Atlas AdManager FactSheet

8/8/2019 Atlas AdManager FactSheet

http://slidepdf.com/reader/full/atlas-admanager-factsheet 1/8Atlas AdManager

Online advertising is evolving with unbelievable velocity

as new competition, new media and new delivery channels

appear. To keep pace, you need state-of-the-art tools for

forecasting, delivering, and managing ad inventory across

the growing gamut of media and channels—so you can

maximize revenue on every ad you serve.

Want to Make The Most ofEvery Ad You Serve?

> Atlas AdManager

> Atlas Network Control Panel

> Atlas AdMarket

> Atlas Advanced Analytics Group

ATLAS ADMANAGER

Fact Sheet > Atlas AdManager


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The Atlas Publisher Suite is precisely that set of tools. And at the heartof this suite is Atlas AdManager, an advanced, web-based software

application that gives you what it takes to optimize returns from all of your inventory.

You get the insights you need to forecast with pinpoint accuracy. Youget the control you need to make your best decisions—even in the midstof constantly changing business priorities—using real-time data. You

manage all your media from one unified platform. And you can counton the expertise of a dedicated team of professionals to help you everystep of the way.

Gain Greater Insight into

Inventory & Forecasting

?

Other Systems’ Forecasting Capabilities

Past 2Months

SimilarTrend

Prior Year/Seasonality

Other RelevantHistorical Data

?

Atlas AdManager Advanced Forecasting Model

Past 2Months

Atlas AdManager provides aview of any part of your inventory

for any period in history. Forinstance, you can look at the pasttwo months, consider seasonality,

similar promotions, ortraffic-affecting trends.

Forecast Ad Inventory with Pinpoint Accuracy

How effective is your inventory forecasting? Are you forfeiting your premium

inventory for make-goods? Selling leftover space at a discount? If so, your forecast-ing tools may not give you a firm enough grasp on the past to give you clear

enough insights into the future. For instance, how can you be sure that the next

90 days will be like the last 90? Or that clicks on one section of your site will

predict clicks on another?

Atlas AdManager provides sophisticated tools that equip you to forecast using

actual data for any historical period, site section, ad size, or target audience.

The more relevant your data, of course, the more accurate your forecast.



01

Atlas AdManager

Respond to Changing Conditions in Real Time, Not Tomorrow or Next Week

No matter how clear-sighted your planning, unforeseen things can happen. For

a variety of reasons, clients may extend campaign dates, swap creative, or change

their budgets. The dynamic nature of campaigns underscores the need to find a

solution that can respond immediately to produce the most profitable allocation

for your inventory at any given time.

Atlas AdManager’s real-time technology puts the control in your hands. You get

tools that track what’s happening right now. Using information that’s updated every

three minutes, you can fine-tune ad-serving rules to current conditions, for example,

by extending campaign dates or adjusting impression targets. Not only does Atlas

AdManager respond immediately, you don’t even have to pause the campaign

to make adjustments.

Balance Competing Priorities with Flexible, Tiered Ad Serving

Maximizing revenue is simple—just serve the highest-CPM ad available at anygiven moment. But let’s say you have a one-month, high-CPM contract with

a local advertiser and a twelve-month, lower-CPM contract with a national

retailer. By serving the higher-CPM ads before the national retailer’s ads, you

could jeopardize the more valuable long-term contract by missing their

campaign target. You may generate more revenue in the short term, but in

the long term you could lose.


TIER 1 : schedule-based

TIER 3 : maximum eCPM

Regional Advertiser 1 (5MM)


National Advertiser 1 (1MM)




Local Advertiser ($.50 eCPM)

Ad Network 1 ($1 eCPM)

Ad Network (4MM)

Ad Network 2 ($.65 eCPM)

Ad Network 3 ($.50 eCPM)

Local Adveritiser ($3 eCPM)

AD REQUEST 1

AD REQUEST 2

AD REQUEST 3

AD REQUEST 4

AD REQUEST 1

AD REQUEST 2

AD REQUEST 3

AD REQUEST 4

Standard Ad Serving Model

Prioritized by eCPM

Prioritized Ad Serving with Atlas AdManager

Prioritized by eCPM and user-defined business rules

Atlas AdManager enablespublishers to organize advertisers

and campaigns into tiers, andfurther prioritize within each tier.

The tier structure enables greatercontrol of ad serving prioritization. Regional Advertiser 1 (1MM)


TIER 2 : maximum CPC



To equip you to balance these competing priorities, Atlas AdManager offers

tiered ad serving. This unique capability enables you to group campaigns into

as many tiers as you need according to their overall strategic value. From here,

you can then prioritize each group of advertisers and, within each tier, you can

use flexible delivery optimization rules (eCPM, CPC, schedule-based, CPA, etc.)

to prioritize different advertisers’ campaigns. The result is a level of granularity

and control, provided only by Atlas AdManager, that can make the differencein the daily challenge of balancing short-term revenue and long-term client

relationships.

Leverage New Media Formats and Delivery Channels

Advertisers are embracing the opportunities offered by new rich-media formats

using Flash interactivity, video, and audio. And they’re reaching elusive audiences

through new delivery channels such as blogs, RSS feeds, and mobile devices.

However, juggling multiple ad-serving solutions for different media formats is

inefficient and time-consuming.

With AdManager, you’re in the driver’s seat with a single, centralized hub where you

can serve all media types using a single platform. What’s more, Atlas AdManager

enables you to set up creative-format templates that streamline your cross-media,

cross-channel ad-serving workflow.

DisplayAds

RichMedia

Video

MobileDevices

RSSFeeds

Email

Podcasts

VideoOn

Demand

Blogs

AtlasPublisher

Suite

Manage All Ad Formats

in One Place

Atlas AdManager is at theheart of the Atlas Publisher Suite,

an integrated platform thatenables you to manage historical

information, inventory and yourcreative assets for all of your

ad formats—rich media, video,

mobile and other formats—allin one place.



03

Atlas AdManager

Access the Reports You Need Any Way You Like

When you’re managing a multitude of campaigns, formats and channels, the

amount of information that’s generated is abundant, but often unstructured,

unmanageable, and undecipherable. Nothing can get in your way faster than a

pile of data.

Atlas AdManager gives you information when you need it and how you want it.

To start, your reports are updated every three minutes. For a quick update, our

statistical dashboard provides an easy-to-use, intuitive interface that gives youthe simple reports you need, but also let’s you dive deep to get the granularity

you want. Add to that a library of pre-constructed reports that are ready to use.

Want more control? Use our report builder tool to create your own reports,

starting from provided templates or from scratch. You can get those reports any

way you like. And if you want to integrate Atlas AdManager reports data with your

custom data warehouse or third-party applications, you can export all data to

other systems with our powerful and robust API.


Get Top Dollar for Discretionary Inventory

Even with sophisticated forecasting and inventory management tools, you may find yourself holding inventory

you can’t sell at rate card. More and more, publishers are turning to multiple ad networks for help in monetizing

their discretionary ad inventory.

With Atlas AdManager’s Network Control Panel (NCP), you can manage multiple ad networks from one place.

Complicated trafficking becomes a non-issue. And you have the power to draw top dollar for your discretionary

inventory, across all of your ad network relationships.

Maximize Each Individual Impression with the DRIVE Performance Network

Unlike any other ad-serving platform, AdManager’s unique NCP technology works through a shared technology

interface with Microsoft’s DRIVEpm ad network to assure that you get top dollar for all your qualified impressions.

A premium ad network, DRIVEpm features powerful targeting capabilities, to maximize what you can get from

each individual impression.

NCP’s exclusive connection with DRIVEpm ensures that

the right impressions are sent to DRIVEpm so that you receive

a premium for these impressions. Remaining impressions are

then allocated according to your business rules and NCP’s

network-specific optimization technology.

DRIVEpm

Ad Network

Ad Network

Ad Network

DiscretionaryInventory

1ATLAS

NETWORK CONTROL

PANEL2

NCP, together with the DRIVEpm network, provides unique optimization capabilities that enableintelligent segmentation and management of your discretionary inventory.



> Create dashboard views that summarize relevant status information for

different users, such as administrators, advertisers, salespeople, and agencies.

> Display, hide, and refresh the dashboard views and any add-on modules.

> Quickly and easily view statistics on events and conditions such as expiring

campaigns, behind-schedule campaigns, and users currently logged in.

> Create simple reports quickly using an intuitive report wizard.

> Build custom report templates, including custom logos, templates,

data fields, and calculations.

> Easily import, export, and brand reports.

> Generate detailed statistics on unique visitors, including how many visitors

viewed a specific campaign or clicked on a specific creative component on

any specific day.

> Easily analyze unique visitor information to assess campaign performance.

> Generate accurate forecasts based on real data for any historical period,

site section, ad size, or target audience—even for frequency-capped

campaigns.

> Respond quickly to changing campaign conditions.

> Maximize short-term revenue while protecting long-term relationships.

> Reach exactly the right person at the right time.

> Meet the terms of advertiser contracts.

> Log post-click and post-impression transactions.

STATISTICAL DASHBOAR D

FLEXIBLE REPO RTS

ENHANCED UNIQUE

VISITOR FUNCTIONALIT Y

HIGHLY ACCURATE FORECASTI NG

REAL-TIME INVENTORY REPO RTING

TIER-BASED PRIORITIZATION OF AD INVENTOR Y

PRECISION TARGETING

ADVANCED FREQUENCY CAPPING

ENHANCED ACTION TRACKING

FEATURES



05

Atlas AdManager

Within the Atlas Publisher Suite, you can further boost your performance

with a number of powerful add-on modules that extend the capabilities

of Atlas AdManager.

Control and optimize your unsold inventory by negotiating and automating interactions

with multiple ad networks simultaneously.

> Easily manage and maximize your revenue from ad networks> Leverage Microsoft’s DRIVEpm ad network to assure you get top dollar for all of

your qualified impressions

> Save time by eliminating complicated trafficking

> Enable selective impression delivery to participating networks

Deliver timely, relevant promotions and content to interested prospects.

> Serve specific ads based on behavioral patterns

> Capture data relevant to a visitor or audience segment

> Offer highly effective remessaging campaigns to your advertisers

Quickly and easily identify the specific geographic location of your visitors so you can offeradvertisers high-value, targeted, geo-specific campaigns.

> Access nearly two billion IP addresses

> Choose from over 200 countries

> Target by city, state, zip code, country, area code, SIC code, bandwidth, and

latitude/longitude

Use an industry-standard XML API to easily and cost-effectively integrate Atlas AdManager

into your mission-critical business operations.

> Smoothly integrate with other applications such as contact management, financial

systems, and workflow systems

> Streamline operations, improve productivity, and reduce operational costs

> Automatically import and export data to eliminate manual reformatting

Link Atlas AdManager to an external database of declared user data and use it to populate

ad call tags for pinpoint targeting.

> Target ads to highly specific page characteristics such as site and section, as well

as to known characteristics of individual users

> Take advantage of an efficient and effective registration data collection

> Capture relevant user data with a simple ID system

NETWORK CONTROL P ANEL

MODULE

BEHAVIORAL TARGETING

MODULE

GEOTARGETING MODUL E

API MODULE

USER REGISTR ATION MODULE

ADD-ON MODULES




About Microsoft Advertiser & Publisher Solutions

Microsoft Advertiser & Publisher Solutions (APS) provides world-class advertising

platforms and tools for advertisers, agencies and publishers. Its mission is to make

buying and selling media simpler, smarter and more cost-effective across media

and devices in the Microsoft network of properties and beyond, and to create new

opportunities to optimize performance and results. The APS portfolio includes

Microsoft® adCenter, Atlas Advertiser Suite, Atlas Publisher Suite, DRIVEpm,

Massive and ScreenTonic. APS solutions span search, display, and emerging mediaincluding mobile, gaming, video on demand, and IPTV.

Learn how Atlas AdManager maximizes advertising revenue for publishers.

Call: 1-919-872-7755

Email: [email protected]

Visit: www.AtlasSolutions.com

© 2008 Microsoft. All rights reserved.


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