AUDIENCE PROFILE The target audience for this music video will be young adults – aged 16-26. They will be somewhat mainstream and likely follow trends in fashion and music. They probably are involved in artistic lifestyle or careers.
Audience profile
Jun 22, 2015
Audiencecne
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
AUDIENCE PROFILEThe target audience for this music video will be young adults – aged 16-26. They will be somewhat mainstream and likely follow trends in fashion and music. They probably are involved in artistic lifestyle or careers.
Musical interests
Broken Social Scene
Marina and the Diamonds
Lorde
Lana Del Rey
Alt-J
Bonobo
General interests and brands
Demographics and Psychographics
The target audience is likely to be in Group E of demographics, particularly consisting of students and casual workers. They are also likely to be in the B demographic, with media and creative workers.
I think that this type of music is most likely to appeal to the Mainstreamer and Aspirer psychographics.
The audience is likely to spend much of their free time with friends, and are probably very sociable. They probably have a lot of disposable income, particularly if they are still students, and if they have a part time job.
They likely spend a large portion of their income on music downloads, gig tickets and clothing.
Likely to shop at places such as
Related Documents
