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Auckland Secondary Schools Sports Survey. Report July 2009
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Page 1: Auckland Secondary Schools Sports Survey. Report July 2009.

Auckland Secondary Schools Sports

Survey. Report July 2009

Auckland Secondary Schools Sports

Survey. Report July 2009

Page 2: Auckland Secondary Schools Sports Survey. Report July 2009.

Objectives

To conduct a Survey of secondary school students to help determine strategies for engaging youth

eg. developing some new initiatives based on the students feedback to make sure Squash Auckland gets it right and that clubs can do their best to attract new young people

To conduct a Survey of secondary school students to help determine strategies for engaging youth

eg. developing some new initiatives based on the students feedback to make sure Squash Auckland gets it right and that clubs can do their best to attract new young people

Page 3: Auckland Secondary Schools Sports Survey. Report July 2009.

Areas Covered

Personal details

Participation in sports activities. For sports players, the number of hours involved per week

Reasons for playing versus not playing sport Attitudes to playing squash Level of exposure to squash Reasons non-players do not play squash Perceptions of squash by non-players Squash player profile

Did their parents get them into squash? Are they a Club member? Do they intend to continue playing when they leave

school? Squash players’ ideas to make squash more attractive to

non-players

Personal details

Participation in sports activities. For sports players, the number of hours involved per week

Reasons for playing versus not playing sport Attitudes to playing squash Level of exposure to squash Reasons non-players do not play squash Perceptions of squash by non-players Squash player profile

Did their parents get them into squash? Are they a Club member? Do they intend to continue playing when they leave

school? Squash players’ ideas to make squash more attractive to

non-players

Page 4: Auckland Secondary Schools Sports Survey. Report July 2009.

Survey Details

An anonymous Survey of Auckland Secondary School students organised by Squash Auckland

The self-completion survey forms were distributed by teachers to a selection of students including:

Squash players and non-players

A range of ages from Year 9 to Year 13

Students from a range of ethnic backgrounds

Both male & female students

The questionnaire had a mix of ratings questions and open-ended questions covering 10 areas

The Survey was conducted from December 2008 to June 2009

An anonymous Survey of Auckland Secondary School students organised by Squash Auckland

The self-completion survey forms were distributed by teachers to a selection of students including:

Squash players and non-players

A range of ages from Year 9 to Year 13

Students from a range of ethnic backgrounds

Both male & female students

The questionnaire had a mix of ratings questions and open-ended questions covering 10 areas

The Survey was conducted from December 2008 to June 2009

Page 5: Auckland Secondary Schools Sports Survey. Report July 2009.

Sampling

Feedback was received from 520 students from 19 different Secondary Schools

Of these students, 103 were regular squash players and 417 were not regular squash players.

NB. This split of players/non-players was designed to obtain both points-of-view and does not represent an accurate measure of the proportion of squash players in Auckland secondary schools

Similarly, the students chosen to take part by teachers represent a ‘good mix’ of students, rather than a completely accurate representation of the make-up of the Auckland secondary school population

For these reasons, this Survey represents a very good indication of students’ attitudes towards sport rather than a highly robust measure

Feedback was received from 520 students from 19 different Secondary Schools

Of these students, 103 were regular squash players and 417 were not regular squash players.

NB. This split of players/non-players was designed to obtain both points-of-view and does not represent an accurate measure of the proportion of squash players in Auckland secondary schools

Similarly, the students chosen to take part by teachers represent a ‘good mix’ of students, rather than a completely accurate representation of the make-up of the Auckland secondary school population

For these reasons, this Survey represents a very good indication of students’ attitudes towards sport rather than a highly robust measure

Page 6: Auckland Secondary Schools Sports Survey. Report July 2009.

Reports

1. The current overview PowerPoint report

2. The Verbatims Report – a Word document summarising the open-ended comments from the Survey

3. Detailed Excel tables

1. The current overview PowerPoint report

2. The Verbatims Report – a Word document summarising the open-ended comments from the Survey

3. Detailed Excel tables

Page 7: Auckland Secondary Schools Sports Survey. Report July 2009.

Key Findings & Recommendation

s

Page 8: Auckland Secondary Schools Sports Survey. Report July 2009.

Attitudes to organised sport

80% of those surveyed play an organised sport, indicating a large pool of prospects to play squash

Year 12 & 13 and male students are more likely to play a sport. However, no one demographic group has less than 75% playing organised sport, so Squash Auckland’s campaign to attract secondary school squash players can be a broad one rather than targeting specific demographic groups

The three main reasons secondary school students don’t play sport are preferring more casual activities, not being good at sport and sport taking too much time. To attract non-sports players to squash, the main emphasis should be on relatively casual, not too time-consuming options in a supportive environment - make it short and fun and positive

• The three main reasons secondary school students do play a sport are liking to exercise and be fit, having fun with my friends and it’s fun for me. Therefore, communication from Squash Auckland encouraging students to play squash should stress fitness and fun and images and messages of students playing squash with their friends and having fun should resonate well with potential players. In this context the Squash NZ’s tagline Have fun, keep fit, play squash is very much on target.

Attitudes to organised sport

80% of those surveyed play an organised sport, indicating a large pool of prospects to play squash

Year 12 & 13 and male students are more likely to play a sport. However, no one demographic group has less than 75% playing organised sport, so Squash Auckland’s campaign to attract secondary school squash players can be a broad one rather than targeting specific demographic groups

The three main reasons secondary school students don’t play sport are preferring more casual activities, not being good at sport and sport taking too much time. To attract non-sports players to squash, the main emphasis should be on relatively casual, not too time-consuming options in a supportive environment - make it short and fun and positive

• The three main reasons secondary school students do play a sport are liking to exercise and be fit, having fun with my friends and it’s fun for me. Therefore, communication from Squash Auckland encouraging students to play squash should stress fitness and fun and images and messages of students playing squash with their friends and having fun should resonate well with potential players. In this context the Squash NZ’s tagline Have fun, keep fit, play squash is very much on target.

Key Findings & Recommendations

Page 9: Auckland Secondary Schools Sports Survey. Report July 2009.

Attitudes to squash• Non-players have some strong positive impressions of squash eg. It

gets you fit, it’s a good social sport, it’s fun, it has a lot of action and excitement. These favourable impressions suggest that promoting squash to non-players will receive a good reception. This promotion should address various ‘don’t know’ areas eg. Does squash require a lot of skills? Is it time consuming? Is it expensive? Do you need to join a Club? etc. The three main reasons students don’t play squash are being committed to another sport, not having the equipment/gear to play and it’s a time consuming sport. To attract these students, the two main areas to address would be having the equipment/gear to play and/or offering options which are not too time consuming

• Secondary school squash players are very positive about a whole range of aspects of squash eg. It’s fun, it get you fit, it has a lot of action and excitement etc. They also disagree with a number of more negative statements eg. It’s time consuming, You need to join a Club etc. Student squash players are great fans of the sport and we recommend a campaign featuring their positive endorsements is developed to communicate to non-players and/or an ‘enrol your friends’ campaign

• 11% used to play squash regularly but no longer do so. These students in general also have very positive attitudes to the sport and it is likely they will be well-disposed to take up squash again in the future

Attitudes to squash• Non-players have some strong positive impressions of squash eg. It

gets you fit, it’s a good social sport, it’s fun, it has a lot of action and excitement. These favourable impressions suggest that promoting squash to non-players will receive a good reception. This promotion should address various ‘don’t know’ areas eg. Does squash require a lot of skills? Is it time consuming? Is it expensive? Do you need to join a Club? etc. The three main reasons students don’t play squash are being committed to another sport, not having the equipment/gear to play and it’s a time consuming sport. To attract these students, the two main areas to address would be having the equipment/gear to play and/or offering options which are not too time consuming

• Secondary school squash players are very positive about a whole range of aspects of squash eg. It’s fun, it get you fit, it has a lot of action and excitement etc. They also disagree with a number of more negative statements eg. It’s time consuming, You need to join a Club etc. Student squash players are great fans of the sport and we recommend a campaign featuring their positive endorsements is developed to communicate to non-players and/or an ‘enrol your friends’ campaign

• 11% used to play squash regularly but no longer do so. These students in general also have very positive attitudes to the sport and it is likely they will be well-disposed to take up squash again in the future

Key Findings & Recommendations cont’d

Page 10: Auckland Secondary Schools Sports Survey. Report July 2009.

Key Findings & Recommendations cont’d

Non-Players Consideration of Playing Squash • Around a quarter of non-players (26%) have considered playing squash

regularly. These students are more likely to be Year 12 students, males and of NZ European ethnicity - key prospects to play squash. However, no one group has a low representation, indicating a broad campaign is called for rather than targeting specific demographic groups

Other Aspects in a Campaign to Attract More Youth Players • Non squash players had a high level of ‘don’t know’ responses re Can I hire

a court to play casually without being a member of a club? • While two-thirds of non-players (65%) don’t mind either way, twice as many

would prefer to play casually as join a squash club (24% vs. 12%) – this suggests that casual court-hire options should be available

• Price – check with Trudy?

Ideas of Squash Players to Attract Non-Players to Squash• The main ideas involve:

1) Advertising, publicity and promotion, 2) Courts at school or in the local neighbourhood, 3) Holding fun days or friendly games with a social atmosphere

• While the second item (building courts at schools) may be a more long term goal, Squash Auckland and the Clubs in Auckland can immediately plan to promote the sport more and run fun social days for secondary school students

Page 11: Auckland Secondary Schools Sports Survey. Report July 2009.

Report in Detail

Page 12: Auckland Secondary Schools Sports Survey. Report July 2009.

1. Survey Demographics

Page 13: Auckland Secondary Schools Sports Survey. Report July 2009.

Survey Demographics

55%

45%

Male

Female

Gender

School Level

23%

38%

18%

10%

12%

Year 9

Year 10

Year 11

Year 12

Year 13

Ethnicity

64%

12%

9%

10%

7%

7%

NZ European/Pakeha

Maori

Polynesian/PacificIslands

Asian

Indian

Other

A fairly even gender split

Two-thirds are NZ European and there is a good mix of other ethnic groups

All levels are represented although Year 9 & 10 students account for 61% of the responses

61%

Base: 515 Base: 514

Base: 515

Page 14: Auckland Secondary Schools Sports Survey. Report July 2009.

30%

11%

10%

9%

8%

8%

7%

5%

4%

2%

2%

1%

2%

Orewa College

St Peter's College

Massey High

Epsom Girls Grammar

Green Bay High School

Birkenhead College

Edgewater College

Takapuna Grammar

ACG Parnell College

Diocesan School for Girls

Mt Roskill Grammar

Kingsway School

Seven Other Schools

Secondary SchoolsInvolved

•Strong representation by Orewa College (30% of responses)

•A good spread of other schools from different areas of Auckland

Base: 514

Survey Demographics

less than 1%

Page 15: Auckland Secondary Schools Sports Survey. Report July 2009.

2. Playing Sport

Sport is defined in the Survey as involving structured competition with rules and regulations such as cricket,

netball, touch, tennis, soccer, rugby or squash etc

Page 16: Auckland Secondary Schools Sports Survey. Report July 2009.

Do you play any sports?

• 80% of those surveyed play sport, indicating a very large pool of active students for Squash Auckland to target to play squash

• This compares with 37% of adults participating in organised sport in the 2007/8 SPARC Active NZ Survey

Yes80%

No20%

Base: 516

Page 17: Auckland Secondary Schools Sports Survey. Report July 2009.

Sports player demographics

•There are no marked differences by demographics although Year 12 & 13 and male students are more likely to play a sport (83% male vs. 76% female)

•The male/female difference in playing organised sport in the SPARC Survey is much greater amongst adults (45% males vs. 30% females)

•As all demographic groups of students have a high proportion of sports players, Squash Auckland’s campaign to attract squash players can be a broad one rather than targeting specific demographic groups

No20%

Yes80%

Base: 516

94%

89%

83%

81%

78%

77%

76%

76%

75%

Year 12

Year 13

Male

European/ Pakeha

Other ethnicity

Year 10

Female

Year 11

Year 9

Do you play any sports?

Page 18: Auckland Secondary Schools Sports Survey. Report July 2009.

3. Not Playing Organised

Sport

Page 19: Auckland Secondary Schools Sports Survey. Report July 2009.

Reasons for not playing organised sport

From a list of 14 reasons, students were asked to list all reasons they did not play sport and also their two main reasons….

Page 20: Auckland Secondary Schools Sports Survey. Report July 2009.

50%

49%

41%

39%

37%

34%

29%

26%

26%

22%

21%

14%

13%

12%

I prefer more casual activities withoutso many rules and regulations

It takes up too much time

I’m not very good at sport

I’d rather spend my time on thecomputer

I would miss out socialising with familyand friends

I don’t have to play sports at school

Its boring

I’d rather work part-time

Costs too much

My friends don’t play sport

I’d rather be studying

I’m worried about being injured

Playing sport is not cool

My parents are not supportive of meplaying sport

All reasons for not playing organised sport

•There are a wide range of reasons for secondary students not playing organised sport, with the main reasons being:

•preferring more casual activities without so many rules and regulations, such as skateboarding or surfing

•sport taking too much time

•not being good at sport

•rather spending time on the computer

Base: 103

Page 21: Auckland Secondary Schools Sports Survey. Report July 2009.

40%

27%

21%

19%

13%

10%

I prefer more casualactivities w ithout so many

rules and regulations

I’m not very good at sport

It takes up too much time

I’d rather spend my time onthe computer

I w ould miss outsocialising w ith family and

friends

I don’t have to play sportsat school

Main reasons for not playing organised sport (two main reasons indicated)

•The three main reasons secondary school students don’t play sport include:

•preferring more casual activities without so many rules and regulations, such as skateboarding or surfing

•not being good at sport

•sport taking too much time

•To attract non-sports players to squash, the main emphasis should be on relatively casual, not too time-consuming options in a supportive environment

•In essence, “make it short and fun and positive”

•Refer to the last section on players’ suggestions to attract students to play squash

Base: 103

Page 22: Auckland Secondary Schools Sports Survey. Report July 2009.

4. Players of Organised

Sport

Page 23: Auckland Secondary Schools Sports Survey. Report July 2009.

Hours involved per

week

• Secondary school sports players show a strong commitment to their sport with 79% spending 3 or more hours per week including playing and practicing

• Males and Year 12 students devote the most time to sport

21%

38%

41%

2 hoursor less

3 or 4hours

5 ormorehours

Base: 422

79 %

More likely to spend 5 or more hours:• Males 49%• Year 12 students 56%

Less likely to spend 5 or more hours:• Females 32% • Year 9 students 31%

Page 24: Auckland Secondary Schools Sports Survey. Report July 2009.

Reasons for playing organised sport

From a list of 11 reasons, students who play sport were asked to list all reasons they play sport and also their two main reasons….

Page 25: Auckland Secondary Schools Sports Survey. Report July 2009.

88%

85%

82%

75%

75%

72%

69%

69%

68%

65%

56%

It’s fun for me

I can have fun w ith myfriends

I like to exercise and bephysically f it

I like the challenge (eg.learning new skills)

I like the action andexcitement

I like being in a team andthe team spirit

Its cool

I’m good at it

My parents are supportiveof me playing

It’s competitive (I like tow in)

It helps me relax

All reasons for playing organised sport

•There are a wide range of reasons for secondary students playing sport, with the main reasons being:

•it’s fun for me

•having fun with my friends

•liking to exercise and be fit

•liking the challenge

Base: 103

Page 26: Auckland Secondary Schools Sports Survey. Report July 2009.

38%

28%

27%

20%

18%

14%

13%

11%

10%

I like to exercise and bephysically f it

I can have fun w ith myfriends

It’s fun for me

I like the challenge (eg.learning new skills)

It’s competitive (I like tow in)

I like being in a team andthe team spirit

I like the action andexcitement

My parents are supportiveof me playing

I’m good at it

Main reasons for playing organised sport (two main reasons indicated)

•The three main reasons secondary school students play sport include:

•liking to exercise and be fit

•having fun with my friends

•it’s fun for me

•Communication from Squash Auckland to students encouraging them to play squash should stress two main elements: fitness and fun

•The social element of sport is important to students and images and messages of students playing squash with their friends and having fun should resonate well with potential players

•In this context the Squash NZ tagline Have fun, keep fit, play squash is very much on target

Base: 422

Page 27: Auckland Secondary Schools Sports Survey. Report July 2009.

5. Attitudes to Squash

Page 28: Auckland Secondary Schools Sports Survey. Report July 2009.

Attitudes to squash

All students were asked whether they agreed or not with a range of 13 statements about squash…

Page 29: Auckland Secondary Schools Sports Survey. Report July 2009.

77%

66%

66%

63%

58%

58%

49%

43%

29%

23%

21%

15%

15%

7%

8%

6%

9%

7%

14%

15%

19%

36%

28%

34%

49%

31%

17%

26%

28%

28%

34%

28%

36%

37%

35%

49%

45%

36%

54%

0% 25% 50% 75% 100%

It's a good way to exerciseand get physically fit

It's a good social sport (forhaving fun with friends)

It's a fun sport

Squash has a lot of actionand excitement

It's a very competitive sport

It's a challenging sport (alot of skills are required)

It's cool

It's encouraged at myschool

It's a good team sport

It’s a time-consuming sport

You can easily get injuredplaying squash

You need to join a club toplay squash

It's quite expensive to play

Agree Disagree Don't know

•Some very solid perceptions of squash

•Note, the three main statements students agree with are also the main reasons students play sport:

• good for exercise & fitness

• a good social sport (for having fun with friends)

• it’s a fun sport in general

Base: 501

Attitudes to squash overall

Page 30: Auckland Secondary Schools Sports Survey. Report July 2009.

14

14

18

21

23

39

40

51

52

57

58

61

72

44

25

31

23

36

19

42

61

51

56

40

43

4217

33

40

33

35

30

20

0% 25% 50% 75% 100%

You need to join a club to play squash

Squash is quite expensive to play

You can easily get injured playing squash

It’s a time-consuming sport

Squash is a good team sport

Squash is encouraged at my school

Squash is cool

Its a challenging sport (a lot of skills are required)

Squash is a very competitive sport

It has a lot of action and excitement

Squash is a fun sport

Its a good social sport (for having fun withfriends)

Its a good way to exercise and get physically fit

Agree Disagree Don't know

•Encouragingly, non-players have some strong impressions of squash (eg. It gets you fit, it’s a good social sport, it’s fun, it has a lot of action and excitement)

•These favourable impressions suggest that promoting squash to non-players will receive a good reception

•This promotion should address possible issues and ‘don’t know’ areas eg. Does squash require a lot of skills? Is it time consuming? Is it expensive? Do you need to join a Club? etc

Base: 321

Attitudes to squash by non-players

Page 31: Auckland Secondary Schools Sports Survey. Report July 2009.

20

21

31

34

50

62

84

87

88

88

91

96

97

57

68

49

45

35

23

23

12

21

21

15

16

115

0% 25% 50% 75% 100%

Squash is quite expensive to play

You need to join a club to play squash

It’s a time-consuming sport

You can easily get injured playing squash

It's good team sport

Squash is encouraged at my school

Squash is cool

Its a very competitive sport

Its a good social sport (for having fun with friends)

It's a challenging sport (a lot of skills are required)

Squash has a lot of action and excitement

Squash is a good way to exercise and get physically fit

Squash is a fun sport

Agree Disagree Don't know

•Squash players are in general very positive about a whole range of aspects of squash. (It’s fun, it get you fit, it has a lot of action and excitement etc)

•They also disagree with a number of more negative statements (eg. It’s time consuming, You need to join a Club etc)

•Student players are great fans of the sport and their opinions could play a key role in popularising the sport for non-players

•We recommend their endorsements are used to communicate to non-players

Base: 98

Attitudes to squash by regular squash players

Page 32: Auckland Secondary Schools Sports Survey. Report July 2009.

23

27

33

39

39

46

78

78

83

87

89

89

93

60

48

36

46

39

26

17

25

31

15

22

28

0% 25% 50% 75% 100%

You need to join a club to play squash

Squash is quite expensive to play

It’s a time-consuming sport

Squash is a good team sport

You can easily get injured playing squash

Squash is encouraged at my school

Its a challenging sport (a lot of skills are required)

Squash is cool

Its a good social sport (for having fun withfriends)

Squash has a lot of action and excitement

Squash is a very competitive sport

Its a good way to exercise and get physically fit

Squash is a fun sport

Agree Disagree Don't know

• As covered in the next section of this report, 11% of those surveyed used to play squash regularly but no longer do so, and this could be a concern

• However, these students also tend to be very positive about squash, with a large proportion seeing squash as a fun sport, a good way to get fit, competitive and exciting etc

• It is likely that these students will be well-disposed to taking up squash again in the future

Base: 55** Note small sample

Attitudes to squash by previous regular players

Page 33: Auckland Secondary Schools Sports Survey. Report July 2009.

6. Playing & Exposure to

Squash

Page 34: Auckland Secondary Schools Sports Survey. Report July 2009.

17%

21%

52%

11%

16%

12%

21%

My parent/s play squash

Other members of my family playsquash

I have tried playing squash

I used to regularly play squash(at school or at a club) but I don’t

play anymore

I regularly play squash at school

I regularly play squash outside ofschool (eg. at a squash club)

Net play squash regularly

Playing and Exposure to

Squash

• Around one in six (17%) have parents who play squash while one in five (21%) have other members of their family who play squash

• 11% used to play squash regularly

• 21% of those surveyed currently play squash regularly out of 52% who have tried playing the sport

Base: 505

Page 35: Auckland Secondary Schools Sports Survey. Report July 2009.

17%

21%

52%

11%

My parent/s play squash

Other members of my family playsquash

I have tried play ing squash

I used to regularly play squash (atschool or at a club) but I don’t play

anymore

Exposure to Squash by

Demographics

Base: 505

More likely: Regular squash player 36% Less likely:Not a regular player 12%

More likely: Regular squash player 48% Less likely:Not a regular player 15%

More likely: Regular squash player 100%Year 11 student 61%Year 12 student 71%Less likely:Not a regular player 41%Year 9 student 35%

More likely: Year 12 student 18%

• Note the influence of parents & family on regular squash players

Page 36: Auckland Secondary Schools Sports Survey. Report July 2009.

16%

12%

21%

I regularly playsquash at school

I regularly playsquash outside ofschool (eg. at asquash club)

Net play squashregularly

Playing Squash by

Demographics

Base: 505

More likely: Males 25%Year 11 students 28% Year 12 students 29%

• On balance, Year 11 & 12 male students are the most likely group to be regular squash players

More likely: Male students 19%Year 11 students 20% Year 12 students 22%

More likely: Year 11 students 18% Year 12 students 20%

• Year 11 & 12 students are more likely to play outside of school (no male/female difference)

• Male students in Year 11 & 12 are more likely than other secondary students to play squash at school

Page 37: Auckland Secondary Schools Sports Survey. Report July 2009.

7. Non squash players

Page 38: Auckland Secondary Schools Sports Survey. Report July 2009.

Have non-players considered playing squash regularly?

• Around a quarter of non-players (26%) have considered playing regularly

• These students are more likely to be Year 12 students (38%), males (31%) and of NZ European ethnicity (29%) - key prospects to play squash. However, no one group has a low representation, indicating a broad campaign

Yes26%No

74%

Base: 401

38%

31%

29%

28%

26%

23%

20%

20%

19%

Year 12

Male

European/ Pakeha

Year 10

Year 11

Year 9

Year 13

Other ethnicity

Female

Demographics of those who have considered playing squash

Page 39: Auckland Secondary Schools Sports Survey. Report July 2009.

From a list of 14 reasons, students who don’t play squash regularly were asked to list all reasons that put them off

Reasons for not playing squash

Page 40: Auckland Secondary Schools Sports Survey. Report July 2009.

61%

37%

20%

17%

17%

16%

15%

15%

13%

12%

11%

11%

11%

26%

I’m committed to another sport

I don’t have the equipment/gearneeded to play

It’s a time-consuming sport

Its too hard – you need a lot of skills

Its too expensive – you have to hirea squash court

You have to be very fit

You need a squash coach

I have to join a squash club

Squash is not encouraged at myschool

You can easily get injured playingsquash

My parent/s wouldn’t support it

It’s too competitive

There are no social grades orcompetitions

Some other reason

• There are a wide range of reasons for secondary students not playing squash, with the three main reasons being:

• being committed to another sport

• not having the equipment/ gear to play

• it’s a time consuming sport

• Squash Auckland will find it difficult to challenge students’ commitments to other sports, but still 39% of these students are not committed to another sport

•To attract these people the main areas to address would be having the equipment/ gear to play (especially for Year 9 students) and/or offering options which are not too time consuming

Base: 401

Reasons for not playing squash

An issue for 59% of Year 9 students

Page 41: Auckland Secondary Schools Sports Survey. Report July 2009.

5%

4%

3%

3%

2%

1%

2%

1%

1%

1%

1%

1%

0.5%

Too lazy/ can't be bothered

Negative comments - itsboring/dumb etc

Don't like squash/sports

Prefer other sports

Don't know what its like/neverplayed it

Not good at squash/ sports - toodifficult

No time - have other commitments

Never considered it

Not interested

Too unhealthy/too fat

Lack of transport/ too far away

Not my kind of sport

Other reasons

• In their own words, the main ‘other’ reasons for not playing squash were:

• too lazy/can’t be bothered

• negative comments – its boring/dumb etc

• don’t like squash or don’t like sport

• While many of these reasons have low percentages, the other way of looking at these answers is that by far the majority did not feel this way eg. Only 1% mentioned lack of transport as an issue, suggesting Squash Auckland can put this concern in perspective Base: 401

“Other reasons” for not playing squash (accounting for 26% of all reasons)

Page 42: Auckland Secondary Schools Sports Survey. Report July 2009.

• Almost six out of ten non-players (56%) don’t know if it is possible for a secondary school student to hire a squash court without being a member of a squash club

•This is clearly an area Squash Auckland needs to communicate to non-players

Base: 376

Perceptions of non-players- is it possible for a secondary school student to hire a squash court without being a member of a squash club?

31%

13%

56%

Yes

No

Don’tknow

Page 43: Auckland Secondary Schools Sports Survey. Report July 2009.

• While two-thirds of non-players (65%) don’t mind either way, twice as many would prefer to play casually as join a squash club (24% vs. 12%)

•This suggests that Squash Auckland should ensure that casual court-hire options are available

Base: 376

Perceptions of non-players- Do you want to be a member of a squash club or do you want to play casually/hire a court if you want to play?

12%

24%

65%

Be amember

Hire aCourt

Don’tmind

Page 44: Auckland Secondary Schools Sports Survey. Report July 2009.

• Half of non-players believe it would cost $10 or more for them to hire a squash court after school in Auckland

Base: 376

Perceptions of non-players- How much do you think it costs for a secondary school student to hire a squash court after school in Auckland?

9%

15%

26%

50%

Lessthan $3

$3 to $5

$6 to $9

$10 ormore

Page 45: Auckland Secondary Schools Sports Survey. Report July 2009.

8. Squash player feedback

Page 46: Auckland Secondary Schools Sports Survey. Report July 2009.

• While almost four out of ten secondary school squash players (38%) got into playing squash through their parents, still 62% came to squash on their own accord

Base: 104

Did your parents get you into playing squash?

Yes38%

No62%

Page 47: Auckland Secondary Schools Sports Survey. Report July 2009.

• 40% of the Auckland secondary school squash players surveyed are Club members

Base: 104

Are you a member of a squash club?

Yes40%

No60%

Page 48: Auckland Secondary Schools Sports Survey. Report July 2009.

• Just over half of players (52%) say they will definitely play squash after they leave school. However, as they progress through school the “don’t know” level drops and by Year 13, 79% say they will continue playing squash

Base: 104

Do you think you will play squash when you leave school?

52%

10%

38%

Yes

No

Don'tknow

Analysis by school level*

79%

53%

58%

45%

29%

7%

8%

9%

14%

14%

40%

33%

45%

57%

7%

Year 13

Year 12

Year 11

Year 10

Year 9

Yes No Don't know

* NB no differences were found by gender or ethnicity

Page 49: Auckland Secondary Schools Sports Survey. Report July 2009.

• The main ideas from players involve:

- Advertising, publicity and promotion

- Courts at school or in the local neighbourhood

- Having fun days or friendly games with a social atmosphere

• While the second item (building courts at schools) may be a more long term goal, Squash Auckland and the Clubs in Auckland can immediately plan to promote the sport more and run fun social days for secondary school students

Suggestions by players to encourage non-players to play squash

25%

17%

15%

7%

7%

5%

5%

3%

3%

2%

7%

Advertising, publicity,promotion

Courts at school, inneighborhood

Fun days, friendly games, socialatmosphere

Re coaching, training

P lay at school

Longer season

Re rackets/ equipment

Enrol/ bring friends

P rovide competitions

Courts for casual hire

Other

Page 50: Auckland Secondary Schools Sports Survey. Report July 2009.

•Re Advertising, publicity and promotion

Actually advertise it in the sports sign up thing

Have it publicly advertised

Maybe promote squash more in school and really show how interesting squash is. Give freebees etc don't just put in notices since not everyone reads them

Tell them what it is & how cool it is

•Re Courts at school or in the local neighbourhood

Have squash centre & courts at school

It would be better if our school had squash courts or courts more avail for people who aren't members of a club

•Re Having fun days or friendly games with a social atmosphere

Do lots of fun social time after school that isn't very expensive to have lots of fun and can be possibly quite competitive

Meet lots of new people that are nice, free food.

Have fun days.

Examples of Students’ Suggestions

Page 51: Auckland Secondary Schools Sports Survey. Report July 2009.

•Re coaching/training

Having training at local courts for school squash team members

Offer coaching courses etc

•Re playing at school

Playing squash during PE so people get a better taste of it.

Promote it through curriculum, have coaches come to schools and encourage participation

•Re Longer season

It should be played throughout the whole year in order to keep fit and keep the team spirit going

Since squash is an indoor sport it can be played round the year. I would like squash to be played around the year by students.

•Re rackets/ equipment

Loans of rackets

Free rackets and balls provided

Examples of Students’ Main Suggestions