Ats mobile social local webinar final

“ Our team has a deep understanding that mobile and social platforms go hand in hand” - Scott Hudler

- VP of Global Consumer engagement at Dunkin Brands – Mobile Marketer Jan 13

mobile marketing coffee break

INTERACTIVE MARKETING LEADERS SINCE 1989

PhiladelphiaTorontoDublinLondonPragueBratislava

So Lo MoPresented by:

Scott BronenbergATS MOBILE

996 Eagle School Rd.Wayne, PA 19087

Sources: ComScore I Deloitte I Emarketer I Forrester I Google I Opus Research I Pew Internet and American Life Project I BIA Kelsey I Millenial Media

By 2014, mobile internet use will surpass desktop internet use.

You can't ignore the numbers: More than one-third of Facebook's BILLION user base uses Facebook mobile, more than 50 percent of Twitter's 165 million users use Twitter mobile, and 200 million YouTube views occur on mobile devices every day.

- Scan Life 2012

Some of you will have the mobile phone number # you have today for the rest of your life!

Your mobile phone is your DNA and digital fingerprint! http://go.bloomberg.com/tech-deals/2013-01-07-mobile-phones-with-fingerprint-id-coming-this-year/

2012 Walker Sands Communications

2012 Walker Sands Communications

Consumers mostly use tablets at home, while smartphones are used everywhere.

Mobile users prefer concise, visual, and contextually relevant content!

Why Mobile?• Engaging YOUR consumers with their browser of choice! • Starts a very intimate relationship, (consumers often bring MOBILE

devices even to the bathroom!)• Establishes a MOBILE DATABASE of OPT in consumers that

establishes loyalty, and keep your brand and business top of mind. • Mobile Search is growing at astronomical rate, delivering a mobile

optimized experience will be difference between winning and losing a potential consumer!

• Creating Fun, innovative, engaging and memorable interaction is truly a brand to hand extension of your business.

2012 Neilson Study – SmartPhone Shopper Activities- 78% mobile shoppers turn to their smart phone to find a store (LO)- 63% check prices (Mo)- 22% comment on a purchase (So)

19%Percentage of searches performed from mobile phones

Pew 2012

Mobile Display Targeting Options

Web-Based In-App

• Will run on a web page just like an online campaign, restricted to mobile device

• Runs only within apps downloaded to smart phones

• Dual HTML5/Flash publishing, or GIF/JPG recommended

• Same creative file type restrictions

• Platform targetable, or agnostic

• Platform targetable, or agnostic

• Less rich media options • More rich media options

• CAN run on feature phones (non smart phones) as well as tablets and smart phones

• Will not run on feature phones, will run on smart phones and tablets

Demographic TargetingReach consumers based on demographic characteristics such as age, gender, and income. From moms and 20-somethings to working professionals and households with $100K+ income

Location TargetingDeliver relevant ads to consumers within specific geographic locations using location targeting. Zero-in on consumers by country, state, province, city, or DMA to present ads to consumers in the right market based on specific campaign goals.

Device TargetingSolutions that allow you to reach consumers based on the unique characteristics of their mobile devices, such as the connection carrier, operating system platform, and operating system version.

Geo-fencing A “geofence” is a virtual bubble projected around your physical location—bar, restaurant, shop—within which you can send notifications to people who have opted to receive messages from you. So you can ping a deal to anyone who follows you on Facebook and happens to be in your neighborhood.

In-Banner Video

The In-Banner Video unit is a click to play banner which can be served within the dimensions of any standard iPad unit.

Standard Banners

iPhoneiPad Android Windows Phone 7

Click-To-Full-Screen Video

Users are served a standard banner and upon click of the designated call to action, a full screen video is launched. Supported on all platforms.

Full-Screen-Interstitial Video

User launched App App is LoadingUser is served

a full screen video ad

The Full-Screen-Interstitial Video unit is displayed during a pause in the user cycle and can be either user initiated or autoplay. Supported by iPhone and Android platforms.

User returns to app

Full-Screen-Interstitial Units

The Full-Screen-Interstitial unit can render as standard image or HTML5 interactive ad. We have worked with each app to make sure that the unit appears during a pause in the user cycle, ensuring the best user experience. Supported by iPhone and Android platforms.

Rich Media Units

Interactive Rich Media Ads

Sample Features:

• Coupon

• Photo Upload

• Calendar Reminder

• 360 View

• SMS / Email a Friend

• Data Capture

Access GPS

Local Searchers Prefer Apps to BrowserAs a growing number of consumers use mobile to access local content such as business directories, classified ads, maps, and movie information, they are showing a preference for applications over browsers.

Approximately 77 million smartphone owners relied on applications to visit local content in December 2012, up 22 percent since December 2011.

About 69 million users relied on browsers in December 2012, up 12 percent since December 2011.

Offerings on both platforms deserve attention and investment!

-comScore, Inc

Local Drives ACTION! Mobile Users are using devices to discover what’s nearby, and then making their purchases online or in-store

Post Click Campaign Action …

DoveDove used mobile advertising banners and interactive games to strengthen social media presence.

GOAL

Unilever-owned Dove wants to drive Facebook “Likes” and increase their social media presence with the help of mobile advertising.

CAMPAIGN SUMMARY

Dove is using mobile banner ads within the CBS News iPhone application. When users click on the banner, they are directed to a landing page that includes an interactive game where consumers move puzzle pieces around to create a picture. The landing pages also includes a button that encourages consumers to “Like” the brand on Facebook. Additionally, users can watch a 30-second video clip.

RESULTS

The campaign helped Dove to increase their social media user database and start a one-on-one conversation with users in the future.

Source: Mobile Marketer, August 2012.

The names or logos of the actual companies and products mentioned here may be and remain the trademarks of their respective owners.

Social-MobileAverage Minutes Mobile Users spend on social media sites:

• Facebook reported that 30% of its advertising revenue is now coming from mobile• Facebook alone counts 751 million active mobile users globally• Facebook Home - even more central role in users' mobile lives.

Read more: http://www.mediapost.com/publications/article/199583/brands-embrace-mobile-social-advertising.html?edition=59640#ixzz2ScoB7Zwj

Q: How can you create instant impact at retail!

A: Mobile Scratch & Match Game with a Facebook Twist!

Increase Facebook LIKES

Prize Pool

The Scratch and Match Game will provide interaction and product engagement with a bounce back to retail. This provides a rich experience through mobile and PC offering the versatility and value of both Worlds!

Every Winner and player receives an email confirmation and their prize!

The best part … It’s Viral!

Share with friends!

Your Facebook wall posts an update each time you play and win!

ATS Mobil

The Pillar That Holds Up The Mobile Marketing Building

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Where is the best place to initiate an engagement with the mobile consumer?

In Lines, While we wait …• For our food or to be seated at the restaurant • In the check out of a LONG grocery line • Retail Line (Target, Walmart) • Amusement Park• Public Transit • At our seat at entertainment or sports venue• On packaging • POS

Anywhere we can open a door to your business and brand and establish a relationship for LIFE!

Where Should I Promote It?Everywhere

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Everywhere…And more

Prom

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Everywhere…Be Creative

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TXT to Win! • Offer consumers instant gratification and TIMELY redemption! • Turns traditional awareness into consumer interaction with your brand or Biz! • This is an entry to Opt in consumers for future broadcast text messages!

Mobile & Standard Web Optimized Promotions

Mobile Sweepstakes Promotions

Data Capture and Opt In’s are the name of the game!

Get to know who your customers are …

And stay connected!!!

Getting the SO LO MO state of mind …• Optimize for LOCAL search. Local searchers ALWAYS take action, get to the

first page on GOOGLE.

• Establish and/or continue to grow your OPT-in database of consumers. This is the foundation for staying with your loyal consumers for LIFE!

• Provide relevant content and info … local searchers want to find a store, get

more information, and get in contact.. web optimization is critical to your brands and businesses!

• Provide value to your local mobile social opt-ins – followers, and fans! Offering exclusive deals and information, and VIP access to your business!

• Adaptive Marketers and Strategists! Real time reaction to social – local – mobile consumers

Thank you!

Scott Bronenberg610-994-1850 [email protected]

For more information, and the presentation from today’s webinar please contact me via email or phone.

I look forward to getting better acquainted with you and your mobile marketing strategies!