SCHOOL OF ARCHITECTURE, BUILDING AND DESIGN THE DESIGN SCHOOL FOUNDATION IN NATURAL BUILT ENVIRONMENT ATTRACTION: CHASING CHEMISTRY Group Members : Ahmad Razin (0318799) Chew Yu Jing (0317739) Chia Sue Hwa (0317920) Khor Yen Min (0318149) Lecturer : T. Shankar Intake : February 2014 Submission Date : 8 TH December 2014
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SCHOOL OF ARCHITECTURE, BUILDING AND DESIGN
THE DESIGN SCHOOL
FOUNDATION IN NATURAL BUILT ENVIRONMENT
ATTRACTION:
CHASING CHEMISTRY
Group Members : Ahmad Razin (0318799)
Chew Yu Jing (0317739)
Chia Sue Hwa (0317920)
Khor Yen Min (0318149)
Lecturer : T. Shankar
Intake : February 2014
Submission Date : 8TH December 2014
CONTENT PAGE
i. Acknowledgement
ii. Introduction
iii. Method
a) Apparatus / Materials
b) Procedure
iv. Discussion
a) Concept and Definition
b) Storyboard Design
c) Application and Analysis
d) Conclusion
v. References
vi. Appendix
i. ACKNOWLEDGEMENT
This assignment would not be complete without the effort and co-operation from our group
members, Ahmad Razin, Chew Yu Jing, Chia Sue Hwa and Khor Yen Min. We are grateful
and satisfied that we managed to complete our Social Psychology assignment within the time
given by our lecturer, Mr T. Shankar. Also, we sincerely thank him for the guidance and
advice that led us to produce the video, report and presentation slides titled ‘Attraction:
Chasing Chemistry’.
ii. INTRODUCTION
In this project, students are required to carry out a social psychology conceptual video clip
and required to do a presentation in groups of 4 to 5 students. Students may use theories from
a choice of topics taught and discussed in class.
Students are required to complete three tasks which include producing a video clip by using
the concepts learned in class, written report of the video clip and presenting the clip to the
class. This project will help students to learn and understand the connections between
concepts and perspectives within psychology and with other disciplines. Hence, students will
be able to engage in psychological inquiry and become self-regulated learners.
iii. METHOD
a) APPARATUS / MATERIALS
To ensure that our group video entitled ‘Attraction: Chasing Chemistry’ was filmed realistically,
we conducted several discussions on the tools and props needed to complete the storyboard act.
Below is a list of items used:
Filming Equipment:
Two cameras (DSLR 90 and D3100 ) – to record a series of short scenes efficiently and
from different viewpoints if necessary.
Tripod – to hold the camera steadily while filming.
Two mobile phones (iPhones) – to record audio dialogues to be inserted into the video
during the editing process.
Office chair – cameras were placed on it to film scenes in a variety of angles, motions and
techniques.
Video Editing Software:
Sony Vegas Pro
FL Studio
Audacity
YouTube-mp3.org
YouTube
Props and Costumes
Work set – Papers, books, materials, a T-square, laptop bag and a laptop, all placed on a
drafting table in an architectural studio on campus.
Easel – as a complementary prop in the ending scene.
Nerd costume – The main character wears two collared and buttoned T-shirts tucked into
jeans with belt, high socks and shoes. He also wears broken spectacles and a digital watch.
Popular girl costume – The secondary girl character wears a fitting blouse paired with a
miniskirt and denim jacket. She also wears hoop earrings and high heels and is always seen
with a tote bag, a cup of coffee and her iPhone.
b) PROCEDURE
Setting:
To create a more engaging approach through our video, we filmed our video in a
variety of venues, all in Taylor’s Lakeside Campus. In sequence of the video, these
include -
An architectural studio in Block E
The corridor directly outside
An elevator in Block E
The Waterfront seating area
Subway, the sandwich café
The front steps by the lake
Library book aisle and discussion room
Timing:
We separated the video into two segments to film on two separate occasions, to maximize
the time spent on this assignment. Daytimes were an essential accompaniment to the
atmosphere in the video which was vibrant and cheerful, due to good natural lighting.
1. Early afternoon around 11 a.m.
2. Early afternoon to mid-afternoon, around 11a.m. to 2p.m.
Operation:
1. Discussion
In depth, pre-discussions were the basis of our videos. After finalizing the main
theme of our video through brainstorming, which is attraction and chemistry, we
looked deeper to fabricate a main storyline that encompass five most suitable
social psychology concepts. Next, all four of us suggested smaller storylines and
scenes that would convey each message specifically and clearly. At the same time,
we would write down notes for our own reference and also proper documentation.
2. Role delegation
The assignment has several components that needed input from every single man
in the team. Thus, we discussed and settled the person-in-charge according to each
member’s skillset for each section, to ensure constant and efficient progress.
Everyone is required to pull their own weight. However, as a team, we often
suggest areas of improvement and ideas for each other to better the quality of our
work. Below is a table of our task delegation system –
Member Overall Context Video Context
Yu Jing Main slides maker and
presenter
Extra-audio editor
Main character, the Nerd
Yen Min Videographer Tertiary character, Sceptical Friend One
3. Video Filming
As mentioned above, we recorded the video on two separate occasions, both times directly
after group discussions. Reason being, this kept the focus and memory of the desired video
content fresh in our minds, which brought out the mood and spirits of us acting in the video.
The two events -
The third scene: The Nerd and Sceptical friends talking by the Waterfront.
The first, second and fourth scene: The scenes in the architectural studio, corridor and
other various places.
Obtaining a clear command of what was supposed to be achieved for each scene, things were
rather smooth during video filming. We often acted out one scene several times to capture the
best cut. During which we also contribute in terms of ideas to the actors and videographer, for
example, filming angles and techniques, besides quirks and actions to be shown in the video.
Our impromptu way of jazzing up the video definitely contributed to its overall message and
mood. Not only that, the speed and flow of filming one scene after another on just two
occasions also made the video more continuous. The group’s efficiency as a whole created
excellent flow of ideas and video quality.
4. Analysis. Tabulation and Presentation
Main video and audio editor
Sue Main report writer
Presenter
Secondary character, the Cliché Popular
Girl
Razin Manpower and assistant Tertiary character, Sceptical Friend Two
Besides the video, presentation slides and the report were components that required input.
Proper analysis, research and format were used in the making of each section to deliver clear
and concise results. Even though there was a leader for all sections, each group member
contributed to each one, which quickened the process. Lastly, we cross-checked everyone’s
work to further improve on necessary areas.
In terms of presentation, we rehearsed a few times to ensure the flow of speech and points to
explain our video and report to the class.
As a conclusion, operation of the whole assignment was quite smooth without any major
challenges. Also satisfying with good company and humour.
iv. DISCUSSION
a) CONCEPT AND DEFINITION
To start it off, continuous brainstorming sessions sparked the idea of basing our assignment
concept on attraction and chemistry. Although we previously had a list other notions, none
came as significant and engaging as this one.
Attraction is defined as the natural feeling of being drawn to other individuals and desiring
their company. That unconscious yet instinctive pull all individuals have towards another
specific personality or aura is what we find particularly intriguing.
The psychology of attraction is the study of what makes people tick. Based on one simple
rule: we are attracted to people that turn us on. Not just physically but emotionally too.
Inspiring desire and hope in us for something beckoning in the unknown. Leaves us
wondering with stars in our hearts and minds. Leading from attraction, a chase for chemistry
starts.
Our main theme describes five concepts that are united by a common storyline, that being
attraction and chemistry. These five are traits of human psychology that are portrayed and
explained in the context of our video, and further backed up by written analysis and study
through this report and presented through slides for further understanding. These concepts
include the halo effect, the mood-congruent effect, stereotyping, optimistic bias and intrinsic
motivation, all illustrated according to the main theme of attraction.