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Attributes comprising a
product
.
Members
• Muhammad Musaab Khetran - 185
• MUHAMMAD UMAIR KHALID - 190
• MAAZ BIN AMIR - 168
• HUMA SHAHID - 163
• TUYIBA KOUSAR - 186
Product Quality
• Performance
• Features
• Reliability
• Conformance
• Durability
• Serviceability
• Aesthetics
• Perceived Quality
Physical characteristics
It includes qualities such as
• Size
• Color
• Weight
• Durability
• Maintainability
• Product features
• Product benefits
Price
Price matters in sale of product.
• People compare products price with its utility.
• Price we pay is fulfilling our need.
• People are always in search of a reasonable price.
• Reasonable price attract a market.
• More price decreases sales
Brand
• Determining market place
• The term ‘brand’ is associated unique and consistent product.
• We associate band with its quality , durability price. EXAMPLE
Sony Handy cam
Nokia phones
Packaging
A package is the physical container or wrapping for a product.
Functions of Packaging
• Promoting and Selling the Product
• Providing Information
• Protecting the Product
• Pest prevention
• Weather changes
Design
• Good design can improve the market of product
• Customer Expectations
• Reputation
• Sells more
• Substandard product
Product warranty
• A guarantee given to the purchaser by a company stating about
• Reliability
• Guarantee of product
• Repairs or exchanges
• It Increases confidence of buyer
Color
• Color has a strong psychological hold on people
• Used to ‘brand’ products and companies
• Influence consumers’ purchase decisions
• Effects consumer emotions
• Effects buying decisions
• The right colors communicate meaning
Sellers Reputation
• Sellers are chosen on the basis of reputation.
• Maintaining a good repo
• By information of other buyers.
• Known and trustful.
Seller’s services
• Seller’s Services
• Maintenance & repair services
• Business advisory services
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