Atom shaving cream

By-Naynesh Desai- 02

Faheem Gire- 10

Urzaan Patel- 55

Sai Joshi- 56

Neha Dubey- 57

Rukhsar Faruque- 91

Our aim to reach our customers

L O G O

•Main key component includes GLYCERINE which will make the skin softer and more supple as it acts as a moisturiser, lubricator and Humectants which is used to keep skin moist and acts as a moisturiser.

•Good amount of foam which enables smooth and good shave.

•This cream also has cooling and after shave lotion effect.

•This cream is a blend of foam cream.

•Skin conditioning agents leaves skin feeling soft and smooth.

•Comes in four different fragrances for trying new options.

•S E G M E N T :- Males specially office going masses for quick, fast and effective shave.

•T A R G E T G R O U P :- Males from age group 18-60 years.

•P O S I T I O N I N G :- Good value and moderately priced with skin care benefits.

S T R E N G T H :-

• Well reputed brand name.

• Good product quality.

• Low production cost.

• Reasonable price

• Focused on customer needs.

W E A K N E S S :-

• Less consumer knowledge due to other

foaming variants

O P P O R T U N I T Y :-

•Expansion in rural & urban market i.e.

(brand awareness)

•Costing of the product properly for target

audience i.e. middle class

•Creating awareness in masses about use of

effective shaving products.

T H R E A T S :-

• New entrants in the market of shaving

creams

• Well established competitors.

• Competitors coming up with different

marketing & pricing strategy to attract

customers .

•Glycerine(10%): lather density and stability

•Aqua(40%): Air trapping

•Stearic Acid(5%): Emollient and thickening

agent

•Fruit/flower extracts(10%) : Acts as natural

effectors and fragrance

•Coconut Oil(15%): Cleansing Agent

•Humectant (15%) : Moisturiser

•Sodium and Potassium Hydroxides(10%):

Saponification

•Perfume (5%): fragrance

•Refreshing Lemon

•Strong Cologne

•Sweet Orchid

•Healing Aloe vera

•Rectangular firm outer cover with the

name, tagline, manufacturing/expiry date

and MRP imprinted on it.

•The word “NEW” on the top right corner

to attract consumer’s attention.

• Inside a tube of the same color as outer

box, with components imprinted on it.

• Small pouches for 30 gms.

•Different color packing for different types

of fragrances.

•ATOM shaving

cream(30 gm) Rs. 35

•ATOM shaving

cream (70 gm) Rs. 70

•ATOM shaving

cream (150 gm) Rs. 130

P L A C E :-

•The company is well established & has a good distribution of its products across metros & other cities

•Atom has been successfully carving out a niche for itself in the field of dental & skin care globally .

•Atom has a strong distribution chain nationally & internationally

• Promotion campaign would be done extensively using

all media forms i.e. newspapers , television ad ,

outdoor hoardings

• Providing small tube as free sample to masses and

getting their views .

• As the tag line as the company suggest this product

should stand out from others in the market .

• Tag line :- “Atom.... The Power of One! ”

•Giving other Atom products free on purchase on foam

cream.

•Affordability:- Our product is affordable

starting from price range of rupees 30 for

35 grams.

•Acceptability :- Our products are easily

acceptable by the customers due to the

brand name.

•Accessibility :- Our products are easily

accessible & available in all general and

medical shops

. As the company’s tagline suggest “Atom... The Power of

One!”

. Just one small drop of the cream gives a good amount of

foam and has that power for a perfect shave.

. The company’s main focus has been always giving

customers what they want but with an innovation.