Attentive.ly how-to series

Getting to Know Your Social SupportersAttentive.ly How To Series #1

Follow, Greet, Retweet

Create a Private Twitter List

ID Your VIPs

ID Your VIPs

Who's Talking About You?

Who's Talking About You?

1. Follow them on Twitter2. Create another private list, or add to Top Supporters3. Determine who is following you in return4. Send a DM thanking them for following you5. Tweet a public thank you to top members

a. Get ED (candidate) to do the sameb. Do #FF where appropriate

6. Offer top Evangelists a freebie publicly on Twittera. Ask them to DM their mailing addressb. Send a t-shirt, water bottle, whatever

7. Send a DM each week requesting a RT amessage

What Are They Saying?

What #hashtags Are They Using?

Import the data into your CRM: TargetingAttentive.ly How To Series #2

Import the Data Back to Your CRM

Import the Data Back to Your CRM

Facebook: "Like" Your Page

Facebook: Host an Event

Facebook: Launch an App

In the Pipeline: Linking to Profiles

An Easier Twitter List(s)

Thin-Sliced High-Value Segments

Look At:

Top Email Action-Takers

By Issue

>500 Twitter Followers

Engage By:

Invite to special "Team" List

DM special content

Invite to events / calls

Promoting a CampaignAttentive.ly How To Series #3

Identify 5 Relevant Keywords

Google Analytics: Keywords

Identify 5 Relevant Keywords

Google Search: Related Searches

Identify 5 Relevant Keywords

Google Search: Trends for Search

Identify 5 Relevant Keywords

Twitter: Top Hashtags, Keywords

Plug These Into Attentive.ly

Plug These Into Attentive.ly

Plug These Into Attentive.ly

Determine Top 10 Supporters

Determine Top 10 Supporters

Determine Top 10 Supporters

CONFIDENTIAL EXAMPLE

Push Targeted Messages

• Twittero Follow Top 10 on Twittero Send DM asking them to RT msg o OR higher ask (e.g. change pic)

• Facebooko Where possible, send a message via

Facebook (connected or open)o Email via CRM (personal)

VIP Messaging

• Email bloggers talking points, using relevant keywords

• Special requests to (via DM or email)o Members of Congresso Journalistso Celebrities

Social Media Engagement: Daily HabitsAttentive.ly How To Series #4

Create Media Lists - Journalists

Create Media Lists - Bloggers

Note: "What's on People's Minds?"

Key Terms: Search and Retweet

Key Terms: Search and Retweet

1.message 5 top donors2.message 5 top activists3.message 5 top evangelists4.message 3 bloggers5.message 3 journalists

Schedule it!