AUDIENCE PROFILE AGE The age range I will be targeting for my music video package is 16-21 year olds. I chose this age range firstly, as I am roughly in the centre of this and I feel that whatever media text I produce will be most appropriate for my own age range as this is the age range I understand the most. Furthermore, the focus on skateboarding and street art are both relatively modern ideas and interests and so I feel that they would appeal more to a younger, more modern audience. Furthermore, the genre of the track, instrumental hip-hop, is an emerging genre which reinforces the modernistic appeal to young people. GENDER The target audience for my music video will be predominantly male, due to the male character in my music video. As there are no female characters in my music video, female audiences may find it more difficult to identify with the performer, and then are perhaps less likely to enjoy my music video, as identification is one of the main appeals of media according to Blulmer and Katz’s ‘Uses and Gratifications’ theory. The featuring of skateboarding in my music video may also appeal to a male audience as this is usually a male pastime. However, as the main focus in the music video is on the action, surroundings and cinematography rather than the performer, neither gender is excluded or emphasised. ETHNICITY + NATIONALITY As my performer is white and British, I feel that the audience would reflect this ethnicity due to the same identification reasons as mentioned before. However, as there is only a sole performer and not a cast of people of the same ethnicity, the appeal remains open as there is no focus on race. In addition, the instrumental hip-hop genre of the track, which stems from the hip-hop genre, may appeal to those of African ethnicity as hip-hop’s roots lie in African culture.
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AUDIENCE PROFILEAGEThe age range I will be targeting for my music video package is 16-21 year olds. I chose this age range firstly, as I am roughly in the centre of this and I feel that whatever media text I produce will be most appropriate for my own age range as this is the age range I understand the most. Furthermore, the focus on skateboarding and street art are both relatively modern ideas and interests and so I feel that they would appeal more to a younger, more modern audience. Furthermore, the genre of the track, instrumental hip-hop, is an emerging genre which reinforces the modernistic appeal to young people. GENDERThe target audience for my music video will be predominantly male, due to the male character in my music video. As there are no female characters in my music video, female audiences may findit more difficult to identify with the performer, and then are perhaps less likely to enjoy my music video, as identification is one of the main appeals of media according to Blulmer and Katz’s ‘Uses and Gratifications’ theory. The featuring of skateboarding in my music video may also appeal to a male audience as this is usually a male pastime. However, as the main focus in the music video is on the action, surroundings and cinematography rather than the performer, neither gender is excluded or emphasised. ETHNICITY + NATIONALITYAs my performer is white and British, I feel that the audience would reflect this ethnicity due to the same identification reasons as mentioned before. However, as there is only a sole performer and not a cast of people of the same ethnicity, the appeal remains open as there is no focus on race. In addition, the instrumental hip-hop genre of the track, which stems from the hip-hop genre, may appeal to those of African ethnicity as hip-hop’s roots lie in African culture. Those of British nationality may also find my music video especially appealing due to the bleak style of cinematography that is concurrent with British realism and the representation of ‘Broken Britain’. Norwich/Norfolk habitants would also be able to recognise many of the locations used in the music video and may enjoy this aspect.
AUDIENCE PROFILESOCIAL CLASSFor the promotion of my artist, Vanilla, I would have to target audiences with expendable income as they would be able to purchase the album. Because of this, I would be targeting primarily the B/C1/C2 brackets. However, due to social media sites such as YouTube, anyone with access to the internet would be able view the music video, without having to pay – leaving the possible audience far wider than the target. I have avoided targeting the A*/A bracket due to the low-budget and average quality of the music video, as individuals with large incomes would generally appreciate higher quality products. I feel that the B/C1/C2 group would appreciate my product the most and the lower end of this group, and possibly lower income brackets, would perhaps find the depiction of ‘Broken Britain’ an interesting media exploration, as it is often avoided. LIFESTYLEMy target audience is likely to be in education – either A Levels or university – due to the age range of 16-21 years old. They may be studying a creative subject such as Media Studies or Art, due to thefocus on cinematography and street art. Viewers may also be interested in either skateboarding, graffiti or film in general due to the music video’s similarity with short films and the British realism genre. OTHER MEDIA INTERESTSBesides the aforementioned interests, my target audience may also be interested in British realism and low-budget films such as Fishtank (2009) and Tyrannosaur (2011), due to the similar cinematography and locations as my music video. Aside from the aesthetics of the music video, my target audience may have an interest in instrumental music and/or hip-hop, as these are the main influences of my track. They may also be interested in new or underground music, as my artist Vanilla is unsigned, and they may use social media sites such as YouTube or Soundcloud to search for new music.
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