Audience profile 2 3

Audience Prof i l e

Genera l in format ion• Age range from 16-23•• Mostly Females•• Group E -Student, Either at college or university•• Urban life style, live in a big city such as London, or

Birmingham •• Mainly British culture•••••

Income• Likely to have a comfortable amount of

disposable income•• Coming from parent or part time job

such as working in a café or shop•• Come from a middle class family•• Friends come from similar background

and brought up the same•

Interes ts and appearance • Into the latest fashion• Arty• Unique• Indie/ vintage fashion taste• Into festivals• Like Photography• Enjoy shopping•

Brands and other interests• Shop at: Topshop, Miss Selfridge,

River island, New look, H&M and Urban outfitters.

•• Other brands such as: Cath Kidston,

Apple, Ugg, Star bucks, Costa, vogue magazine

•• spend money on: clothes, Make-up,

Going out•• Artists they like: Birdy, Ed Sheeran,

Ellie Goulding and Feist