ATM A2 MEDIA PITCH

AMT MTA TMA TAM

ATM MAT

Amid, Trenay,

Mark

AMT MTA TMA TAM

ATM MAT

Amid, Trenay,

Mark

ANY THING MOVES

ATM

Amid, Trenay,

Mark

Chosen Genre

Dance - House

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Mark

Chosen Genre: Dance - House

◊ VERY IN SEASON (TRENDY)

◊ BRINGS OLD-SCHOOL BACK (WITH A TWIST)

◊ SOMETHING WE ACTUALLY LISTEN TO (VERY POPULAR)

◊ SOME HOUSE MUSIC VIDEOS, HAVE VERY INTERESTING

CONCEPTS (VERSATILE)

Amid, Trenay,

Mark

Chosen Song

Everybody Be Somebody – Ruffneck (Lucas &

Steve Remix)

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Mark

Chosen Song: Everybody Be Somebody – Ruffneck (Lucas & Steve Remix)

Amid, Trenay,

Mark

◊ NO EXISTING MUSIC VIDEO (UNLEASH OUR CREATIVITY)

◊ STRONGLY FITS WITHIN OUR GENRE (HOUSE & DANCE

ELEMENTS)

◊ CAN VISUALISE & CONCEPTUALISE THEMES TO CREATE

(CONFORM/SUBVERT)

◊ ONLY 5 LYRICS THAT COULD MEAN SO MUCH

(‘EVERYBODY WANTS TO BE SOMEBODY’)

Chosen Song: Everybody Be Somebody – Ruffneck (Lucas & Steve Remix)

Amid, Trenay,

Mark

Chosen Band NameSPANNER in the WORKSQUIET RAVEDIRTY COPTHE VIGILANTESHAIL FRACKINGATM (Any Thing Moves)FRESH KICKSINTERNAL BLEEDINGDOPEENDLESS FLOWTIME TRAVELLERSSPANNERTHE DROPHOUSE ARMYSKIP A BEATSPOTLESS CROOKFRESH OUTLAWMANIC WAREFARECRAZY NINJASMAXIMUM OVERLOADFLY KICKSHOE LASEBROKEN FRIDGEFROZEN TIMEFROZEN PIZZAARCTIC SUMMERAIRBORNEHOT ICEENTER TEXTCTRL ALT DELETECTRL ZBINGEF8BROADBANDW/COVERFLOWDIAL UPINSERT NAME HEREATTACHMENTOINOIN SKINSTATUS UPDATEBEARDED LADYINTERNATIONAL CALLSSOCIAL ANXIETYNERVOUS BREAKDOWNPANIC ATTACKDISORDERORDERLY FASHIONFIRE DRILLSMOKE ALARMPLUG SOCKETWHITEBOARD MARKERLIGHT SWITCHDOOR KNOB2AM2 IN THE MORNINGCLOSING TIMETRIPODLIGHT STAND3P.2B3ROUTEMASTERPANDEMONIUM Amid, Trenay,

Mark

Chosen Band NameSPANNER in the WORKSQUIET RAVEDIRTY COPTHE VIGILANTESHAIL FRACKINGATM (Any Thing Moves)FRESH KICKSINTERNAL BLEEDINGDOPEENDLESS FLOWTIME TRAVELLERSSPANNERTHE DROPHOUSE ARMYSKIP A BEATSPOTLESS CROOKFRESH OUTLAWMANIC WAREFARECRAZY NINJASMAXIMUM OVERLOADFLY KICKSHOE LASEBROKEN FRIDGEFROZEN TIMEFROZEN PIZZAARCTIC SUMMERAIRBORNEHOT ICEENTER TEXTCTRL ALT DELETECTRL ZBINGEF8BROADBANDW/COVERFLOWDIAL UPINSERT NAME HEREATTACHMENTOINOIN SKINSTATUS UPDATEBEARDED LADYINTERNATIONAL CALLSSOCIAL ANXIETYNERVOUS BREAKDOWNPANIC ATTACKDISORDERORDERLY FASHIONFIRE DRILLSMOKE ALARMPLUG SOCKETWHITEBOARD MARKERLIGHT SWITCHDOOR KNOB2AM2 IN THE MORNINGCLOSING TIMETRIPODLIGHT STAND3P.2B3ROUTEMASTERPANDEMONIUM Amid, Trenay,

Mark

ATM

Chosen Band Name: ATM

Amid, Trenay,

Mark

◊ MAJORITY VOTE (SURVEY SENT OUT)

◊ HAS A LOT OF MEANING/INTERPRETATION (ANY THING

MOVES)

◊ CONFORMS WITH DANCE & HOUSE GENRE (SHORT &

SNAPPY)

◊ ATM EVEN HAS ITS OWN EMOJI (AIDS WITH MARKETING)

SPANNER in the WORKSQUIET RAVEDIRTY COPTHE VIGILANTESHAIL FRACKINGATM (Any Thing Moves)FRESH KICKSINTERNAL BLEEDINGDOPEENDLESS FLOWTIME TRAVELLERSSPANNERTHE DROPHOUSE ARMYSKIP A BEATSPOTLESS CROOKFRESH OUTLAWMANIC WAREFARECRAZY NINJASMAXIMUM OVERLOADFLY KICKSHOE LASEBROKEN FRIDGEFROZEN TIMEFROZEN PIZZAARCTIC SUMMERAIRBORNEHOT ICEENTER TEXTCTRL ALT DELETECTRL ZBINGEF8BROADBANDW/COVERFLOWDIAL UPINSERT NAME HEREATTACHMENTOINOIN SKINSTATUS UPDATEBEARDED LADYINTERNATIONAL CALLSSOCIAL ANXIETYNERVOUS BREAKDOWNPANIC ATTACKDISORDERORDERLY FASHIONFIRE DRILLSMOKE ALARMPLUG SOCKETWHITEBOARD MARKERLIGHT SWITCHDOOR KNOB2AM2 IN THE MORNINGCLOSING TIMETRIPODLIGHT STAND3P.2B3ROUTEMASTERPANDEMONIUM

CastProtagonist – Female Dancer (Danella)

Female’s Friends – 1-2 Additional Dancers

Rival Dancers – 4-8 Masked Males

Performers – We Will Play Instruments/Dance As

Well

Amid, Trenay,

Mark

Why Chosen Cast?

Amid, Trenay,

Mark

◊ DANELLA FITS IN THE ‘FOREVER YOUNG’ VIBE

(CONFORMS TO GENRE)

◊ SHE HAS DANCE EXPERIENCE, WITH FRIENDS (AIDS

WITH PRODUCTION)

◊ MASKED DANCERS SHOWING NO IDENTITY

(SUBVERTING SONG LYRICS)

◊ A=SHUFFLING, T & M=INSTRUMENTS (CREATES

SENSATION OF BAND MAKING OWN VIDEO)

AudienceTeenagers: (13 – 18)

University Students: (18 – 21)

Graduate Males/Females: (21 – 24)

Young Adults: (24 – 35)

Ultimately: 13 – 35 year olds (Both

Gender)Amid, Trenay,

Mark

Audience

Amid, Trenay,

Mark

◊ APPEALS TO BOTH SEXES (WIDE AUDIENCE)

◊ POSSIBLY LOOKING FOR SOMETHING DIFFERENT

(VERSATILITY/CREATIVITY)

◊ WE FIT INTO AUDIENCE CATEGORY (GREATER

UNDERSTANDING WITHIN GENRE)

◊ RELATES TO PARTIES, RAVES, CLUBS, FRIDAY NIGHTS

(FAMILIAR WITH THE AUDIENCE)

Style (Fashion & Media Image)Dance music = 1920’s Era – Clothing Style

= ‘Flapper’

Girls most commonly wear – White

Converses

Guys most commonly wear – Nike Air Max

Notable Dances – The Charleston,

Shuffling, Cutting ShapesAmid, Trenay,

Mark

Style (Fashion & Media Image)

Amid, Trenay,

Mark

◊ CONFORMS WITH GENRE (CREATES THEME)

◊ SOMETHING AUDIENCE WEAR CASUALLY (SOCIALLY

ACCEPTABLE)

◊ CHARACTERS POSITIVELY PORTRAYED THROUGH

MEDIA (MORALITY)

◊ STYLE & CLOTHING WE HAVE ACCESS TO (FEASIBLE)

Promotion

A Digipak

& A Website

Amid, Trenay,

Mark

Promotion: Digipak & Website

Amid, Trenay,

Mark

◊ AGE GROUP OF OUR AUDIENCE USE INTERNET

(INTERACT)

◊ DIGIPAK COULD EXPLAIN KEY THEMES FROM VIDEO

(INCENTIVE)

◊ WEBSITE AND DIGIPAK ARE CURRENT MEDIUMS (WIDELY

USED TODAY)

◊ STILL ALLOWS US TO MARKET BAND MOST EFFECTIVELY

(PROMOTE ‘THEIR’ MUSIC)

Basic IdeasGirls travelling around London having fun –

Masked Dancers randomly keep appearing.

Eventually girls get cornered, turns into a fight –

Instead of a physical fight, it is a dance off.

Girls win dance off – End = Main Girl Puts Mask

On, Subverting entire song, as she now has no

identity, whereas Lyrics read:

‘Everybody wants to be Somebody’.Amid, Trenay,

Mark

THANK YOU!

Amid, Trenay,

Mark