Attract, engage and retain members with learning programs

Attract, engage and retain members with learning programs

Introduction

In the following deck we’ll share some valuable insights from our Society and Association Membership Survey 2014

• Survey sent to 1.2m research professionals across 75 disciplines

• Why: to learn more about how research professionals view scholarly societies and associations

• Around 14,000 respondents

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Top 3 most valued society activities

9%

Peer-reviewed journal

Opportunities for continuing education

Publication with latest techniques

and trends

Source: Wiley Society Membership Survey 2014.

26%27%

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The majority of societies are already investing in eLearning.

22%

78%

Source: Association Learning Management Systems Report, Tagoras.

Already investing in e-learning

Not yet investing in e-learning

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eLearning – adding value for members

Members rank opportunities for continuing education and training as the second most valuable activity societies and associations provide.

Lifelong learning. Professional Development. Community Engagement.

Society perspective – why offer learning programs?

1. Positive influence

2. Raise society profile

3. Alternative revenue stream

4. Engagement with members

5. Great member benefit

The right education strategy will help you to better engage with your membership, ensuring you recruit and retain more members, at the same time enhancing your society’s reputation.

Engagement drives renewals

of society members feel disengaged

of millennials value continuing education more than any other society benefitof members engage in

maintaining association’s certification

Source: Wiley Society Membership Survey 2014.

34%

25%

30%

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Martin Davies Society Learning Director, Wiley

‘eLearning should be part of the strategic roadmap for societies who wish to diversify or improve their membership value propositions to satisfy and attract members’.

Read the full blog post ‘How can scholarly societies or associations add value with eLearning programs?’

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Would you like to find out more?

Download the FREE Society and Association Membership Survey 2014 findings white paper.

Contact Martin Davies - [email protected]