Atithi Devo Bhava अअअअअ अअअअ अअ 1 Ministry of Tourism vision & Initiatives / Achievements
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Ministry of Tourism
vision &
Initiatives / Achievements
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PRESENTATION OUTLINE • Mandate & Vision• Future Goals
• Tourism Scenario
• Infrastructure Development
• Publicity, Promotion and Marketing• Safe & Honourable Tourism
• Skill Development
• Reforms in Hotels and Restaurants Classification/Reclassification
• Development of Niche Tourism Products
• Use of Technology for Service Delivery
• Market Research
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THE MANDATE
The Ministry of Tourism is mandated to
promote tourism in the country in a
responsible and sustainable manner
through inclusive growth and holistic
approach for development and
promotion of tourism
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Vision – next five years The Ministry of Tourism will strive to achieve 1
percent of World Tourist Arrivals, inter-alia, by
promoting safe and sustainable tourism, developing
world class infrastructure and Human Resource Mass,
focusing on development of established as well as
lesser known destinations and Niche products,
undertake aggressive marketing, creating affordable
accommodation, improving Rail, Road and Air
connectivity in collaboration with various industry
stakeholders and in coordination with various other
Ministries/ Organisations of the Government of India
and the States & the UT Administrations
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FUTURE GOALS • Achieve 1% share of Global Foreign Tourist
Arrivals, i.e. 11.24 million FTAs
• Be in top 50 countries in competitive ranking (68th in 2011)
• 145 Crore Domestic Tourist Visits by 2016-
17
• Additional employment generation of 2.45 crore
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TOURISM SCENARIO : 2013• Foreign Tourist Arrivals: 69.7 Lakh / Growth 5.93%
(Global: 5%)• India’s share in global arrivals : 0.64%
• Foreign Exchange Earnings: US$18.445 bn (3.99% growth)
• India’s share in global receipts : 1.59%
• Domestic Tourist Visits 114.53 Cr (growth rate 9.59%)
• Tourism share in GDP 6.88% (3.74% direct + 3.14% indirect)
• Employment share 12.36% (5.31% direct + 7.05% indirect)
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• Foreign Tourism Arrivals (FTAs)• August 2014 - 5.69 lakhs • August 2013 - 4.86 lakhs
• Growth rate in FTAs in August 2014 over August, 2013 is 16.9%
• Foreign Tourism Arrivals (FTAs)• January-August 2014 46.84 lakh - growth of 7.4%• January-August 2013 43.60 lakh - growth of 4.9%• World growth rate is 4.6% during January to June
2014 as per UNWTO report
• Foreign Exchange Earning (FEE)• August 2014 – US$ 1.684 billion• Growth rate – 26.8% over August 2013
TOURISM SCENARIO : 2014
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INFRASTRUCTURE DEVELOPMENT
• Two new Schemes announced:• Developing 5 tourist circuits around specific themes.• National Mission on Pilgrimage Rejuvenation and Spiritual
Augmentation Drive (PRASAD).
• 50 Circuits identified for development in phases
• Special assistance of Rs.100 Cr for reconstruction of damaged tourism infrastructure in J&K announced
• Strategies for integrated development of core Buddhist circuits launched
• Ganga Rejuvenation – Mega Project for development of Varanasi Ghats ready for launch
• Project for construction of new Passenger Terminal at Marmugao, Port Trust to promote Cruises launched
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PUBLICITY, PROMOTION & MARKETING
• Second International Buddhist Conclave in collaboration with State Governments of Bihar and UP in Bodhgaya and Sarnath scheduled from 26th -28th September, 2014
• International Tourism Mart in North East Region at Shillong scheduled from 13th to 15th October, 2014.
• TV commercials on north-eastern region and Jammu & Kashmir produced
• 9 City maps uploaded on official website
• Organized Road Shows in USA, Europe and China in collaboration with stake holders.
• The markets for opening of India Tourism Marketing representatives (ITMR) finalized & RFP formulated.
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SAFE AND HONOURABLE TOURISM
Ministry of tourism Organised National Conference of State Tourism Ministers on 21.8.2014 with special emphasis on safe and honourable tourism.
All the State Government/UT Administration resolved to continue to ensure the safety and security of all the tourists specially women tourists.
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SKILL DEVELOPMENT• Tie up with Ecole Hotelier de Lausanne, Switzerland for
improving quality of Hospitality Education.
• Foundation stone laid for Indian Culinary Institute in Tirupati
• Decision to set up Sector Skill Council (SSC)
• 11367 persons trained under Hunar Se Rozgar Tak scheme in this financial year upto 31st August, 2014
• Launch of Culinary Survey of India, for identification and documentation of recipes
• Chinese Tourist Facilitator Training Course for the Executives of tour operators organised
• Six months certificate courses in 4 hospitality trades launched
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REFORMS IN HOTEL & RESTAURANTS
CLASSIFICATION GUIDELINES
• Guidelines revised for classification / re- classification for the hotels under 5 Star, 4 Star, Heritage Classic categories - with alcohol service or without alcohol service
• Hotel Classification/re-classification/application system simplified
• Sensitization workshops on Bed & Breakfast scheme organised in all States/UTs
• List of Bed & Breakfast units hosted on website
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NICHE TOURISM• Comprehensive Sustainable Tourism
Criteria for India (STCI) for Accommodation, Tour Operators and Beaches, Backwaters, Lakes & Rivers sectors launched
• Workshop conducted to sensitise all stakeholders on STCI
• Guidelines for promotion of Golf Tourism revised
• Guidelines for promotion of Wellness & Medical tourism revised
• Scheme for use of Satellite Phones for Adventure Tour Operators drafted
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USE OF TECHNOLOGY FOR SERVICE DELIVERY
• Electronic Visa on Arrival (ETA) announced
• New features added to upgrade website www.incredibleindia.org (Walking Tours, Audio-Tours, Holiday Planner , 360 degree view of monuments)
• Translation of incredibleindia.org begun in 8 International languages viz. Arabic, Chinese (simplified) French, German, Japanese, Russian, Korean and Spanish, in addition to English and Hindi
• An online Financial Accounting System ( FAS) implemented by the Overseas offices
• Mobile application for listing of classified Hotels and recognized Tour Operator/Travel Agents launched
• On-line computerized Institute Management System for IHMs/FCIs being prepared
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MARKET RESEARCH
• Two baseline surveys on Domestic Tourism expenditure and International Passenger undertaken
• Estimates of contribution of Tourism in GDP & Employment for the Financial Year 2012-13 finalised
• Methodology for Cleanliness Index drafted and Index calculated for six cities on pilot basis
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Thank You