Audience feedback

Audience Feedback

Off Campus Teaser Trailer

After showing a class of around

25 media students my teaser

trailer these are the comments

that they responded with...

Method•I used a focus group to collect my data

•I collected qualitative data; being people’s

comments

•I then created charts to turn my data to

quantitative, this enabled me to see which

comments were most frequent and to see what

people liked and disliked most.

•The sample I used were representative of my

target audience

• they were mixed gender around the ages of 17-

19 years old and so are likely to watch real horror

films.

•There would have been no point in asking people

who are not my target audience as it is important

to find out what my audience like and dislike

about a trailer.

Positive commentsHere is a chart to show some of the positive comments that my

audience had to say about the trailer.

Gore

effct

s

Good

Narra

tive

Good

shot

s

Newsp

aper

clip

s

Text

effec

ts

Soun

dtra

ck &

effec

ts

Susp

ense

bui

ld u

p

Endi

ng0

2

4

6

8

Positive comments continued:

As shown by my chart there was many things that

the audience seemed to like about the trailer,

many aspects were consistently liked such as

gore, narrative, soundtrack and suspense,

however it was the use of shots that were picked

up on most. Shots such as the car scene at the

end and the jumpy cupboard scene, were noted

by the audience as being particularly

conventional of horror and most scary in the

trailer.

Negative commentsHere is a chart to show some of the negative comments that my

audience had to say about the trailer.

Leng

th o

f titl

es a

nd cre

dits

Uncle

ar v

oice

over

s

Newsp

aper

clip

repi

titve

Bad

filte

rs

Too

man

y de

aths

Mus

ic

Uncle

ar n

arra

tive

0

2

4

6

Negative comments continued:

In terms of negative comments it would appear that the

soundtrack and voiceovers are the things that the

audience mostly disliked, they said that the voice-overs

were unclear and recommended that this should be

made louder and that the music should have a

smoother transition when it begins to pick up pace.

Some people were also unsure whether the end music

was very conventional of horror, stating that it

seemed more action like, but this was disputed amongst

the group and some disagreed that it enabled the trailer

to pick up pace better.

In conclusion...•There were many positive comments about my

trailer, some found some parts quite scary which I

think makes it work as a horror trailer.

•Despite various comments about the music I think that

many people were unsure about it because the

transition between the starting music and the action

packed is quite sudden. I think that it enabled the

trailer to pick up pace and fit to the horror genre well.

•However, I think that perhaps too many deaths were

shown in the trailer which gave too much away about

the narrative, instead possibly more information could

have been given about the killer as some of the

audience were left a little confused.