AT&T Mobile Barcode Services€¦ · mobile content. AT&T Mobile Barcode | 3. How to Read a Mobile Barcode. AT&T Mobile Barcode | 4. 1D Barcodes. The AT&T Code Management Platform

AT&T Mobile Barcode ServicesProduct Brief

Mobile Marketing Portfolio

Manage the user experience for both 1D and 2D barcode campaigns

Better understand your customers with near real-time reporting and metrics

Deliver mobile web landing pages

Develop custom campaigns that push dynamic content to specific audiences

With AT&T Mobile Barcode Services you can:

AT&T Mobile Barcode | 2

Turn any medium into a measurable, interactive experienceTraditional advertising makes it tough to measure engagement. With AT&T Mobile Barcodes, brands can interact with customers at the very moment their attention is captured.

AT&T delivers the game-changing power of mobile barcodes backed by our position as a leader in smartphone sales and direct response solutions.

We understand your customers’ needs, so delivering results is a no-brainer. Brands can offer mobile landing pages, dynamic content and custom campaigns.

How the AT&T Code Management Platform worksWhen a code is scanned by a smartphone, it is sent to a server along with the user’s information (i.e. time stamp, device make & model, device language setting, consumer-provided location, age and gender). The server responds with the action desired by the marketer (mobile web page, video, phone call, etc.) and directs the smartphone to that experience.

What’s more, the AT&T Code Management Platform makes it easy to create a mobile landing page that enhances the overall consumer experience.

• Create mobile web landing pages with features like video, coupon, and voting

• Direct consumers to mobile applications or other URLs

• Brand pages using several template options

1Download the AT&T Code Scanner app

2Open the app and point it at a code

3Instantly view mobile content


How to Read a Mobile Barcode


1D BarcodesThe AT&T Code Management Platform lets you determine the content a consumer sees when they scan one of your codes.

UPC• Attach a URL, video clip or coupon

to a specific code

• Manage the 1D code experience from the same platform

• View and interpret your UPC scan traffic reports

2D Barcodes2D barcodes – also called QR or Data Matrix codes – deliver an interactive and measurable brand experience. Using the AT&T Code Management Platform, you can create, manage and measure 2D barcode campaigns that bring traditional media to life.

QR• Broader reach

• More scanners can read QR than any other code

Data Matrix• Allow for smaller print size

• Greater security and flexibility

Potential benefits of AT&T Mobile Barcode ServicesGet the most out of your multi-channel marketing campaigns with a cross-carrier solution that supports 1D and 2D barcodes across all three global standards: UPC, QR and Data Matrix.

UPC QR Data Matrix

1D 2D

Types of Mobile Barcodes


Designed with your marketing goals in mindFrom the development environment to the consumer experience, AT&T’s end-to-end solution provides everything marketers need to generate and track results.

Unique features include:

Preloaded AT&T Code ScannerExpand your market reach beyond proprietary barcodes with the AT&T Code Scanner — preloaded on certain devices and free to end users.

AT&T Code Management PlatformEasily create and manage campaigns and budgets from one convenient portal.

Rate plan optionsYou choose the model that best fits your needs.

Near real-time reporting and metricsReview and revise your strategy for optimal results.

Dynamic content featureDeploy highly relevant messages to specific audiences.


Package Free trial Starter Pro Enterprise Multi campaign Multi campaign pro

Multi campaign enterprise

Price point 30 day free $70 $200 $500 $1,000 $1,500 $4,000

# of users (admin)

Single user Single user Admin with multiple users

Admin with multiple users




# of codes 5 10 100 500 1,000 5,000 10,000

# of scans per month

500 1,500 5,000 Unlimited Unlimited Unlimited Unlimited

Code types available

Web, Contact, Twitter

Web, Contact, Call, Email, Note,Calendar, Twitter

Web, Contact, Call, Email, Note,Calendar, TwitterOS, Language, Premium Web





# of mobile landing pages

none 10 100 500 1,000 5,000 10,000

Reports and analytics

no Scans, Users, Top Codes, Location, Demographics, Device Type

Scans, Users, Top Codes, Location, Demographics, Device Type





Code formats QR Code QR Code QR Code QR Code, Data Matrix, EZ Code

QR Code, Data Matrix, EZ Code



AT&T Mobile Barcode Services rate plan options 2013

Package Free trial Starter Pro Enterprise Multi campaign Multi campaign pro

Multi campaign enterprise

Create designer/logo embedded code

no yes yes yes yes yes yes

API access no no no no yes yes yes

On boarding video tutorial video tutorial live tutorial live tutorial live tutorial live tutorial live tutorial

Support FAQ Email and phone Email and phone Account rep. Account rep. Account rep. Account rep.

Strategic consultation*

none none 1 hour 2 hours 3 hours 4 hours 8 hours

*Hours for total year. Additional taxes, fees, and other charges may apply. Note that changing of Rate Plan options from one which contains administrative features to one that does not will result in all second level user data, including barcodes created, to be removed from the system.


AT&T Mobile Barcode Services rate plan options 2013 (cont.)

Terms and Conditions: Available only to customers with a qualified AT&T business or government agreement (“Enterprise Agreement”). May not be available for purchase in all sales channels or in all areas. Additional hardware, software, services and/or network connection may also be required. You may cancel AT&T Mobile Barcode Service AT&T at any time. Coverage: Wireless coverage is not available in all areas. Wireless service is subject to transmission, terrain, system, capacity and other limitations. Availability, security, speed, timeliness, accuracy and reliability are not guaranteed by AT&T. Additional Terms: AT&T Mobile Barcode Service is subject to the Terms of Use found at https://www.wireless.att.com/businesscenter/popups/general/att-mobile-barcode-services-terms.jsp. For complete solution details, see the applicable Enterprise Agreement (including without limitation the AT&T Mobile Barcode Service Attachment). Additional charges and other restrictions apply. Offer subject to change.

© 2013 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property. All other trademarks are property of their respective owners

For more information, contact your AT&T Representative, visit us at www.att.com/mobilebarcodes or scan this code:

Two ways to download AT&T Code Scanner app on a user’s mobile device:• Visit device app store• http://scan.mobi

AT&T Mobile Barcode Services€¦ · mobile content. AT&T Mobile Barcode | 3. How to Read a Mobile Barcode. AT&T Mobile Barcode | 4. 1D Barcodes. The AT&T Code Management Platform

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