Audience profile Prefers Punk rock, Alt Rock and Rock. There are other rock sub genres which mentioned in the dps or contents. -Loves Gigs -16-21 years old -Like Rock Lifestyle -Not got enough loose change for expensive magazines -Might even travel to see bands live -Likes sticker, band merch and skateboarding -Have friends who like rock -Love rock -Student -Always go for a music jam than watch a film -Seen as a good trouble maker -Not very likely to buy a magazine Average consumer Will Enjoys going out to gigs and has a blast with his friends, Will loves rock and has even considered travelling to different countries to see his favourite bands live. Whenever he is with his friends he skateboards and listens to music and is always up for new band merch or stickers to put on his skate- board. However Will is low on money