a pull media as I will be individually questioning my audience which allows them to appreciate the way I am presenting the information to them.

Audience research conclusion

•Above are some of the results I received from doing my audience research. I questioned approximately 18 people who are aged 15+

•The results which I received were similar between the people I asked

•I will be displaying my results in graphs to give a visual effect

•I have not included all the results from my audience research but the graphs which i will create will convey my over all results

Question 1)

50%

33%

17%

Conventionsimage colour title

From my research I have found that the main convention which attracts the audience is the main image this can be as the image is what give the genre away e.g.

Genre - Romance

Conventions: -Closeness – shows love

-Bright colours – normally used for romance films

-The colour pink is girly which is who is genre is mainly aimed at

I have to agree with the audience when it comes to the image being the main element to make a film poster successful this is because the image give a strong meaning to what the film is going to be. If you were too see a male/female covered in blood you would instantly think the film will involve a brutal killing and fighting.

Question 2)

89%

11%

Main imageOne model More than one model

From my research I have found that the majority of the audience prefer there to be one model on the cover of the magazine. This is because:

-Conventionally there is always one person on a horror poster

-If there is more than one person on the poster then it will distract the audience from what the film is about.

-By having more than one person on a trailer it represents a different genre than horror e.g. a romantic comedy

-Also one of the people I asked said that having one image suggest isolation. This is a key factor when representing a horror trailer as the main character has to seem as if there is something strange about them.

Question 3)

86%

6%

6%2%

Colourblack and red white grey green

Like I expected the main colours which the audience prefer to see on a horror poster are black and red. This is because theses two colours are the main colours which are used on a horror trailer. For example:

Looking at both of these poster you can instantly identify that the genre for these films are horror.

Question 4)

98%

2%

Image and texta lot of text and small image less text and large image

The target audience for our media product are young adults. They prefer there to be less text and a large image this is because a large part of the current generation prefer to look at images then read large amounts of text.

Also on all the horror posters I have analysed I have found that there is normally a large image and small amounts of text.

The image here has taken up the majority of the page.

The main colours here are dark which is a convention for a horror poster.

Question 5)

44%

56%

Typefacesimple distorted

When asking the audience about the sort of font they prefer on a horror poster I got a fairly even response.

I think this happened as horror posters have a mixture of both simple and distorted font. The use of these fonts depends of how the main image is.

The font used for this poster is simple is due to the fact that the main image successfully conveys the conventions of a horror film.

Question 6)

28%

72%

Featurestypical unusual

From my audience research i have found that a large amount of the audience like to see typical features on a horror poster as this helps them to instantly recognise the genre they are looking at.

Horror posters should have the conventions which are normally seen when looking at one as this creates the mood of the film straight away in the audience mind.