Audience 1

ACTION ADVENTURE

Lo:To understand how action adventure films appeal to audiences

THINK: Who likes action adventure films and why?

PAIR: Talk to the person next to you – what do they think?

SHARE: What do we think as a group?

Why are action adventure films so popular?

• Why are they a good investment for the production company/studio?

Match up these terms

Hollywood model

Blockbuster

Mainstream audience

Major studio

A film that sustains widespread popularity and achieves enormous sales

Meets audience expectations – follow’s Todorov’s four part narrative structure/element of spectacle

A wide target audience – mass appeal

Dominates the film market – is in charge of producing many films

Tentpole

A high grossing film that funds smaller film projects for the studio

Match up these terms

Hollywood model

Blockbuster

Mainstream audience

Major studio

A film that sustains widespread popularity and achieves enormous sales

Meets audience expectations – follow’s Todorov’s four part narrative structure/spectacle

A wide target audience – mass appeal

Dominates the film market – is in charge of producing many films e.g. Universal, Warner Bros

A high grossing film that funds smaller film projects for the studio

Tentpole

ACTION ADVENTURE

Uses and Gratifications Theory (Blumler & Katz 1974)

States there are 4 reasons why audiences watch films:

What do you think they are?

1.

2.

3.

4.

ACTION ADVENTUREUses and Gratifications Theory (Blumler & Katz 1974)

State there are 4 reasons why audiences watch films:

What do you think they are?

1. ESCAPE/ENTERTAIN – media texts allow the audience to escape from reality/consumed purely for entertainment purposes

2. SOCIAL INTERACTION – People create personal relationships with characters in a media text. Creating common ground for discussion in everyday life.

3. IDENTIFY/SELF GRATIFICATION – People often identify part of themselves in a media text through character or circumstance.

4. INFORM & EDUCATE – the audience gain an understanding of the world around them by consuming media texts

Which of these apply to the audience quotes?

Which uses and gratifications do Action Adventure films offer?

Watch this clip

Does it offer:Escape, social interaction, entertainment…?

Give reasons for your choices

Ext: Who is the target audience?

Which classification is most profitable?

Which best appeals to a family audience?

ACTION ADVENTURE

Lo:To understand how action adventure films appeal to audiences

So how do action adventure films appeal to audiences?

Write for 5 minutes answering this question

Family audience - BBFC

• Guess the certificate – starter – codes• Use of stars/mass appeal

• Characters, conventions, settings etc appeal to audience

• Looking at examples – grid – evidence• Primary, secondary, appeal to male/female/ages – uses and

gratifications• Technology – 3D/viewing experience – rejuvenate genre• Planning how you will appeal to a family audience

LO: To identify codes and conventions that appeal to family audiencesTo apply this to your own action adventure films

• Guess the certificate?• What action, enigma, visual, verbal codes support your

decision?

?

??? ?

Choose 2

Ext: how does the poster represent it’s target audience?

Which one best attracts a family audience?

How would action sequences and adventure narratives change?

Action AdventureUse the classification booklet to help you

Fill in your grid

• What conventions apply to which certificates?

Characters Settings Conventions Narrative drive/Quest

Debate: 12/12A certificate films are the most successful certificate for the action adventure

market

Left hand side of room Right hand side of room

YOU AGREE YOU DISAGREE

Be prepared to give reasons for your decision!

STAR POWER: Stars draw large audiences due to fan base

• Which film do you think has the most star power?

Who would you cast in a 12A action adventure?

Cast your leads

Consider their star powerstar persona and appeal to 12A audience

Ext: How are you challenging conventions of action adventure?

Planning gridHow will you appeal to a family audience in your film?

Detail Appeal to family audience

Working title

Certificate

Characters

Settings

Conventions

Narrative