Page 1
@portentint
Don’t fight ‘em. Join ‘emQuora for Audience Expansion
Presented by: Ian Lurie@portentint
Page 2
@portentint
Me
CEO, Portent (Seattle) Idealistic marketing cynic Responsible for 2 nerdspawn @portentint
Page 4
@portentint
No
poot
Page 5
@portentint
http://portent.co/thequoras
Page 6
@portentint
WHY QUORA?
Page 8
@portentint
really? 18 sessions?
Page 9
@portentint
If you wait for links from Quora
Page 10
@portentint
If you wait for links from Quora
…
Page 11
@portentint
you Quora
Audience expansion
Page 12
@portentint
Audience expansion
Page 13
@portentint
Audience expansion
Page 14
@portentint
WHAT’S THE GOAL?
Page 15
@portentint
GOAL: GET REQUESTS FOR ANSWERS Goal: Requests for answers
Page 16
@portentint
Goal: Followers
Page 17
@portentint
Goal: Followers
Page 18
@portentint
Buy followers and I will…
Page 19
@portentint
Goal: Views & Engagement
Page 20
@portentint
Pickup outside Quora
Page 21
@portentint
a guy can dream
Page 22
@portentint
Rankings
Page 23
@portentint
PICK THE RIGHT TOPIC
Page 24
@portentint
Something you know…
Page 25
@portentint
…or something you know well enough to research
Page 26
@portentint
.4 million topics
Page 27
@portentint
Use Google
Page 28
@portentint
Quora search suggest
Page 29
@portentint
quora.com/sitemap
Page 30
@portentint
quora.com/sitemap
Page 31
@portentint
Active topics
Page 32
@portentint
Active topics
Page 33
@portentint
Move “up”
Page 34
@portentint
Move “up”
Page 35
@portentint
Or “down”
Page 36
@portentint
Or “down”
Page 37
@portentint
Or “down”
Page 38
@portentint
CONTROL THE TOPIC
Page 39
@portentint
Comment
Page 40
@portentint
Stick with it SONOFA…
Page 41
@portentint
Stalk the leaders
Page 42
@portentint
Help organize
Page 43
@portentint
PICK QUESTIONS WHEN RIPE
Page 44
@portentint
Search
Page 45
@portentint
Current Events
Page 46
@portentint
Trending
Page 47
@portentint
Ratio of followers to answers
Page 48
@portentint
WHEN YOU ANSWER
Page 49
@portentint
Nerdgasm
Page 50
@portentint
Check your bio
Page 51
@portentint
Tweet it (now and then)
Page 52
@portentint
Check topics
Page 53
@portentint
SERP PIGGY-BACKING
Page 54
@portentint
A long-tail search
Page 55
@portentint
Quora pages
Page 60
@portentint
Use this to spam and I will
Page 61
@portentint
Merge questions
Page 62
@portentint
301 redirect
Page 63
@portentint
Again: Use this to spam and I will
Page 64
@portentint
OTHER GOOD STUFF
Page 65
@portentint
Business (now and then)
Page 66
@portentint
Infobite “hosting” When 140 characters won’t do
Page 67
@portentint
Content ideation
Page 68
@portentint
Content ideation
Page 69
@portentint
THIS IS ALL LEGIT STUFF
Page 70
@portentint
NOT SPAM
Page 71
@portentint
PLEASE, I BEG OF YOU…
Page 72
@portentint
Small, Unmarked bills only Ian Lurie @portentint www.portent.com
http://portent.co/thequoras