Audience management system

Audience Management System

September 2014

Audience Management System

• Your audience data is your most important asset. After all, this is who your advertisers pay you to connect with.

• Managing this information well saves time, money and enables you to become more efficient in targeting and managing customers and prospects.

• The Beeline Data Audience Data System has been built by publishers for publishers. As such, it is perfectly aligned to meet all your audience management requirements.

On Line

• Access from anywhere there is a Wi-Fi connection

• Secure Data storage

• View reports on the move

• Data counts away from the office

Single Customer View

• Allows you a complete view of all your audience and each touch point they have with your brands

• Enables better business decisions based on better data knowledge

• Improves marketing results and ultimately ROI

Company-Reader Hierarchy

• Allows a view of contacts you have within a company rather than treating them as separate data

• Gives you a better idea of your circulation spread in the target industry

Duplicate Free

• Input suggestions allow view of existing data that already matches input criteria

• Sophisticated software searches out potential duplicate records (company and reader)

• Allows mix and matching to keep best form of address/contact

Data Input

• Allows for addition of new order/contact/company records

Search

• Existing data can be search for using different criteria

Financial/Marketing Reports

• Financial - Transaction Report/Cash Summary/Value per Issue

• Marketing – Lapsed Subs/Renewals/Campaign Summary

Selection Function

• Issue Runs, Targeted Marketing Data, In Depth Information

Selection Function

• Top Line Data Reporting - geo, demographics, status, age, audit

Selection Function

• Output any columns in any order

Admin Access

• Allows setting up of on-line registration forms, products and demographics associated with that product, source codes etc paid product prices etc

Admin Access

• Allows for bulk uploads and updates

Admin Access

• De duplication suite enables best possible data accuracy

Gated Access

• Assigns and manages password/username security

On Line Registration Forms

• Simply set up in admin suite

• Can include or exclude demographics on one click

• Create multiple columns for a more compact form

• Can be stand alone (with some text and a logo) or built in an I Frame within your own web site

• Caters for controlled circulation or exhibition registrations

• Example - http://ams.beelinedata.co.uk/public/do-reg-form.php?productId=1&database=fleetworld or

• http://www.ftseglobalmarkets.com/info/registration-form.html

Paid For Products

• Shopping carts, promo and standard prices, special offers

Integrated Email Broadcast Function

• Mass personalised and source codeable email broadcast tool

• Based on selections with the Beeline software – no upload/download

• Automated, repeated and scheduled email communication according to pre-selected data – ideal for renewal cycles for both paid and CC products

• Click, Open, Bounce and Unsubscribe replies all flagged to original contact data.

• Source coding allows view of journey after “click” – did they complete goal of registering, paying for their shopping cart etc