Audi mag

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Audi Sport performance: The S6, S7 and S8 accelerate past conventional thinking

Upslope, downtown:The Audi allroad legend returns in style

move

Getting schooled: Audi uses fish to develop the next standard in safety

inspire

High and low: New Orleans bounces back

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Audi

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PERFORMANCE IS EVERYTHING.

A n A u d i t h a n k y o u .

While this might sound familiar, it’s a story we never tire of telling: Audi is celebrating a nice stretch of record success. But instead of listing the record sales months and growth, I’d like to take this opportunity to thank you, the Audi owners, the Audi magazine readers, the dealers and the service technicians—everyone in the entire Audi family. We truly could not have done it without you.

In this issue, we are celebrating Audi Sport®, specifi-cally the unveiling of the 2013 S6, S7, S8 and RS 5. Each of these remarkable, progressive performance vehicles has its own individual character, but beyond that, they all rep-resent the powerful capabilities of Audi Sport overall. We are very excited to provide a full suite of S models to give performance enthusiasts the definitive Audi take on power.

We’re also going to continue to showcase progres-sive technologies. In this issue, we’re diving down into swarm technology, a biologically derived sensory system based on the mass movements of flocks of birds and schools of fish. We are working on ways to use that kind of instant reaction to help prevent accidents on the road. And since we’re Audi, we never forget about luxury, either. In this issue we are taking a look at Audi exclusive colors, which can be ordered for any Audi model. We are always happy when our customers want to express their individuality.

Finally, we’re continuing to champion those who are dedicated to progress. One article takes a look at people who have given their time and effort (and investments) to help rebuild New Orleans and its economy since the devastation of Hurricane Katrina seven years ago, while another delves into the simple pleasure of tracing the origin of every ingre-dient in a perfect meal.

As always, we love to hear from you, our readers and our customers, so don’t be shy about writing. Tell us what you like and even what you don’t. We are listening.

Editorial

Scott KeoghPresident

Audi of America, Inc.

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Contents

Audi news 04New models, new technology and newsworthy events.

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Can’t spell sport without an S 12Audi heightens every moment with a trio of powerful new per-formance cars. Introducing the S6, S7 and S8.

A new legend unfolds 22Legendarily dedicated owners discover that the new Audi allroad® takes the rugged road to their hearts.

High five 30Meet the Audi RS 5, the perfor-mance car that makes the hardest racing enthusiasts swoon.

Accelerated thinking 34The Audi A8 engine variants each tell a powerfully progressive story.

inspire

Preserving history 66You might be able to pickle a perfect moment in your life too.

Teeing off at quattro Cup 70It’s the season for the world’s largest amateur tournament, so we decided to give the players a few tips on wedge work.

In the clouds 74Less than ten years ago, Bhutan didn’t allow travelers. Since then, the small Buddhist kingdom in the Himalayas has started letting tourists in to see what just might be Nirvana on Earth.

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Meet the world’s fastest professionals 40For the instructors at the Audi sportscar experience, life isn’t always lived at 100 mph. Just most of the time.

Google Earth™ 44See how, in fact, you can get there from here with Audi connect™.

Swarm technology 46Audi engineers look at how the biomechanical impulses of fish and birds hold promising leads to a safer automotive future.

Xtreme 50You probably won’t see Karl Hofer on the road. Because he’s on tougher ones.

Color me impressed 54Inside the colorful world of Audi exclusive options.

Aerodynamics 58We might not be able to break Newton’s laws of motion, but maybe we can slide around them.

Two steps to connectivity 62Pick your phone and pick your car. Get all the benefits of BLUETOOTH® connectivity.

For those who dream, faraway does not exist 80 As the first Visual Strategist for NASA’s Jet Propulsion Labora-tory, Dan Goods knows he has to produce art that asks some big questions.

High and low 86A look at some of the people who have helped make New Orleans a community again in the seven years since Hurricane Katrina.

Owners’ spotlight 94 A look at a few distinctive Audi afficionados and the vehicles that move them.

Kids’ space 96Games and more to keep kids busy on your next road trip.

Cult objects 98An intriguing selection of global oddities and one-of-a-kind gifts.

Cult apps 100Finding your next Angry Birds.

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NewsN e w m o d e l s , n e w t e c h n o l o g ya n d c o m p a n y n e w s .

Audi flagship takes the ultra-luxury market by storm The Audi A8 was recognized at the first annual Connected World Magazine Connected Car of the Year awards’ inaugural award

ceremony, in the ultra-luxury segment. Some of the things that were taken into account for the awarding process were the safety of hands-free technologies, the convenience of voice controls, emergency response systems, navigation features, and infotainment systems with connectivity to peripheral devices. Audi connect™ and its integration with Google Earth™, Google Voice™, and Google Maps Street View helped propel the A8 to victory by making navigating the interface and all of the interior systems simple and intuitive.

Furthermore, Audi made the A8 a mobile hotspot capable of pairing up to eight Wi-Fi™–enabled passenger devices to help keep you connected almost anywhere you go. The available Executive Rear Seating package adds an extra touch of elegance and technology with dual 10" screens with individualized controls, power rear single seats with massage functions, a small refrigerator between the rear seats, and rear-seat ventilation. And let’s not forget the four engine choices—to suit any driver—which helped push the A8 to the top.

Audi Le Mans prototype excels in 2012 sports car season As the 2011 Le Mans–winning Audi R18 TDI® took the checkered flag for the 2012 Mobil 1 Twelve Hours

of Sebring in May this year, the legendary raceway was simultaneously playing host to some exciting new Audi racecar prototypes. Much of the pre-season excitement had been centered on the diesel/electric hybrid version of the R18, which had had its debut run at the FIA World Endurance Championship round at Spa-Francorchamps in Belgium earlier in the month.

This Audi R18 e-tron® quattro® combines the mid-engine 3.7-liter V-6 TDI® that drives the rear wheels with an electric motor that drives the front wheels—a new take on the much-touted Audi quattro® all-wheel drive.

More recently, in mid-June, Audi Sport Team Joest ran the 24 Hours of Le Mans, running two hybrid cars within a four-car effort. Audi teams finished 1st, 2nd, 3rd and 5th. With the addition of this groundbreaking new hybrid platform coupled with the tried and true R18 TDI® vehicles, it is clear that Audi is still the one to beat.

It’s the most wonderful time of the year Although 33-year-old Swede Mattias Ekström finished third during

opening weekend of the DTM season in late April in Hockenheim, Germany, he’s still looking forward to a big, big season. “Of course, it is disappointing,” said Ekström. “Today, we simply weren’t quick enough and I made a mistake. The result hurts a little bit, but surely, we will get chances to win.”

It will certainly take more than a third-place finish to discourage title defender and eight-time champion Audi from their chances this year. Why? The Audi A5 DTM. As the fourth model to be fielded by the brand in the DTM, the Audi A5 replaces the A4, the model that won four of the last seven DTM titles for the team.

Notably lower and sturdier than its predecessor, the body of the A5 DTM is about 16.4 feet long, 6.4 feet high and 3.8 feet low. While the vehicle uses the same engine as the A4, the transmission now operates via paddle shifters on the steering wheel. That level of precision as compared to conventional manual gearshifts effectively quadruples mileage up to almost 15,000 miles.

Couple this revolutionary new model with the youngest driver lineup in the 2012 DTM, and it seems the Audi racing team will have a lot to be confident about this year. Catch all the races in the U.S. online at www.speed2.com.

With 16 consecutive months of record sales, Audi puts the top three luxury makers on notice Audi sales continue to rise. Conventional knowledge tells us there are three leaders in the American

luxury segment, but with more than 16 consecutive months of record sales for Audi of America, conventional knowledge may need to be rethought. In May, Audi sold 10 percent more than in the previous year—11,503 cars in the U.S. Worldwide, more than 600,000 cars were sold in the first five months of the year, putting Audi on target to sell some 1.4 million cars across the globe in 2012.

New car sales of the Audi A6 continue to play a significant role in this success, as did U.S. sales of Q5 and Q7 SUV models this summer. The new redesign of the A4 and A5, as well as the continued momentum spurred on by the A7, are poised to help Audi continue to break sales records in the U.S. and around the world. Audi is stepping up as a major player in the luxury market segment, and though U.S. market share is still low compared to their biggest rivals, Audi sales momentum is still on the rise.

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Audi across the ocean The Audi Sailing team was ready to take on the world this

summer as three-time Olympic champion Jochen Schümann and the rest of the German-French sailing platform “ALL4ONE” set sail at the Trofeo Conde de Godó in Barcelona in May, carrying the Audi colors for the third year in a row. It was a tough but encouraging start to the season. The team is gearing up to compete at Kieler Woche, followed by the Royal Cup and Copa del Rey, and finally the Valencia Cup.

Stephan Kandler, CEO of ALL4ONE, is excited for the oppor-tunity to bring fresh talent to the team, especially one that has been sailing together for several seasons: “Sailing in these regattas will enable us to have some new faces on board around the core team, who has been sailing together for a few years now. It has always been one of the main goals of our platform to bring up new talents. It is a great opportunity for us to build with continuity and to prepare the future of sailing.”

Ladies, start your engines … On April 1, at the 2012 Japanese Super GT Championship at Okayama, 25-year-old Swiss sensation Cyndie Allemann became

the first woman to race an Audi R8 LMS. In doing so, she joined an elite group of female drivers who have made their mark on the sport in an Audi vehicle.

Audi has produced several legends thanks to the brand’s unwavering support of women in racing. From France’s famed Michèle Mouton, the first and only woman to win a World Rally Championship round (in 1982), to Tamara Vidali, the talented Italian driver who enjoyed great success in Super Touring Car racing in the 1990s, Audi has fostered generation after generation of über-talented female racers. “Michèle Mouton and Tamara Vidali clearly demonstrated that a woman can come out on top very well in a sport dominated by men,” explains Head of Audi Motorsport, Dr. Wolfgang Ullrich.

With a ninth-place finish in her first weekend in the GT300 class of the 2012 Japanese Super GT Championship, it seems Cyndie Alleman is more than ready to carry on this important Audi tradition.

Soundly engineered acoustics We’re all accustomed to the roar of an internal combustion engine, but what happens when your engine turns into a motor? With

electric motors now powering some very impressive vehicles, the challenge now is to make the vehicle feel, and sound, more natural. Sound engineers are an integral part of this process, and no company is leading the push quite like Audi and the Audi e-tron® line.

Electric motors are by nature very quiet since there isn’t the combustion of a standard gasoline engine, but therein also lie problems. First is the problem of training the brain to get used to not having the sound. Recall when hybrid technology first came into the fray: when the engine cut off at a red light, drivers got nervous, as if they were stuck dead on the road. More important, without sufficient engine noise, drivers are more likely to speed, creating greater risk of accident, and passersby could be injured without the benefit of hearing a vehicle coming their way—imagine, for instance, a child chasing a ball into the street. So the Audi e-tron sound engineering team is concerned with developing not only a sound that will satisfy the driver, but also one that keeps everyone around the driver safe.

Audi uses 3D technology to premiere the new A3 in Geneva The stylish and refined new Audi A3 wasn’t the only Audi debut that stunned the masses at the International

Geneva Motor Show. To help premiere the redesigned A3, Audi used a new 3D technology called A3 Dimension. The video display wall for A3 Dimension consists of 25 displays that provide a unique spatial impression to the

viewer. The new technology allows three-dimensional images to be presented with greater brilliance and clarity. People and objects appear to viewers as realistic pop-outs and seem close enough to touch. And making use of this innovative technology was the 3D film “Where’s Rocky,” which stars factory driver and 2010 Le Mans winner Mike Rockenfeller.

“With A3 Dimension, we are using an innovative technology that represents the new generation of the Audi A3,” said Toni Melfi, Head of Communications for AUDI AG. “The 3D films allow our cars to be experienced dynamically and in motion at the exhibition stand. This particular type of presentation has never been seen before.”

The introduction of the redesigned A3 using this innovative technology is just another example of how Audi is leading the automotive industry into the future.

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Never miss a beat. For the latest in Audi news visit pulse.audiusanews.com.

06 / news / Audi magazine

Exclusive for Audi magazine readersReceive a Tassimo single cup home brewing system with purchase of any Bosch appliance.1

There’s a reason people are driven to seek out German machines.

German engineering you can park in your kitchen.

It’s time to give your American kitchen a German accent. It’s not enough that we’ve been named the #1 and #2 dishwasher by a leading consumer publication ten times. At Bosch, we strive to deliver the same quality and effi ciency throughout our entire line. It’s the result of our German engineering heritage. Offering wall ovens with the fastest pre-heat available.2 Preserving your produce up to twice as long3 through advanced refrigeration technology. And, of course, building a dishwasher that’s quieter than rain. What others think is innovative, we’ve always called German engineering. www.bosch-home.com/us

1 Offer valid for purchases made 09/01/2012 through 11/30/2012. Offer valid with any concurrent Bosch promotion. Must purchase one select Bosch home appliance to qualify. For details on how to receive your exclusive Tassimo single-cup home brewing system, visit http://boschappliances.audioffer.com. There you can register, see a list of models eligible for this offer, and print a redemption form. Mail the redemption form, a receipt that shows proof of appliance purchase, and a photocopy of your Audi vehicle registration to the address shown at http://boschappliances.audioffer.com. 2 Claim based on wall ovens exceeding 4.2 cu ft in capacity. 3 VitaFresh® results are based on an independent study performed against Bosch conventional refrigerators. © 2012 BSH Home Appliances.

Team

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Foulk / Mark Fruechtnicht / Martim Galvao / Jessica Gessner / Ricky Goyal / Bridget Hanrahan / Samar Hatam / Barry Hoch / Scott Keogh / Wayne Killen / Doug Kushin / Hannah Lauer / Andrew Lipman / Gigi Martinez / Erik Mathes / Carrie Murray / Michael Patrick / Andrea Santilli / Ben Sedillos / Amanda Sims / Bradley A. Stertz / Scott Swensen / Cristian Torres / Thomas Uen

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All rights reserved. © 2012 Audi of America, Inc. “Audi,” all model names, “Audi connect,” “Audi Sport,” “Cylinder on Demand,” “e-tron,” “FSI,” “MMI,” “quattro,” “Singleframe” and the Singleframe grille design, “S line,” “S tronic,” “TFSI,” “Truth in Engineering,” and the four rings logo are trademarks or registered trademarks of AUDI AG. “TDI” is a registered trademark of Volkswagen AG. All other trademarks are the property of their respective owners. Some European models shown. Some features may not be available at time of order.

Above: In the Audi light tunnel ... The person holding the flashlight simulates an oncoming vehicle. Corresponding sections of the LED headlights immediately dim their light in this area, to help lessen glare for the benefit of oncoming drivers.

08 / team / Audi magazine

Some streets are making some tracks envious | A look at the RS 5. 30

The Audi allroad® Revival unfolds | On the slopes—and in the magazine. 22

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Making every moment more powerful | Audi introduces the S6, S7 and S8. 12

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10 / drive / Audi magazine Audi magazine / 11

A u d i S 6 , A u d i S 7 , A u d i S 8 : A s w e l l a s i m p r e s s i v e l o o k s a n d e x t e n s i v e e q u i p m e n t f e a t u r e s , a l l t h r e e h a v e a c o m p l e t e l y n e w e n g i n e .

T h a n k s t o C y l i n d e r o n D e m a n d ™ e n g i n e e f f i c i e n c y t e c h n o l o g y , w h i c h s w i t c h e s f r o m e i g h t c y l i n d e r s t o f o u r, a s n e e d e d , t h e 4 . 0 - l i t e r T F S I ®

o f f e r s o u t s t a n d i n g p e r f o r m a n c e . B y H e r m a n n J . M ü l l e r

Eight cylinders for sporty driving and outstanding performance.

Can’t spell sport without an


S 6S 6S 6 F o u r o f t h e n e w 4 . 0 - l i t e r T F S I ® e n g i n e ’ s e i g h t c y l i n d e r s

d e a c t i v a t e i n p a r t - l o a d m o d e . T h e r e m a i n i n g f o u r o p e r a t e u n d e r h i g h e r l o a d — a n d m o r e e f f i c i e n t l y .

S is the abbreviation used by almost every auto manufacturer to mean sport. But with Audi, that one letter means more: more power, more features, more character and more technology, as evidenced in the new line of S models. Distinctive design features, progressive engines and inno-vative efficiency technology make the latest members of the S family high-performance athletes in an unmistakably high-end outfit.1

Perhaps the most important feature of the new models is concealed beneath the hood: the 4.0-liter TFSI. This completely new V8 is immediately recognizable by a design feature normally found exclusively in motor racing. Like the Le Mans–winning Audi R18 TDI®, the new 4.0-liter TFSI has its “hot side inside,” which is how engine designers describe having the exhaust manifolds not flanged to the outside of the engine but emerging from the V angle between the cylinder banks. The advantage of this design is reflected especially in improved thermodynamics. To put it simply, you get better engine response. And thanks to the turbocharg-ers, also located between the cylinders, the four-liter engine achieves remarkable performance figures: 420 horsepower in the Audi S6 and Audi S7, and up to 520 horsepower in the Audi S8, all guaranteeing outstanding performance. >>

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Four cylinders for efficient driving at low revs.1


S 7S 7S 7

T h e a c t i v e n o i s e c a n c e l l a t i o n s y s t e m a n a l y z e s p o s s i b l e u n w a n t e d s o u n d s a n d e m i t s a n o u t - o f - p h a s e “ a n t i - s o u n d ” t o e n s u r e a c o u s t i c c o m f o r t i n t h e i n t e r i o r .

But Cylinder on Demand™ is the real name of the game here. Noting that high-power engines are often oper-ated in more subdued, daily driving conditions, consuming an unnecessarily large amount of fuel in the process, our engineers took the logical step of switching off four cylinders under these circumstances, thus allowing the remaining cylinders to work more efficiently. This means that the eight-cylinder engine runs alternately on eight or four cylinders, depending on your performance requirements.1

To rule out any impairment to ride comfort due to typical four-cylinder operation, the engine sits on bearings that actively counteract undesired vibrations and low-frequency droning noises. In addition, acoustical comfort in the vehicle is ensured by an active noise cancellation system that eliminates unwanted noise from individual speed-dependent frequencies, similar to special aircraft headphones. Four microphones inte-grated into the roof liner measure the unwanted sound and emit an out-of-phase “anti-sound” that combines with and thus cancels out the original sound. Even if you listen intently, there is no change in the meaty tone of the eight-cylinder as it switches to four-cylinder mode. The only thing you notice is the color of the fuel consumption indicator in the cockpit display changing from gray to green. >>

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S 8S 8S 8S 8

T h e f u e l c o n s u m p t i o n w h e n i n i t s f o u r - c y l i n d e r c o n f i g u r a t i o n i s s i g n i f i c a n t l y l o w e r t h a n i t i s i n c o n v e n t i o n a l e i g h t - c y l i n d e r m o d e . B u t p u t y o u r f o o t d o w n a n d y o u w o n ’ t b e d i s a p p o i n t e d .

The efficiency of TFSI® is highly remarkable for an engine of this size. At a constant, moderate speed on a flat highway, the fuel consumption when in its four-cylinder configuration is significantly lower than it is in conventional eight-cylinder mode. But put your foot down and you won’t be disappointed. In a flash, the four turns back into an eight, delivering acceleration that leaves nothing to be desired.1

The outward appearance of the Audi S6 and Audi S7 is no less impressive. The distinctively styled Audi Sin-gleframe® grille dominates the front view, which can be made even more impressive with optional full LED headlight technology. The silhouettes stand out with aluminum-look exterior side mirrors, special body-color rocker panels, black brake calipers and large S-design 19" wheels, while larger spoilers (on the Audi S6 only), oval twin tailpipes and a dif-fuser with offset blade impart elegance and dynamism to the rear ends of the Sedan and the Audi S7 five-door Coupe. >>


The Audi S8 is an even more impressive sight: stan-dard full LED headlight technology, an Audi Singleframe® grille with eight distinct horizontal slats, and 20" (or optional 21") wheels reveal that this is an exemplary vehicle indeed, and just what one would expect of the Audi flagship.

The Audi flair is also evident in the interior. Special sport seats covered in exclusive Lunar Silver Valcona leather with diamond quilting and contrasting stitching, instrument inserts in stylish gray, and aluminum-look shift paddles and pedals create elegant accents in the interior of the Audi S8. The same is true of the sporty leather-covered multifunction steering wheel and the chic ambient lighting.

In the Audi S6 and Audi S7 too, the pedals are alu-minum-finished, and the S logo decorates the door sills, the seats, the leather-covered multifunction sports steering wheel, and even the ignition key. Passengers in the back of the Audi S7 are seated in particularly sporty style—instead of conventional seats, there are two sport seats integrated into the rear bench, mirroring the front seats right down to the details.

The new S models also meet the highest standards in terms of suspension. Standard Audi adaptive air suspen-sion—sport, in conjunction with the innovative Audi drive select system, helps ensure a perfect compromise between grip and comfort. Permanent quattro® all-wheel drive with sports differential helps optimize traction, while the dynamic steering system lives up to its name, offering precise steer-ing feel and optimum road feedback. All of these things convey an agile, dynamic and efficient drive: what Audi means by “Truth in Engineering.”1

Strictly speaking, in view of their numerous good qualities, the new models should be given more elaborate letter names—such as EEEIDAS for elegant, exclusive, effi-cient, innovative, dynamic, agile sportiness.1 But Audi will just be sticking with the one: S is stunning. //

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1 See www.fueleconomy.gov for EPA estimates. Your mileage will vary.

Meaty engine: The new 4.0-liter TFSI

Four liters’ displacement spread over eight cylinders—even the basic statistics of this engine are promising. But more impressive still is the horsepower of the most powerful ver-sion, reserved for the top-of-the-line Audi S8. The power curve rises linearly and reaches a peak of 520 horsepower at 5,800 revs of the crankshaft, while the torque curve is hardly a curve at all. Just above idle speed, the turbocharged engine effortlessly hits 295 lb-ft, and after that, the curve becomes a straight line: the huge maximum torque of 481 lb-ft is available over virtually the entire rpm range. The other version of the 4.0-liter TFSI® is almost as lively. With 420 horsepower and a peak torque of 406 lb-ft, the engines in the Audi S6 and Audi S7 are also fittingly powerful and efficient.1


Jump ahead four years since allroad last graced our American roadways: It is now poised to make a comeback with the introduction of the 2013 Audi allroad. But prior to this legendary vehicle being reintroduced to the masses, Audi decided to reward ten of its most dedicated fans with a once-in-a-lifetime luxury ski trip, and an opportunity to be some of the first Americans to get behind the wheel. Read on, as these die-hard fans and soon-to-be ones alike get their chance to be up close and personal with the new allroad at one of the country’s premier ski destinations …

On a classically crisp February day in the shadow of the towering Wasatch mountains of Utah, Audi executives, a few lucky contest winners, and a crowd of enthusiasts converged on the posh alpine town of Park City, about 35 miles east of Salt Lake City, to partake of the fresh mountain air, marvel at skiers competing in the Visa Freestyle Inter-national, and celebrate the revival of the allroad nameplate at the Audi allroad Revival event. >>

As enormous floodlights highlighted the massive sculpted moguls, U.S. Ski Team star and Olympic medalist Heather McPhie lined herself up in the starting gate, dug her poles firmly into the snow, took a deep breath, and on cue, hurled herself down the course in a spectacular display of perseverance and ath-leticism. As she crossed the finish line ahead of her opponent, there were already people standing in the victory circle—longtime owners of the legendary Audi allroad®.

First introduced to the U.S. market in 2001, the Audi allroad immediately spoke to a segment of the car-buying population that had been discounted in the luxury vehicle market for far too long. Its rugged appearance and refined sensibility made for a unique and intriguing platform. But it was its undeniable capability that truly won its fans over.

P h o t o g r a p h y b y E r i c S c h r a m m a n d K a r l - H e i n z L a n g e

W r i t t e n b y K i t S m i t h

A c r o w d o f e n t h u s i a s t s c o n v e r g e d o n t h e p o s h a l p i n e t o w n o f P a r k C i t y t o c e l e b r a t e t h e r e v i v a l o f t h e a l l r o a d n a m e p l a t e .

A new legendunfolds

Separate along perforation for allroad poster → → → →

Craig and Michelle Sabina

In August 2002, I was just about to turn 40, getting ready to celebrate our first wedding anniversary and seven months pregnant! My beloved husband arrived home from work on a beautiful summer day in Hood River, Oregon, gave me a kiss and handed me a set of keys, saying, “Honey, happy anniversary and happy birthday. Oh, and by the way, to celebrate the birth of our first child, come outside and see how we are going to safely bring him home from the hospital!” It goes without saying I was stunned by the gorgeous brand-new 2002 Audi allroad® in our driveway.

“Wheeeeeee!” Freestyling on frozen Lake Sinissippi outside Hustisford, Wisconsin, during the lunch break at the 2009 Badger State Audi Club’s ice-driving seminar. Warning: Don’t attempt to have this much fun in any car that doesn’t say “allroad” on the back.

We had allroad drivers send in their most memorable allroad stories: how it got them out of a jam, how it beat the elements, or just how it made them feel. Meet Craig Sabina, former U.S. Ski Team moguls champ, and the nine others who won the trip to the Audi allroad Revival event in Park City, Utah.

So there I was … I had decided to tow my ur quattro® four hours to the Audi Club track event. To say I was nervous was an understatement. I had never done anything like this before. Soon, however, my fears were put to rest. The allroad was a towing MACHINE! It handled the 4,000 pounds with ease. I will also always remember the strange looks we got from other drivers.

Our first allroad, owned while stationed at Hill Air Force Base in Utah. Despite a 32" snowfall, this allroad got us to the hospital safely for my son’s birth and will always have a special place in the family.

Enjoying a great day out chasing my wife in her allroad with my S4, four turbos whistling in the cool winter air.

Kayaking with family and friends. 6 hours paved, 0.5 hour gravel, 0.25 hour rutted road. Made use of the raised ride height.

The day started out routine enough, but by lunch my company was sending people home and by 5 pm, there was over eight inches of snow on the ground with the wind picking up. I helped get cars unstuck from the parking lot on my way to my allroad, then drove past cars, trucks and SUVs all unable to make headway on the slick, snowy roads. Closer to home I drove through over a foot of snow on my road and plowed through a drift three times that high. Nothing better for making Wisconsin winters just another day.

Daniel Fox

Wheeeeeee!

The driven snow

Shawn Jones

Eric Harten

John VirnigBernard Bornhorst

Dustin Brown

Mike Hawley

The most memorable moment in my 2004 allroad was drag racing with my roof box on! I can’t think of another car that I can use to hit the slopes during the day, and drag race with at night!

Brian Swisher

This is a picture of me driving the Audi through the surf on a beach in Texas. The allroad just plowed through the water as if it was on a normal road. Never even got the slightest feeling of getting stuck and was in complete control. What an amazing car and experience!

Robert Ledeboer

My most memorable mile was part of a forest service road excursion from the upper Blue Lake to Red Lake in California. After uneventfully completing about half of this trip, I was stopped by several rock shelves. These looked to be about 18 inches high. I almost turned around for fear of high centering or hanging up the rear body upon descending these. However, I pushed the suspension all the way up, and the allroad escape angle saved my bacon while I very slowly braked the wheels sliding down each step.

The ten contest winners were Audi allroad owners and enthusiasts who had won a luxurious, all-expenses-paid trip to the event by submitting an inspiring story about an allroad model. Meanwhile, ten allroad vehicles made their way across the country and had taken a prominent position on the street in front of the trendy Sky Lodge hotel, where they were made available to the public for viewing and test drives, to show off their stunning new design, legendary capability, and premium technology.

So, accompanied by experts well-versed in all that the new allroad has to offer, each of the winners got their chance to see if the comeback was all it was cracked up to be. And from their glowing reviews, apparently it lived up to its legendary predecessor. Daniel Fox of Winnetka, Illinois, said, “I liked the new allroad’s feel and handling responsiveness. Oh, and that matte-finish wood trim is just gorgeous!” And Shawn Jones of Lakeland, Tennessee, said, “I wholeheart-edly applaud the effort to blend that same combination of sportiness, capability, and functionality I love in my current

allroad into the new style. I’ve already been to the dealer to inquire about reserving mine and will be among the first in my area to own the new allroad.”

No one is more dedicated to their car than an allroad owner. Mention the name “allroad,” and every one of them will douse you with more anecdotes than a proud parent bragging about their child’s achievements. And this is the case with allroad owners from every corner of the nation.

The reasons for this are twofold. First and foremost, allroad is an incredible vehicle, but that alone could not account for the otherworldly status bestowed upon it. The other crucial aspect of this phenomenon is the “above and beyond” mentality that Audi applies to its customers’ own-ership experience. Personal attention does not end when they drive off the dealership lot, it stays with them for as long as they own an Audi. It’s a simple formula that when applied to a vehicle of great potential adds up to a strato-spheric response.

In front of the Sky Lodge, where ten of the new Audi allroad® vehicles were displayed during the Audi allroad Revival event. The hotel—part unbridled luxury, part quaint charm—is close to the slopes and nighttime entertainment alike.

N o o n e i s m o r e d e d i c a t e d t o t h e i r c a r t h a n a n a l l r o a d o w n e r.

As the sun dipped below the mountaintops and test drives began winding down, some attendees drifted over to the weekend’s other event, the 2012 Visa Freestyle Interna-tional taking place at nearby Deer Valley Resort. Attracting the top professional skiers from around the globe, the event showcases professional skiing at its pinnacle. Under the glow of a hazy moon and lit by flashes from a blazing man-made light spectacle, the moguls and aerials courses shone almost as bright as the talented skiers who showed up to tame them. Of course, since Audi is the Official Vehicle of the U.S. Ski Team, it was an ideal place to showcase the new allroad as well. Several of the vehicles were perched at the bottom of each ski run in a show of support, providing a slightly surreal touch to the already spectacular slope-side setting. >>


©2012 Audi of America, Inc. “Audi,” the four rings emblem and all model names are registered trademarks of AUDI AG.

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N o t e v e n b i t t e r c o l d c a n d a m p e n e n t h u s i a s m w h e n w a t c h i n g a t h l e t e s p e r f o r m a t t h e i r p e a k .

[FEB 11–13 2012]►

One after another, the pros took to their respective courses and pointed their skis toward glory, giving the lively crowd a perfect recipe for staying warm. As the volume level of the crowd lining the hillside proved, not even bitter cold can dampen enthusi-asm when watching athletes perform at their peak. For the ten contest winners, the whole adventure had been a vivid example of the dedication to its customers and premium experiences that Audi has become synonymous with. And when reading the winners’ stories, it is obvious that the love goes both ways.

The next morning, as the weekend’s festivities wrapped up and the surrounding peaks played hard-to-get with the advancing clouds, it became abundantly clear that the story of the returning allroad was going to be one of a return to great-ness. All that was extraordinary about the original allroad has been reimagined in stunning modern form. They say lightning doesn’t strike the same location twice. Obviously, they don’t know the story of the Audi allroad®. //


G u a r a n t e e d t o m a k e y o u g a s p , a t f i r s t g l a n c e a n d f i r s t d r i v e .

B y S t e v e n M i c h a i l

Ideas like this start less in blueprint form than with a sense of inspiration. They come from the type of people who see that there’s always room for something more. From the aggressive front fascia to the rear spoiler, the 2013 Audi RS 5 is here and ready to drive unlike any Audi you’ve ever seen.

In the previous issue, we chronicled the Audi sports-car experience in Sonoma, California. If you haven’t yet made the trek to Sonoma, there’s a new incentive to do so: the Audi RS 5. Several of these special models will be avail-able at the Audi sportscar experience this summer to help continue the Audi Sport® racing heritage defined in part by the iconic red rhombus.

Heart-racing style Since the restyle of the Audi A5 is a stunning

departure from its predecessor, there was no better time to release, for the first time in the U.S., the Audi RS 5. With the newly designed Audi Singleframe® grille seam-lessly connecting to the new, more slender signature head-lights and crisply defined bumpers that cradle the vehicle, the RS 5 gives you a look as stunning as its performance. More sharply defined in every way, it will leave an athletic impression on you. >>

High five


Peeking out between the spokes are high-performance 14.4" wave-cut front disc brakes, which are lightweight for better handling but also ventilated, perforated and wave-shaped for exceptional heat dissipation compared to regular solid disc brakes.

Audi RS 5 badging adorns the shift knob, steering wheel, special embossed RS 5 sport seats, door sills and instrument cluster. High-quality mater ials and prec ise workmanship blanket ever y inch of the inter ior.

_ seconds_horsepower _mph1

0–60 mph Top track speed at

4.5450 174

Worthy of the best tracks—or the better driveways Of course, the RS 5 wouldn’t be the beast it is with-

out the legendary Audi quattro® all-wheel drive system with sports differential. With all four wheels being powered, Audi quattro® helps you have unmatched traction on nearly any driving surface, and for those of you who think all-wheel drive is only needed in rain, sleet and snow, think again. This system can unequally split propulsive power at the rear wheels to help keep the vehicle heading in the desired direc-tion. So when turning, the outside rear wheel receives more torque to help keep the car moving in the correct direction without outward roll. This system is constantly running, so despite having your foot on the throttle, there’s nothing to worry about, even when you’re coasting. These sophisticated control characteristics have been adapted to suit the dynamic character of the vehicle itself and can be individually custom-ized for any driver using the Audi drive select.

We have again taken our years of engineering experi-ence and developed a car that not only is trackworthy, but even makes the drive to the office a little more exciting. Drawing upon our lengthy Audi Sport® racing heritage, the RS 5 isn’t just a brilliant car to drive, it’s a bold statement of purpose: Audi doesn’t compromise on power, performance, technology or luxury in any of the cars we build. Nowhere is that more apparent than in the all-new 2013 Audi RS 5. //

Expressive on the inside With the signature driver-centric interior design

Audi imposes on each of its vehicles, the RS 5 follows in this tradition with a few special touches. The RS 5 three-spoke multifunction flat-bottom sport steering wheel, with shift paddles, makes you a conductor of interior control and helps you keep your eyes on the road. Audi RS 5 badging adorns the shift knob, steering wheel, special embossed RS 5 sport seats, door sills and instrument cluster. Optional offerings like the leather/Alcantara® seating surfaces of the S Sport seats and decorative Aluminum Race inlays allow you to give the RS 5 your own personal stamp. High-quality materials and precise workmanship blanket every inch of the interior.

Let’s talk numbers Our 4.2-liter naturally aspirated V8 engine with FSI®

direct injection powers the RS 5, producing an inspiring 450 hp and 317 lb-ft of torque, accelerating 0 to 60 mph in just 4.5 seconds. This impressive quickness is thanks to weight-saving technologies and philosophies embodied at Audi. The innovative seven-speed Audi S tronic® dual-clutch transmis-sion yields a wide spread of gear ratios optimizing engine performance, and helps shift more smoothly with virtually no interruption in power flow. We thought of everything, even the way it sounds: The exhaust system with sound flap produces a throaty V8 sound. The optional acoustically retuned sports exhaust system with black tailpipe finishers sings an even more extraordinary song.

1 Top track speed electronically limited in the U.S.

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Accelerated thinking

For years, we’ve been told what a luxury sedan is and what it is expected to be. It should be heavy and be driven by a big, big powerplant. It should appeal only to your parents, and your parents’ parents. Your children should be mortified by it. You’ll hear that performance comes second to comfort in all circumstances, and that technology is too avant-garde for the luxury driver.

At Audi, we reject those notions outright. Though we do believe that there is a driver for a roaring W12 or V8 engine, we also believe that true luxury—progressive luxury—is offering exactly what any driver might desire. As an A8 driver, you’ll find that you have options that give you the freedom to express luxury however you want. And, as an Audi driver, we know you have come to expect more than what you might find in ordinary luxury sedans. That’s why we’ve made the more fuel-efficient V6 and TDI® clean diesel engines available.1 Where other manufacturers take a “bigger is better” approach to building their flagship sedans, we take a “better is better” approach. This is progressive luxury.

So now, allow us to take you through the A8 engine offerings and some of the distinguishing technologies that separate the A8 from the fold …

B y S t e v e n M i c h a i l

1 See www.fueleconomy.gov for EPA estimates. Your mileage will vary.


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This giant 6.3-liter 12-cylinder engine offers a look back to the golden age of luxury flagships. The available W12 pro-duces 500 hp and 463 lb-ft of torque via an engine built from an aluminum engine block and cylinder heads, as well as getting up to 21 mpg. It propels the A8 from 0 to 60 mph in a mere 4.4 seconds. Beyond all of that, you’ll still find Audi weight-saving technology throughout the vehicle, and technology and audio packages that render all the true luxury offerings you’d expect from a luxury sedan.1,2

For those of you who want our flagship in its most quintessential form, the 4.0-liter TFSI Audi V8 engine is the one for you. The modest 420-hp engine produces 444 lb-ft of torque, giving you a 0-to-60 time that may surpise you. The 4.0-liter TFSI even produces more power than its 4.2-liter predecessor, thanks to its turbocharged displacement. And with Cylinder on Demand™ energy efficiency technology, the V8 operates as a 4-cylinder, depending on the driving condi-tions, shutting off half of the cylinders to remain efficient.1,2

Come fall 2013, the U.S. luxury segment will receive the available V6 TDI® clean diesel Audi A8. This engine produces 240 hp, but with a whopping 406 lb-ft of torque, it still reaches the 0-to-60 mark in nearly the same time as the 3.0-liter TFSI gasoline engine. The major differences here are the lower emissions and substantial highway mpg that the TDI® engine delivers, making it the most fuel-efficient A8 available, thanks to the inherent energy advantage that diesel fuel offers. And with available start-stop efficiency system, we’ve created a flag-ship sedan with mid-sized fuel efficiency.1,2

With a constantly changing automotive environment, a big, inefficient engine may not be your priority when thinking about the pinnacle of luxury, and fortunately Audi took that to heart. Having multiple engine offerings is a significant part of progressive luxury. With a considerable weight savings, the 333 horses produced by the 3.0-liter TFSI V6 engine is neck-and-neck in torque with the old 4.2-liter V8, while sacrificing very little in terms of performance, due to its light stance. One of the more thoughtful technolo-gies this engine offers is the start-stop efficiency system (also available in the A8 4.0T), which actu-ally shuts off the engine when driving conditions allow, for instance, when the vehicle is stopped for a long period of time as a train passes.

1 See www.fueleconomy.gov for EPA estimates. Your mileage will vary. 2 0–60-mph times will vary from model to model. Obey all speed and traffic laws.

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Even the road less traveled is still traveled by Audi | A look at

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Audi connect™ and Google Earth™ | Picture the world at your fingertips. 44

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Paul Charsley, 45

You could say that racing is in Paul Charsley’s blood. His father was a team manager for endurance racing teams in Europe and, later, the United States, working the legend-ary 24 Hours of Le Mans in France, where his team finished as high as second place—and his team even won Daytona in 1983. While his brother followed dad into the pit crew, Charsley chose the driver’s seat, spending 20 years racing endurance, touring, and super touring cars—or “basically anything with wheels and an engine.” Now, he’s thrilled to be passing along that experience to fellow enthusiasts. “Our heart is in teaching people how to drive really well, and Audi vehicles make that job easy.” For Charsley, it’s almost the perfect gig. “I’ve wanted to be a racecar driver since I was five years old, and now I get to go to the racetrack every day. I don’t think it can get much better than that. Well, other than driving an R8 at Le Mans.”

Andrew Shoen, 41

The track in Sonoma is famously difficult. But it’s nothing new for Bay Area native Andrew Shoen, who grew up a few miles away and has been coming to the raceway in Sonoma (formerly Infineon Raceway) since he was eight. He would ride his dirt bike in the hills above the racetrack as a kid, and attended his first racing school there as a teen. (“I was like a kid in a candy store,” he remembers.) But while Shoen may know the raceway like the back of his hand, it represents a stiff challenge for beginners, one that requires a high-performance automobile. “The technology that Audi has behind its cars is world-class, and to be able to get someone with very little racing experience up to triple digits on their first day—that has a lot to do with the cars.” Shoen also feels lucky to teach at a track where he has such a strong personal connection. “I’ve been coming here for over 30 years, so I think people can pick up on my enthusiasm and passion for it.”

Jeff Sakowicz, 29

Growing up in Southern California, Jeff Sakowicz was, by his own admission, “a trash-talking, punk little kid.” Racing became his competitive outlet at an early age, and Sakowicz progressed quickly from BMX bikes to go-karts to Formula cars, which he has raced competitively on and off since he was 18. “I loved the competitiveness, the internal drive, the pushing yourself beyond your own comfort limits. Plus

A u d i i n s t r u c t o r s s h a r e t h e i r p a s s i o n f o r d r i v i n g .

Meet the world’s fastest professionals

↑ Paul Charsley

→ Andrew Shoen

The raceway in Sonoma, California.

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it’s just fun—there’s nothing quite like taking a green flag, I’ll tell you.” Along the way, Sakowicz also worked as an instructor, helping people tap into the same thrill he’s always experienced out on the racetrack. “You can make an R8 not drive well or you can make someone’s hair stand up on the back of their neck. It’s all about technique—my job is to teach people how to realize the car’s full capability, to show them how good these cars really are.”

← Jeff Sakowicz

Operating year-round in Sonoma, California, the Audi sportscar experience is a behind-the-wheel instructional driving program where you can actually drive high-per-formance Audi sportscars on a real track, in a controlled environment, supervised by professional drivers. But the drivers who work there don’t just help Audi enthusiasts tell great stories about their time on the track, they have some to share too.

B y J a y B r i d a


Nico Rondet, 41

Given his background, it should come as no surprise that Nico Rondet ended up racing cars. He was born in France and raised in Brazil, two countries with deeply ingrained, passionate racing cultures. “As far back as I remember, I wanted to be a racecar driver. Not a fireman like most boys: a racecar driver.” And after graduating high school, Rondet dedicated himself to pursuing his calling full time (against the wishes of his parents), spending more than a decade racing competitively around the world, from F-Ford in São Paulo and England, to Formula Cup in France, to the Dodge Pro Series in the U.S. His career gave him an appreciation for Audi vehicles, both on the track and on the road. “Audi has always been on the forefront of technology, without sacrificing their real-world manners.” And it’s these two worlds that he tries to bridge as an instructor. “Everything the racecar driver does routinely on the track is what could save lives on the road. I get to put my passion to work, and try to make a difference, one class at a time.”

Tyler McQuarrie, 33

For Bay Area native Tyler McQuarrie, cars have always been more than just transportation. “For me, a car is a kind of a statement. It says a lot about your personality.” So, for a kid that started racing cars at the age of 14 and soon gravitated towards drifting, a distinct style of racing in which the driver “drifts” the car through tight corners at high speeds, Audi is a perfect fit. “Audi vehicles have their own look and feel that is unique. They don’t try to be different, they just are different, and that makes them stand out from other manu-facturers.” McQuarrie, who has been teaching in Sonoma for 15 years, says one of the best parts of his job as an instruc-tor is seeing students come off the track for the first time “with this glow in their eye. These cars are amazing pieces of machinery. It doesn’t matter what someone’s skill level is coming in—they’re going to get a thrill.”

Tony Brakohiapa, 36

Tony Brakohiapa wasn’t born into racing. In fact, he was born in Ghana, West Africa (his father was an African diplomat), not exactly a racing hotbed. He subsequently moved to Colorado, where he was raised, but it wasn’t until living in the Bay Area after college that Brakohiapa discovered the Jim Russell Racing school in Sonoma and really fell in love with racing. After competing in go-karts and then the Formula Mazda series, he switched to Formula Drift, whose drift-racing style led to stunt-driving gigs for TV and movies. It’s work that requires a high degree of technical driving skill, something Brakohiapa hopes to pass on to Audi sportscar experience students. “We want people to realize how great these Audi vehicles are, and also how much of an effect they have on the car’s ability to handle. We teach taking an active role in driving—I like to see people leave at the end of the day exhausted but fulfilled.”

Jeff Westphal, 25

Jeff Westphal never imagined a career in racing until getting a job at the local go-kart track in high school. The Bay Area native broke the track record in one of his first times out. “That led me to the racing side of things, and I just started to see that I was one of the fastest out of the gate every time I was in a new car or on a new track. For me, I love the constant challenge of manipulating the vehicle to go faster.” As an instructor, he appreciates driving a car that has racing performance but is still accessible to nonprofessionals. “The Audi vehicles are a nice blend of sports car with everyday driving—they have a very confidence-inspiring platform.” It’s something that he sees reflected in the faces of his students every time he leads them around the track. “There’s a certain amount of perma-grin when someone’s driving an R8 behind me. I do see a lot of big eyes and a lot of big smiles.”

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The CIA knows a thing or two about digging up intelligence about remote locations, so it should come as no surprise that their investment in a little-known company called Keyhole, Inc., led to the creation of an incredibly realistic, three-dimensional map of Earth’s surface. And Google™, being a pioneer of innovation, quickly took notice, bought out the company, and developed it into the ground-breaking technology we now know as Google Earth™.

Today, Google Earth™ tempts anyone in front of a computer screen to witness the wonders of the world from their seat, allowing them to explore almost every nook and cranny of the planet, from the highest peaks to the lowest valleys and every pocket of human civilization in between, almost as if they had been physically teleported there. And considering that Audi is a leader in bringing innovative tech-nologies like Audi connect™ to the automotive world, it makes perfect sense that we, the forward-looking brand, would join forces with Google™ to make their most intuitive and advanced navigation system yet.

Before we get to inner workings of this matchup, it may help to get a little background on how these maps came to be. Created using a combination of satellite imagery, aerial photography and a computer program called GIS 3D, which combines the images into a three-dimensional map, Google Earth™ adds a spectacular new dimension to an ancient navigational tool.

The result is an extremely realistic representation of locales, from skyscrapers in a major metropolis to detailed mountains surrounding a ski resort to, when using Google Maps Street View, street-level vantage points that put

you close to walking the terrain yourself. And when you imagine this hi-tech feature optimized to help navigate the roadways, it brings the notion of reading a map up into the 21st century.

Google Earth™ works in concert with the advanced Audi MMI® Navigation plus system as part of the available Audi connect™ feature. Using 3G wireless technology, Audi connect allows you to tap into the Internet, thus enabling access to the vast wealth of information Google™ has to offer. Just imagine a road trip where you can easily search for almost any point of interest, calculate a route there, and stick to it with the help of a stunning aerial view as your guide. It gives you a whole new sense of freedom by letting you fine-tune a trip at any point along the way. And with a subscription to SiriusXM Traffic, data is continuously fed into the MMI display, so unforeseen bottlenecks can be avoided with the greatest of ease.1

Like a predestined force, access to the Internet is becoming even more ubiquitous with every passing day, meaning navigating our enormous network of asphalt nerves is bound for some incredible advancements in the future. Although, after experiencing the incredibly har-monious relationship between Audi MMI Navigation and Google Earth™, most would surely agree that the future has already arrived. //

A u d i p r o v i d e s a n e w p e r s p e c t i v e o n y o u r d e s t i n a t i o n .

B y K i t S m i t h

[Kiener Plaza, St. Louis, MO]

[Street View]

[360-degree]

1 Distracted driving can cause a loss of vehicle control. The features and technologies discussed above are offered for convenience, and should be used only when it is safe and appropriate. The Wi-Fi hotspot feature is intended for passenger use only. Always pay careful attention to the road, and do not drive while distracted. See dealer for details.

Audi magazine / 45

Swarm technology T h e i m p o r t a n c e o f g o o d s c h o o l i n g

I s t h e g r o u p s m a r t e r t h a n t h e i n d i v i d u a l ? N o t a l w a y s , b u t t h e b e h a v i o r o f a n i m a l s w a r m s p r o v i d e s t h e m o d e l f o r t h e f u t u r e n e t w o r k i n g o f v e h i c l e s . P r o f e s s o r J e n s K r a u s e , f i s h e c o l o g i s t i n B e r l i n , a n d R o m a n S c h i n d l m a i s t e r, r e s p o n s i b l e f o r v e h i c l e c o n c e p t s a t A u d i , i n d i a l o g o n s w a r m i n t e l l i g e n c e i n f i s h a n d i n c a r s .

B y L i s a F ü t i n g

Audi magazine / 47

p = 1 – (1 – a)n

It’s not about the destination. It’s about the joy of the ride.

For just $49 a year, you can extend your passion for Audi into a lifetime of friendships and memorable moments. Audi Club North America members enjoy mystery rallies, tech sessions, winter driving schools, special discounts, picnics, autocrosses, club magazines and more.

Join ACNA and extend your passion to the fullest. Visit www.audiclubna.orgPhot

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Fish and bicycles may not have much in common, but Professor Jens Krause, a fish ecologist in Berlin, and Roman Schindlmaister, a mastermind behind vehicle con-cepts at Audi, think that fish and cars may be a completely different story.

They’re referring to the idea of swarm intelligence: the communication within a network that enables consider-ably more efficient navigation for the individual.

“Fish possess a lateral line that senses pressure waves transmitted by other members of their school,” says Krause. “Fish can also localize via their sense of smell. [They] can reorganize themselves far more quickly than a human being ever could. The outcome is the extremely synchronized behavior, which reduces collisions and traffic jams.”

It’s this insight that inspired Schindlmaister and his team at Audi to create a range of different communication channels to link vehicles with one another and with the environment—the essence of so-called “swarm technology.”

“The aim of the networked car is to enable our cus-tomers to travel more safely, quickly, in greater comfort, and more efficiently,” Schindlmaister says.

Consider “Travolution,” an ambitious Audi pilot project that considers road traffic as an entire system. By establishing communication between cars and traffic signals, things like stop times, braking and acceleration phases, and fuel consumption are all reduced.

Audi engineers believe that if vehicles are networked with one another, the driver will benefit from the same effect. Of course, the probability that one vehicle can detect a danger and then pass that information on to others varies in accordance with the proportion of those equipped with the communications module.

Which brings up an interesting question. It will be quite some time before larger numbers of cars are net-worked. So, how many information sources are needed for swarm technology to be effective?

According to Krause, it takes just 15 to 30 individuals to form a competent network. He also brings up another important factor to consider: the area across which the user-relevant information is gathered. “If we take the example of a city center or an even smaller zone, you don’t need many vehicles in order to gather and exchange helpful information.” //

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01 Roman Schindlmaister (left) and Jens Krause pool their knowledge. Where a is the probability that a single fish will detect a risk, and

n is the number of fish in a group, p will be the probability that a connected swarm will be able to pass on information about a risk. Travolution uses the same equation with regard to traffic flow.

Example a = 5% (3 lanes, traffic jam ends in 100 meters); n = 35 cars total p (jam-end detection) = 1 – (1 – 0.05)35 = 83%


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K a r l H o f e r w o r k s o n b e h a l f o f t h e c u s t o m e r. H e t e s t s A u d i m o d e l s p r i o r t o m a r k e t l a u n c h f o r t h e i r e v e r y d a y u s a b i l i t y — i n s o m e o f t h e m o s t e x t r e m e “ e v e r y d a y ” s c e n a r i o s o n t h e p l a n e t .

B y A g n e s H a p p i c h

LocationFrom Ürümqi to Korla, ChinaAltitude7,200 to 13,900 feet above sea levelTemperature66°F to 75°FHumidity30%

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LocationFrom Golmud to Xining, ChinaAltitude3,280 to 8,200 feet above sea levelTemperature32°F to 77°FHumidity35%

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LocationFrom Golmud to the Kunlun Mountains, ChinaAltitude5,250 to 14,750 feet above sea levelTemperature70°F to 79°FHumidity30%

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LocationFrom Chengdu to Kangding, ChinaAltitude1,300 to 12,450 feet above sea levelTemperature75°F to 100°FHumidity40% to 95%

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LocationUnited Arab EmiratesAltitude650 feet above sea levelTemperature93°F to 115°FHumidity10%

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LocationFrom Bangalore to Chennai, IndiaAltitude1,300 feet above sea levelTemperature86°F to 108°F Humidity60% to 80%

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Audi magazine / 51

Yo u c a n p l a n t h e t e s t r o u t e f r o m a s p e c i f i c p o i n t A t o a s p e c i f i c p o i n t B . W h a t h a p p e n s i n b e t w e e n , h o w e v e r, r e m a i n s u n k n o w n . — K a r l H o f e r

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Miles covered by Hofer’s test team in 2010 alone.

Number of times the test drivers have circled the globe, measured in total miles driven by Hofer’s team over the last ten years. Days per year spent testing. Number of climate zones, on a total of 5 conti-nents, included in the test programs. Tempera-tures range from -32°F (Northern China) to 118°F (United Arab Emirates). Testing covers altitudes spanning from 505 feet below sea level (Turpan Depression, China) to 14,960 feet above sea level (Kunlun Mountains, China).

7,456,000

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Some Audi testing statistics

01 Globetrotter Hofer in his office in Ingolstadt. Exotic souvenirs bear testament to his travels in China.

Northern China, minus 36 degrees Fahrenheit. Fine, powdery snow sweeps like dust across the endless, straight country road. Karl Hofer has a feel for snow, including this kind. He knows exactly what sorts of challenges it represents for an Audi. “The snow in the north of China finds its way into every single crack. It gets into every single one of the car’s seals.” It’s Hofer who makes sure that seals in China are particularly robust, that the underbody protection is reinforced in Brazil, and that the air conditioning prevents windows from steaming up in damp tropical zones.

Karl Hofer heads up testing in Audi markets throughout the world. He monitors customers whose everyday lives are completely dif-ferent from those of German buyers. Around one year before a model is introduced into a new market, Hofer’s team begins its everyday usability checks—with 20 to 25 specialists, he travels to the country in question and tests the new Audi models on location. In contrast to classic vehicle testing with camouflaged prototypes, the focus is not on pushing the cars to their limits. Hofer’s team conducts testing under real- life condi-tions, that is, exactly as the customer will use the car later. In doing so, Hofer first asks himself where the customer drives. Hofer and his team analyze climates, altitudes and humidity in the country.

But just as important as where the customer drives is how the customer drives. In order to find that out, Hofer invites locals to take the wheel, and then monitors their driving style. How often does the “test customer” honk the horn? How does he drive through puddles? To what level does he set the air conditioning? As Hofer says, “Only those who start their car every morning at minus 35 degrees can truly judge how quickly the windows defrost.”

He tries to appreciate and understand the everyday habits of the customer—regardless of where in the world they live. Of particular importance to Hofer are the conversations he has with the people on location. “The most important thing that you need in my job, alongside the specialist knowledge, is an interest in unfamiliar cultures, in people. I want to know how the customer thinks and ticks. I want our cars to fit perfectly with the customers and the market.”

This even includes vehicle care. Hofer talks about the observa-tions he makes when he asks people on location to wash a test car. “Many countries don’t have car washes like we do. The car is often washed with dirty water and a rough cloth, or with detergents that we don’t know. Our paint has to be able to cope with all that.” To make sure that the paintwork is up to the job, Hofer takes samples of the chemicals and the water back with him to Ingolstadt, where their composition is examined in the Audi lab. And it is not just washing that presents a wide variety of issues. Fuel quality, too, varies heavily from country to country, sometimes from fuel station to fuel station. Therefore, the test team also analyzes fuel tank contents in foreign countries.

Sometimes, it is detective work that Karl Hofer, himself, does. He sits in his office in Ingolstadt in front of a relief map that shows the peaks and valleys of China. From a drawer, he fetches a small glass container containing coarse -grain, lumpy salt. Hofer shakes the container, and its contents crackle. “This is road salt from the streets of Moscow. It has a completely different consistency to that of our German road salt. When this salt binds with slush and dirt, it joins into clumps as hard as concrete that then form a crust around the running gear.”

Hofer’s team conducts testing almost everywhere worldwide, but most roads lead to China. “The differences in altitude and climate are particularly great in China,” explains the mechanical engineer. “On the high plateaus of Tibet, the temperature is still 35 degrees Celsius [95°F] at 2,000 meters [6,560 ft] above sea level. Even if there are only two mountains in the whole world where these kinds of conditions prevail, we test there. At the end of the day, our cars must be armed to deal with any road that our customer wants to drive.”

When the cars return to Germany after testing, they are disassembled and examined thoroughly. The findings that Hofer’s team derives from the test drives are then passed on to the team’s technical development colleagues in Ingolstadt.

For example, Brazilian Audi drivers have Hofer to thank that their cars have reinforced underbodies. You see, in Brazil, many villages, known as road villages, are arranged around one single through -road. In order to ensure that through traffic reduces its speed, the locals build speed bumps at the entrance to the village. However, the height of these bumps is not standardized, as it is in Germany. “Resi-dents often do this for self-protection. The main thing is to make sure that the cars really have to slow down. Whether all cars make it over the humps without incurring damage doesn’t seem to be that important!” explains Hofer.

If an Audi A5, for example, has to drive over one of these bumps, it could happen that the underbody gets scraped. Karl Hofer therefore saw to it that the underbody protection of Brazilian Audi vehicles was reinforced.

The team spends 330 days a year on the world’s roads, with the cars covering around 7.5 million miles. Karl Hofer himself spends most of the year on test-drives. In his office in Ingolstadt, his maps of the world and containers of dust from China or salt from Russia tell the tale of his travels in far -off lands. However, asked whether he enjoys traveling in his spare time, he smiles a wry smile. “No. Travel is no longer a hobby of mine. I prefer to be at home with my family, perhaps go to an exhibition or a concert.” //

LocationNortheast ChinaAltitude1,640 feet above sea levelTemperature-22°F to 0°FHumidity40%

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LocationFrom Korla to Golmud, ChinaAltitude5,250 to 11,150 feet above sea levelTemperature66°F to 96°FHumidity35%

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LocationHokkaido, JapanAltitude330 to 5,250 feet above sea levelTemperature7°F to 25°FHumidity40% to 70%

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LocationFrom Recife to São Paulo, BrazilAltitude660 to 4,600 feet above sea levelTemperature95°F to 107°FHumidity30% to 80%

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01


B y D a n i e l S c h u s t e r a n d J a y B r i d a

Outside, you might choose a Classic Red, or an Ipanema Brown. Inside, think Oak Sepia inlays, with Powder Beige leather and a Smoky Blue leather-wrapped steering wheel. Or Piano Black inlays with Cognac leather interior surfaces.

Audi exclusive offers you an extensive palette of exterior colors, Valcona leather or Alacantra® interiors in numerous different colors, as well as a choice of wood, lacquer or metallic inlays. All with the same commitment to quality, craftsmanship and meticulousness that Audi offers throughout the rest of its vehicles. >>

Feeling blue? How about Palace Blue pearl with an Alabaster White interior?

Red-hot? How about Red Valcona leather, Tamo Ash inlays and a Mamba Black pearl exterior?

It may be a little-known fact, but in the rarefied world of Audi owners, there’s an even more exclusive world: that of Audi exclusive interior and exterior colors. Designed especially for Audi, these distinctive colors are designed to provoke as much as they are to attract.

↘Audi exclusive

A u d i e x c l u s i v e o f f e r s o w n e r s t h e c h a n c e t o c o l o r f u l l y e x p r e s s t h e i r i n d i v i d u a l i t y .

Color me impressed


Classic Red pearl

Sand Beige pearl

Mamba Black pearl

Given the almost limitless options and combinations, you won’t be seeing many of these color combinations on the road, but that’s the whole point. For an additional sum, depending on your desires, you can turn your already impres-sive Audi into something even bolder—a unique expression of your own aesthetic sensibilities. It can connect you further to your car. It’s a matter of letting your inner id out to say something, loudly if you have to.

But beyond these exclusive colors, you can even take it a step farther and customize a color. For that, you can work with your Audi dealer and the Audi production unit at Neckarsulm to pick your own exclusive color. All you need is a Pantone® number or an accurate color chip (and time—up to nine months for your car to be properly painted to your specifications) and you can enjoy a spectacularly singular style statement for others to envy. Or be amused by.

She colors the Audi world For paint, it sometimes takes ten process loops to meet

the requirements set by Audi color designer Sandra Hartmann. The experienced Color & Trim designer has a clear idea of how to define every new color. Ultimately, it is not about creating the most colorful palette possible; every color must be the right match for Audi. “Gaudy is easy. Flat colors are considerably more demanding,” she explains. Because Panther Black is not simply black, and the sporty Ibis White is far from being a standard white. Hartmann also often reinterprets colors, incorporat-ing trends, defining nuances. “[No one has] had the same red for 50 years,” she continues. “Sometimes it has more yellow, sometimes more blue. The world is always changing, and our customers change with it.” //

I t ’ s a m a t t e r o f l e t t i n g y o u r i n n e r i d o u t t o s a y s o m e t h i n g , l o u d l y i f y o u h a v e t o .

Audi exclusive offers a universe of colors, exterior and interior, as well as many different trims, stitching styles, accessories, electronic features and accessories. The number of unique combinations is probably incal-culable—and they are all done with Audi craftsmanship and commitment to detail.

Ipanema Brown metallic

Saddle Brown pearl

In the end, it’s a customized car, made to your tastes. While we think every Audi is a piece of art, how you envision your one-of-a-kind Audi exclusive is what truly sets it apart, creating something breathtaking and bold. And very much yours.

01 Every color must be right for Audi. Even lampshades can serve as color samples. 02 Audi color designer Sandra Hartmann often reinterprets colors. “The world is always changing, and our customers change with it.”

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“Aerodynamics is something for people who can’t build engines.” Dr. Moni Islam can only smirk at the famous quotation from Enzo Ferrari. The Head of Aerodynamics and Aeroacoustic Development at Audi knows of a great many automotive milestones that made history not just with their engines but also with their aerodynamics. His job is much more about combining unique design with the very best handling characteristics and, through systematic detail development, further increasing the efficiency of the vehicle.

An early example of successful aerodynamics is the Horch 930 S—it celebrated its premiere at the 1939 Frankfurt Auto Show, was extremely advanced for its time and had a major impact on the design language of many postwar models. With the 92 hp from its V8 engine, the Horch 930 S had a measured top speed of 110 mph—a best-in-class at the time. And no wonder: the aerodynamics were top-notch. Recent testing in the Audi wind tunnel put its Cd figure at 0.42. Back then, luxury sedans comparable to the 930 S achieved figures of around 0.60. (See sidebar on page 60.)

In 2011, Dr. Gerhard Wickern, an aerodynamicist at

the Audi Wind Tunnel Center, obviously sees plenty of room for improvement. “With the knowledge we have today, just a few changes to this Horch would make it considerably more aerodynamic. The basic form of the exterior skin is not yet ideal, a covered, smooth underbody would reduce turbulence and, in a third step, the flow of cooling air would have to be addressed.”

The Horch 930 S was created during an earlier heyday of aerodynamic development in Germany. In 1982, Audi delivered a further milestone with the C3 generation of the Audi 100—as the aerodynamic world champion, it made history with a Cd value of 0.30. The streamlined form of the lightweight bodyshell and the high waistline were seen as particularly revolutionary, and enabled what were extremely low fuel consumption figures in those days. With even better fuel consumption, an aluminum bodyshell and a Cd figure of just 0.25, the Audi A2 from 1999 underscored the expertise of Audi engineers and its aerodynamicists in particular. >>

A u d i a e r o d y n a m i c i s t s c o m b i n e u n i q u e d e s i g n w i t h e x c e l l e n t a c o u s t i c c o m f o r t , s a f e h a n d l i n g a n d t h e b e s t p o s s i b l e e f f i c i e n c y . T h i s c a n b e a c h i e v e d o n l y t h r o u g h e x t e n s i v e d e t a i l d e v e l o p m e n t .

B y C h r i s t i a n G ü n t h n e r

Audi magazine / 59

185.6 MPH

With the elegant, stretched line of its rear end, the Audi A7 five-door coupe would appear to deliver the antith-esis of this. But, thanks to the integration of aerodynamics in the very early phase of the development process, the five-door coupe, too, is the aerodynamic best-in-class with a Cd figure of 0.28. “It is our goal to enable excellent design and not to inhibit it,” stresses Dr. Moni Islam. The retracting rear spoiler was decided on in agreement with the wind tunnel team. This means that the rear can remain smooth, while optimizing handling at high speeds.

The aerodynamics are heavily influenced by the design. “Aerodynamicists work on the total vehicle concept. We take part in vehicle and component development from a very early stage,” clarifies the 41-year-old aerodynamic engineer. “If you want to achieve progress in aerodynamics, you have to know where the greatest potential lies.”

Dr. Islam’s team uses computer simulations to analyze and improve details of airflow along the vehicle’s outer skin and underbody, and in the engine bay. “In order to achieve increasingly ambitious aerodynamic targets, we have to be able to take a very deep look into the airflow,” he explains. “That is why we work with huge computers that have up to 2,500 networked processors in order to resolve the airflow details.”

One focal point of day -today work is the improvement of aeroacoustics, such as those related to sealing and glazing. The wind tunnel team has been running ingenious aeroacous-tic tests in Ingolstadt since 1999. The combined knowledge has long been fed into series production models, which is why the Audi A7 five-door coupe is now the quietest car in its class. Concave mirror microphones and head simulators,

for example, are used to measure and minimize the sound generated by the exterior mirrors. With the optional acoustic glass, which is a laminated glass incorporating a special acoustic film, virtually no sound is able to find its way into the interior.

In order to eliminate problem noises arising from airflow around the vehicle, the engineers need the perfect backdrop. “Here at Audi, we have the world’s quietest wind tunnel,” claims Dr. Gerhard Wickern with certainty. The aero-acoustics specialist was extensively involved in the develop-ment and construction of the new Audi Wind Tunnel Center, and his patented noise-cancellation system is state-of-the-art. Alongside the combined aerodynamic/aeroacoustic wind tunnel, Audi also operates a special engine cooling wind tunnel and a climatic wind tunnel. Before going to market, every vehicle goes through the three wind tunnels around 250 times. Employees clock up to 6,500 hours of testing per year across the three facilities.

Dr. Islam is convinced that aerodynamics and aero-acoustics will become increasingly important, especially for electric and hybrid vehicles. “With these drive technolo-gies, it is possible to recuperate energy from the movement of the vehicle. This means that part of the energy used for accelerating the vehicle can be recovered. However, that does not apply to energy required to overcome drag. Thus, the relative proportion of aerodynamics within the overall losses increases in comparison with the other components of energy consumption.”

For the aerodynamic team, the development target remains simple going forward: “Best in Class.” Right now, the Audi Q3, Q5, Q7 and the latest generation of the Audi A8 hold the number one slot in aerodynamics. The Audi A6, A7 and A8 are the quietest cars in their respective classes. The demands set with every new vehicle generation are already defined in the eyes of the aerodynamicists—the optimization of the aerodynamics down to the very last detail of the bodyshell, underbody and engine compart-ment, the minimization of noise in the interior through systematic aeroacoustic development, and the develop-ment of new airflow concepts for minimizing consumption. It is simply a matter of time until the brand with the four rings sets the next milestone—with optimum aerodynamic characteristics and a technically perfect engine. //

Drag coefficient

The drag coefficient, or Cd value, is a measure of how easily a body “slips” through the air. The Cd value of a perpendicular panel is 1.0. Modern passenger cars achieve an average Cd of 0.30. In the wind tunnel, the Cd figure is measured using a standard six-component scale at 87 mph, because it stabilizes at about 50 mph and is no longer dependent upon speed, and 87 mph lies exactly in the middle of this stable zone.

185.6-MPH WIND SPEED

It goes without saying that high-speed measurements are par for the course in the Audi Wind Tunnel Center. After all, the successful Le Mans racing cars are among the vehicles optimized here.

Cd = Fd ½ p(u2)A

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Two steps to connectivity

BlackBerry®

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Pick your phone

Notes

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Android™

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Popular smartphone BLUETOOTH® pairing instructions1

Pick your car

P a i r i n g P h o n e t o A u d i M M I N a v i g a t i o n p l u s a n d S e c u r e S i m p l e P a i r i n g ( S S P )

B L U E T O O T H ® Te c h n o l o g y P a i r i n g P r o c e d u r e

P a i r i n g P h o n e t o A u d i M M I N a v i g a t i o n p l u s

• Turn on your BlackBerry® smartphone.

• Choose Manage Connections icon.

• Turn on the BLUETOOTH® technology.

• Choose “Set Up BLUETOOTH®.”

• Click “Search” to scan for your Audi BLUETOOTH® connection.

• Switch on the ignition to the “Accessories” mode and then turn on the Audi MMI system.

• Turn on your phone and place into “Pairing” or “Search” mode.

• Choose “Audi MMI” when it appears on the device.2

• The Audi MMI system will state that a PIN is required and asks if you would like to connect. Press the Audi MMI control knob to select “Yes.”

• Next, the screen on the Audi MMI system will ask if the six-digit PIN that is displayed matches the PIN that is displayed on your phone.

• When confirmed, press the Audi MMI control knob to select “Yes.”

• Press “Pair” on your phone to complete the pairing process. Your phone book will start to synchronize.

• Switch on the ignition to the “Accessories” mode, and then turn on the Audi concert radio or Audi Navigation System plus (RNS-E).

• Place phone into “Pairing” mode to search for devices.

• Choose “Audi UHV” when it appears on the device.2

• Enter the default PIN “1234” to complete the pairing. The phone book will synchronize when the pairing is complete.

• Switch on the ignition to the “Accessories” mode and turn on the radio system.

• Turn on your phone and place into “Pairing” or “Search” mode.

• Choose “Audi MMI” when it appears on the device.2

• Audi MMI system asks if you require a PIN. Select “Yes” and press the control knob.

• Enter a four-digit PIN of your choice into the Audi MMI and turn the control knob to press “OK.”

• Take the same four-digit PIN you entered on the MMI and enter it into the phone and press “OK.” The phone book will begin to synchronize when the pairing is complete.

• Turn on your Windows® smartphone.

• Tap the Arrow button.

• Choose Settings > System > BLUETOOTH®.

• Choose “BLUETOOTH®” to turn it on.

• Your system will immediately scan for your Audi BLUETOOTH® connection.

• Turn on your Android™ smartphone.

• Press the Menu key.

• Choose Settings > Wireless & Networks > BLUETOOTH®.


• Choose “Scan for devices” to search for your Audi BLUETOOTH® connection.

• Turn on your iPhone®.

• Choose Settings > General > BLUETOOTH®.


• Your system will immediately scan for your Audi BLUETOOTH® connection.

Important information for Android™ phone when completing pairing process:

A BLUETOOTH® authorization request will appear on the display of the phone asking you to choose “Accept” to connect the phone book on the phone.

Also, place a check mark in the box for “Always” to allow for automatic synchroni-zation when you enter the car again with the BLUETOOTH® technology on.

Important information for BlackBerry® when completing pairing process:

When pairing is successful, a prompt will appear on the BlackBerry® display to click “Yes” to begin the phone book synchronization.

Also, place a check mark in the box for “Don’t ask again” to allow automatic pairing when you enter the car again with the BLUETOOTH® technology on.

Is my phone compatible with the Audi BLUETOOTH® system?

Visit www.audiusa.com/bluetooth to check that your phone has been approved for use with the Audi BLUETOOTH® system in your particular vehicle model and model year.

Do both the Audi concert radio and Audi MMI® systems have call waiting?

Yes, though it may not be compatible with all phones. When you accept a second incoming call, the active call is automatically placed on hold.

To have a private conversation, without other passengers in the vehicle hearing the call, is there a way to just use the handset?

To have a private conversation, you must turn off the BLUETOOTH® connection from your phone.

1 The information within this technology tutorial must be used in conjunction with the information in the Audi owner’s manuals. Please refer to the owner’s manuals for all information and warnings. By using this technology tutorial, you acknowledge that you are aware of the warnings and information that must be read within the owner’s manuals and will use this information to augment that material. 2 Note: It may take up to 30 seconds after switching on the ignition before the Audi device is detected on the phone.

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In the clouds | Contemplating the mountain kingdom of Bhutan. 74

The galaxy in a grain of sand | Dan Goods creates art from a universal space. 80

High and low | Recovery and redemption in the Crescent City. 86

inspire

Audi magazine / 6564 / inspire / Audi magazine

Te l l i n g t h e b a c k s t o r y o f t h e f o o d o n y o u r p l a t e h a s n e v e r b e e n m o r e d e l e c t a b l e .

B y J o r d a n M a c k a y

Applying a final touch to the meal, I delicately dusted both the plump heritage pork chops we bought from a rancher just outside of town and some locally farmed potatoes with the sea salt that I keep in a little plastic bag in the cupboard. Flaky, coarse, briny and mineral, it’s the last of a salt that I gathered myself years ago on a beach in southern Chile. Not much is left, so it’s precious. But then again, all that’s needed to replenish homemade sea salt is another trip to a coast.

There’s something to be said about not only knowing the biography of a meal, but preserving it too.

It’s overkill, you say? Quite the opposite, as it’s one of the simplest examples of the way the new DIY food ethos has impacted my life. Just ask the kimchi that’s been slowly maturing in my fridge for the last six months. Or the jars of ruby summer tomatoes that my wife and I can every year so that we can savor their bright sweetness eight months later during the dark nights of winter.

Given the breakneck technological expansion into the future that impacts our lives daily with such wizardry as cloud computing and augmented reality, it’s refreshing that the most progressive trends in the food world today amount to culinary primitivism. >>

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These days, it’s possible to produce a meal at home in which we can know and trace the direct origin of every single ingredient. Not only is it getting easier to do this all the time, but for anyone who loves food and loves to get out and explore his own surroundings, it is, regardless of the calorie count, a nourishing way to live.

For instance, the Manhattan that I’m enjoying before dinner is made with rye whiskey distilled and aged just a couple miles from my house at the Anchor distillery in San Francisco, and the brandied cherry on top comes from a sack of sour cherries I brought back from New York state last summer and have been soaking ever since in cognac with a vanilla bean. (Okay, the vermouth in the drink comes from Italy.)

The first course is taking advantage of those toma-toes, which we buy from Dirty Girl Produce of Santa Cruz, just a twisting drive down the coastal highway. Dirty Girl is famous for these tomatoes, which are dry-farmed and so produce smaller, more intense-tasting fruit. We’ve tried the best San Marzano tomatoes canned in southern Italy, but never seem to find anything that tastes as rich and bright. We just cook them down in a pan and throw them over some homemade pasta, the making of which is as easy as throwing together some flour and egg yolks (fresh from the farm), rolling it out, cutting it by hand and then drying it on the backs of our dining room chairs. Into the mix, we throw some duck prosciutto made by Stuart Brioza, a chef whose recently opened State Bird Provisions is one of the hottest new restaurants in San Francisco. Brioza cured and wrapped

the duck breasts and then gave them to us to age ourselves, which took a month, hanging in our cellar.

If you think that locally sourced eating is just a phenomenon of the generous year-round climate of Cali-fornia, you’re wrong. The Farmer’s Table in Iowa produces dinners meant “to introduce people to their farmers and help educate them on how to eat locally year-round in a climate with four very different seasons.” Chef Ben Willcott of Texas French Bread in Austin, Texas, can produce entire meals with ingredients grown on farms entirely within the famous city limits.

For our next meal, we took a page from the play-book chef Brioza had given us, this time clueing us in to the wonders of fermentation. One evening last fall we took a bunch of local cabbages purchased at the stand of Green Gulch Farm, a meditation center and farm in Marin County. Half we mixed with garlic, salt, chili paste, onions and other sundries to make the kimchi. The other half we julienned and mixed with salt, and jarred it down in the basement. Six weeks later, we pulled it out and had the most delicious sauerkraut I’ve ever tasted, warming it up to serve with that pork chop.

“Sauerkraut is one of the most ingenious things ever,” Brioza said. “It’s two ingredients: cabbage and salt. To think that you can take something that grows out of the ground and another thing that’s evaporated out of the sea, and together they make one of the healthiest foods in the world.” The fermentation in cabbage happens spontaneously,

once its leaves start to break down with salt, and the health benefits bestowed by the active microorganisms are said to include maintaining healthy colonies of good bacteria in your digestive tracts, as well as making nutrients in the food more available to our bodies.

And it’s not only home chefs like me that are getting

behind this movement. Restaurants all over are doing it, from the Daily Pickles at The Publican in Chicago to pickled figs and plums at Boat Street Cafe and Kitchen in Seattle. Many restaurants are also doing homemade sauerkraut, as well, like Grüner in Portland or Bar Tartine in San Francisco, whose chef Nick Balla told me recently that culturing and fer-menting things in his restaurant “is a way of layering flavors deep into the inner substance of the raw ingredients we use.”

Indeed, the evolution of the home chef has been striking. From being forced to buy pre-packaged, plastic-wrapped meats, anonymous vegetables, and industrially canned produce a generation ago, now we can trace almost all the foods we put on our tables and even transform them through preservation, curing and fermentation into truly living and dynamic products. A kind of culinary biography, a story you can tell, not only of the meal, but perhaps even of how you came to make it, capturing a perfect moment in time. Of course, none of that is new. We’re just rediscovering practices that were lost or forgotten, getting back to knowing our food. And, man, does it taste good. //

01 5-liter fermenting crock and weighing stones15–20 lbs organic cabbage (green or purple)1T sea salt per head of cabbageWash crock and utensils in hot water. Air dry. Do not wash cabbage!

02Remove outer layers of a few cabbages, and set aside. Thinly slice or shred the heads. Put a couple handfuls of sliced cabbage in crock, sprinkle with salt (to taste, should be moderately salty), and squeeze salted cabbage hard with hands to release juice.

03 Continue with remaining heads. Every 4" of chopped cabbage, place whole leaf on top and press down with fist. You want a tight pack. When 6" from top, place your last whole leaves over top of mixture, place stones on top, close lid, and fill water channel on top of crock.

BASIC OLD WORLD SAUERKRAUT RECIPE

04Set crock in a temperate, undisturbed area and wait six weeks, refilling channel on top of crock when necessary in order to maintain water seal. After six weeks, jar up your delicious, probiotic sauerkraut and refrigerate.

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The U.S Final will be held Aug. 23–26 at The Links at Spanish Bay™ and Pebble Beach Golf Links®, both in Pebble Beach®, near Monterey, California.

The World Final will be held Nov. 23–27 at the Arabella Golf Club, Western Cape, South Africa.

You can follow all the action at www.facebook.com/audiquattrocup

In order to celebrate—and educate—the amateurs out there, here are some tips from our partner at TaylorMade, Brian Bazzel, a product creator who works closely with TaylorMade’s Tour Staff pros, Tour techni-cians and R&D department to develop new innovations in wedge design to help golfers better execute shots in the “scoring zone,” i.e., within 100 yards of the green: >>

Teeing off at quattro CupI n a n t i c i p a t i o n o f t h e l a r g e s t a m a t e u r g o l f t o u r n a m e n t i n t h e w o r l d , w e l e t a p r o t e a c h u s a f e w t h i n g s a b o u t g o l f .

80local tournaments

dealers across the country will be hosting a record-shattering

2days of finals at Pebble Beach Resorts®

2012 AUDI QUATTRO CUP U.S. FINAL

We’ve been getting almost too excited about the 2012 Audi quattro Cup. Local tournaments have already started as of press time, and there are some 80,000 avid amateur golfers participating worldwide, with 60 dealer-sponsored tournaments being held in the U.S. alone.

Here are some key dates and links, if you’ll pardon the pun, so you can follow the quest for the quattro Cup:

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Pebble Beach Golf Links® The Links at Spanish Bay™Opened 1919. Designed to have as many holes on the shoreline as possible, with nine holes directly on the bluffs overlooking the ocean. Ranked #1 public course by Golf Digest magazine in 2011. At $495 per round, one of the most expensive golf courses in the world.

Opened 1987. Modeled after an authentic Scottish course. Dramatic ocean views, very strong winds, sloping dunes. Surrounded by environmentally sensitive areas off limits to golfers. Bagpiper plays at sunset every evening.


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What makes a great wedge?A wedge’s sole-geometry and “bounce” can make

specific types of shots easier to play by allowing the proper club-to-ground contact. The traditional definition of bounce is “the angle of the center sole relative to the ground.” The greater the angle, the more bounce, and vice versa.

A high bounce angle is good for fluffy greenside sand and soft turf conditions, or if you swing down on a steep angle. A low bounce angle is good for playing from firm turf and hardpan, or if your downswing angle is shallow.

You won’t find a bounce number on TaylorMade’s new ATV Wedge because the innovative sole design takes on dif-ferent bounces depending on how you position the club for the type of shot you’re hitting. (ATV stands for “All-Terrain Versatility.”) Whether you’re exploding from soft greenside sand or playing a half-wedge from a firm, bare lie, the ATV Wedge will help you execute both shots successfully.

Relax. Keep head down. Keep right leg bent. Tighten core for better balance. Hold club like a live bird. Hands up to right ear. Keep head down even after you’ve hit

the ball. Belt buckle should face the target…

Six wedge shots every player needsA good wedge game will help you hit the ball close

to the hole on shots played from the scoring zone. Combine a well-designed wedge with the right technique and you’ll lower your score, fast. Here are six shots you’ll commonly play with a wedge, and the keys to executing them flawlessly:

CHIP (within 20 feet of the putting surface)The leading edge and front of the sole are primarily used on a chip. Position almost all of your weight on your left side, choke down on the grip, position your hands ahead of the ball, use your putting stroke and swing crisply through impact.

PITCH (20 feet to 40 yards from the putting surface)Play the ball in the middle of a narrow, open stance with your hands even with or slightly ahead of the ball. Swing back with relaxed arms, letting your wrists cock naturally, then accelerate through the ball.

BUNKER EXPLOSIONThe sole of the ATV Wedge is designed to bounce through the sand just the right amount without digging. Open the clubface wide to make full use of the bounce, open your stance and play the ball slightly forward. Then swing down briskly, making contact three to five inches behind the ball, exploding the sand under the ball out of the trap—and the ball along with it.

FLOP SHOTOpen your stance and clubface the same way you would to explode from sand, but instead of hitting behind the ball, focus on sliding the face cleanly underneath, like a spatula under a pancake. Stay relaxed, keep your head still and accelerate!

HALF AND THREE-QUARTER SHOTSAssume a narrow, open stance with most of your weight on your left side, square clubface and hands even with the ball. Swing back smoothly, using the length of your backswing to gauge how far the ball flies.

FULL SHOTPosition the ball just behind the middle of your stance. On the downswing, make sure you shift your weight to your left side and hit down briskly, letting the loft of the club propel the ball into the air with maximum backspin. Remember, wedges are about accuracy, not distance. Make a controlled swing, not a hard one. //

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Pebble Beach®, Pebble Beach Golf Links®, Pebble Beach Resorts®, The Links at Spanish Bay™, the Heritage logo, and their respective underlying distinctive images are trademarks, service marks and trade dress of Pebble Beach Company. All rights reserved.


There is no road rage in Bhutan. Admittedly, there’s not much traffic in Bhutan either—its main city, Thimphu, is the only capital city in the world without a traffic light— but the country’s roads could charitably be described as “challenging.”

Nestled between China and India, Bhutan is a moun-tain kingdom, which means that any road you take will, sooner or later, switchback its way uphill or downhill, or both. The roads are too narrow for lane markings, one side always features a sheer drop and, just to add an extra degree of difficulty, shaggy yak are prone to appear out of nowhere, ambling serenely along the middle of the road.

Yet Bhutanese drivers take it all in stride. If, while trying to pass, a driver comes face to face with oncom-ing traffic, there are no horns, no swearing: everyone just serenely pulls back into place. Order is restored.

Bhutan is a country that clings firmly to its tradi-tions, foremost among them a deep devotion to Buddhism. This is a country where monks are esteemed above royalty, and where stray dogs are treated with care: according to Buddhist doctrine, that mangy cur could be the reincarna-tion of a family member.

It’s the commitment to tradition that makes Bhutan such a compelling destination. Few countries have been as untouched by Western ways. The majority of people >>

N e s t l e d h i g h i n t h e m o u n t a i n s a n d b o r d e r i n g I n d i a , T i b e t a n d t h e P e o p l e ’ s R e p u b l i c o f C h i n a , t h e K i n g d o m o f B h u t a n i s a v e r i t a b l e o a s i s o f c a l m .

In the clouds

B y U t e J u n k e r

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wear traditional dress, 70 percent of the population still makes a living by farming, and all buildings are by law built in traditional style, complete with whitewashed walls and elegantly carved wooden doors and windows. Newfangled inventions such as billboards and cigarettes (which are con-sidered un-Buddhist) are outlawed. Life is still lived according to the rhythm of the seasons and the Buddhist calendar.

Pristine countries are all well and good in theory, but there is usually a downside. Traveling in an undeveloped country is often arduous: hard beds, noisy neighbors, and a decided lack of fine dining and spa experiences.

Not in Bhutan. Aman Resort’s one-of-a-kind property, Amankora, allows visitors to explore Bhutan in depth while still enjoying luxurious suites, superb meals and tranquil surroundings—not to mention the occasional massage.

Amankora consists of five separate lodges scattered around the country. Guests design their own itinerary, spend-ing a few nights each in the lodges of their choice, traveling from one to another with their own car and driver. Like all Aman properties, the lodges are both intimate and luxuri-ous. It’s tempting to stay curled up in your sprawling suite, where even the bathtub has a view—however, the emphasis here is on getting to know this beautiful country.

That means not just an extensive program of walks and hikes catering to every fitness level, but also a wide range of cultural activities, from having your horoscope cast by a Buddhist monk to participating in a butter-lamp lighting ceremony (which aims to dispel the darkness of ignorance) to lessons in archery, the national sport of Bhutan.

Each lodge has its own flavor and its own character. Amankora Gangtey, located in the Phobjika Valley, 9,800 feet above sea level, is one of the most serene. In an effort to preserve the valley’s most endangered inhabitants—300 elegant black-necked cranes—the government has banned electric wires, leaving most of the valley’s 5,000 inhabitants dependent on solar power or their own generators.

Guests who are staying in one of Amankora Gangtey’s eight suites can hike through beautiful rhododendron and pine forests, across high pastures where nomadic yak herders have their tents. Alternatively, a visit to the crane conser-vation center lets you observe these beautiful creatures at close range, while a visit to the mighty dzong, or fortress, standing watch over the valley is a must. >>

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However, some of Gangtey’s most memorable expe-riences can be had without leaving the lodge. A traditional Bhutanese hot stone bath takes place in a converted farmer’s shed not far from the resort. Before you arrive, a wooden tub is filled with water, to which stones—heated for hours in a fire—are added. Once you’re safely submerged in the tub, staff open out the doors of the shed, letting you luxuriate in panoramic views across the valley while you soak up the heat.

A shed also features in what is perhaps Amankora Gangtey’s most memorable experience: the potato shed dinner. Dinner in a farming shed is not usually considered the height of romance, but once the lodge staff have brought in wood-fired ovens and blankets to warm you up, and fine linen and crockery on which a traditional Bhutanese meal will be served, and once they have lit the whole thing with hundreds of candles (stuck into the natural ledges formed by the dry-stone wall), the experience becomes truly magical.

By contrast with Gangtey, where you crunch your way across the grass on frosty mornings, Amankora Punakha is set in a subtropical valley, where mangoes and bananas grow, and white-water rafting is on offer when the river is high enough. Astonishingly, the two lodges are just a few hours’ drive from each other—a drive that is an experience in itself. As the road winds its way first up, then down the mountainside, the vegetation changes—from pine to oak and silver fir, with branches covered in rugged coats of moss, down through an ever-changing range of cypress and ficus to birch, cherry blossom and rhododendrons. As with every drive in Bhutan, it’s an adventure. //

At a glance...

Bhutan fees and charges:

In addition to a visa, the government imposes a minimum daily spend for visitors ranging between $165 (low season) and $200 (high season) per person per day. This fee includes basic accommodation, meals, tours and transport. Visitors who want more luxurious accommodation, or who want to travel on their own or with a small group, will need to pay extra. All visitors must have a confirmed itinerary in order to enter the country.

Getting there:

Druk Air (www.drukair.com.bt), Bhutan’s national airline, flies twice a week from Bangkok to Paro, with return fares around $950.

Staying there:

Amankora rates are $1,300 per night for single occupancy and $1,400 per night for double occupancy. This includes all meals, car and driver, and a wide range of treks and activities. www.amanresorts.com

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B y J a y B r i d a

For those who dream faraway does not exist

When your résumé includes the phrase “Created installations for JPL about finding other planets around other stars, including one where I drilled a hole in a grain of sand,” it’s clear whatever you are doing is a bit off the beaten path.

When it further explains how you turned a mouse—a picture of an actual mouse—into a search engine, you can only be Dan Goods.

Goods is an artist. Now, he admits to having no skill as a painter or a draftsman. Which makes him an untradi-tional artist perhaps and certainly the only artist who has ever been hired at the Jet Propulsion Laboratory in Pasadena, California, to be an artist (or “Visual Strategist”), but an artist nonetheless. The media he works in are conceptual as well as physical. He uses materials like aerogel, which is 99.8 percent as light as air and is basically fireproof, and glass bottles. But he also uses liquid crystals and “invisible lights.” As well as sand.

About that sand After some time freelancing as a graphic designer in

Seattle—“making money and discovering that I’m a worka-holic,” Goods says over dinner in Northeast L.A.—he decided that he needed to go to Europe and, basically, discover himself. While many artists go to Europe to find inspiration, Goods was inspired to become an artist by going to Europe.

So, upon returning to the States, he dropped the career and managed to get accepted at Art Center College of Design, a prestigious art school in Pasadena. During a summer session, he applied to an opening at Caltech (another Pasadena connection—basically, the feeder school to the NASA-operated JPL) to help David Kremmers, the Conceptual Artist at Caltech, develop a visual strategy for a representational search engine that would deliver better, more easily applied information for academic subjects than normal search terms. >>

if =

x6 =room full of sand

one tenth of a mm = the thousands of known planets in the Milky Way

all the galaxies in the known universe

1 mm

The Past Is Present

When you first walk in, you see a clock made up of lights. As you move in the space, you realize that the lights are in fact different sizes and distances away and only look like a clock from that initial perspective. There is also a microphone you can talk into, and your voice comes back to you seconds, minutes, even months later. This is much like the night sky, which is made up an array of lights coming from different distances away, light that originated at vastly different times. The galaxy we see as an array of lights is actually a patchwork of history.


G o o d s : “ I w a n t t o f i n d t h e e s s e n c e o f s o m e t h i n g , t h e n c o m m u n i c a t e w h a t t h a t i s i n a s u r p r i s i n g a n d b e a u t i f u l w a y .”

Through his work at Caltech, he met the director of JPL and asked about a job, saying maybe they might be able to use an artist to help explain what they actually do. Initially skeptical, the director asked him to show something to him. So he showed him a project he had done with glass soda bottles, a bottle pipe organ that he had fastened to the roof of his car. “Eventually I got the right angle and distance, between 30 and 35 mph, and I thought it could be great for a taco stand truck so that you’d hear the music as the truck moved.” >>

What he and Kremmers came up with was a mouse. A literal mouse. They thought the best way to deliver informa-tion on, say, the operation of the tear ducts in mice would be for researchers in the study of field mice to be able to move a cursor over the tear duct of a mouse, which would then produce a drop-down menu of relevant studies done by other researchers in the field.

↘ It is 99.8% as light as air ↘ Is 1,000 times less dense than glass↘ Was used on the Mars Pathfinder rover↘ Provides 39 times more insulation than the best fiberglass insulation

Solid Smoke

Hidden Light

About aerogel

First shown at Technorama in Winterthur, Switzerland, it was part of the “Light.Art.Work” exhibition and was Goods’ first public show using aerogel, using evocative lights to highlight an almost otherworldly glow.

NASA is constantly looking for Earth-like planets, but has trouble because the suns around which they orbit are so much brighter. They are undoubtedly there, but with present technology, they remain unseen. To illustrate this, Goods projects a movie on a For a segment of the “Faraway Does Not Exist”

video, please visit directedplay.com/aerogel.html

Once he finished at Art Center, he found that that kind of conceptual work—way beyond graphic art and tra-ditional design—appealed to him. “I liked the idea of giving people the chance to interact with something beautiful, meaningful or even profound, give them something to think about,” Good says. “I found I really liked being around big ideas.”

wall, while a 20,000-watt spotlight shines on the same space, washing the film out completely. Only when someone walks in front of the spotlight, and the sun-like light is blocked, is the projected film revealed within the person’s shadow.

Audi magazine / 83

Impressed with the unorthodox pipe organ and “mouse atlas,” the director then gave him six months to do something else. That’s how Goods found himself drilling a hole in a grain of sand.

He thought about the audience, did a little math and came up with an idea: The Big Playground.

“Think about a grain of sand, think of how tiny it is. But think of that grain of sand representing a whole galaxy—it would take six rooms filled with sand to contain all of the galaxies of the known universe,” Goods explains, very patiently.

Then, he drilled a hole one tenth of a millimeter wide in the grain of sand to represent the thousands of known planets in the Milky Way. The ironic part is that when viewed under a microscope, the small hole gives one a giant perspective on vision, meaning and the enormity of our

At the core of everything he does, however, there’s a sense of wonder—and humanity. Even a sense of humor.

Working with aerogel, for example, an expensive, translucent material that allows him to project lights and create a colorscape of texture and mood, he likes to do a little parlor trick. Taking advantage of the insulating properties of these small, thin blocks of “whipped glass,” he likes to “find someone nervous-looking and then pull out the blowtorch.” He then puts the victim’s hand behind a thin sheet of the heatproof substance—and the heat doesn’t reach their hand.

In the end, no matter how complex the technology or how simple the process, Goods tries to surprise: “I want to find the essence of something, then communicate what that is in a surprising and beautiful way.” //

A look at some more of Dan Goods’ installations and where to find them:

CuriosityA collaboration with David Delgado located in the atrium of the Terry Lee Wells Nevada Discovery Museum.

It stands 7 feet tall and 12 feet wide, and consists of about 30 variously sized flat plastic fresnel lenses mounted between two sheets of etched glass. The larger the donation, the larger the lens. This freestanding, interactive piece sets the tone for the museum as a place of curiosity, exploration and fun.

Beneath the SurfaceThis installation for the Jet Propulsion Laboratory consists of a large cloud that con-tains infrared lights. Infrared light is invisible to the naked eye, but is visible to many cellphone cameras. Just as the Juno mission uses special detectors to peer through the clouds of Jupiter and reveal the depths of its storms, when you take a picture with your cellphone, you can “see” lightning storms underneath this dynamic surface.This was first shown at the Pasadena Museum of California Art. It is available to be shown elsewhere.

airFIELDGoods’ latest public work, a collaboration with Nik Hafermaas and Jamie Barlow, debuted in the late spring of 2012 in the new International Terminal at Atlanta’s Hartsfield-Jackson Atlanta International Airport. It’s described as a “data driven sculpture.” But knowing Goods, it’s probably best to see it before trying to explain it.

universe. The director was impressed. He has now been the Visual Strategist at JPL for almost a decade.

Commissioning Jupiter—and beyondIt’s not all galactic for Goods. He is very grounded,

actually. He lives in South Pasadena with his wife and three kids. And he doesn’t only inspire NASA—or help them cre-atively explain their missions—he also works on a variety of other installations that he does on commission.

He works large—like the eCLOUD installation in the Mineta San Jose International Airport—and he works small—like projecting swimming fish onto a sheet which was then hung over a French door to make it feel like an aquarium for a private party. He works light—with aerogel blocks nearly as light as air, “whipped glass, basically,” he says—and he works very heavy—re-creating the atmosphere of Jupiter for Beneath the Surface, an exhibit first shown at the Pasadena Museum of California Art.

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This is a collaboration with Nik Hafermaas and Aaron Koblin. It is located in the Terminal B Concourse of Mineta San Jose International Airport.

The eCLOUD is a dynamic sculpture inspired by the behavior of clouds. Made from unique polycarbonate tiles and liquid crystals that fade between transparent and opaque states, its patterns are transformed periodically by real-time weather reports from around the world. It won a Silver International Design Excellence Award (IDEA) in the Environments category.

Audi magazine / 8584 / inspire / Audi magazine

High and low N E W O R LE A N S

It’s always felt altogether appropriate that New Orleans was born in a swamp and lives largely below sea level. You got the sense that it never had far to go when it fell from grace.

And yet when the fall did happen, it was worse than anyone could ever have imagined. Despite shrugging off several devastating hurricanes in its history, what happened in the aftermath of Katrina showed a city in free fall, losing a third of its population, losing several neighborhoods, even losing its sense of humor about its well-earned nickname “The City That Care Forgot.” That self-effacing, and some-what accurate, description became a bitter irony after the hurricane. >>

B y J a y B r i d a

N e w O r l e a n s o n t h e r o l l e r c o a s t e r o f r e c o v e r y a n d r e l a p s e .


But at the same time, incredible new restaurants are flowering near ancient institutions. New bars, like the Neal Bodenheimer–owned Cure in the once-flooded Freret neighborhood, are popping up, dedicated to finely crafted cocktails made with essential oils, organic fruits and more than enough top-shelf liquor. New people have added a new spirit to an old city and old residents are finding new hope.

In true New Orleans style, it calls for a toast. Maybe with a Sazerac, New Orleans’ signature cocktail—rye, bitters, simple syrup and a splash of absinthe—and a half dozen raw oysters.

Calling the tune in the new Crescent CityAt the beginning—at least at the beginning of the

post-Katrina New Orleans experience—there was Republic, the first venue owned by Robert (pronounced à la française: RO-bear) LeBlanc. It fast became the center of music in a city of out-of-work musicians. It became a community center, a concert venue and, most important, the kind of place that wasn’t a definably “typical” New Orleans music venue—that is, one constricted by its past as much as anything. Instead, it was a place where indie rock held the stage one night, where hip-hop did the next, where a famous jazz saxophonist might take the late slot after an electronica party.

That was LeBlanc’s vision when he gave up his job at Goldman Sachs in New York to return to his hometown. “I’ve always loved all kinds of music. It just seemed it was the kind of place that made the most sense at the time,” LeBlanc said over dinner at his latest endeavor, a stylishly post-industrial bistro in the Central Business District called Ste. Marie. “But what it turned into was something bigger, a real focal point. I knew I had to come home. I just didn’t know what I was going to do,” he said. “I loved New York, but I saw myself here after the storm. But I thought I’d run a record label or something, instead … well, I’ve found a different thing.” >>

But then came a second irony. The hurricane changed not just countless lives, but the very perception of what was possible in this improbable city huddled beneath Lake Pont- chartrain. It took some time for the shock to wear off, but as the months went by, as the money poured in from public and private sources and the rebuilding started, a tentative new hope began to build: New Orleans could stay low and still reach new heights.

By no means is the city all the way back. Some lifelong residents still long for the day they can return. And here and there, even on the edges of the tourist districts which were largely untouched, you still see the telltale sign of flood damage—such as the quadrant pattern of letters that insurance agents spraypainted on houses that were to be assessed. Pictures of a city: Colorful

scenes from magical and practical New Orleans.

Page 86: Steamboat Capt. Milton P. Doullut’s house, built in 1905, was influenced by the steamboats of the era and the Japanese exhibit at the 1904 St. Louis World’s Fair. Set in the Lower Ninth Ward, it is one landmark that was largely spared in the devastation of the city by Hurricane Katrina in 2005.

Always drink responsibly, and never drink and drive.

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So instead of his old trader instinct of buying low and selling high, he doubled, tripled and eventually qua-drupled down on New Orleans. In addition to Republic and Ste. Marie, he now owns the gastropub Capdeville, also in the Central Business District, and the shabby-chic, utterly delicious Sylvain, just steps from Jackson Square. Business is good, but more than that, success has enabled him to work with the other side of the rebuilding effort, the non-profit side. He’s involved with the Field of Dreams project in the Ninth Ward, an effort to build athletic facilities in the neighborhood hardest hit by Katrina, one that’s still struggling to recover.

At left: Laura Paul is one of the prime movers of lowernine.org, founded by Rick Prose in 2007 to rebuild the Lower Ninth Ward. More than six years since Katrina, they are still doing it.

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The Lower Ninth gains groundFar off the tourist trail, the Ninth Ward doesn’t have

famous restaurants or much of a backstory. It was mostly a place where people lived next to a waterway called Industrial Canal. Even before the storm it was one of poorest parts of a very poor city, and when it was virtually wiped out after the levees broke, there was a widespread feeling it might never come back at all.

About three days after Katrina, Laura Paul decided to drive there from Montreal to see what she could do to help change that perception. >>


After starting with a non-profit that recycled the usable parts of gutted and flood-damaged houses and fun-neled the resale money back into the community, Paul moved on to the grassroots lowernine.org, a resource center for the community—now just over 2,000 according to the 2010 census, compared to a neighborhood of 14,000 in 2000—where they can find information on rebuilding their house, access social services and develop sustainable economic development in the neighborhood.

It’s also a place for “voluntourists,” people who come down to New Orleans to take in the fruits of the city at night and are willing to get their hands dirty during the day. You can help out with building a house, or work in an urban farm, or at the very least, visit the neighborhood to let the people there know they haven’t been forgotten.

Paul feels that way sometimes. “Fundraising is a constant struggle. People do forget,” she said. “But at the same time, it doesn’t take long to realize that there is a point—there is hope.”

Paul is a fount of energy, particularly when she starts talking about the political situation of her adopted city. She knows the players, meets with some of the more famous people who have donated to the rebuilding efforts, and still works on the streets of the Lower Ninth Ward and her neighborhood, the adjacent Bywater.

“You get swept up in it. There’s so much to do and there are so many issues to address here, you just look for signs that what you do matters,” she said.

One sign is the fact that the first grocery store in years has opened up in the Lower Ninth. Started as the first of a small local chain by actor Wendell Pierce, a New Orleans native who plays a trombonist in the HBO show Treme, which is shot and based in the city, Sterling Farms is bringing fresh produce and health foods to people at reasonable prices.

“It’s such a great investment—well, money, I have no idea,” Paul said, “but for Wendell, a guy who knows this place and this town, it’s just so important as a symbol of what’s possible.”

Watching the parade go by, cobbler in handThe first stirrings of another Mardi Gras season

brought back the parades, the beads, the drinks in hands, the cries of “Throw me something, mister!” There’s a comfort in the debauchery. It again revealed New Orleans at its staggering, carefree best. It is a welcome reminder of the city’s ancient past and a welcome sign of its rebirth from its immediate past.

Neal Bodenheimer’s other bar is the newly opened Bellocq. Co-owned and -operated by Kirk Estopinal and Matthew Kohnke, it resides in The Hotel Modern New Orleans on Lee Circle. From a window seat, Bodenheimer and a few others watched one of the first parades of the season go by. Bodenheimer spoke about his path back home. Another native, he, like LeBlanc, moved down from New York after the storm. It was now a familiar story. The need to move back, or start fresh, to do something for the city.

He and his wife, Kea, a lawyer, are currently working on a project to address the school issues in town. “If we as

A new roof $600–800Re-wiring a house $1,500Re-plumbing a house $800–1,000Insulating $1,000

Sheetrock $1,200–1,600Kitchen cabinets/countertops $1,400Lumber (damaged studs/sills/etc.) $750

Lumber (window/door trim/ baseboards, etc.) $800New windows and doors $1,600

$12–17 Kis the cost of rebuilding a house in the Lower Ninth Ward using volunteer labor only

a city have to start over, we need to start right,” he said.His father then came in with a giant party, all

drenched in beads and in high spirits for the middle of the afternoon. He tended to them for a minute, then came back.

“What can I get you to drink?” he asked, noticing an empty Sazerac glass. “Actually, try the cobbler.” Cobbler, Bel-locq’s specialty, was last popular in the 19th century. It soon appeared on the table. It was in a small metal container. It had pulped strawberries, vermouth and herbal Benedictine over crushed ice. It was delicious.

It felt right, drinking a 21st-century version of a 19th-century drink in a bar located in The Hotel Modern while watching a parade based on an ancient pre-Lenten custom, talking about a city that has a deep connection to the past but has only just started on filling in its blank slate for the future. //

Always drink responsibly, and never drink and drive.

Information courtesy of lowernine.org.

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Owners’ spotlight

“When we were younger we filled the interior sack with skis and headed for the mountains. Today, we drive to our ranch in Mexico, where we are building a home. These days the ski sack is filled with 2x4s and other long building materials. It’s become our semi-utility vehicle par excel-lence,” Barbara explains. Let’s not forget that the road to their Mexican ranch is nothing like a regular US highway, but rather a “bone-jarring” (her description) dirt road, one the couple traverses at least twice a month.

Along with the external abuse this car has taken, their three Great Danes have also made the vehicle home. Though they all have had their own preference in seating—Socrates lying Sphinx-like across the back seat, Hannibal standing upright on one of the seats, head out and ears flopping in the air, and Cleopatra lying vertically between the two front seats, playing radio DJ with her nails at every opportunity—the sheer mass of these dogs is testament enough to the versatility the 5000S has offered the Thornburgs.

And despite the wear and tear you would expect on a car that has been this lived-in for over 25 years, their only challenge is locating suitable replacement parts to keep her part of the family.

And though the Thornburgs realize it may soon be time to part ways with their beloved Audi 5000S, they say it still looks great parked in front of their 1887-built Victorian home.

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One Audi takes a couple 300,000 miles over 25 years

Barbara and Andrew Thornburg are about to expe-rience something few people do in a lifetime. Their 1985 Audi 5000S is about to turn over its 300,000th mile. As they drive the final few miles, Andrew can hardly contain his excitement.

“Two hundred and ninety-nine thousand,” Andrew bellows. “We’re nearly there!”

“Shall I drive for awhile?” Barbara asks, likely in jest. “Are you kidding?! I’m not missing this!” he

responds.Barbara and Andrew have been married to one

another for 41 years, and to their Audi 5000S for 25 of those. Being an engineer, Andrew is more than impressed, he is in awe of how long and how far their car has carried them. Not only has this car lasted by engineering standards, but its sleek contemporary style does not suggest a vehicle built more than a quarter century ago.

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One man’s story of having owned 74 Audi vehicles (and counting … )

Ted Keifer is no ordinary car lover. Over the course of his 30 years as a licensed driver, he’s had 74 different Audi vehicles in his garage. And though his wife understands his passion for the brand, she drew the line after he hinted he wanted to live in Ingolsadt, Germany, where the largest Audi production site is located.

“I thought about moving there, briefly,” he says, “but my wife said that might be crossing the line. So I stayed here in the States and I continue to be a brand advocate to this day.”

But besides his wife, not much else comes before Audi for Keifer, who owns a design agency in Connecticut called iOn Creative. He bought his first Audi in 1982 when he was just 16 years old. It was a ’76 Audi 100LS that he picked up for about $1,700, a little over his budget as he was working in a grocery store at the time, but it was love at first sight. It only had 49,000 miles on it and was owned by the quintessential “little old lady” who pampered it. He had to talk his folks into letting him purchase it, and brought his father down to check out the car. Though skeptical at first of a German car, his dad was taken aback by how solid the car felt, and that there was real wood used in the interior. Ted’s dad was impressed and soon approved the purchase.

“I kept up [the previous owner’s] tradition of pamper-ing the car during my ownership. I parked it far away from other vehicles and I waxed it every other week. I really appre-ciated the craftsmanship of the vehicle and I was hooked on the Audi brand. Everywhere I went, people commented on how nice the car looked,” Ted said.

Soon it was time for an upgrade, and two years later, he found his way to an ’81 Audi 4000S. And drove that faithfully … until he pulled up next to an Audi 5+5 Coupe in traffic. He asked the driver about it, what 5+5 meant, and the driver replied, “It’s a 5-cylinder with a 5-speed transmission.”

Ted became consumed with the urge to get one, and scanned classified pages for months before finally stum-bling upon one: “Just when I was ready to give up, I found a used one for sale at the local Audi dealer. I went for a test drive and was amazed at the smooth acceleration of the inline 5-cylinder engine. Needless to say I drove it home.”

As Audi quality and technology continued to improve over the next 20 years, so did Ted’s passion and enthusiasm for the brand. He joined the Audi Club of North America where he met many other people with a similar addiction to Audi. And though some of his other, “non-believing” friends thought he was crazy, he tells us that he tried other cars but they didn’t have the same build and quality he was expecting.

Ted currently drives a 2008 A6 S line® in Daytona Grey and believes that he’ll hold onto it for many years to come. His wife appreciates hearing that—though she fully expects him to break his promise. He did mention that he’s already checked out the 2012 A6, but says he’s going to avoid driving past the dealership for as long as he can.

94 / spotlight / Audi magazine Audi magazine / 95

YOUR AUDI

YAY!

Time to put on your smarty pants. Find at least five things that are different in images A and B.

2012 allroad® 2013 allroad®

SPOT tHE DIFFERENCE

We’re looking for a few young car designers. Draw your favorite Audi model! We’ll feature some of the best entries in this space in upcoming issues. To enter, please e-mail [email protected] for a submission form …

featured artist

Madeline Barcelos, age 5

W h e n y o u t a k e y o u r p a r e n t s o n t h e r o a d , t h e y c a n g e t f i d g e t y . S u g g e s t i n g a f e w g a m e s w i l l h e l p t h e t i m e p a s s m o r e q u i c k l y !

Kids’ space{ }

A B

Think you know your stuff? Unscramble these Audi-related words and show us what you’ve got. S C R A M B L E

01 quattro 02 allroad 03 solar sunroof 04 tdi clean diesel

01 car color 02 headlights 03 roof rails 04 windshield 05 black bar on wall 06 table leg in foreground … do you see any more?

rotauqt laladro

laors ofrunos

dit elcan sdieel

… Then, when you’re done, send your drawing along with the submission form to: Draw Audi211 E. Ocean Blvd., Suite 100 Long Beach, CA 90802

START

DON’T GET LOST! Corners, switchbacks,

straightaways—get your Audi to the finish line.

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96 / kids / Audi magazine Audi magazine / 97

Corcel Luxury BathtubIt won’t take a rubber ducky to get you into this bathtub. With clean lines and ample room to stretch out, this tub is the first of its kind using carbon as its basic material. Deep black and unde-niably chic, this tub may elevate your bathroom to your new favorite spot in the house. $72,000 www.corcel.eu/en

Peter Donders BenchBelgian designer Peter Donders created his C-Bench by wrapping carbon fiber string around a form, then removing the form. This piece of improvisatory furni-ture is incredibly strong, and yet light (about 13 lbs), airy, and open. And very exclusive: there are only 10 made. $34,000www.peterdonders.com

Blackbird Acoustic GuitarWe love wooden guitars as much as the next guy, but when you’re having a hootenanny out in the woods or on the water, the elements can be an issue. Enter Blackbird Guitars. Weighing in around three pounds, their Rider model is a small guitar with a huge, rich sound, and is, according to the manufacturer, virtually indestructible and unaffected by humidity. So, rain or shine, you’re ready to rock. $1,600www.blackbirdguitar.com

T h i s i s s u e , i t ’ s c a r b o n f i b e r — i n s o m e s e r i o u s l y d e s i r a b l e f o r m s .

Cult objects

Exoconcept WatercraftThough there’s no sign yet of the world’s first hoverboard, the Exoconcept EXOWATT will satisfy just about every adventure junkie’s need for speed. Powered by an electric engine and removable battery packs, the EXOWATT allows you to move across the water with ease while creating no emissions and no noise. (Should be available through U.S. distributors soon after the Fort Lauderdale International Boat Show 2012 in late October.) est. price $39,600*www.exo-concept.com

monCarbone iPhone® 4/4S CaseChances are you spent a decent amount on your iPhone®, so it doesn’t make a lot of sense to protect it with a flimsy case. The monCarbone Hovercoat carbon fiber iPhone® 4/4s case features aerospace-grade material that provides strength and durability equiva-lent to steel. $49.99www.moncarbone.com

*Based on exchange rate at time of writing.98 / cult / Audi magazine Audi magazine / 99

► ►

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Dock your iPad, iPod or iPhone in the new BeoSound 8. Or connect an MP3 player, PC or MAC and let every note, ri�, chord, pop, phrase and quirk take your head wherever you want. This amazing speaker is a true Bang & Olufsen powerhouse of sound that you don’t want to live without.

Going for a spin? Well now get the same unparalleled sound performance in your Audi with Bang & Olufsen’s Advanced Sound Systems custom made for the Audi fl eet.

Stop by your closest B&O showroom and show your Audi keys for your chance to win a BeoSound 8. Visit www.bang-olufsen.com or call

888 315 9679 for more information about the BeoSound 8. MSRP $999.

DEVICE MEET DOCK.

B E O S O U N D 8

B A N G & O L U F S E NA D V A N C E D S O U N D S Y S T E M

F O R A U D I A 7 S P O R T B A C K

iPod, iPhone and iPad are trademarks of Apple Inc., registered in the U.S. and other countries. Wall mount also available for BeoSound 8.

SpellTower

The tile spelling game with yummy-looking screen. Tag contiguous letters to make words. As those tiles disappear, new ones are brought down, creating new patterns. Various play modes (e.g., speed, minimum word length), plus local multiplayer mode. All with a simple, elegant interface. The down side is it will take over your life.

Wind Geo

Golfers, kite fliers … and birds? Find accurate, real-time wind (strength and direction) and temperature informa-tion anywhere in the world.

WiFi RC

Control pretty much any remote-controlled vehicle via your iPhone® with this app. All you need is a small connection kit, and you can start steering your radio-controlled car, boat, tank, whatever, either using an onscreen joystick or by tilting your phone. No need for multiple controllers! You can even stream or record video of your maneuvers with the attachable vehicle camera.

Edition29®

These apps by 29GPS showcase a new find daily in various fields —such as motoring, travel, hotels—via daily updates to your iPhone®, including a GPS-enabled map to guide you to them. But the real treasures are their iPad® magazines covering design, cinema, music, sport, motoring, architecture, even “the New”—all in a stunningly photographed, media-rich tableau format.

100 Cameras in 1

Connecting easily to Instagram™, Twitter®, and Face-book®, this is one of the most versatile lens and effects apps at the moment, with 100 different effects and a surprisingly simple interface.

Cult apps

Cinemagram™

Halfway between photo and video, Cinemagram™ allows you to choose a section of a photo to animate while the rest stays still. Fun, affecting, even a bit eerie.

8mm Vintage Camera

Bathe your videos in the look and feel of 8mm and other retro film effects, such as scratches, flickering, vintage coloring, even projector sound!

iPod touch is a registered trademark of Apple Inc. Apple is not a participant or sponsor of this promotion.

100 / cult / Audi magazine

Audi mag

Documents

precise workmanship blanket

posh alpine town

audi usa news

ten contest winners

lower ninth ward

watching athletes perform

wind tunnel team

pebble beach resorts