Auctionata brand development concept studio design DRAFT

Thema | Abteilung | Verfasser | Datum 1

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November 2016

Studio DesignAesthetic Direction for the Salon for Editorial Videos


Objectives

Create a new studio („Salon Idea“) for editorial videos and expert lot videos

Scaling the concept as a branded environment also for New York, London + Outbound Video Production

To gain efficiencies the set needs to work for all categories

But props will ensure a specific character and atmosphere


Note

The following depictions are on rough concept level

Material selection, color definition, finishes as well as props and furniture indicates just a direction

After defining the locations (in sq and volume) suppliers can be briefed (pitch) for further development


General idea

Less ismore

Props are key

Attention to details instead of big gestures


Next Steps

Today Nov 30 Dec 15 Dec 17

Alignment Definition ofPop-up Space BERDetails NYC + LON

+ 4 selected suppliers for pitch

= final Pitch Material

Deadline PitchSelection of winning offer

Briefing



General Direction


Global Modules: 3 sets with one aesthetic direction

BERLIN NEW YORK LONDON / OUTBOUND

• Interview Situation (experts talk about the curation)

• Expert Layer (highlights with Julia M.)

• Split Screen Live Auction


• Split Screen Live Auction


Following the brand characteristics


First Step for Berlin: Pop-up

BERLIN


Spring Board: Functional Pop-up


Spring Board: Material Concept


Spring Board: Color and Look Concept



CMF Concept + Props


CMF Concept Draft


CMF Concept Draft + exemplary Furniture and Props


For Antiques and Fine Art


For PWC and Design


Asian Art (Non-European)


Classic Cars


Watches



Outlook „Salon“


Next Step



Thank you!