ATTB Mobile

The online job technology experts.

Dave Martin, [email protected]: @TopBananas

www.allthetopbananas.com

Smart phone history

2000 first MS mobile.

1996 first smart phone Nokia 9000.

http://www.smartphonehistory.com/

2005 o2 XDA

2007 iPhone released

PDA tech like Apple Newton,

Compaq iPaq and Windows Mobile

merged with Mobile Phone

Mobile & iPod & PDA all come

together

4 yeas to Standard MP3 device

Lets take a quick look at iPod take over of the MP3 world

Apple announced in April 2007 the 100 millionth iPod had been sold. http://www.macworld.com/article/57233/2007/04/ipodmilestone.html

More than 2 in 3 of 2007 model year cars offer iPod integration. http://www.macworld.com/article/53456/2006/10/q4analysts.html

During 2006, Apple sold 7.3 iPods per Apple Mac Computer. http://www.macworld.com/article/53456/2006/10/q4analysts.html

By 2007 iTunes Store accounted for 85% of the songs downloaded in the U.S. http://www.macworld.com/article/53456/2006/10/q4analysts.html

By 2010 iTune Store available in 94 countries.

iPod went from nothing to a Standard MP3 device

Quarters from launch

Mill

ions

of u

nits

sol

d

iPhone sells quickly and big

Quarters from launch

Mill

ions

of u

nits

sol

d

http://www.slideshare.net/ravenme/kleiner-perkins-ifund-presentation-at-iphonedevcamp-3

Windows Mobile not moving – will Win 7 mobile change this?

Mill

ions

of u

nits

sol

d

http://gigaom.com/2010/03/18/the-mobile-os-market/

Can anything stop iPhone growth?

What will 2010 do?

Following the trend iPhone and Blackberry devices will be equal market share.

Mobile Internet Use

Only about 1 in 6 smart phones generate two thirds of all mobile web browsing – the iPhone.

Nokia have the most devices, the second largest footprint of smart phones is about 1 in 5 of all smart phones from Blackberry

Google phones have only 4% of the market share, but generate nearly 1 in 10 of all mobile web browsing.

Palm and Windows Mobile fail to generate significant App Downloads.

50% of all apps downloaded to a smart phone are downloaded to an iPhoneSource: (Net Applications, AdMob, Gartner)

What does iPhone market Growth mean?

If iPhone reached 30% of smart phone market at current activity other mobile traffic would be as significant as Yahoo is to Google.

http://gigaom.com/2010/03/18/the-mobile-os-market/

What about Opera Mini?

But, Opera Mini is now on the scene – a Blackberry and Android browser that works.

Watch out iPhone?

http://www.opera.com/mobile/

Apple are a marketing channel

iTunes / AppStore is estimated to have between 100m to 150m users worldwide.

Each of these can buy services with one click.

AppStore is a Marketing Channel

The rest of the stores / market places?

Nokia, Blackberry and MS have equivalent AppStores. But they are smaller, they have less choice, less users and smaller marketing from the manufactures.

PC based app browsing is a must that is not available across the application stores.

Advertising of the apps and choice is still small compared to AppStore – there needs to be a challenger for “there is an app for that”

Perhaps a 3rd party will help out – what if I can buy Apps and Music for my smart phone from Amazon?

Global Mobile Internet

Africa, China, Latin America, India – emerging mobile Internet markets.

Circa 21.9% of the global population online.

87% of new subscribers to Internet are Mobile.

Chile huge growth, in 60 days went from 450GB to 4TB a day!

Chile connections, 315% in 2008 from 56,156 to 233,011 (source: atelmo, Chilean mobile association)

New traffic growing from outside urban areas.

Philippeans 6x more subscription over 9 months growing to 750,000

Mobile landscape overview…

Real world iPhone App Impact

Working with leading UK job boards we have witnessed fantastic return on launching an iPhone app.

• Branding exposure in AppStore / iTunes• Users downloading the app to their phones• High level of activity on the app• Increase of iPhone users visiting the main site from their phones• Capturing a slice of users web consumption that previously was left to other sites.

2010 planned mobile developments..

Allthetopbananas.com Mobile Road Map for white labeled Job Board applications:

•Q2 Launch iPad App & enhancements on iPhone app.•Q3 Launch Google Phone app•Launch Blackberry app •Q4 Launch Windows Mobile 7 app

See more information:http://www.allthetopbananas.com/MediaPack/Technology.aspx

Thank You for your time.

www.allthetopbananas.com