Auctelia - Partner Value Proposition for Matexpo

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Making Quality Machinery Deals

Partnership @ Matexpo

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1. Intro

2.Partner Value Proposition

3.Matexpo Marketing Collaboration

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1. Intro

Auctelia is an auction platform to buy/sell

used equipment for professionals.

Our team helps thousands of buyers &

sellers making quality deals every day from

everywhere in Europe.

400k+ pageviews a month

30 targeted countries

12.000+ buyers and bidders

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50.000 online unique visitors

WE SELL ALL KINDS OF USED

EQUIPMENT AT BEST PRICE IN

SHORT TIME PERIOD

1. Intro

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500.000,00 EUR

173 items

50.000 online unique visitors

1. Intro

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GET FOUND

Increase RELEVANCY Increase TRAFFIC Increase LEAD Increase EFFICIENCY

PREPARE CONVERT ANALYZE

SELLER’S SIDE

BUYER’S SIDE

Grey Zone Sale

Valuation Equipment

Specs

Websites Auction /

Negotiated

Payment /

Removal

Metrics Recommendations Direct contacts

Auctelia’s

Database

Word of Mouth

/ Social Medias

1. Intro

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Collaboration Drivers – Our Partner

• Larger Buyer exposure, quicker turnaround of used equipment at a better price.

• ‘Outsource’ resell of used equipment (‘destockage’) - non-core business.

• Incremental revenue for Services and Logistics

• Teaming with partner with industrial experience and best online technology and

ecommerce marketeer best results (and best for the buyer and seller)

Collaboration Drivers – Auctelia

• Customer Access - Enables Auctelia to quickly reach more sellers and buyers in the

target market

• Drive incremental sales via our Partner network.

• Market Credibility by publically aligning with a industrial leader.

• Increased delivery capacity - Access to an experienced Service team for machineries.

2. Partner Value Proposition

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Proposition

• Partner equipment for sale on Auctelia. First test case of collaboration.

• Ecomm marketing campaigns via Auctelia (promote Partner goods on Auctelia via

Auctelia network) – drive more people to our Partner stand.

• Partner team at Matexpo promotes their machines being sold on Auctelia

platform

• Auctelia team to support our Partner at Matexpo

3. Matexpo Marketing Collaboration

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Commission on Sale

- Full Service Engagement - 10% commission Partner

- Partner responsible for the pictures, technical description and visit to sit and pickup

- Auctelia responsible for marketing and advertising cost to promote Partner goods for

sale

Marketing costs at Matexpo

- Marketing of Partner machines – no additional cost to Partner (part of the Auctelia

service)

- Joint Flyers

- Shared space on Partner stand – no cost to Auctelia

- Auctelia staff distribution of flyer – no cost to Partner

Partner Strategy Commission & Cost Structure