1 Attitudinal Survey 2012 B.C. Adults 18+ March 2012
Attitudinal Survey 2012
Dec 31, 2015
Attitudinal Survey 2012. B.C. Adults 18+. March 2012. Perceptions of Advertising. In a nationally representative telephone survey, people were asked about their perceptions of the advertising to which they are exposed in a variety of media - PowerPoint PPT Presentation
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1
Attitudinal Survey 2012B.C. Adults 18+
March 2012
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Perceptions of Advertising
• In a nationally representative telephone survey, people were asked about their perceptions of the advertising to which they are exposed in a variety of media
• Based on a number of attributes, people were asked to state which medium they believe delivers the most effective advertising messages
• Year after year television advertising is quoted as the top performer
And the survey says…
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Most Influential Advertising
B.C. Adults 18+
55.3%
6.8%10.9%
3.9%
18.5%
0.0%3.1% 1.6%
Source: BBM Analytics March 2012 – TVB Attitudinal Survey 2012
Q. Which ONE of the following media carries advertising that you believe to be the most influential?
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Most Authoritative Advertising
B.C. Adults 18+
38.2%
11.3%14.7%
11.3%8.1%
0.0%
8.1% 8.3%
Source: BBM Analytics March 2012 – TVB Attitudinal Survey 2012
Q. Which ONE of the following media carries advertising that you believe to be the most authoritative?
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Most Powerful Advertising
B.C. Adults 18+
48.2%
3.1%8.1%
0.8%
23.2%
0.0%
8.6% 8.0%
Source: BBM Analytics March 2012 – TVB Attitudinal Survey 2012
Q. Which ONE of the following media carries advertising that you believe to be the most powerful?
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Most Effective Advertising
B.C. Adults 18+
62.6%
5.0%9.4%
3.2%
13.0%
0.6%5.1%
1.0%
Source: BBM Analytics March 2012 – TVB Attitudinal Survey 2012
Q. Which ONE of the following media carries advertising that you believe to be the most effective?
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Most Persuasive Advertising
B.C. Adults 18+
51.3%
2.9%6.0% 4.3%
19.4%
1.1%5.9%
9.2%
Source: BBM Analytics March 2012 – TVB Attitudinal Survey 2012
Q. Which ONE of the following media carries advertising that you believe to be the most persuasive?
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Most Engaging Advertising
B.C. Adults 18+
38.5%
5.2%9.9% 10.9%
28.9%
0.0%4.0% 2.6%
Source: BBM Analytics March 2012 – TVB Attitudinal Survey 2012
Q. Which ONE of the following media carries advertising that you believe to be the most engaging?
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Most Relevant Advertising
B.C. Adults 18+
39.6%
6.9%
19.2%
11.0%16.2%
0.0%4.8%
2.3%
Source: BBM Analytics March 2012 – TVB Attitudinal Survey 2012
Q. Which ONE of the following media carries advertising that you believe to be the most relevant?
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Main Source for News
B.C. Adults 18+
47.6%
14.0% 12.0%
0.0%
25.3%
0.0% 0.9% 0.3%
Source: BBM Analytics March 2012 – TVB Attitudinal Survey 2012
Q. Which ONE of the following media is your primary source for News?
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