ATTITUDES & ACTIVITIES Cultured & responsible – This group has spent time in the last 12 months visiting Live theatre, the art gallery, museums and church.

ATTITUDES & ACTIVITIESCultured & responsible – This group has spent time in the last 12 months visiting Live theatre, the art gallery, museums and church. 73% enjoy a glass of wine with their meal. 44% have done volunteer work, and 56% feel they have a responsibility for the poor.

Secure & driven - 41% feel financially secure, and 52% say they go for the finer things in life. This group in attitude are career focused and feel important with 77% saying that they plan for the future and 62% saying that their work is a career not just a job. On weekends they can be found visiting cafes, shopping malls and the supermarket.64%

DINKS

DEMOGRAPHICS• 46% aged 25-39 (average age 34)• 80% Married or defacto• 40% own home with a mortgage• 26% are Managers / Professionals • 80% work Full Time• 48% have HH Income $120K+• 47% times more to be an University

graduate

86%seen Billboard advertising in the past week

Source: Nielsen Consumer & Media Insights Survey (Jan-Dec12)Base: People who are Outdoor Observers 1,413,000 people

DOUBLE INCOME NO KIDS: DINKS158,000 PEOPLE (11% OF PEOPLE WHO ARE OUTDOOR OBSERVERS)

72% SAY THEY HAVE A HIGH OPPORTUNITY TO SEE OUTDOOR ADVERTISNG

DINKS

MEDIA AND OUTDOOR BEHAVIOUR

Outdoor attitudes/opinions• 29% seen advertising on Billboards at least once a day• 35% can remember seeing roadside Billboards in the last week• 24% more likely to remember advertising within an airport

terminal

The target are more likely than the population to notice Billboards over Bus Shelters and Bus advertising

Commuting to work/study• 82% travel by car (alone or car pool)• 15% take the bus• 7% use the train

On the Road each week• 63% drive in traffic throughout the week

Source: Nielsen Consumer & Media Insights Survey (Jan-Dec12)Base: People who are Outdoor Observers 1,413,000 people

DOUBLE INCOME NO KIDS: DINKS158,000 PEOPLE (11% OF PEOPLE WHO ARE OUTDOOR OBSERVERS)

PURCHASE & INTENTION BEHAVIOURTravel• 65% intend to travel internationally in the next 12 months• 81% intend to travel on holiday within NZ in the past 12 months• 22% have travelled with NZ for business• They are 2 x more likely to travel internationally for business• Of these intending travelers: Australia is the preferred

destination followed by UK / Europe

Finance• 78% own a credit card • 31% more likely to be financially secure• 68% own their own home• 75% have savings or an investment account• 47% are good at managing their money46% INTEND TO

RENOVATE IN THE NEXT 12 MONTHS

DINKS

DOUBLE INCOME NO KIDS: DINKS158,000 PEOPLE (11% OF PEOPLE WHO ARE OUTDOOR OBSERVERS)

Source: Nielsen Consumer & Media Insights Survey (Jan-Dec12)Base: People who are Outdoor Observers 1,413,000 people