Audience

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AudienceHere’s what we know.

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AffinitiesLet’s start by learning who visits Realtor websites. All Data is anonymous and in aggregate.

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Form Submit - Top 10 Google Affinity Groups

Real Estate/Residential Properties/Residential Properties (For Sale)Real Estate/Residential Properties/Residential Properties (For Sale)/Houses (For Sale)/Preowned Houses (For Sale)Travel/Hotels & AccommodationsReal Estate/Residential PropertiesTravel/Trips by Destination/Trips to North AmericaHome & Garden/Home FurnishingsHome & Garden/Home DecorAutos & Vehicles/Motor Vehicles/Motor Vehicles (Used)EmploymentTravel/Air Travel

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DemographicsAge/Gender

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Gender Breakdown

Female; 58%

Male; 42%

% of Total Form Submissions

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Female Matters• The bulk of those 58% of female visitors are:

• 60%..Over 45.

• While the highest converting (by contact submission) are:• 18-34 • Into Education/Study Abroad Programs (in transition?)• Into new and used compact vehicles.• Queen Margaery’s entourage?

• The majority of all women identify as:• Home Décor Enthusiasts.• Movie Lovers• News Junkies• Shoppers / Shopaholics

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Leveraged Lead Lisa..Continued

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Males• Of the 42% that are Male..• The highest converting (by contact submission) are:

• 18-34 • Into Travel/Hotels & Accommodations• Interested in Auto Parts and Accessories

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Realtors – Brokers and AgentsWhat do we really know?

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• Why do IDX solutions attract 20% and not 80% of Realtors?• Education matters and can flip that number!

• How we’re focusing on education. What can we do to involve you? • Why moving our price “upstream” makes sense. The higher the price the

stickier the website and IDX. • Why cheap = churn.• Who are we dealing with?

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• Are you targeting the ideal audience age for IDX services? Late Millennial & Gen X.

35-44 45-540.00%

0.50%

1.00%

1.50%

2.00%

2.50%2.19%

1.09%

Ecommerce Conversion Rate

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So what now? Find your Audiences!

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MillennialsWhy are they important and why should you target them?

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• According to a 2015 NAR Generational Survey:

“Millennials were the most likely to use a real estate agent, mobile or tablet applications, and mobile or tablet search engines during their search”

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Google and Facebook TargetingSharing is how we all get shit done.

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• Do you retarget website visitors? What about visitors who clicked through from our Developer Partner page?

We serve up over 600 unique page views per month through the Partners page! Look for the referring URL and retarget those visitors to leverage our traffic to you.

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• Do you target Facebook users by demographic?

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EducationLet’s get rid of the confusion about what it takes for a Realtor to dominate.

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• SEO…why so difficult? It’s not!• www. Subdomain.• Page speed as a signal.• 3 months. • No advertising. • Now averaging 12-15 organic visits per day.

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• My IDX loads quickly enough..

Google says page speed ranking factor to use mobile page speed for mobile sites in upcoming months. -SearchEngineLand.com (June 1, 2016)

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• Data and the myth of 15 minute updates…

Many MLSs update 2x per day at most. NAR mandate is 12 hours. Page speed load times are more important!

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• Myth: $10 IDX is just like the rest.

Reality: Cheap IDX distracts from the integrated user experience that can be built with a solution like IDX Broker.

And good luck getting free organic traffic from those IDX pages..

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Q&A