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http://soundcloud.com/citywallsThe song title is ‘Wrong Way To Feel Fine’ by local band

City Walls. Its original and catchy and we feel that we can make a successful video using this song.

This is evidence of us gaining permission to use one of the band’s songs. We did this through Facebook.

• Demographic: C1-C2• Psychographic: Individualists, aspirers.• Part time jobs on minimum wage,

Socialise with friends at the pub, Second hand cars, NME magazine,Predominantly males,Ages 16-21.

• Isolation • Busy hustle and bustle (contrast with above) • Urban city at night. • Ambient lighting

By Steph

http://www.youtube.com/watch?v=rOYKBa5TotE

This is a test that we did with our still shots of traffic, we took lots of individual shots whilst

stood on the city walls road bridge.

• The Kooks- Sofa Songhttp://www.youtube.com/watch?v=2uy0-6HYMhk&ob=av3e• The Kooks- Always Where I Need To Behttp://www.youtube.com/watch?v=wh_-IoHD6oM&ob=av2e

The things we liked:Handheld

Industrial Setting- Silhouetting

Post production Editing (fade)

Stop MotionMedium Close Up

• Goodwin:‘Links between music and visuals’‘Voyeurism’ • Shore:Editing to emphasise songs meaning.Focus on Vocalist ‘Conceptual Clip’

Transport- Risk 9Electrical equipment- Risk 3Obstructions to doors- Risk 3Construction sites- Risk 7Mounted equipment- Risk 5The Camera – Risk 4Props- Risk 2Filming- Risk 8