Auctionata brand design_new

THE LEADING ONLINE AUCTION HOUSE FOR ART & LUXURY.

BEFORE RELAUNCH

seit 2017

Target Groups

an independent individual who seeks to live life and achieve success on his/her own terms

• Dreams: personal fulfilment, absolute freedom

• Fears/Hates: conventions & rules, intellectual laziness• Admired Qualities: intelligence, curiosity, creativity, originality

• Role models: people with original & stimulating points of view

• Reads: The Economist, The New Yorker, the culture & commentary pages of the newspapers

• Drives: a classic car

• Wears: vintage, bespoke, eclectic• Travel: Frequent to cultural, sporting and social destinations and festivals

• Favourite Stores: idiosyncratic shops, book stores, markets, eclectic collectors’ stores

• Collects: Design, art and objects of beauty

• What do they want? culture, knowledge, unique experiences and products

• Age: 35 – 65• Income: $150,000 - $5MM per annum

Educated CollectorB2B Partner Cultured Individual

NEW CLAIM TO BE DEFINED

Brand Elements

A V E N I R N E X TA V E N I R N E X TA V E N I R N E X T

A V E N I R N E X T

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Auctionata Paddle8 AG, Franklinstraße 13, 10587 Berlin www.auctionata.com

Tel: +49 30 983 202 22 Fax: +49 30 610 806 199 Email: [email protected]

Auctionata Paddle8 AG | Handelsregister-Nr. 155814 B | Registergericht: Amtsgericht Berlin-Charlottenburg | USt-ID-Nr. DE295683843 | Deutsche Bank PGK AG, IBAN DE80100701240117260000, BIC/SWIFT DEUTDEDB101 | Commerzbank AG, IBAN DE7160040070522681600, BIC COBADEFFXXX | Die Gesellschaft wird vertreten durch ihre Vorstände Thomas Hesse, Jan Thiel, Johannes Riedl und Lucas Hülsmann | Aufsichtsratsvorsitzende: Dr. Christian Nagel

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Kim Teys Beavers Klopstockstraße 27 10557 Berlin Betreff Berlin, Datum

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