AtticTV Pte. Ltd. Strategy Slide

Videos of topics you’re passionate about.Delivered to you

All videos in one = not a good solution

Why?It makes keeping updated on the niches you’re interested in really hard

Fred Wilson talked about the de-portalization of the web which is

coming true

http://www.avc.com/a_vc/2006/12/the_deportaliza.html

Current Behavior

FIND OUT ABOUT NEW VIDEOSVIA VARIOUS BLOGS, ONLINE PUBLICATIONS, REDDIT etc.

(e.g. latest Girls Generation videos)SEARCH FOR VIDEOS ON YOUTUBE

TO FIND VIDEOS

SEARCH FOR VIDEO ON YOUTUBEAND PLAY ONE VIDEO

Hours spent

More time consumedPlay 1 Video andRepeat Process

Loads of Time Wasted just to find videos that we enjoy?

So we built an engine

That:Grabs the videos from Youtube

Categorizes videos into various niches

Automatically categorizes the videos into subcategories

It’s customizable!

So what can we do with this engine?

We create niche “Feed Apps” where fans of certain niches of video can get updated on the videos they enjoy easily

There are thousands of awesome niches that we can serve:

Automotives

Food and travel

Celebrity Figures

Niche moviesSkateboarding videos

Internet pop culture

Our plan..

Hit 100 niches in 1 year

How?

Build a pipeline capable of creating

1 app using 3 developers 3 days

Numbers

Average AD Revenue Per App with 100k downloads

USD5,000 - USD10,000

Estimated time cost for development

USD1.1k per app

(using 3 developers, 3 days @ USD3k a month

DistributionPeople search by niche Keywords

Thus we position our apps to dominate

these niches to get search triggered

downloads

Company Structure needed

Categorization API/Framework

Team-Algorithm developers

-iOS/Android developers

Mobile Client (Front End)

Team-iOS developers

-Android developers

Marketing Team-Writers-Ad buys

CEO

Revenue Optimization Team-iOS/Android Developers

-Stat heavy analysis for app usage, ad placement, marketing copy

Key Metrics for Success (year 1)1. 1 app, 3 developers, 3 days

2. 100,000 downloads per app

3. 100 apps per year

Join Us in Taipei?Send me an email at [email protected]