A PROJECT REPORT ON “A MARKET SURVEY OF ATLAS COPCO’S AIR COMPRESSOR.” FOR IN KUTCH REGION In Partial fulfillment of the requirements for the summer training in the post graduate diploma in management programme 2007-2009 By ANKIT D SHAH (07001) DEEPAK P GADHAVI (07014)
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APROJECT REPORT
ON“A MARKET SURVEY OF ATLAS COPCO’S AIR
COMPRESSOR.”
FOR
IN KUTCH REGION
In
Partial fulfillment of the requirements for
the summer training in the post graduate
diploma in management programme
2007-2009
By
ANKIT D SHAH (07001)
DEEPAK P GADHAVI (07014)
T OLANI I NSTITUTE OF M ANAGEMENT S TUDIES
ADIPUR,KUTCH
T OLANI I NSTITUTE O F M ANAGEMENT S TUDIES
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Declaration
We he reby dec l a r ed t ha t t h i s p ro j ec t en t i t l ed “A marke t survey
o f At la s Copco’ s a i r compres sor in Kutch reg ion .” i s ou r
o r i g ina l work and t he i n fo rma t ion co l l e c t ed i s f a c tua l and
au then t i c t o be s t o f ou r knowledge and be l i e f .
Th i s p ro j ec t ha s been submi t t ed on ly fo r t he pu rpose o f
P .G .D .B .M. award f rom To lan i I n s t i t u t e o f Managemen t S tud i e s ,
Ad ipu r .
Mr . Ank i t .D . Shah ( 07001 )
Mr . Deepak .P . Gadhav i ( 07014)
Da te : 21 /07 /2008
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T OLANI I NSTITUTE O F M ANAGEMENT S TUDIES
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ACKNOWLEDGEMENT
Fi r s t and fo r emos t , we a r e t hank fu l t o GOD fo r g iv ing u s t he
ab i l i t y and i n sp i r a t i on fo r t ak ing up t h i s p ro j ec t t a sk w i th
s i nce r i t y and ded i ca t i on . We wi sh t o exp re s s ou r fu l l app rec i a t i on
t o a l l t hose who have con t r i bu t ed t o t he fu l f i l lmen t o f t h i s
p ro j ec t .
A spec i a l word o f t hanks t o Mr . Abh i j i t , A rea s a l e s Manage r o f
A t l a s Copco , and Mr . N i r a j Nankan i , au tho r i z ed dea l e r o f A t l a s
Copco - Gandh idham fo r t r u s t i ng ou r ab i l i t y and g iv ing u s t h i s
oppo r tun i t y t o show ou r po t en t i a l . We a r e hea r t i l y t hank fu l t o Mr .
Nadeem and t he who le s t a f f o f Che t ak Eng inee r s f o r t he i r co -
ope ra t i on i n a l l t he ways .
We wou ld a l so l i ke t o exp re s s ou r deep s ense o f g r a t i t ude t o P ro f .
Sand ip T rada , S r . Facu l t y - T IMS and P ro f . P . S . Gangu ly S r .
Facu l t y - T IMS who we re ou r sou rce o f i n sp i r a t i on and gu ided u s
a l l a l ong t he way .
F ina l l y , we wou ld a l so l i ke t o t hank a l l t he i ndus t ry peop l e fo r
ex t end ing t he i r suppo r t , co -ope ra t i on , and t he i r va luab l e t ime t o
ge t t he de s i r ed i n fo rma t ion r ega rd ing t he p ro j ec t .
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INDEX
Sr. No. Topics Page No.
1. PREFACE 7
2. EXECUTIVE SUMMARY 8
3. RESEARCH OBJECTICE 9
4. RESEARCH METHODOLOGY 10
a ) Resea rch de s ign 10
b) Da t a Co l l e c t i on 10
c ) F i e ld work 11
d) Ana lys i s 11
5. INTRODUCTION 12
a ) Co rpo ra t e h i s t o ry 13
b ) V i s ion 17
c ) Mi s s ion 18
d) Core va lue s 18
e ) SWOT ana ly s i s 20
6QUESTIONNAIRE ANALYSIS AND
INTERPRETATION22
7 PRODUCT OFFERING 40
8 COMPITITORS 43
9 LIMITATIONS OF STUDY 45
10 ANNEXURE 46
a ) L i s t o f v i s i t ed compan i e s 46
b ) Ques t i onna i r e 51
11 BIBLIOGRAPHY 54
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Preface
The ma in a im o f p r ac t i c a l t r a i n ing i n PGDBM i s t ha t t he s t uden t
comes t o know abou t t he r e a l work ing o f an i ndus t r i a l un i t . The
book i sh knowledge t ha t t hey acqu i r e i n t he i n s t i t u t e i s u se fu l bu t
t he r e a l i t y i s qu i t e d i f f e r en t . When compared w i th bus ine s s
o rgan i za t i on t he p r ac t i c a l t r a i n ing o f t he bus ine s s un i t makes t he
s t uden t more c lo se t o t he managemen t i n p r ac t i c e
We have unde r t aken t h i s p ro j ec t t o know the po t en t i a l and b r and
p r e f e r ence w i th r e spec t t o t he a i r compre s so r .
We have unde r t aken t h i s p ro j ec t f o r t he pa r t i a l f u l f i l lmen t o f
summer t r a i n ing i n PGDBM prog ram
EXECUTIVE SUMMARY
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The ob j ec t i ve s o f t h i s p ro j ec t we re t o know the po t en t i a l o f t he
a i r compre s so r s i n Ku tch r eg ion . Our t a rge t was t o v i s i t a l l t he
i ndus t r i e s l oca t ed i n Ku tch r eg ion . I n ou r s t udy , we found t ha t
po t en t i a l o f a i r compre s so r s ma rke t i n Ku tch r eg ion i s ve ry
p romi s ing . Ea r l i e r t he ma rke t o f a i r compre s so r s i n Ku tch r eg ion
was no t so ausp i c ious because o f t he l a ck o f i ndus t r i e s i n t h i s
r eg ion .
Now the s cena r io ha s changed and t he demand o f a i r compre s so r s
ha s i nc r ea sed d r ama t i c a l l y because t he t ax ho l i day g iven by t he
gove rnmen t a f t e r t he e a r t h quake i n Ku tch wh ich encou raged t he
i ndus t r i e s t o expand t he i r bus ine s s and exp lo i t t he r e sou rce s and
t ake fu l l advan t ages o f geog raph i ca l l oca t i on . I nd i a ha s paced up
w i th t he g rowing manufac tu r i ng s ec to r o f coun t ry .
Acco rd ing t o ou r su rvey , compan i e s l i ke Inge r so l l Rand and A t l a s
Copco have domina t ed t he a i r compre s so r ma rke t . I n r e cen t t imes ,
o the r compan i e s l i ke E lg i , C .P (Ch i cago pneuma t i c ) , K i r l o ska r
have a l so pene t r a t ed i n t h i s s egmen t .
We have a l so found t he key f ac to r s o f b r and p r e f e r ence o f a i r
compre s so r s , wh i ch we re :
Pr i ce
Power consumpt ion
Main t enance i n t e rva l
Af te r s a l e s e rv i ce .
Discoun t s on bu lk pu rchas ing and s chemes .
Loya l t y t owards company o r dea l e r .
RESEARCH OBJECTIVE
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The f i r s t s t ep i n consumer r e sea r ch p roce s s i s t o de f i ne ca r e fu l l y
t he ob j ec t i ve s o f t he s t udy . A ca r e fu l l y t hough t -ou t s t a t emen t o f
ob j ec t i ve s he lp t o de f i ne t he t ype and l eve l o f i n fo rma t ion
needed .
Primary Object ive:-
To know the marke t po t en t i a l o f a i r compre s so r s i n t he
r eg ion o f Ku tch .
To gene ra t e l e ad fo r t he dea l e r o f a t l a s copco i n
Gandh idham.
Secondary object ives: -
To c l a s s i fy t he cus tomer s a cco rd ing t o t he t ype o f
compre s so r .
To know the p r e f e r r ed b r and o f cus tomer s .
To s tudy p r e f e r ences o f t he cus tomer wh i l e buy ing t he
compre s so r .
To f i nd ou t whe the r cus tomer s a r e awa re abou t VSD concep t
o f a t l a s copco .
To s tudy , whe the r t he cus tomer s a r e s a t i s fy w i th t he a f t e r
s a l e s e rv i ce o f t he company o r no t .
RESEARCH METHODOLOGY
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Marke t i ng Resea rch i s t he sy s t ema t i c de s ign , co l l e c t i on , ana ly s i s
and r epo r t i ng o f da t a and f i nd ings r e l evan t t o a spec i f i c
ma rke t i ng s i t ua t i on f ac ing t he company .
a. Research Design:
Bus ine s s Resea rch p roduces i n fo rma t ion t o r educe unce r t a i n ty . I t
he lp s focus dec i s i on -mak ing . Resea rch Des ign i s t he mas t e r p l an
o f spec i fy ing t he me thods and p rocedu re s fo r co l l e c t i ng and
ana lyz ing needed i n fo rma t ion . The s t udy was abou t t o know the
marke t po t en t i a l o f ATLAS COPCO in KUTCH. Th i s p ro j ec t i s an
exp lo ra to ry s t udy . Exp lo ra to ry Resea rch i s an i n i t i a l r e s ea r ch
conduc t ed t o c l a r i f y and de f i ne t he na tu r e o f a p rob l em.
b. Data col lect ion:
Mos t o f t he i n fo rma t ion ha s been t aken f rom p r ima ry da t a , wh i l e
some seconda ry da t a a l so was u sed . P r ima ry da t a a r e da t a
ga the red fo r a spec i f i c pu rpose o r f o r a spec i f i c r e sea r ch p ro j ec t .
Seconda ry da t a we re co l l e c t ed fo r ano the r pu rpose and a l r e ady
ex i s t s somewhere .
P r ima ry da t a we re co l l e c t ed w i th t he he lp o f ques t i onna i r e . A
ques t i onna i r e cons i s t a s e t o f ques t i ons p r e sen t ed t o r e sponden t s
f o r t he i r an swer s . Because o f i t s f l ex ib i l i t y , t he ques t i onna i r e i s
by f a r t he mos t common in s t rumen t u sed t o co l l e c t p r ima ry da t a .
Ques t i onna i r e s we re f i l l ed w i th pe r sona l i n t e rv i ew .
c . F ie ld work:
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We have v i s i t ed 152 compan i e s i n Ku tch fo r t he f i e l dwork .
Dur ing t he f i e l dwork , we we re unde r t he gu idance o f p ro fe s so r s
a s we l l a s co rpo ra t e peop l e . No i n t e rmed i a r i e s we re u sed t o f i l l
t he ques t i onna i r e s .
d. Analys is :
To ana ly se s t he ques t i onna i r e S imp le Tabu l a t i on , F r equency
Tab l e and Pe rcen t age ha s been u sed . S imp le Tabu l a t i on i s a coun t
o f t he number o f r e sponse s t o a ques t i on and p l acemen t o f t hem i s
a f r equency d i s t r i bu t i on . F r equency t ab l e i s a s amp le t abu l a t i on
t ha t i nd i ca t e s f r equency wh ich r e sponden t s g ive a pa r t i cu l a r
answer . Pe r cen t age i s a pa r t o f who l e exp re s sed i n hund reds .
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INTRODUCTION
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a. Corporate History:
Februa ry 21 , 1873 – Company s t a r t ed a s AB At la s by
Edua rd F rancke l who was f i nanced by A . O .
Wa l l enbe rg and o the r s .
1873 – AB At l a s a cqu i r ed Ekenbe rgs Sone r , a r a i lway
ca r make r .
1890 – AB At l a s unde rwen t l i qu ida t i on a f t e r su f f e r i ng
heav i l y f i nanc i a l l y due t o compe t i t i on f rom sma l l e r
n ib l e compan i e s . A .O . Wa l l enbe rg , h i s son and t he
bank Ensk i l da Banken he lped i n r e s t ruc tu r i ng i t .
1898 – AB At l a s a cqu i r ed t he r i gh t s f o r Sweden t o
manufac tu r e Rudo l f D ie se l ' s eng ine unde r a subs id i a ry
company AB Die se l s Motorer
1901 – The f i r s t pneumat i c t oo l was o f f i c i a l l y added
t o t he p roduc t i on l i ne – a pneuma t i c r i ve t i ng hammer
wh ich was o r i g ina l l y de s igned fo r t he i r own
workshops .
1905 – The f i r s t po r t ab l e compre s so r was
manufac tu r ed* 1911 – AB At l a s comple t ed a move
away f rom r a i lway ca r manufac tu r i ng t o more
advanced p roduc t s : ( compre s so r s and mach ine s d r i ven
by compre s so r s ) whe re compe t i t i on was l e s s .
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1917 – AB At l a s conso l i da t ed t he company unde r t he
name AB At la s D ie se l and cea sed p roduc t i on o f s t e am
eng ine s .
1920 – AB At l a s D ie se l compre s so r bus ine s s was hu r t
a f t e r d i s t r i bu t i on co l l apsed due t o Wor ld War I and
demand d ropped due t o s eve re dep re s s ion . Th i s f o r ced
t he company t o emphas i ze t he d i e se l eng ine bus ine s s .
1924 – AB At l a s D ie se l r e l oca t ed t o S i ck l a , Nacka and
so ld some a s se t s t o improve l i qu id i t y .
1948 – AB At l a s D ie se l so ld ou t i t s d i e se l bus ine s s
a f t e r i t t u rned ou t no t t o be a s p ro f i t ab l e a s a i r
compre s so r s , de sp i t e t he company pu t t i ng l o t s o f
e f fo r t i n i t . Polar At la s , a Swed i sh b r and o f ma r ine
d i e se l eng ine s t a r t ed i n 1903 , me rged i n to A t l a s
Copco .
1956 – AB At l a s D ie se l changed i t s name t o At las
Copco , i t s cu r r en t name . The word copco i s an
ac ronym o f t he Be lg i an equ iva l en t o f Compagn ie
P neuma t ique Commerc i a l e . A t l a s Copco t hen acqu i r ed
Arp i c Eng inee r i ng NV .
1968 – The AB At l a s Copco g roup was d iv ided i n to
t h r ee p roduc t i on compan i e s – At las Copco Min ing &
Cons truc t ion Techn iques (MCT) , At las Copco
A irpower and At las Copco Too l s .
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1972 – A t l a s Copco MCT in t roduce t he i r f i r s t a l l
hyd rau l i c t ophammer rockd r i l l COP1038 .
1975 – AB At l a s Copco bough t a ma jo r i t y o f Be rema –
known fo r l i gh twe igh t pe t ro l d r i ven rock d r i l l s and
b r eake r s – a complemen t t o t he i r Cobra d r i l l .
1976 – Sma l l compre s so r s f o r t he se d r i l l s we re added ,
t h rough t he acqu i s i t i on o f Maugu i è r e a F r ench
company .
2005 – A t l a s Copco l aunches a r evo lu t i ona ry concep t
f o r mob i l e compre s so r . Wi th an u l t r a r e s i s t an t c anopy ,
t he Ha rdHa t g ive a new f ace t o mob i l e compre s so r s i n
t he s t r e e t . [ 1 ]
2007 – A t l a s Copco F l ags Of f t he f i r s t B l a s t Ho le
Dr i l l IDM30 manufac tu r ed f rom i t s h igh t e ch ADS
f ac i l i t y a t Nash ik f ac to ry - June 28 th .
A t la s Copco i s a Swed i sh i ndus t r i a l company t ha t
was founded i n 1873 . I t manufac tu r e s i ndus t r i a l t oo l i ng and
equ ipmen t .
The A t l a s Copco Group i s a g loba l i ndus t r i a l g roup o f compan i e s
headqua r t e r ed i n S tockho lm , Sweden . Revenues fo r 2007 t o t a l ed
BSEK 63 . The Group emp loys more t han 33 ,000 peop l e . The A t l a s
Copco Group manufac tu r e s p roduc t s on 68 p roduc t i on s i t e s i n 20
coun t r i e s .
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A t l a s Copco compan i e s deve lop and manufac tu r e i ndus t r i a l t oo l s ,
compre s sed a i r equ ipmen t , cons t ruc t i on and min ing equ ipmen t ,
a s s emb ly sy s t ems , and o f f e r r e l a t ed s e rv i ce and equ ipmen t r en t a l .
The p roduc t s a r e so ld and r en t ed unde r d i f f e r en t b r ands t h rough
wor ldwide s a l e s and s e rv i ce ne twork r each ing 150 coun t r i e s , ha l f
o f wh ich a r e s e rved by who l ly o r pa r t l y owned s a l e s compan i e s .
I n t he o the r coun t r i e s , t he p roduc t s a r e ma rke t ed t h rough
d i s t r i bu to r s and s e rv i ce ne tworks . The Group ope ra t e s t h rough a
number o f d iv i s i ons w i th in fou r bus ine s s a r ea s ; Compressor
Techn ique , Cons truc t ion and Min ing Techn ique , and Indus tr ia l
Techn ique .
In c l o se coope ra t i on w i th cus tomer s and bus ine s s pa r t ne r s , and
w i th more t han 130 yea r s o f expe r i ence , A t l a s Copco i nnova t e s
fo r supe r io r p roduc t i v i t y .
The p roduc t s and s e rv i ce s r ange f rom compres sed a i r and ga s
equ ipmen t , gene ra to r s , cons t ruc t i on and min ing equ ipmen t ,
i ndus t r i a l t oo l s and a s semb ly sy s t ems t o r e l a t ed a f t e rmarke t
and r en t a l .
A t l a s Copco ' s cu s tomer s a r e l oca t ed a lmos t eve rywhe re on t he
g lobe . To t hem, A t l a s Copco i s a l oca l company ; a t t he s ame t ime ,
t he A t l a s Copco Group i s a g loba l en t e rp r i s e w i th wor ldwide
r e sou rce s .
The Group ha s 68 p roduc t i on f ac i l i t i e s i n abou t 20 coun t r i e s .
Manufac tu r i ng i s ma in ly concen t r a t ed i n Be lg ium, Sweden ,
t he Un i t ed S t a t e s , I nd i a , Ge rmany , F rance , and Ch ina .
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b. Vis ion:
A t l a s Copco ' s v i s i on i s t o be a l e ade r i n e ach o f i t s bus ine s se s .
Th i s means t ha t t he Group mus t be f i r s t i n m ind o f i t s cu s tomer s ,
bu t a l so t o be t he i r f i r s t cho i ce - t o g ive t he be s t va lue .
The v i s i on sha l l be ach i eved through three ma in s t ra teg i e s :
Deve lopmen t t h rough con t i nuous improvemen t o f ex i s t i ng
ope ra t i ons and p roduc t s a s we l l a s i nnova t i ve bus ine s s concep t s
and new t echno log i e s , among o the r a r ea s s a f egua rd deve lopmen t
o f t he Group .
Mos t d iv i s i ons a r e p roduc t -d r i ven i n o rde r t o g ive each
p roduc t t he be s t chance i n t he ma rke t t o s a t i s fy cus tomer needs .
Each d iv i s i on i s spec i a l i z ed w i th in a spec i f i c p roduc t a r ea and
ha s t o t a l r e spons ib i l i t y fo r p roduc t deve lopmen t , manufac tu r i ng ,
and s a l e s and s e rv i ce ope ra t i ons .
G rowth i n o rde r t o s ecu re l ong - t e rm p ro f i t ab i l i t y i s a t op
p r i o r i t y . Th i s sha l l be a ch i eved t h rough t h r ee ma in d i r ec t i ons .
F i r s t l y , o rgan i c g rowth by b r i ng ing new p roduc t s - deve loped
f rom co re t e chno log i e s - and new app l i c a t i ons t o new marke t s .
Second ly , s t r eng then ing t he p r e sence i n As i an marke t s . F ina l l y
i nc r ea s ing r evenues r e l a t ed t o "u se o f p roduc t s " , such a s
ma in t enance , spa r e pa r t s and acce s so r i e s a s we l l a s equ ipmen t
r en t a l .
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Ope ra t i ons , wh ich a r e spec i a l i z ed i n s e rv i ce s r e l a t ed t o "u se
o f p roduc t s " , a r e bo th p roduc t and cus tomer -d r i ven . Th i s means
t ha t t he r ange o f p roduc t s o f f e r ed cou ld a l so i nc lude p roduc t s ,
wh i ch a r e no t manufac tu r ed by A t l a s Copco .
The mu l t i - b r and s t r a t egy a l so p l ays a s i gn i f i c an t r o l e fo r t he
Group . P roduc t s a r e d i f f e r en t i a t ed and a r e ma rke t ed v i a va r i ous
b r ands t h rough d i f f e r en t d i s t r i bu t i on channe l s i n o rde r t o be t t e r
s a t i s fy spec i f i c cus tomer needs .
c . Miss ion:
At l a s Copco ’ s goa l i s t o de s ign , manufac tu r e , s e l l and o f f e r
s e rv i ce s t ha t have t he be s t pe r fo rmance and l owes t ove ra l l co s t i n
t he i ndus t ry du r ing t he l i f e cyc l e o f t he p roduc t .
d . Core Values :
Our va lue s exp re s s wha t t he A t l a s Copco Group s t ands fo r , wha t
we t h ink i t t ake s t o be ab l e t o s e rve ou r cus tomer s e f f ec t i ve ly .
Our va lue s a r e gu ide l i ne s fo r how to mee t t he needs o f ou r t a rge t
g roups .
These va lue s w i l l he lp u s t o a c t cons i s t en t l y - t o p ro j ec t a
common p i c tu r e o f A t l a s Copco , a t eve ry l eve l , be i t i n a s a l e s
mee t i ng , a t e chn i ca l consu l t a t i on o r a p roduc t b rochu re .
Th i s cons i s t ency w i l l g ive t he cus tomer t he nece s sa ry con f idence
t o pu r sue a r e l a t i onsh ip w i th A t l a s Copco , and i nc r ea se ou r
chances o f bu i l d ing and ma in t a in ing l a s t i ng r e l a t i ons .
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Interact ive
A s ign i f i c an t a t t r i bu t e o f A t l a s Copco i s ou r ab i l i t y t o l i s t en
t o and unde r s t and t he d ive r se needs o f ou r cus tomer s ,
emp loyees and o the r t a rge t g roups , coup l ed w i th ou r
c apac i t y t o c r ea t e new and be t t e r so lu t i ons ba sed on wha t
we l e a rn f rom tha t i n t e r ac t i ve p roce s s . Th i s app roach
r equ i r e s knowledge , p r e sence , f l ex ib i l i t y and i nvo lvemen t
i n t he i r p roce s se s . I t means mak ing cus tomer r e l a t i ons and
s e rv i ce s a p r i o r i t y . And fo r u s , i t a l so en t a i l s t ak ing
r e spons ib i l i t y fo r t he env i ronmen t .
Committed
We a re fu l l y commi t t ed t o ou r cus tomer s ' bus ine s s and
t o t a l l y engaged i n e ach and eve ry p ro j ec t we unde r t ake
t oge the r . Whe the r we a r e en t e r i ng a new geog raph i ca l
ma rke t o r a new segmen t o f a we l l - e s t ab l i shed i ndus t ry , o r
emba rk ing on an en t i r e l y new app l i c a t i on o f any o f ou r
ex i s t i ng p roduc t s , we a r e t he r e t o s t ay . We be l i eve i n
l a s t i ng r e l a t i onsh ip s . Tha t i s one o f t he r e a sons why we
a t t a ch impor t ance t o cons i s t en t l y de l i ve r i ng h igh -qua l i t y
p roduc t s and keep ing ou r p romi se s . And t ha t i s why
cus tomer s f e e l con f iden t abou t e s t ab l i sh ing c lo se and l ong -
t e rm r e l a t i onsh ip s w i th A t l a s Copco .
Innovat ive
I t i s ou r be l i e f t ha t t he r e i s a lways a be t t e r way o f do ing
t h ings . Tha t exp l a in s why At l a s Copco i s con t i nuous ly
s t r i v ing fo r be t t e r and more e f f i c i en t so lu t i ons - be i t i n
T OLANI I NSTITUTE O F M ANAGEMENT S TUDIES
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p roduc t deve lopmen t , t he p roduc t i on l i ne , ma rke t i ng o r
du r ing t he cou r se o f any number o f a c t i v i t i e s . By
cons i s t en t l y focus ing on p rog re s s , we a r e ab l e t o r a i s e ou r
cus tomer s ' p roduc t i v i t y . Tha t i nnova t i ve sp i r i t i s a v i t a l
pa r t o f A t l a s Copco ' s i den t i t y , a v i t a l pa r t o f ou r way o f
conduc t i ng bus ine s s . I t i s a l so t he d r i v ing fo r ce wh ich ha s
made u s a l e ade r i n ou r i ndus t ry .
e . SWOT Analys is
Strength :
Simp le , qu i ck and l ow cos t ma in t enance .
More a i r f o r l e s s power .
Comple t e compre s sed a i r i n s t a l l a t i on .
Simp le and h igh r e l i ab i l i t y .
Clean and d ry a i r .
Si l en t power .
A t l a s Copco compre s so r s ba sed on ro t a ry s c r ew t echno logy have
a lways s e t t he benchmarks o f r e l i ab i l i t y , e conomy and
pe r fo rmance i n t he i ndus t ry .
Min imum componen t s , t o t a l i n t eg ra t i on o f r e f r i ge r an t d rye r ,
compre s sed a i r f i l t e r s and a i r t anks i n su re a compac t de s ign .
Advance sound dampen ing ensu re s s i l en t power . Re l i ab i l i t y o f
s c r ew t echno logy makes t he A t l a s Copco 100% con t i nuous du ty
ope ra t i on . A l l t h i s combine t o make i t t he pe r f ec t compre s sed a i r
so lu t i on fo r a l l t he i ndus t r i e s .
Weakness :
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Af te r s a l e s s e rv i ce s a r e no t s a t i s f ac to ry .
Se rv i ce eng inee r s a r e no t we l l t r a i ned .
Many o f t he A t l a s Copco compre s so r s have manufac tu r i ng
mi s t akes .
Procu remen t o f t he spa re pa r t s i s d i f f i cu l t .
Manua l s a r e no t u se r f r i end ly .
Once t he l e ad i s gene ra t ed o r i f t he cus tomer wan t s t o buy
A t l a s Copco compre s so r t han t he r e i s no p rope r gu idance
and no p rope r fo l l ow up i s t aken .
Opportunity :
The re i s immense oppo r tun i t y fo r t he ma rke t o f t he compre s so r s
i n t he Ku tch r eg ion because t he r e a r e a s many a s 6 SEZ app roved
( spec i a l e conomic zone ) i n t h i s r eg ion wh ich c r ea t e s t he i nd i r ec t
demand fo r t he compre s so r a s i t f u l f i l l s t he pneuma t i c
r equ i r emen t s i n t he i ndus t r i e s
Threats:
The t h r ea t s t o t h i s i ndus t ry a r e t ha t new compan i e s a r e coming
t h i ck and f a s t w i th new advanced t e chno logy and s e rv i ce s and t he
ex i s t i ng compan i e s l i ke E lg i , I nge r so l l Rand and o the r s a r e
becoming ve ry compe t i t i ve day by day i n s ense o f p r i c e ,
du rab i l i t y , a f t e r s a l e s s e rv i ce s .
T OLANI I NSTITUTE O F M ANAGEMENT S TUDIES
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QUESTIONNAIRE ANALYSIS
AND
INTERPRETATION
Type of industr ies where we vis i ted in Kutch?
Sr .no Indus tr i e s s egment Number o f
indus tr i e s v i s i t ed
% of to ta l
1 Eng inee r i ng 53 34 .87
2 T imbe r 51 33 .55
3 Chemica l 17 11 .19
4 Pha rma 4 2 .63
5 Food 8 5 .26
6 Sa l t 2 1 .32
7 FMCG 5 3 .29
8 Tex t i l e & Po lymer 8 5 .26
9 Othe r s 4 2 .63
10 Tota l 152 100
T OLANI I NSTITUTE O F M ANAGEMENT S TUDIES
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visited industries in kutch
35%
34%
11%
3%
5%
1%
3%
5%
3%engineering
timber
chemical
pharma
food
salt
fmcg
textile & polymer
others
1) Do you use compressors?
No .of industries Percentage
Industries uses compressors 80 53 %
Industries do not use compressors 62 47 %
Total visited industries 152 100 %
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2) Which types of a ir compressor are used?
Sr. no Type of compressor Total no. of
compressors
1 Rotary Screw type 130
2 Reciprocating
16
I n t he Ku tch r eg ion 89% o f t he compre s so r s a r e s c r ew type
whe re on ly 11% o f compre s so r s a r e r e c ip roca t i ng t ype .
Rec ip roca t i ng t ype o f compre s so r i s ba s i ca l l y sma l l s i z e o f
compre s so r s .
Why ro tary s crew compres sors?
Compan ie s a r e u s ing more number o f s c r ew type a i r compre s so r s
because o f f o l l owing r ea sons :
I t i s u sed more i n 150 p s ig (pound fo r ce pe r squa re i nch
gauge ) , l ub r i c a t ed a i r sy s t ems above 30 hp .
I t i s u sed fo r cons t an t -vo lume , va r i ab l e -p r e s su re
app l i c a t i ons .
Oi l o r wa t e r i s u sed fo r s ea l i ng and coo l i ng .
Mus t ven t r e se rvo i r t o l ower power consumpt ion when
un loaded .
Del ive r s h igh a i r vo lume i n a compac t space .
Smoo th , pu l s e - f r ee ou tpu t .
Easy t o i n s t a l l and ma in t a in .
Low v ib ra t i on .
Why rec iproca t ing a i r compres sors?
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Cos t advan t age a s a s i ng l e - ac t i ng , a i r coo l ed un i t be low 30
hp .
Doub le - ac t i ng un i t s u sed above 250 p s ig and i n
non lub r i ca t ed app l i c a t i ons .
Norma l ly u sed fo r heavy -du ty , con t i nuous s e rv i ce .
High ove ra l l e f f i c i ency .
Opera t e s e f f i c i en t l y a t pa r t i a l l oads .
Saves ho r sepower i n no - load cond i t i ons .
High i n i t i a l and ma in t enance cos t s .
Large s i z e s r equ i r e heavy founda t i ons .
Where t he u se o f compre s so r s a r e no t f r equen t l y , so t hey a r e
u s ing r ec ip roca t i ng because i t i s no t ve ry cos t l y a s compa re t o
s c r ew type o f compre s so r s . Tha t ’ s way
The re a r e 89% o f t he compan i e s i n Ku tch a r e u s ing s c r ew type o f
a i r compre s so r s .
Screw type, 130
,
Reciprocating, 16 ,
Screw type
Reciprocating
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3) When you buy compressors which brand comes
f irst in your mind?
At las Copco ( 61% o f cus tomer p r e f e r r ed t h i s b r and )
Ingerso l l Rand ( 21% o f cus tomer p r e f e r r ed t h i s
b r and )
Elg i ( 9% o f cus tomer p r e f e r r ed t h i s b r and )
C.p ( 5% o f cus tomer p r e f e r r ed t h i s b r and )
Others (4% o f cus tomer p r e f e r r ed o the r b r and )
4) Which company’s a ir compressor you use?
T OLANI I NSTITUTE O F M ANAGEMENT S TUDIES
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Sr. no Company’ s name Number o f compres sor
1 At l a s copco 76
2 Inge r so l r and 24
3 E lg i 13
4 C .P (Ch icago pneuma t i c ) 16
5 Othe r s (ga j j a r , H i t a ch i , i ndo
a i r , e t c
17
6 TOTAL 146
The re i s 52 % marke t o f A t l a s Copco i n Ku tch r eg ion , I nge r so l l
Rand ha s s econd pos i t i on w i th 16 % o f ma rke t sha r e , E lg i ha s 9 %
o f ma rke t sha r e , C .P ha s 11 % o f ma rke t and o the r compan i e s
have 12 % o f ma rke t i n Ku tch r eg ion .
compressors used in visited industriesatlas copco
76
elgi13
ingersol rand24 c.p
16
others17
0
10
20
30
40
50
60
70
80
name of the company
nu
mb
ers
of
com
pre
sso
r
atlas copco elgi ingersol rand c.p others
T OLANI I NSTITUTE O F M ANAGEMENT S TUDIES
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5) Which are the important parameters to buy the
compressors?
Brand
Pr i ce
Af te r s a l e s s e rv i ce
Power consumpt ion
Main t enance
Pre s su re r eq . o f t he p l an t
Hours o f ope ra t i ons
Appl i ca t i ons
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Parameters 1 2 3 4 5
Brand 3
(5.1%)
7
(12%)
13
(22.41%)
13
(22.41%)
22
(37.93)
Price 2
(3.44%)
4
(6.89%)
7
(12%)
10
(17.24%)
35
(60.34)
After sales
service
3
(5.1%)
0 0 7
(12%)
48
(82.75)
Power
consumption
28
(48.2%)
17
(29.31%)
7
(12%)
4
(6.89%)
2
(3.44%)
Maintenance 12
(30.68%)
13
(22.41%)
9
(15.51%)
11
(18.96%)
13
(22.41%)
Pressure reqd
of plant
2
(3.44%)
8
(13.8%)
0 14
(24.14%)
34
(58.62%)
Hours of
operation
19
(2.75%)
15
(25.86%)
8
(13.80%)
7
(12.1%)
9
(15.51%)
Application 29
(50%)
12
(20.67%)
0 18
(31.03%)
1
(1.72%)
5-Mos t impor tant 4 - impor tant 3 -average 2 - no t so
impor tant 1 -Leas t impor tant
Sample ca l cu la t i on : -
(1*3 ) + (2*7 ) + (3*13 ) + (4*13 ) + (5*22 ) = 218 = 3 .75 ( 3+7+13+13+22) 58
Brand: t he mean o f t he b r and i s 3 . 75 i . e . i t s hows t ha t f o r t he
compan i e s b r and i s impor t an t pa r ame te r .
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Pr ice : t he mean o f t he p r i c e i s 4 . 2 i . e i t shows t ha t f o r t he
compan i e s p r i c e i s one o f t he mos t impor t an t pa r ame te r .
After sa l e s s erv i ce : t he mean o f t he a f t e r s a l e s s e rv i ce i s 4 . 67 i t
shows t ha t f o r t he compan i e s a f t e r s a l e s s e rv i ce i s a l so one o f t he
mos t impor t an t pa r ame te r .
Power consumpt ion: t he mean o f t he power consumpt ion i s 1 . 88
i . e i t shows t ha t f o r t he compan i e s power consumpt ion i s no t so
impor t an t .
Maintenance : t he mean o f t he ma in t enance i s 1 . 97 i . e i t s hows
t ha t f o r t he compan i e s Ma in t enance i s no t so impor t an t pa r ame te r .
Pres sure requ irement o f p lan t : t h e mean o f t he
Pre s su re r equ i r emen t o f p l an t i s 4 . 21 i . e . I t shows t ha t f o r t he
compan i e s P re s su re r equ i r emen t o f p l an t i s ve ry impor t an t
pa r ame te r .
Hours o f opera t ion : t h e mean o f t he hour s o f ope ra t i on i s 2 . 52
i . e . i t s hows t ha t f o r t he compan i e s ’ hou r s o f ope ra t i on i s ave rage
pa r ame te r .
Appl i ca t ion : t h e mean o f t he app l i c a t i on i s 2 . 24 i . e . i t s hows t ha t
f o r t he compan i e s app l i c a t i on i s no t so impor t an t pa r ame te r .
6) What do you think about after sales service of
At las Copco?
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Sr .n
o
Category Poor
(1)
Not very
good(2)
Average
(3)
Good
(4)
Excellent
(5)
1 Ins t a l l a t i ons &
commiss ion ing
2
(3.5%)
4
(6.89%)
13
(22.41%)
17
(29.31%)
22
(37.93%)
2 Techn i ca l
suppo r t
22
(37.93%)
16
(27.58%)
17
(29.31%)
9
(15.51%)
1
(1.72%)
3 Dea l e r s e rv i ce 19
(32.75%)
22
(37.93%)
14
(24.13%)
3
(5.17%)
0
4 Annua l
ma in t enance
7 (12 .6%) 8
(13 .79%)
15
(25 .86%)
15
(25 .86%
)
13
(22 .4%)
5 Se rv i ce k i t 33
(56 .9%)
17
(29 .31%)
2 (3 .44%) 5
(8 .62%)
1 (1 .72%)
6 Ca l ib r a t i on
s e rv i ce
2 (3 .44%) 7
(12%)
9
(16%)
14
(24 .1%)
16
(28%)
1-poor 2 - no t very good 3 - average
4 - Good 5 - exce l l en t
Sample ca l cu la t i on : -
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( 1*2 ) + (2*4 ) + (3*13 ) + (4*17 ) + (5*22 ) = 227 = 3 .91 ( 3+7+13+13+22) 58
Ins ta l l a t i ons & commiss ion ing : t he mean o f t he i n s t a l l a t i on i s
3 . 91 i . e . i t s hows t ha t i n s t a l l a t i on i s good .
Techn ica l suppor t : t h e mean o f t he t e chn i ca l suppo r t i s 2 . 51 i . e .
i t s hows t ha t t he t e chn i ca l suppo r t g iven by t he company i s
ave rage .
Dea ler s erv i ce : t he mean o f t he dea l e r s e rv i ce i s 2 . 02 i . e . i t
s hows t ha t t he dea l e r s e rv i ce i s no t ve ry good .
Annua l ma in tenance : t he mean o f t he annua l ma in t enance i s 3 . 33
i . e . i t s hows t ha t t he annua l ma in t enance i s ave rage by t he
company .
Serv i ce k i t : t h e mean o f t he s e rv i ce k i t i s 1 . 69 i . e . i t s hows t ha t
t he s e rv i ce k i t g iven by t he company i s no t ve ry good .
Cal ibra t ion s erv i ce : t h e mean o f t he c a l i b r a t i on s e rv i ce i s 3 . 08
i . e . i t s hows t ha t t he c a l i b r a t i on s e rv i ce g iven by t he company i s
ave rage .
7) Do you have any expansion plan?
T OLANI I NSTITUTE O F M ANAGEMENT S TUDIES
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On ly 15 compan i e s (9%) have any expans ion p l an i n nea r
f u tu r e .
8) Appl icat ions of the compressors?
Pneuma t i c ope ra t i ons (60 .34 % o f compan i e s u s ing fo r t h i s pu rposed )
Pigg ing (5 .17% o f compan i e s u s ing fo r t h i s pu rposed )
Free a i r ( fo r c l e an ing pu rpose ) ( 17 .24% o f compan i e s u s ing fo r t h i s pu rposed )
Ai r p r e s su re (3 .44% o f compan i e s u s ing fo r t h i s pu rposed )
Pack ing / s ea l i ng (12 .06% compan i e s u s ing fo r t h i s pu rposed )
Pre s s /b lowing (1 .72% o f compan i e s u s ing fo r t h i s pu rposed )
applications of air compressors
61%
5%
17%
3%
12%2%
pnematic oprations pigging free air air pressure packing press
9) Are you aware about VSD concept of at las copco?
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On ly 28 % o f peop l e a r e awa re abou t VSD concep t whe re a s 62 %
peop l e don ’ t have any i n fo rma t ion r ega rd ing VSD t echno logy o f
A t l a s Copco .
What i s VSD CONCEPT?
VSD (va r i ab l e speed d r i ve ) t e chno logy mino r s a i r u sage
au toma t i ca l l y ad ju s t i ng t he mo to r speed depend ing on demand .
Lowered sy s t em p re s su re m in imize s ene rgy u se ac ro s s t he
p roduc t i on t o r educe ene rgy cos t . Wi th VSD t echno logy , A t l a s
Copco ha s made ma jo r ene rgy coas t s av ings a r e a l i t y
Ene rgy can r ep re sen t ove r 70 % o f a compre s so r ’ s l i f e cyc l e cos t
(LCC) .gene ra t i ng compre s sed a i r c an accoun t f o r more t han 40 %
o f a p l an t ’ s e l e c t r i c i t y b i l l . Mos t p roduc t i on env i ronmen t s have a
f l uc tua t i ng a i r demand depend ing on t he t ime o f day , week , even
mon ths pe r yea r . Wi th A t l a s Copco ’ s VSD t echno logy mi r ro r i ng
compre s sed a i r r equ i r emen t s , f l uc tua t i ng demand no l onge r equa l s
h igh ene rgy cos t .
Direc t energy sav ings o f 15 to 35 %
Unload l o s se s a r e r educe t o a m in imum.
No b low-o f f o f compre s sed a i r t o t he a tmosphe re .
Load /on l oad t r ans i t i on l o s se s a r e e l im ina t ed .
The p rec i s e p r e s su re con t ro l o f t he VSD compres so r
a l l ows fo r a t i gh t e r p r e s su re band and a l ower ave rage
work ing p r e s su re , r e su l t i ng i n r educed ene rgy
consumpt ion .
Ind irec t sav ings :
T OLANI I NSTITUTE O F M ANAGEMENT S TUDIES
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The l owered sy s t em p re s su re ob t a ined by t he VSD compres so r
p rov ide s add i t i ona l yea r l y s av ings :
Othe r ba se - l oad compre s so r s consume l e s s ene rgy .
Leak l o s se s - a lways p r e sen t i n compre s sed a i r sy s t ems -a r e
s i gn i f i c an t l y r educed : e . g . l e akage a t 90 p s ig i s 13 % l e s s
t han a t 100 p s ig .
Mos t compre s sed a i r app l i c a t i ons consume l e s s a i r a t a
r educe p r e s su re .
Addi t i ona l VSD bene f i t s
The s t ab l e sy s t em p re s su re p rov ide s s t ab i l i t y fo r a l l
p roce s se s u s ing compre s sed a i r .
Cur ren t peak du r ing s t a r t - up a r e e l im ina t ed
VSD compres so r s c an be s t a r t ed and s t opped w i thou t
l im i t a t i on .
s t a r t i ng t he compre s so r s no l onge r l e ads t o cu r r en t peak
pena l t i e s
Of ten , sma l l e r t r ans fo rmer s , b r eake r s , f u se s and cab l e s
c an be u sed , s av ing on t he e l e c t r i c a l i n s t a l l a t i on cos t s .
L i f e cyc l e o f a s tandard a i r compres sor :
T OLANI I NSTITUTE O F M ANAGEMENT S TUDIES
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Li fe cyc l e o f a VSD compres sor :
T OLANI I NSTITUTE O F M ANAGEMENT S TUDIES
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T OLANI I NSTITUTE O F M ANAGEMENT S TUDIES
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T r ad i t i ona l compre s so r s work ing w i th fu l l l oad , no l oad con t ro l
ope ra t e be tween two se t p r e s su re po in t s . When max imum p re s su re
i s r e ached t he compre s so r s goes o f f l oad . Dur ing pe r i ods o f
med ium to l ow a i r demand , t he no l oad power consumpt ion can be
exce s s ive –was t i ng l a rge amoun t s o f ene rgy .
T OLANI I NSTITUTE O F M ANAGEMENT S TUDIES
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The re i s no unneces sa ry power gene ra t ed , t he VSD can r educe
ene rgy cos t s by 35 % o r more . L i f ecyc l e cos t (LCC) o f t he
compre s so r c an be r educe by an ave rage o f 22 %. In gene ra l , t he
ex t r a cos t o f a VSD compres so r compa red t o a f i xed speed one
can be ea rned back a f t e r j u s t one t o two yea r s .
Product offerings:
T OLANI I NSTITUTE O F M ANAGEMENT S TUDIES
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Compressor
type
Opera t ing
pres sure work
p lace
Capac i ty FAD
min-max
Ins ta l l ed
motor power
Noi se l eve l
BAR(e ) Cfm Kw Db(A)
50Hz
ver s ion
GX 2 10 8 .5 2 .2 61
GX 3 10 11 .2 3 .0 61
GX 4 10 16 .6 4 .0 62
GX 5 10 21 .2 5 .5 65
Technical speci f icat ions GA 7-11-18-22-30 VSD
Compressor
type
Opera t ing
pres sure work
p lace
Capac i ty FAD
min-max
Ins ta l l ed
motor power
Noi se l eve l
BAR(e ) Cfm kw Db(A)
50 /60Hz
ver s ion
GA 7 VSD 4 15-43 7 .5 64 /66
7 .5 15 -43 7 .5 64 /66
10 15-36 7 .5 64 /66
13 13-29 7 .5 64 /66
GA 11 VSD 4 15-62 11 67 /69
7 .5 15 -60 11 67 /69
10 13-53 11 67 /69
13 13-44 11 67 /69
GA 18 VSD 4 42-119 18 67 /67
T OLANI I NSTITUTE O F M ANAGEMENT S TUDIES
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7 40 -114 18 67 /67
10 38-100 18 67 /67
13 34-81 18 67 /67
GA 22 VSD 4 42-138 22 68 /68
7 40-135 22 68 /68
10 38-117 22 68 /68
13 34-100 22 68 /68
GA 30 VSD 4 42-161 30 70 /70
7 40-159 30 70 /70
10 38-146 30 70 /70
13 34-129 30 70 /70
Compressor
type
Max . work ing
pres sure
workp lace
(bar )
Capac i ty FAD
(c fm)
Ins ta l l ed
motor power
(kw)
No i se l eve l
(db)
GX-7 7 .5 41 .5 7 .5 70
10 33 .3 7 .5 70
13 25 .9 7 .5 70
GX-11 7 .5 56 .4 11 73
10 48 .9 11 73
13 40 .3 11 73
GA 11+ 7 .5 71 11 63
10 55 .1 11 63
13 43 .2 11 63
GA 15 7 .5 91 .1 15 72
10 76 .9 15 72
13 63 .8 15 72
GA 15+ 7 .5 95 .1 15 64
T OLANI I NSTITUTE O F M ANAGEMENT S TUDIES
41
10 80 .1 15 64
13 67 15 64
GA 18 7 .5 111 .2 18 .5 73
10 92 .2 18 .5 73
13 78 .8 18 .5 73
GA 18+ 7 .5 116 .1 18 .5 66
10 96 18 .5 66
13 82 .87 18 .5 66
GA 22 7 .5 127 .6 22 74
10 109 .5 22 74
13 95 .3 22 74
GA 22+ 7 .5 133 .5 22 67
10 114 .8 22 67
13 100 .2 22 67
GA 30 7 .5 162 .5 30 69
10 150 .4 30 69
13 130 .3 30 69
Competitors:
T OLANI I NSTITUTE O F M ANAGEMENT S TUDIES
42
Ingerso l l rand:
Ingerso l l Rand i s a $17 b i l l i on g loba l d ive r s i f i ed i ndus t r i a l
company founded i n 1871 . i t s headqua t e r i s l oca t ed a t hami l t on
be rmuda . He rbe r t L . Henke l , i s t he CEO o f t he company and
S imon Inge r so l l , i s t he Founde r o f t he company .The Inge r so l l
Rand name came i n to u se i n 1905 t h rough t he combina t i on o f
I nge r so l l -Sa rgean t Dr i l l Company and Rand Dr i l l Company .
I nge r so l l Rand i s pa r t o f t he S&P 500 , one o f t he 13 compan i e s i n
t ha t i ndex t ha t i s i nco rpo ra t ed ou t s i de t he U .S .
Inge r so l l Rand i s a g loba l p rov ide r o f p roduc t s , s e rv i ce s , and
i n t eg ra t ed so lu t i ons t o i ndus t r i e s a s d ive r se a s t r anspo r t a t i on ,
manufac tu r i ng , cons t ruc t i on , and ag r i cu l t u r e . Example s i nc lude
r e f r i ge r a t i on , b i ome t r i c s e cu r i t y sy s t ems , med ium to l a rge - sca l e
a i r compre s so r s , and compac t veh i c l e s fo r cons t ruc t i on and
movemen t o f peop l e and goods .
I nge r so l l Rand i s g iv ing ve ry t ough compe t i t i on t o t he A t l a s
Copco . I t ha s t he s econd number i n t he r a t i ng o f s a l e s o f t he
compre s so r s i n Ku tch r eg ion . The ma in advan t age o f I nge r so l l
Rand i s t hey have ve ry good a t a f t e r s a l e s s e rv i ce .
T OLANI I NSTITUTE O F M ANAGEMENT S TUDIES
43
Elg i :
ELGI ' s p roduc t s a r e u sed i n a w ide r ange o f app l i c a t i ons i n a r ea s
r ang ing f rom min ing , de f ence , t r anspo r t , pha rmaceu t i c a l s , power ,
o i l , r a i lways , chemica l s , t ex t i l e s , p r i n t i ng t o sh ip bu i l d ing , pape r ,
e l e c t ron i c s , t e l e commun ica t i ons , med i ca l , f ood & beve rages and
p l a s t i c s .
In f a c t , s t a r t i ng f rom the pa in t on you r wa l l t o t he c a r you d r i ve ,
f r om the med i c ine s you t ake t o t he l e a the r bag you ca r ry , ELGI ' s
p roduc t s have been u sed e i t he r i n t he i r p roduc t i on , ma in t enance
o r u sage .
Elg i ha s t he t h i rd l a rge s t ma rke t i n Ku tch r eg ion i t i s on ly
because o f peop l e be l i eve i t on t he i r o ld b r and and because o f l ow
cos t o f t he i r a i r compre s so r s and ea s i l y ava ib i l i t y o f spa r e pa r t s
w i th compa r i son t o A t l a s
Copco and I nge r so l l Rand .
T OLANI I NSTITUTE O F M ANAGEMENT S TUDIES
44
Limitations of study
Thi s exp lo ra to ry r e sea r ch i s done focus ing on buy ing
behav io r and b r and p r e f e r ence o f compan i e s i n ku t ch
r eg ion on ly .
Due t o l im i t a t i on o f t ime and cos t cons t r a in s a Sample
S i ze o f on ly 152 compan i e s v i s i t ed
Data ana ly s i s and i n t e rp r e t a t i on may no t be t ha t s t r ong
due t o sma l l s amp le and r andom sampl ing me thod .
T OLANI I NSTITUTE O F M ANAGEMENT S TUDIES
45
ANNEXURE
Visited industries:
1. P r a j I ndus t r i e s
2. T imbme t Door So lu t i on ( p ) L td
3. Schme tz Ind i a P r i va t e L td
4. I nox Ind i a
5. Bacca rose
6 . HUL( H indus t an un i l eve r L imi t ed )
7. Tu l i p Ex im Pv t L td
8. Rusan Pha rma
9. V i fo r I nd i a L td
10 . Ipca Labo ra to r i e s
11. Miss ion Pha rma
12. Lize r
13. S2M Globa l Pv t . L td
14. Agni Moto r s
15. Exe l Appa re l s Expor t s L td .
16. Shanky Pe t ro l eum
17. Marve l F r ag rances Company
18. Lucky S t a r P r i va t e In t e rna t i ona l
19. Sanghv i Po ly f i l Pv t L td
20. Meso Pv t . L td
21. Conso l i da t ed Coba l t e Chemica l Pv t . L td
22. Kutch Po lymer
23. J .V .R Fo rg ings L imi t ed
T OLANI I NSTITUTE O F M ANAGEMENT S TUDIES
46
24. Sunda ram Mul t i Pap L td
25. Vaz i r Po lymer s L td
26 . Swas t i ka
27. C. J .P l a s t i c s Pv t . L td
28. Ver t ex Ha rdware
29. Jyo t i I ndus t r i e s
30 . Sha rda Me ta l I ndus t r i e s
31. Sa f f i r e C lo th ing Pv t L td
32 . G V t ex t i l e
33. Goku l
34. Fr i ends Sa l t and A l l i ed Indus t r i e s
35 . F .O .C .T
36. Indo N ippo Chemica l s
37. Uni t ed S to r age & Tank Te rmina l L td .
38. I f f co
39 . CRL
40. Shree j i T imbe r s
41. Oswa l T imbe r s
42. Assoc i a t e Lumber s (p ) L td
43. Vi j ay Saw Mi l l s
44. I shmi t Saw Mi l l s
45. Ja in T imbe r Company
46. S .S .T imbe r s
47. Pa t e l Woods P roduc t s L td .
48 . R iya En t e rp r i s e
49. J i nda l Wood P roduc t s
50. Si t a r am Co . Pv t L td
51. RKL Lumber s
T OLANI I NSTITUTE O F M ANAGEMENT S TUDIES
47
52. Binda l T imbe r Indus t r i e s
53. Ra j Kr ipa l T imbe r
54. Gurg Lumber s Pv t L td
55. R.B Pa t e l
56. In t e rna t i ona l T imbe r
57. Sh iv P ra shan In t e rp r i s e
58. Ambica T imbe r Ya rd
59. Vasan i T imbe r Mar t
60. Gandh idham Saw Mi l l s
61. Mand ip T imbe r s
62. Chaudha ry T imbe r T rade r s
63. Kr i shna T imbe r s
64. Swas t i k T imbe r s
65. Nav in T imbe r
66. Bhavan Agra T imbe r
67. S .N . T imbe r
68. Mahesh T imbe r
69. Bhagwa t i Lumber s Pv t L td
70. Ambica T imbe r
71. Singa l T imbe r
72. Navka r En t e rp r i s e
73. Sa r swa t i T imbe r
74. Bansa l T imbe r s
75. Pa t i da r Venee r Pv t L td
76. Kamal Po t s L td
77. Ind ra jma l Mot ima l Sons Pv t L td
78. Mit t a l T imbe r s
T OLANI I NSTITUTE O F M ANAGEMENT S TUDIES
48
79. Vi j ay T imbe r
80. P .G Assoc i a t e
81. Khande rwa l Lumber s
82. Sing l a T imbe r
83. Bhawan i T imbe r
84. Khuran i T imbe r
85. Sumi lon Indus r i e s L td
86. PSL L td
87. Rushake P ly
88. Amul Boa rds / Landmark
89. Kand la Packag ing Pv t L td
90 . P l a s tone Ind i a
91. Sof t e l L td
92. Kush Syn the t i c s
93. Ankur Sa l t
94 . Wes t e rn s eab r ine
95 . Suz lon
96. Indob r ime
97. Mieco Wood Pv t L td
98. Gal l an t t Me ta l L imi t ed
99. Aroma
100. Meena Indus t r i e s
101. Gai l ( I nd i a ) L td
102. Elec t ro The rm
103. Ruch i Soya Indus t r i e s
104. Sunsh ine O leochem Pv t L td
105. Bhara t Foods Co-Ope ra t i ve L td
106. Mid Ind i a Power And S t ee l L imi t ed
T OLANI I NSTITUTE O F M ANAGEMENT S TUDIES
49
107 . GPT
108. Euro Power
109. Subhna ine Venee r s
110. Anushak t i Chemica l s
111. Euro Ce ramic
112 . T r i suns Chemica l s I ndus t r i e s
113. Mono S t ee l ( Ind i a ) L td
114. San tosh S t a r ch P roduc t s
115. Hansh I spac t L td
116. Navka r I spa t L td
117. MRK P ipes L imi t ed
118. Trnds Manufac tu r e Pv t L td
119. Globa l H i Tech Indus t r i e s
120. Kenwin Ken t ex
121. Al t r e t Pe r fo rmance Gu j . Pv t L td
122. Ekopak
123. Suz lon
124 . Anchor Daewoo
125. Anchor E l ec t r i c a l
126. Klaush Waren F ix tu r e s Pv t . L td
127. Or ind
128. Pa r l e L td
129. Aqua ge l Chemica l Pv t L td
130. Kutch Chemica l
131 . Ca rg i l l
132. Ind i an S t ee l
133 . JMD
134. Loi s Drey fus Commodi t i e s
135. Rama Cy l inde r
T OLANI I NSTITUTE O F M ANAGEMENT S TUDIES
50
136. Renna ince
137 . Sky App l i ance
138. Gran E l ec t ron i c s
139. Ra tnaman i
140. Genus E l ec t ro t ech L imi t ed
141. Natu ra l Pe t rochemica l s
142. Banyan & Be r ry A l loys
143. Gaya t r i Venee r s
144. Kes r i O i l Pv t L td
145. Ramco Indus t r i e s L imi t ed
146. Man Indus r i e s
147. Adan i Wi lmar L imi t ed
148. Adan i Power
149. Rama Cy l inde r
150 . Woco mo the r sons
T OLANI I NSTITUTE O F M ANAGEMENT S TUDIES
51
Tolani Institute of Management Studies – Adipur
Dt:
……………....
1) Do you use compressors?
o Yes
o No
2) Which t ypes o f a i r compre s so r a r e u sed?
T OLANI I NSTITUTE O F M ANAGEMENT S TUDIES
52
o Sc rew type
o Rec ip roca t i ng t ype
3 ) When you buy compre s so r s wh ich b r and comes f i r s t i n you r
m ind?
o Atlas Copco
o Ingersoll Rand
o Elgi
o C.P(Chicago pneumatic)
o Others
Please specify________________________
4) Which a r e t he impor t an t pa r ame te r s t o buy t he compre s so r s?
o Brand: 1_____ 2_____ 3_____ 4_____ 5_____
o price: : 1_____ 2_____ 3_____ 4_____ 5_____
o after sales service: 1_____ 2_____ 3_____ 4_____ 5_____
o power consumption: 1_____ 2_____ 3_____ 4_____ 5_____
o maintenance: 1_____ 2_____ 3_____ 4_____ 5_____
o pressure req of plant: 1_____ 2_____ 3_____ 4_____ 5_____
o hours of operations: 1_____ 2_____ 3_____ 4_____ 5_____
o applications: 1_____ 2_____ 3_____ 4_____ 5_____
5-Mos t impor t an t 1 -Leas t impor t an t
5 ) Wha t do you t h ink abou t a f t e r s a l e s s e rv i ce o f A t l a s Copco?
Ca tego ry Poor Not very good Average Good Excellent
In s t a l l a t i ons & commiss ion ing
Techn i ca l suppo r t
Dea l e r s e rv i ce
T OLANI I NSTITUTE O F M ANAGEMENT S TUDIES
53
Annua l ma in t enance
Se rv i ce k i t
BIBLIOGRAPHY
Wil l i am G. Z ikmund , Bus ines s Research Methods , 7 th
Ed i t i on , Thomson south -wes tern Pvt . L td .
www.a t la scopco . com
T OLANI I NSTITUTE O F M ANAGEMENT S TUDIES
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Study mater ia l o f At la s Copco .
T OLANI I NSTITUTE O F M ANAGEMENT S TUDIES
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